YoungLA
YoungLA is a Los Angeles-based direct-to-consumer activewear and streetwear brand founded in 2014, selling men's and women's apparel through Shopify-powered US, EU, and UK storefronts, mobile apps, and a 2026 flagship store, augmented by licensed collaborations with UFC, Gold's Gym, DC Comics, and major anime franchises.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What YoungLA does
YoungLA is a Los Angeles-based direct-to-consumer activewear and lifestyle apparel brand founded in 2014 by brothers Gurmer and Dashmeet Chopra. The company designs, manufactures, and sells men's and women's fitness, training, and streetwear apparel — including tanks, t-shirts, long-sleeves, shorts, joggers, hoodies, leggings, bras, bodysuits, matching sets, and accessories — through three Shopify-powered regional e-commerce storefronts (youngla.com, eu.youngla.com, uk.youngla.com), native iOS and Android mobile apps built on Tapcart, and a single physical flagship store at the Westfield Topanga shopping center in Los Angeles opened in February 2026 after 12 years of digital-only operations.
The product portfolio is anchored by core in-house activewear and augmented by an extensive licensed collaboration program spanning UFC, Gold's Gym (multiyear strategic partnership), DC Comics (Superman, Batman), Warner Bros. (Looney Tunes), and a broad anime slate (Naruto Shippuden, Attack on Titan, Demon Slayer, Yu-Gi-Oh!, One Punch Man), plus Amazon's The Boys and Tom & Jerry. Sub-brands include the Golden Era vintage bodybuilding collection and the Tree Camo line. The company runs a Rivo-powered VIP loyalty program (Member, Elite at $750, Legend at $1,500), uses Loox for verified reviews (132,452+ count), and operates Oracle NetSuite ERP for accounting, inventory, and order fulfillment following a 2024 implementation with Ekwani Consulting.
The business model is straightforward DTC apparel with two revenue mechanics: one-time unit sales of apparel across owned channels, and licensing royalties paid by YoungLA to franchise IP holders (UFC, Gold's Gym, Warner Bros., DC, anime studios) for co-branded capsule drops. Unit pricing ranges from approximately $18 for tanks to $65-$72 for hoodies, with free US shipping over $100. Go-to-market is community-led, relying on Instagram (@youngla, @younglaforher), TikTok, Snapchat, and influencer/affiliate marketing, with franchise collaboration drops functioning as top-of-funnel demand events. The company recorded $176 million in FY2024 revenue per public reporting, has 11-50 disclosed employees, and serves consumers globally with a stated 100+ country shipping footprint.
YoungLA firmographics
Firmographics- Name
- YoungLA
- Legal name
- YoungLA
- Website
- https://youngla.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YoungLA is a Los Angeles-based direct-to-consumer activewear and streetwear brand founded in 2014, selling men's and women's apparel through Shopify-powered US, EU, and UK storefronts, mobile apps, and a 2026 flagship store, augmented by licensed collaborations with UFC, Gold's Gym, DC Comics, and major anime franchises.
- Ownership category
- akta.pro rank
YoungLA industry classification
Industry- Product category
- Athletic Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
- akta.pro secondary industry
- Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)
Keywords
Where YoungLA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
YoungLA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Apparel Sales: Direct-to-consumer sales of activewear and lifestyle apparel through owned e-commerce platforms (youngla.com, eu.youngla.com, uk.youngla.com) and flagship retail store
- Licensing Partnerships: Multiyear licensing deals with franchises including Gold's Gym, UFC, and various anime/DC/Marvel properties for co-branded capsule collections
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual apparel products |
| Unit Pricing | Pay-as-you-go | Multi-pack bundles |
| Subscription | Monthly | Loyalty Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
YoungLA product offering
Product offeringCore offering
YoungLA designs, manufactures, and sells fitness and lifestyle activewear for men and women through direct-to-consumer e-commerce stores (US, EU, UK) and a flagship retail store. The product portfolio includes original sub-brand collections (Golden Era, Tree Camo, Soccer Jersey) and an extensive program of licensed collaboration capsules featuring franchises such as UFC, Gold's Gym, Naruto Shippuden, Superman, Batman, Looney Tunes, Attack on Titan, Demon Slayer, Yu-Gi-Oh!, The Boys, Tom & Jerry, and One Punch Man.
Product overview
YoungLA is a Los Angeles-based lifestyle and activewear brand founded in 2014 that operates as a digital-first e-commerce platform offering apparel for both men and women. The men's line includes tanks, shirts, longsleeves, shorts, pants/jeans, hoodies/jackets, joggers/sweats, hats/beanies, and accessories, while the women's collection features bras, tops, bodysuits/dresses, shorts/skirts, leggings, joggers/pants, outerwear, matching sets, and accessories. The product portfolio includes sub-brands like the Golden Era Collection (vintage bodybuilding-inspired) and Tree Camo Collection, alongside an extensive licensed collaboration program featuring anime properties (Naruto Shippuden, Attack on Titan, Demon Slayer, One Punch Man), DC Comics (Superman, Batman), Warner Bros. (Looney Tunes), UFC, Gold's Gym, Yu-Gi-Oh!, The Boys, and Tom & Jerry. The company also offers a Rivo-powered loyalty rewards program with VIP tiers and native mobile apps for iOS and Android. YoungLA generated over $176 million in revenue in 2024 and opened its first physical flagship store in February 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Activewear Collection Men's activewear assortment covering tanks (stringers, compression, cutoffs), shirts, longsleeves, shorts, pants/jeans, hoodies/jackets, joggers/sweats, hats/beanies, and lifting accessories for training and casual lifestyle wear.
