Real Fleet Solutions
Real Fleet Solutions, founded in 1990 in Cocoa, Florida, manufactures custom commercial vehicle upfits for lawn care, pest control, tree service, and specialty contractor fleets, operating four Florida locations and selling nationwide parts with 2025 virtual consultation expansion.
- Company typePrivate
- Founded1990
- HeadquartersCocoa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Real Fleet Solutions does
Real Fleet Solutions, founded in 1990 and headquartered in Cocoa, Florida, is a privately held commercial vehicle upfitter that manufactures specialized trucks for service-fleet operators in lawn care, pest control, tree service, aquatic vegetation management, and specialty contracting. The company operates four Florida locations (Cocoa HQ, Jacksonville, Orlando, Palmetto) with in-house fiberglass production, MIG-welded aluminum fabrication, and assembly of marine-grade components. Its core product range includes purpose-built truck models (Magnum, Falcon, Turf Maximizer, Turf Rider, XM, Excalibur, Landmark, Mini-Falcon, Maverick, Atlantic), portable units (Mini Mister, Mister Tote, Mister Mister, Bed Bug Tornado), skid-mounted spray rigs (Skid 25/50/100/200/300 and Van Skid Package), fiberglass tool boxes, and replacement parts.
The business generates revenue primarily through one-time custom vehicle upfitting projects (build time 1-2 weeks, with fleet-scale orders up to 50 vehicles), complemented by parts and accessories e-commerce with nationwide shipping, service and repair operations across the Florida footprint, and portable/skid unit sales. Pricing is quote-based with free estimates, and customers access the company through phone (800-940-8024; sales 800-987-6543), website quote requests, in-person consultations, and, since 2025, virtual consultations.
In October 2025 the company announced nationwide shipping capabilities and virtual consultation services, marking a geographic expansion from its Florida-centric base. The company claims to have upfitted 3,000+ vehicles and served 1,000+ customers across its 30+ year history, holds a 4.8-star Google rating on 26 reviews, and operates without disclosed external funding or parent company.
Real Fleet Solutions firmographics
Firmographics- Name
- Real Fleet Solutions
- Legal name
- Real Fleet Solutions
- Website
- https://realfleetsolutions.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Real Fleet Solutions, founded in 1990 in Cocoa, Florida, manufactures custom commercial vehicle upfits for lawn care, pest control, tree service, and specialty contractor fleets, operating four Florida locations and selling nationwide parts with 2025 virtual consultation expansion.
- Ownership category
- akta.pro rank
Real Fleet Solutions industry classification
Industry- Product category
- Commercial Vehicle Upfitting
- SIC
- Truck & Bus Bodies (3713), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA)
- akta.pro secondary industry
- Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)
Keywords
Where Real Fleet Solutions is headquartered
LocationHeadquarters
- HQ city
- Cocoa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Real Fleet Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Vehicle Upfitting Services: Custom upfitting of commercial trucks for lawn care, pest control, tree service, and specialty applications. Build time is 1-2 weeks. Services both single vehicles and fleets up to 50 units.
- Parts and Accessories Sales: Replacement parts including pumps (Honda, Shurflo, Kappa), hose reels (Cox, Titan, Hannay), plumbing supplies, tank lids, and other upfitting components. Nationwide shipping available with same-day shipping for many items.
- Service and Repair: Repair services for vehicles, tanks, spray rigs, and upfitting components. Locations in Cocoa, Palmetto, Jacksonville, and Orlando FL. Same-day repairs available.
- Portable Units and Skids: Portable spray units (Mini Mister, Mister Tote, Mister Mister, Bed Bug Tornado), skid-mounted spray rigs, and toolboxes for lawn and pest control applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom vehicle upfitting - quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Real Fleet Solutions product offering
Product offeringCore offering
Real Fleet Solutions is a Florida-based commercial vehicle upfitter that customizes trucks and vans for lawn care, pest control, tree service, and other specialty service industries. The company manufactures in-house fiberglass tanks, skid-mounted spray rigs, and complete vehicle upfits using marine-grade materials, and supports customers with parts, service, and repair across multiple Florida locations with nationwide shipping.
