What Avon Protection Systems, Inc. does

Avon Protection Systems, Inc. (operating as a trading name of Avon Polymer Products Limited, registered in England and Wales, company number 00149360) is a designer, developer, and manufacturer of mission-critical personal protective equipment for military and first responder end users. The product portfolio spans Air Purifying Respirators (including the C50, FM12, FM50/FM51/FM53/FM54, M50 JSGPM, M53A1, MITR-M1, HMK150, and PC50), CBRN Protective Wear (the EXOSKIN-B1/G1/S1/S2 system of boots, gloves, and suits), Powered Air Purifying Respirators (Avon EZAir, CS-PAPR, CS-PAPR SD, MP-PAPR), Self-Contained Breathing Apparatus (ST50, ST53, ST54), Thermal Imaging Cameras (Mi-TIC 320, Mi-TIC E, Mi-TIC E L, Mi-TIC S, all certified to NFPA 1801:2021), Escape Devices (NH15), ballistic helmets via the Team Wendy sub-brand, and Underwater Systems (the MCM100 electronically controlled closed-circuit mixed-gas military rebreather and the Core Intelligent Heated Undersuit). The MITR System provides a modular, scalable protection architecture spanning the gap between single-use masks and full-face respirators.

The company employs 251-500 people and operates from a registered office in Melksham, United Kingdom, with a US commercial address in Cadillac. Its go-to-market is primarily direct enterprise field sales to UK Ministry of Defence, US Department of Defense, NATO, and allied government agencies, supplemented by a global distributor network, a partner portal for authorized resellers, and a US-only e-commerce store for select APRs and accessories. Revenue is generated through hardware sales of protective equipment plus aftermarket training, service, and warranty programs under the AVONPLUS brand. Pricing is quote-based for government and military contracts, reflecting mission-critical, specification-driven procurement. The business is a wholly owned subsidiary of Avon Technologies plc, the UK-listed parent group, and operates with Team Wendy as a retained acquired sub-brand within the corporate portfolio.

Name

Avon Protection Systems, Inc.

Legal name

Avon Polymer Products Limited

Website

https://avon-protection.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Avon Protection Systems, Inc. designs and manufactures mission-critical respiratory, CBRN, thermal imaging, and underwater protective equipment for military forces and first responder agencies worldwide, selling primarily to the UK MoD, US DoD, and NATO through direct enterprise channels.

Ownership category

akta.pro rank

Product category

CBRN Personal Protective Equipment

akta.pro primary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

Keywords

• CBRN respiratory protection
• Ballistic helmets
• Thermal imaging cameras
• Self-contained breathing apparatus
• Military diving equipment

Headquarters

HQ city

Cadillac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Protective Equipment Sales: Avon Protection generates revenue through the sale of mission-critical protective equipment including respirators, CBRN protective wear, escape hoods, SCBA systems, PAPR units, thermal imaging cameras, and underwater equipment to military and first responder customers. Products are sold directly to government agencies and through distributor networks.
2. Aftermarket Products and Services (AVONPLUS): AVONPLUS provides training, service, and support programs for product lifecycle management, including warranty services, technical support, and product training.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Avon Protection Systems, Inc. designs, develops, and manufactures mission-critical personal protective equipment for military and first responder markets. Its portfolio spans CBRN full-face respirators, escape hoods, CBRN protective wear (boots, gloves, suits), Powered Air Purifying Respirators (PAPRs), Self-Contained Breathing Apparatus (SCBA), NFPA-certified thermal imaging cameras, ballistic helmets (Team Wendy), and underwater life-support systems including military diving rebreathers. Sales are conducted primarily through direct government contracts with the UK Ministry of Defence, US Department of Defense, and NATO, supported by a global distributor network and a US online store for select products.

Product overview

Avon Protection Systems, Inc. is a manufacturer of mission-critical protective equipment for military and first responders. The portfolio consists of discrete product lines rather than a unified platform architecture: Air Purifying Respirators (C50, FM12, FM50, FM51, FM53, FM54, HMK150, M50, M53A1, MITR-M1, PC50) providing respiratory protection against CBRN threats; CBRN Protective Wear (EXOSKIN-B1, EXOSKIN-G1, EXOSKIN-S1, EXOSKIN-S2) for full-body protection; Powered Air Purifying Respirators (Avon EZAir, CS-PAPR, CS-PAPR SD, MP-PAPR) with powered airflow; Self-Contained Breathing Apparatus (ST50, ST53, ST54) for positive pressure operations; Thermal Imaging Cameras (Mi-TIC 320, Mi-TIC E, Mi-TIC E L, Mi-TIC S) for firefighters; Underwater Systems (CORE INTELLIGENT UNDERSUIT, MCM100 rebreather) for military diving; Escape Devices (NH15); Team Wendy Helmets for ballistic protection; and MITR System (MITR-PG1, MITR-M1) for scalable protection. AVONPLUS provides aftermarket training and service support across the product range.

