JustAir
JustAir Inc. is a San Antonio-based medical device startup (founded 2020, spun out from Theranova Medical Device Innovations) that designs and sells a battery-powered HEPA PAPR face mask system filtering both inhaled and exhaled air, sold direct-to-consumer and in bulk to healthcare, frontline-worker, and consumer buyers at $249 per unit.
- Company typePrivate
- Founded2020
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What JustAir does
JustAir Inc. is a private medical device company headquartered in San Antonio, Texas, founded in 2020 as a spinout from Theranova Medical Device Innovations, a San Francisco-based medical device incubator founded in 2006 by Dr. Dan Burnett, who serves as president and CEO of both entities. The company developed and markets the JustAir Advanced Face Mask System, a battery-powered air-purifying respirator (PAPR) that uses positive pressure airflow combined with medical-grade H13 HEPA filtration, activated carbon prefilters, and electrostatic felt to filter both inhaled and exhaled air, claiming 98% capture of particulates down to 0.3 microns and 99.9% viral filtration efficiency on the exhaled side. The system runs 8-12 hours on a rechargeable lithium-ion battery, delivers up to 150 L/min of airflow through a 24-inch flexible tube into a reusable cloth mask, and is protected by U.S. Patent 7,597,101. The company was pursuing NIOSH certification for a follow-on device planned for mid-2021; the current product is not NIOSH-certified.
The product portfolio consists of the core JustAir system priced at $249 (introductory), replacement H13 HEPA filters rated for ~40 hours of use, disposable electrostatic mask filter inserts, and accessories such as the PocketMount belt clip. JustAir sells direct-to-consumer through its e-commerce site (myjustair.com), with a separate volume-discount channel handling bulk orders of 10 or more units via [email protected] for healthcare and frontline-worker buyers. Targeted customer segments include healthcare professionals, frontline and essential workers, air travelers, and health-conscious general consumers; the company currently ships only to U.S. addresses.
JustAir operates from leased space at 4950 Lockhill-Selma in San Antonio, supplied by Fountainhead Investment Partners, and is co-located with Fountainhead's Watershed Idea Foundry biomedical incubator and Nvision Biomedical Technologies. In announcing the San Antonio move in August 2020, the company stated plans to create at least 20 jobs over its first two years of operations there. No external funding rounds, revenue figures, or M&A activity are disclosed.
JustAir firmographics
Firmographics- Name
- JustAir
- Legal name
- JustAir Inc.
- Website
- https://myjustair.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JustAir Inc. is a San Antonio-based medical device startup (founded 2020, spun out from Theranova Medical Device Innovations) that designs and sells a battery-powered HEPA PAPR face mask system filtering both inhaled and exhaled air, sold direct-to-consumer and in bulk to healthcare, frontline-worker, and consumer buyers at $249 per unit.
- Ownership category
- akta.pro rank
JustAir industry classification
Industry- Product category
- Personal Respiratory Protection Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)
- akta.pro secondary industry
- Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions) (HLAHANAK)
Keywords
Where JustAir is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JustAir business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- PAPR System Sales: One-time hardware sale of the JustAir Advanced Face Mask System at $249 introductory price, which includes the fan/power unit, integrated mask, tubing, filters, and accessories.
- Replacement Filters: Consumable replacement filters recommended to be changed after 40 hours of use for optimal performance. Filters are sold separately as accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | JustAir Advanced Face Mask System - $249 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
JustAir product offering
Product offeringCore offering
JustAir designs, manufactures, and sells the JustAir Advanced Face Mask System, a Powered Air-Purifying Respirator (PAPR) that uses positive pressure airflow combined with H13 HEPA, activated carbon, and electrostatic filtration to deliver continuous filtered air to the wearer. The system filters both inhaled and exhaled air, protecting the user and those around them from viruses, bacteria, particulates, and allergens. Customers also purchase replacement HEPA filters and mask filters as consumables; the company sells directly to consumers through its e-commerce site and offers volume pricing for organizational buyers.
Product overview
JustAir offers a single unified product - the JustAir Advanced Face Mask System - a powered air-purifying respirator (PAPR). The core system includes the blower/fan unit with rechargeable battery, integrated 3-filter mask, flex tubing, and medical-grade HEPA filtration. The product portfolio also includes replacement consumables (HEPA filters and mask filters) and accessories like the PocketMount. The system provides dual-direction filtration: filtering both inhaled air through the HEPA filter and exhaled air through electrostatic felt, making it suitable for protecting users and those around them.
Differentiator
Problem solved
Functional benefit
Products and services
- JustAir Advanced Face Mask System A Powered Air-Purifying Respirator (PAPR) featuring positive pressure airflow technology with medical-grade HEPA, activated carbon, and electrostatic filtration. The system filters both inhaled and exhaled air, providing up to 8 hours of continuous cool air protection against viruses, bacteria, and allergens, with up to 150 L/min airflow. Sold at a special introductory price of $249 to healthcare professionals, frontline workers, travelers, and general consumers.
- Replacement HEPA Filters H13 HEPA final filters for the JustAir Advanced Face Mask System, recommended to be replaced after 40 hours of use to retain optimal performance. Captures 98% of particulates down to 0.3 microns.
- Replacement Mask Filters Disposable electrostatic felt filter inserts for the mask component of the JustAir system, designed to filter exhaled air with 99.9% viral filtration efficiency to protect those around the wearer. Recommended to be replaced prior to each use.