- Women's Activewear Collection Women's activewear assortment including sports bras, tops, bodysuits/dresses, shorts/skirts, leggings, joggers/pants, outerwear, matching sets, and accessories, with specialized categories such as the Hourglass Seamless collection.
- Golden Era Collection Vintage bodybuilding-inspired sub-brand featuring pump cover crewnecks, stringers, and cotton mesh styles with retro athletic aesthetics.
- Tree Camo Collection Camo-print activewear collection including shorts, crewnecks, and hoodies with tree camouflage patterns.
- Soccer Jersey Collection Soccer-inspired jersey collection reimagining designs from ten national football traditions — Germany, Brazil, England, Portugal, Mexico, Argentina, France, Netherlands, Spain, and USA.
- Naruto Shippuden Collection Anime-inspired apparel featuring Naruto Shippuden characters and imagery, spanning artwork tees, cloud sweats, hoodies, artwork sweats, distressed tees, compression shorts, cut-offs, denim jeans, washed tees, barrel joggers, and forehead protector hats.
- Gold's Gym Collaboration Collection Multiyear licensed collaboration with Gold's Gym featuring workout apparel with co-branded bodybuilding heritage graphics.
- UFC Collection MMA and UFC-inspired collection featuring fighter graphics and apparel lines tied to UFC athletes.
- Attack on Titan Collection Anime collaboration featuring Attack on Titan designs with Levi and scout regiment graphics.
- Looney Tunes Collection Classic cartoon collaboration featuring Looney Tunes characters in embroidered cut-offs, stringers, basketball shorts, and jorts.
- Superman Collection DC Comics Superman-inspired compression wear and graphic tees.
- Batman Collection DC Comics Batman comic-inspired longsleeves and apparel.
- Yu-Gi-Oh! Collection Trading card game-inspired collection featuring Dark Magician, Duelist Yugi, and Lightning Paladin designs across jewelry and apparel.
- Demon Slayer Collection Anime collection featuring Demon Slayer: Kimetsu no Yaiba characters and designs.
- One Punch Man Collection Anime collaboration featuring One Punch Man characters and imagery.
- Tom & Jerry Collection Classic cartoon collaboration featuring Tom & Jerry characters.
- The Boys Collection Amazon Prime series collaboration featuring The Boys superhero franchise designs.
- Iconic Cartoons Collection Licensed apparel collection spanning multiple classic cartoon characters and franchises rolled into a single offering.
Companies that use YoungLA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
YoungLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
YoungLA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Gold's GymcoreMultiyear partnership between YoungLA and Gold's Gym, launching collaboration with first limited-edition capsule collection debuting January 13. Collection includes workout tees, long-sleeve tops, and joggers featuring co-branded graphics, blending Gold's Gym's bodybuilding heritage with YoungLA's modern training apparel approach. Signals longer-term strategic alliance rather than one-off collaboration.
- Oracle NetSuitecoreSummer 2024 Alliance Partner Spotlight Award winner. YoungLA successfully implemented NetSuite ERP with consulting partner Ekwani Consulting, streamlining operations across accounting, inventory, and order fulfillment. Achieved efficiency gains, reduced manual processes, and scalability improvements.
- Ekwani ConsultingcoreConsulting partner that implemented NetSuite ERP for YoungLA as part of the Summer 2024 Alliance Partner Spotlight Award recognition.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
YoungLA competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
YoungLA social profiles
Digital presenceYoungLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
YoungLA leadership team
Management profileNumber of profiles
Profiles2 records
YoungLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YoungLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YoungLA
What does YoungLA do?
YoungLA designs, manufactures, and sells fitness and lifestyle activewear for men and women through direct-to-consumer e-commerce stores (US, EU, UK) and a flagship retail store. The product portfolio includes original sub-brand collections (Golden Era, Tree Camo, Soccer Jersey) and an extensive program of licensed collaboration capsules featuring franchises such as UFC, Gold's Gym, Naruto Shippuden, Superman, Batman, Looney Tunes, Attack on Titan, Demon Slayer, Yu-Gi-Oh!, The Boys, Tom & Jerry, and One Punch Man.
Is YoungLA a public or private company?
YoungLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YoungLA founded?
YoungLA was founded in 2014. It employs 11 to 50 people.
Where is YoungLA based?
YoungLA is headquartered in Los Angeles, United States, in the North America region.
How does YoungLA make money?
Two revenue lines are on record. Apparel Sales are the primary driver. The others are licensing Partnerships.
Does YoungLA have an API?
No public API is recorded for YoungLA.
What industry is YoungLA in?
YoungLA's product category is Athletic Apparel. Its primary akta.pro industry code is CRAMABAD, Fitness Equipment & Performance Accessories Retail, with a secondary code of CRALAGAJ, Entertainment Memorabilia Retail (Film/TV/Music). Its NAICS code is 458 and its SIC code is 5600.