Differentiator

Problem solved

Functional benefit

Brands

• Team Wendy: Ballistic helmets brand operating under Avon Protection.

Products and services

• C50 Air Purifying Respirator Air Purifying Respirator based on the U.S. M50/JSGPM, providing protection against CBRN agents, TICs, and TIMs for military and first responder users.
• FM12 Air Purifying Respirator NATO-developed full-face respirator that has become the most widely adopted respirator by military and law enforcement organizations worldwide.
• FM50 CBRN Full Face Mask Latest generation CBRN full face mask designed to meet the latest NATO forces military mask requirements.
• FM51 Combat Vehicle Respirator Variation of the FM50 mask designed specifically for combat vehicle operators, enabling vehicle respiratory and communications system integration.
• FM53 Multi-Role Respiratory Protective Equipment System Multi-role Respiratory Protective Equipment system developed for specialist applications where users need to respond to ever-changing operational conditions.
• FM54 Fire-Hardened Air Purifying Respirator Fire-hardened APR providing specialist operators maximum protection and total flexibility against CBRN threats, Riot Agents, TICs, and TIMs.
• HMK150 Helmet Mask Combination Helmet mask combination system specifically designed for CBRN and Riot Control applications.
• M50 Joint Services General Purpose Mask (JSGPM) Joint Services General Purpose Mask (JSGPM) protecting warfighters with current technology against CBRN threats.
• M53A1 Special Mission Respirator JSGPM-based respirator designed to meet unique requirements of Special Mission Units while providing maximum operational flexibility.
• MITR-M1 Half Mask NIOSH-approved half mask setting a new benchmark for advanced protection solutions, bridging the gap between single-use masks and full-face respirators for low- to mid-threat environments.
• PC50 Protective Mask Next-generation protective mask based on the 50 Series platform, designed to provide protection in dangerous and contaminated environments for security and control personnel.
• EXOSKIN-B1 CBRN Boots High-traction CBRN boots engineered to ensure complete protection between key interfaces without compromising user ability.
• EXOSKIN-G1 CBRN Gloves CBRN gloves providing maximum protection against CBRN and TIC threats while optimizing operational ability with intelligent touchscreen compatibility.
• EXOSKIN-S1 CBRN Protective Suit Lightweight CBRN protective suit built for sustained performance in high-temperature and high-intensity environments, engineered to work seamlessly with respirators, gloves, and boots.
• EXOSKIN-S2 CBRN Protective Suit High-performance CBRN protective suit engineered to excel in hot and demanding environments, seamlessly interfacing with respirators, gloves, and boots for full-system protection.
• NH15 CBRN Air Purifying Escape Respirator Smallest and most compact CBRN Air Purifying Escape Respirator on the market, NIOSH-approved and CE-marked; ideal for police, EMS, and fire officers.
• Team Wendy Ballistic Helmets Ballistic helmets providing head protection in tactical environments for military and law enforcement personnel, designed to integrate with Avon Protection respiratory systems.
• MITR-PG1 Powered Goggle First-of-its-kind powered goggle engineered to deliver ocular protection against riot agents (CS, CN), tailored for military, law enforcement, and first responder personnel in low- to medium-threat environments.
• Avon EZAir Powered Air Purifying Respirator Newest generation single-filter airflow PAPR, substantially smaller and lighter than traditional powered air units, providing power source for all AvonAir range configurations.
• CS-PAPR Powered Air Purifying Respirator Newest generation CBRN Powered Air Purifying Respirator designed for use in Combination Unit Respirators.
• CS-PAPR SD Short-Duration Powered Air Purifying Respirator CBRN Combination System Powered Air Purifying Respirator designed for short-duration use, integrated with a Combination Respirator Unit (CRU).
• MP-PAPR Modular Powered Air Purifying Respirator World's first flexible PAPR unit constructed from field-proven Chlorobutyl rubber (same material as the Avon 50 series masks), departing from traditional rigid plastic construction.
• ST50 Self-Contained Breathing Apparatus Self-Contained Breathing Apparatus developed for corrections applications based on extensive field research and customer feedback.
• ST53 Self-Contained Breathing Apparatus Combines FM53 mask technology with an advanced modular breathing apparatus to provide positive pressure SCBA and/or PAPR capability for specialist operations.
• ST54 Self-Contained Breathing Apparatus Three variations designed to meet operator requirements, combining with Avon Protection respirators to provide modular breathing apparatus technology for positive pressure SCBA and/or PAPR capability.
• Mi-TIC 320 Thermal Imaging Camera Smallest and lightest high-dynamic range thermal imager for firefighters, NFPA 1801:2021 certified, with dynamic range up to 2000°F (1100°C).
• Mi-TIC E Thermal Imaging Camera Smallest, lightest, and most affordable thermal imager for firefighters, NFPA 1801:2021 certified, with dynamic range up to 1400°F (760°C); ideal for casualty searches.