Product overview
Real Fleet Solutions is a Florida-based commercial vehicle upfitter offering a comprehensive portfolio of specialized truck upfitting solutions. The product lineup centers on purpose-built trucks for pest control, lawn care, and tree service industries, supported by modular portable units, skid systems, and replacement parts/accessories. Core truck models include the Magnum, Falcon, Turf Maximizer, Turf Rider, XM, Excalibur, Landmark, Mini-Falcon, Maverick, and Tree Care Trucks for various applications. These are complemented by portable products (Mini Mister, Mister Tote, Mister Mister, Bed Bug Tornado, In the Wall), skid systems (Skid 25/50/100/200/300, Van Skid Package), and fiberglass tool boxes. The company also provides service/repair operations and sells branded parts including Honda engines, Shurflo pumps, and Kappa pumps. All products are manufactured in-house with marine-grade fiberglass and aluminum construction standards.
Differentiator
Problem solved
Functional benefit
Brands
- Turf Maximizer: A truck body model featuring three large, white, marine, gel-coated storage boxes and a split 600-gallon tank for lawn care applications.
- Turf Rider
- Magnum
- Falcon
- Mini-Falcon
- Landmark
- Excalibur
- Pest Pods
- XM
- Atlantic
- Mini Mister
- Mister Tote
- Mister Mister
- Bed Bug Tornado
Products and services
- Tree Care Trucks High-capacity multi-purpose upfitted trucks designed for tree spraying, termite treatment, lawn and shrub care, with 300-gallon main tank, dual 100-gallon tanks, dual pumping systems, and corrosion-resistant aluminum body.
- Pest Control / Termite Truck Upfits Custom upfitting for pest control and termite treatment vehicles including spray rigs, misters, tanks, hose reels, and chemical storage solutions, designed for pest control operators.
- Lawn Care Vehicle Upfits Upfitted vehicles for lawn care professionals featuring skid-mounted spray rigs, high-pressure pumps, hose reels, split-tank options, and integrated storage for equipment.
- Specialty Vehicle Upfits Custom upfitting for contractor vehicles, HVAC, electrical, plumbing, and utility fleets including toolboxes, shelving, ladder racks, and hydraulic work systems.
- Aquatic Sprayer Boat-mounted spray rigs with high-pressure pumps and durable tanks designed for aquatic applications including weed control and algae treatment.
- Magnum Truck Upfit Multi-service lawn and spray equipment truck featuring MIG welded structural aluminum, non-corrosive composite decks, and marine-quality fiberglass tanks.
- Falcon Truck Upfit High-performance skid-mounted spray rig with aluminum and fiberglass components and reliable pump systems.
- Turf Maximizer Truck Upfit Lawn care truck with three large marine gel-coated storage boxes and split 600-gallon tank for combined liquid and granular applications.
- Turf Rider Truck Upfit Ride-on Z-Sprayer carrier with four storage boxes, 500-gallon fiberglass tank (300/200 split), and fold-up aluminum ramps.
- Landmark Truck Upfit Lawn care vehicle with 600-gallon main tag and drop tank, or 150-gallon split configuration.
- Pest Pods / Maverick Bed Pods Truck bed pods for pest control applications with secure storage and spray equipment mounting, including 4.5-6 foot Maverick bed pods.
- Skid-Mounted Spray Systems Skid-mounted spray rigs (Skid 25, 50, 100, 200 Split, 300, Van Skid Package) with aluminum and fiberglass components for truck bed installation across various applications.
- Portable Upfit Units (Mini Mister, Mister Tote, Mister Mister) Portable unit product line for sanitizing, pest control, and termite applications in mid-size, tote-size, and larger configurations with varying power and carrying capacity.
- Bed Bug Tornado Sanitization Device Sanitization device available in multiple sizes for efficient pest elimination applications, including the In the Wall sanitation portable unit.
- Fiberglass Tool Boxes High-quality fiberglass tool boxes built for durability and secure equipment storage on commercial upfit vehicles.
- Upfitting Parts and Accessories Replacement parts including Honda engines, Shurflo pumps, Kappa pumps, hose reels (Cox, Titan, Hannay), plumbing supplies, and tank lids with nationwide shipping and same-day shipping for many items.
- Service and Repairs Fleet maintenance and repair services for vehicles, tanks, spray rigs, and upfitting components at Cocoa, Palmetto, Jacksonville, and Orlando FL locations, with same-day repairs available.
