YESSS Elektro
YESSS Elektro is a family-owned German B2B electrical wholesale distributor headquartered in Karlsruhe, supplying industrial firms, electrical contractors, and tradespeople across 30+ German branches via field sales, inside sales, and the YESSSPRO e-commerce platform, with 3,400+ employees and 900,000+ catalog SKUs.
- Company typePrivate
- Founded1974
- HeadquartersKarlsruhe, Baden-Württemberg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What YESSS Elektro does
YESSS Elektro (YESSS Elektrofachgroßhandlung GmbH) is a family-owned B2B electrical wholesale distributor headquartered in Karlsruhe, Germany, operating since 1974. The German business runs 30+ branches supported by 3,400+ employees, and sits within an international parent network that spans 500+ branches across 11 countries. The company maintains a catalog of more than 900,000 products with over 35,000 items held in stock for immediate fulfillment, indicating a broad-line, inventory-led distribution model rather than a drop-ship or specialty position.
YESSS Elektro firmographics
Firmographics- Name
- YESSS Elektro
- Legal name
- YESSS Elektrofachgroßhandlung GmbH
- Website
- https://yesss.de
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YESSS Elektro is a family-owned German B2B electrical wholesale distributor headquartered in Karlsruhe, supplying industrial firms, electrical contractors, and tradespeople across 30+ German branches via field sales, inside sales, and the YESSSPRO e-commerce platform, with 3,400+ employees and 900,000+ catalog SKUs.
- Ownership category
- akta.pro rank
YESSS Elektro industry classification
Industry- Product category
- Electrical Wholesale Distribution
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)
Keywords
Where YESSS Elektro is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe, Baden-Württemberg
- HQ country
- Germany
- HQ region
- Europe
Offices32 records
Markets served
YESSS Elektro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of electrical and installation materials including cables, switches, lighting, industrial components, and specialized equipment. Transaction-based purchasing through branches and online platform.
- Wholesale Distribution: B2B wholesale distribution of electrical supplies to contractors, industrial companies, and tradespeople with account-based ordering and invoicing.
- Delivery Services: Same-day and next-day delivery services for stock items, with free daily delivery and branch pickup options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B2B account pricing with customer-specific rates |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
YESSS Elektro product offering
Product offeringCore offering
YESSS Elektro is a B2B electrical wholesale distributor that supplies electrical contractors, industrial companies, and tradespeople with over 900,000 installation materials, industrial components, lighting, cables, tools, and e-mobility products through its YESSSPRO online webshop and 30 physical branches across Germany. The company complements product distribution with field sales consultation, next-day delivery for 35,000+ stock items, free lighting planning, and a YESSS+ loyalty program for registered business customers.
Product overview
YESSS Elektro is a B2B electrical materials wholesaler operating a unified platform consisting of the YESSSPRO online webshop (yessspro.de) for ordering and in-store service across 30 branches in Germany. The product portfolio encompasses over 900,000 products organized into 19 main categories spanning Installation Materials, Industrial Components, E-Mobility, Security Technology, Data/Telecom, Solar/Photovoltaic, Lighting (Leuchten), Cables, Switchgear, Tools, and more. The offering includes value-added services such as 24-hour delivery for warehouse stock items, free lighting planning consultation, a YESSS+ loyalty program, and dedicated industrial project support. Key product sub-brands include YESSSPRESS action catalogs and YESSS Eigenmarken private label products.
Differentiator
Problem solved
Functional benefit
Products and services
- YESSSPRO Webshop
- YESSS Filialnetz (Branch Network) 30 physical branches across Germany plus Luxembourg offering personal customer service, local pickup, advice, and customer-number-based cashless payment for electrical tradespeople and contractors.
- YESSS Industrial Project Service Dedicated industrial project support service providing consultation and supply of industrial components, automation, drive, and power distribution equipment for large industrial company customers.
- YESSS+ Loyalty Program Customer loyalty program for registered business customers offering exclusive benefits, personalized account pricing, and repeat-purchase incentives.
- Free Lighting Planning Consultation Complimentary professional lighting planning and consultation service for customers specifying luminaires and light sources for projects.
- YESSSPRESS Catalog Seasonal action newspaper catalog with attractive offers, supplier interviews, and specialist articles issued multiple times per year for the YESSS customer base.
- YESSS Eigenmarken (Private Label Products) Own-brand YESSS private label product range documented in the YESSS Eigenmarken brand book catalog, covering installation and electrical supplies under the company brand.
- Next-Day and Same-Day Delivery Service Delivery service providing next-day dispatch for orders placed before 17:00 on stock items, free daily delivery, and same-day pickup from branches.
Companies that use YESSS Elektro
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
YESSS Elektro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
YESSS Elektro partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- ABBcoreGlobal technology company partner supplying industrial automation and electrification products including network infrastructure components and power distribution equipment.
- Schneider ElectriccoreMajor industrial automation and energy management partner supplying SIMATIC controllers, SINAMICS drives, power supplies, and building automation systems.
- SiemenscoreFlagship technology partner providing automation, drive technology, and building technology products. Featured products include SIMATIC S7-1200 G2, SINAMICS G220, SITOP power supplies, and Cerberus fire safety systems.
- GiracoreSmart home and building technology partner supplying Gira One KNX-based smart home systems and Gira One S smart home solutions.
- BachmanncoreElectrical installation products partner supplying CONNECTUS socket systems, CASIA kitchen solutions, and IT PDUs for data centers.
- HagercoreBuilding automation and installation material partner supplying distribution boards, switches, and building management systems.
- MennekescoreE-mobility charging partner supplying Type 2 charging connectors and industrial connectors for EV charging infrastructure.