• Mi-TIC E L Thermal Imaging Camera Smallest, lightest, most affordable large-screen thermal imager for firefighters, NFPA 1801:2021 certified, with dynamic range up to 1400°F (760°C).
• Mi-TIC S Thermal Imaging Camera Best-in-class feature set thermal imager; smallest and lightest high-dynamic range, large-screen thermal imager for firefighters, NFPA 1801:2021 certified, with dynamic range up to 2000°F (1100°C).
• AVONPLUS Training and Service Programs Aftermarket suite of product training, service, and support programs to ensure users remain protected, confident, and compliant with the equipment lifecycle.
• Core Intelligent Heated Undersuit Heated undersuit that regulates diver body temperature in all water conditions, designed to combat Non-Freezing Cold Injuries and protect diver operational effectiveness.
• MCM100 Military Diving Rebreather State-of-the-art electronically controlled, closed-circuit, mixed-gas military rebreather developed with UK Dstl and Royal Norwegian Navy, designed for Explosive Ordnance Disposal, Mine Countermeasures, and Special Operations diving.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• UK Defence Science & Technology Laboratory (Dstl)coreStrategic or Co-development PartnerDstl collaborated with Avon Protection on the development of the MCM100 military rebreather, providing scientific expertise and testing capabilities for the closed circuit mixed gas diving system.
• Royal Norwegian NavycoreStrategic or Co-development PartnerCollaborated with Avon Protection on the MCM100 rebreather development, optimizing the system for military diving applications including Explosive Ordnance Disposal, Mine Countermeasures, and Special Operations diving.
• Team WendycoreTechnology or IntegrationTeam Wendy, a subsidiary under the Avon Rubber p.l.c. corporate umbrella, provides ballistic helmets that integrate with Avon Protection respiratory systems for complete head protection solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ansell: Ansell is a global manufacturer of protective gloves and PPE for industrial, healthcare, and military/law enforcement markets. Directly comparable in specialty protective gloves (relevant to Avon's EXOSKIN-G1 CBRN gloves) and broader hand/arm protection portfolios.
• RPB Safety: RPB Safety is a specialist manufacturer of respiratory protection equipment for industrial applications including abrasive blasting, painting, and welding. Comparable in specialized respiratory protection engineering and NIOSH-certified respirator manufacturing, though focused on industrial rather than military markets.
• Bullard: Bullard is a US manufacturer of thermal imaging cameras for firefighters (T3, T4, NXT series), hard hats, and respiratory protection equipment. Direct competitor in NFPA 1801-certified fire service thermal imaging and in firefighter respirator/SCBA markets.
• Dräger (Drägerwerk): Dräger manufactures respiratory protection, gas detection, and diving/life-support equipment for industrial, mining, fire service, and military markets. Particularly direct competitor in closed-circuit rebreathers (Dräger LAR), diving equipment, and CBRN respiratory protection for European defense customers.
• Revision Military: Revision Military designs and manufactures ballistic helmets, protective eyewear, and tactical power solutions for military and law enforcement customers. Comparable as a direct competitor to Avon's Team Wendy subsidiary in advanced combat helmets for defense forces.
• Gentex Corporation: Gentex manufactures military helmets (Ops-Core brand), respiratory protection, and tactical communication systems for defense and law enforcement. Direct competitor to Team Wendy in ballistic helmets and to Avon in military respiratory and head protection integration.
• 3M: 3M's Safety & Industrial Business Group includes respiratory protection (including the Scott Safety / Scott Fire & Safety product lines acquired from Tyco), CBRN protective equipment, and a broad PPE portfolio. Direct competitor in military and first responder respirators, with substantially larger scale and R&D resources.
• MSA Safety: MSA Safety is a leading global manufacturer of safety equipment including SCBAs, respiratory protection, gas detection, and thermal imaging cameras (FireHawk) for fire service, industrial, and military markets. Directly comparable in firefighter thermal imaging, SCBA, and military-grade respirators.

Broad incumbents

• DuPont: DuPont's Personal Protection business (formerly DuPont Protection Solutions) manufactures Tyvek and Tychem chemical protective suits used for CBRN, hazmat, and industrial applications. Comparable to Avon's EXOSKIN-S1/S2 CBRN suits, with much larger scale and broader industrial channel reach.
• Honeywell International: Honeywell's Safety and Productivity Solutions segment offers respiratory protection, PPE, gas detection, and hearing protection under brands like North and Howard Leight. Larger, more diversified competitor with significantly broader industrial and commercial channels than Avon's defense-focused GTM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avon Protection Systems, Inc.