Quantifiable outcome
- 30+ years of experience serving the commercial vehicle upfitting industry
- +4 more outcomes
Companies that use Real Fleet Solutions
Customer profileSegments5 records
Real Fleet Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Real Fleet Solutions partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
Real Fleet Solutions competitors and assessment
Company assessmentDirect peers
- Highway Products: Highway Products designs and manufactures custom truck bodies, service bodies, and truck accessories for commercial and specialty applications - comparable to RFS' specialty upfit offerings.
- BrandFX: BrandFX is a leading manufacturer of composite (fiberglass) truck bodies and service bodies, offering lightweight, corrosion-resistant upfit solutions for service fleets - directly comparable to RFS' marine-grade fiberglass tank and body capabilities.
- Reading Truck: Reading Truck is a leading manufacturer of commercial truck bodies and vehicle upfitting solutions offering service bodies, utility bodies, and custom modifications for fleet operators across multiple industries - a direct comparable to Real Fleet Solutions' commercial upfitting business.
- EBY: EBY manufactures a wide range of truck bodies and trailers, including service bodies, utility bodies, and custom upfit solutions for commercial applications, directly comparable to RFS' product portfolio.
- Marathon Truck Body: Marathon manufactures custom truck bodies, service bodies, and specialty vehicle upfits for commercial applications including service fleets - a direct comparable to RFS' custom commercial upfitting business.
- Dejana Truck & Utility Equipment: Dejana specializes in commercial vehicle upfitting, including utility bodies, service bodies, ladder racks, and specialty equipment for fleet operators - a direct competitor in the commercial upfit space.
- Rugby Manufacturing: Rugby Manufacturing produces truck bodies, racks, and equipment with a focus on commercial service and utility vehicle upfits - a direct peer in the commercial truck body manufacturing space.
- Auto Truck Group: Auto Truck Group specializes in commercial vehicle upfitting, including van upfits, truck bodies, and specialized equipment installations for fleet customers - a direct competitor in the commercial upfit space.
Broad incumbents
- The Knapheide Company: Knapheide is one of the largest manufacturers of commercial truck bodies and trailers, serving fleet operators with a broad range of work truck solutions. While much larger and more diversified, it competes in the same commercial upfitting space.
- Morgan Truck Body: Morgan Truck Body manufactures truck bodies, trailers, and specialty vehicles for delivery, service, and vocational applications across multiple industries, providing overlapping upfit capabilities to RFS but at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Real Fleet Solutions social profiles
Digital presenceReal Fleet Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Fleet Solutions leadership team
Management profileNumber of profiles
Real Fleet Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Fleet Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Fleet Solutions
What does Real Fleet Solutions do?
Real Fleet Solutions is a Florida-based commercial vehicle upfitter that customizes trucks and vans for lawn care, pest control, tree service, and other specialty service industries. The company manufactures in-house fiberglass tanks, skid-mounted spray rigs, and complete vehicle upfits using marine-grade materials, and supports customers with parts, service, and repair across multiple Florida locations with nationwide shipping.
Is Real Fleet Solutions a public or private company?
Real Fleet Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Real Fleet Solutions founded?
Real Fleet Solutions was founded in 1990. It employs 11 to 50 people.
Where is Real Fleet Solutions based?
Real Fleet Solutions is headquartered in Cocoa, United States, in the North America region.
How does Real Fleet Solutions make money?
Four revenue lines are on record. Vehicle Upfitting Services are the primary driver. The others are parts and Accessories Sales, service and Repair and portable Units and Skids.
Who are Real Fleet Solutions's main competitors?
Direct peers on record are Highway Products, BrandFX, Reading Truck, EBY, Marathon Truck Body, Dejana Truck & Utility Equipment, Rugby Manufacturing and Auto Truck Group. Broad incumbents are The Knapheide Company and Morgan Truck Body.
Does Real Fleet Solutions have an API?
No public API is recorded for Real Fleet Solutions.
What industry is Real Fleet Solutions in?
Real Fleet Solutions's product category is Commercial Vehicle Upfitting. Its primary akta.pro industry code is TLABAIAA, Fleet Lifecycle Management (Acquisition-to-Disposal), with a secondary code of TLABAIAG, Maintenance Management Programs (Preventive Maintenance, Vendor Networks). Its SIC code is 3713.