- HockenheimringminorMotorsport venue partnership for event marketing and brand visibility. YESSS Elektro X Hockenheimring collaboration for events and brand exposure.
- EFB-ElektronikcoreNetwork infrastructure partner supplying 19-inch network cabinet series PEL for server rooms and IT departments.
- HückmanncoreRenewable energy partner supplying HYPER 2000 hybrid inverters for balcony power stations and solar installations.
- Busch-JaegercoreBuilding automation and installation technology partner supplying switches, sockets, and KNX building control systems.
- JungcorePremium switch and building technology partner supplying design switches and smart home solutions.
- GiracoreKNX-based smart home and building automation systems partner for residential and commercial building control.
- WAGOcoreConnection technology partner supplying terminal blocks and automation components for industrial applications.
- DehncoreLightning protection and surge protection specialist supplying safety equipment for electrical installations.
- FischercoreFixing and mounting technology partner supplying installation materials and anchoring systems.
- OBO BettermanncoreCable routing systems and installation materials partner for commercial and industrial applications.
- MilwaukeecorePower tools partner supplying professional-grade electrical tools and equipment for contractors.
- PhilipscoreLighting solutions partner supplying professional and consumer lighting products including LED systems.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
YESSS Elektro competitors and assessment
Company assessmentBroad incumbents
- Hager Group: Hager is both a major YESSS supplier and a building-automation/installation-material manufacturer with growing direct distribution and digital tools for installers. Comparable product overlap and partial channel overlap make it an adjacent incumbent peer.
- Schneider Electric: Schneider Electric is a key YESSS partner and a global broad-line electrical equipment, automation, and energy-management incumbent. Its direct-to-installer programs and digital procurement platforms compete with distributor-led sales of the same product lines.
- Siemens Smart Infrastructure: Siemens is a core YESSS supplier and a broad industrial incumbent offering automation, building technologies, and electrification products. It is comparable as both a vendor and a higher-level solution provider that could increasingly encroach on distributor value-add via direct channels.
Others
- Emil Lux GmbH & Co. KG (OBI professional): OBI's professional/Lux-Tools business and other DIY-and-trades retail platforms partially overlap YESSS's light-installation and consumer-electronics categories. Comparable in product categories rather than in pure B2B contractor specialization.
Direct peers
- Würth Elektrogroßhandlung: Würth's electrical wholesale division is a German family-controlled competitor distributing cables, installation materials, lighting, and tools to tradespeople and industrial customers, with similar field-sales and branch-based service. Comparable customer mix and family-business DNA make it a close peer.
- Rexel: Rexel is a France-headquartered global electrical distribution specialist with material German operations, serving electrical contractors, industrial customers, and the renewable-energy trades with a multi-channel model (branches, webshops, field sales) that closely mirrors YESSS's GTM. It is the most direct like-for-like peer in the German electrical wholesale market.
- Sonepar: Sonepar is a French family-owned global electrical wholesaler with significant German activity (including former Hagemeyer assets). Its combination of branch network, B2B e-commerce, and close OEM partnerships directly overlaps YESSS's positioning in serving electrical installers and industrial accounts.
- EGH Elektro-Großhandel: EGH is a German regional electrical wholesaler serving electrical contractors and industrial customers with branches, technical consultation, and a webshop. Comparable product breadth and customer segments position it as a regional direct peer.
- Schäfer Elektro-Großhandel: Schäfer is a German family-run electrical wholesale distributor offering installation materials, lighting, and industrial electrical products through branches and digital channels. It overlaps directly with YESSS in product categories and customer base among German tradespeople and industrial accounts.
- Fega Elektro Großhandel: Fega is a German electrical wholesaler with a branch network and B2B e-commerce serving installers and industrial customers across multiple German regions. Its branch-plus-webshop hybrid model mirrors YESSS's go-to-market structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
YESSS Elektro social profiles
Digital presenceYESSS Elektro financial estimates
Financial estimateRevenue estimate
Valuation estimate
YESSS Elektro leadership team
Management profileNumber of profiles
Profiles3 records
YESSS Elektro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YESSS Elektro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YESSS Elektro
What does YESSS Elektro do?
YESSS Elektro is a B2B electrical wholesale distributor that supplies electrical contractors, industrial companies, and tradespeople with over 900,000 installation materials, industrial components, lighting, cables, tools, and e-mobility products through its YESSSPRO online webshop and 30 physical branches across Germany. The company complements product distribution with field sales consultation, next-day delivery for 35,000+ stock items, free lighting planning, and a YESSS+ loyalty program for registered business customers.
Is YESSS Elektro a public or private company?
YESSS Elektro is a private company. It is classified as family owned and is currently operating.
When was YESSS Elektro founded?
YESSS Elektro was founded in 1974. It employs 51 to 100 people.
Where is YESSS Elektro based?
YESSS Elektro is headquartered in Karlsruhe, Baden-Württemberg, Germany, in the Europe region.
How does YESSS Elektro make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are wholesale Distribution and delivery Services.
Who are YESSS Elektro's main competitors?
Broad incumbents on record are Hager Group, Schneider Electric and Siemens Smart Infrastructure. Emil Lux GmbH & Co. KG (OBI professional) is listed as an others. Direct peers are Würth Elektrogroßhandlung, Rexel, Sonepar, EGH Elektro-Großhandel, Schäfer Elektro-Großhandel and Fega Elektro Großhandel.
Does YESSS Elektro have an API?
No public API is recorded for YESSS Elektro.
What industry is YESSS Elektro in?
YESSS Elektro's product category is Electrical Wholesale Distribution. Its primary akta.pro industry code is CRAFAHAM, Electronics Components & OEM/ODM Sourcing Marketplaces. Its SIC code is 5040.