- PocketMount Belt clip and mounting accessory for the JustAir blower/fan unit, included with the core system.
Quantifiable outcome
- Filters 99.97% of airborne particles (vs N95's 95%)
- +4 more outcomes
Companies that use JustAir
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
JustAir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
JustAir partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Watershed Idea FoundryminorBiomedical incubator company co-located at the same facility as JustAir (4950 Lockhill-Selma). Created by Fountainhead Investment Partners to foster biomedical growth and innovation.
- DavisDuncan LLCcoreSan Antonio-based economic development consulting firm that assisted JustAir in finding suitable manufacturing space and identifying marketing teams to bring products to market. Instrumental in helping lure JustAir to San Antonio.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
JustAir competitors and assessment
Company assessmentEmerging players
- Optrel: Optrel is a Swiss maker of PAPR systems with powered blower units and HEPA filtration for industrial, healthcare, and welding applications. Comparable as a niche PAPR manufacturer with similar powered air-purifying architecture targeting professional wearers needing extended-duration filtered air supply.
- CleanSpace Technology: CleanSpace Technology makes compact, lightweight PAPRs targeting healthcare and industrial users with a similar value proposition of comfortable, long-duration powered filtration. Comparable as an emerging PAPR specialist competing in the same premium respiratory protection niche as JustAir.
- Razer (Project Hazel): Razer announced a smart mask concept (Project Hazel) during COVID-19 with RGB lighting, active ventilation, and surgical-grade filters. Comparable as a non-traditional entrant attempting to bring a consumer-electronics approach to powered respirators, overlapping with JustAir's premium DTC positioning.
Broad incumbents
- MSA Safety: MSA Safety is a major manufacturer of NIOSH-certified respiratory protection including PAPRs, air-purifying respirators, and self-contained breathing apparatus. Comparable as an incumbent respiratory protection player serving industrial, fire service, and healthcare channels that JustAir would need to penetrate.
- 3M: 3M is the dominant global PPE manufacturer with NIOSH-approved N95 respirators, powered and supplied-air respirators, and a vast healthcare/industrial distribution network. Comparable because it competes head-to-head in the broader respiratory protection category where JustAir plays, but at vastly larger scale and with full regulatory certifications.
- Honeywell: Honeywell manufactures NIOSH-approved N95 disposables, elastomeric respirators, and PAPR systems under its personal safety equipment portfolio. Comparable as a broad-line respiratory protection incumbent that would directly compete with JustAir across consumer, healthcare, and industrial buyers.
Regional players
- Sundström Safety: Sundström is a Swedish manufacturer of PAPRs, half-masks, and full-face respirators primarily sold in European markets. Comparable as a regional PAPR specialist with the same battery-powered blower-plus-filter product architecture, but geographically focused on Europe rather than the US where JustAir sells.
Direct peers
- Bullard: Bullard makes powered air-purifying respirators (PAPR) primarily for first responders, firefighters, and industrial workers. Directly comparable as a PAPR specialist targeting frontline workers with similar battery-powered blower-plus-filter architecture to JustAir's system.
- Avon Protection: Avon Protection designs and manufactures respiratory protection systems including PAPRs and supplied-air respirators for military, first responder, and law enforcement markets. Comparable as a PAPR manufacturer with similar HEPA-grade filtration and positive-pressure architecture serving frontline worker segments.
- Dräger: Dräger is a leading manufacturer of PAPR systems and NIOSH-certified respirators used in hospitals, fire services, and industrial settings. Directly comparable as a PAPR maker with medical-grade HEPA filtration targeting the same healthcare and frontline-worker segments JustAir is pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
JustAir social profiles
Digital presenceJustAir compliance and trust
Trust signalCompliance2 records
JustAir financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustAir leadership team
Management profileNumber of profiles
Profiles1 record
JustAir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustAir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustAir
What does JustAir do?
JustAir designs, manufactures, and sells the JustAir Advanced Face Mask System, a Powered Air-Purifying Respirator (PAPR) that uses positive pressure airflow combined with H13 HEPA, activated carbon, and electrostatic filtration to deliver continuous filtered air to the wearer. The system filters both inhaled and exhaled air, protecting the user and those around them from viruses, bacteria, particulates, and allergens. Customers also purchase replacement HEPA filters and mask filters as consumables; the company sells directly to consumers through its e-commerce site and offers volume pricing for organizational buyers.
Is JustAir a public or private company?
JustAir is a private company. It is classified as venture growth investor backed and is currently operating.
When was JustAir founded?
JustAir was founded in 2020. It employs 11 to 50 people.
Where is JustAir based?
JustAir is headquartered in San Antonio, United States, in the North America region.
How does JustAir make money?
Two revenue lines are on record. PAPR System Sales are the primary driver. The others are replacement Filters.
Who are JustAir's main competitors?
Emerging players on record are Optrel, CleanSpace Technology and Razer (Project Hazel). Broad incumbents are MSA Safety, 3M and Honeywell. Sundström Safety is listed as a regional player. Direct peers are Bullard, Avon Protection and Dräger.
Does JustAir have an API?
No public API is recorded for JustAir.
What industry is JustAir in?
JustAir's product category is Personal Respiratory Protection Equipment. Its primary akta.pro industry code is HLAHAGAG, Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters), with a secondary code of HLAHANAK, Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions). Its NAICS code is 333413 and its SIC code is 3564.