Sustenir Agriculture
Sustenir Agriculture is a Singapore-based controlled-environment agriculture company founded in 2013 that operates vertical farming facilities to produce specialty leafy greens, including its flagship Kinky Kale product, serving the Singapore consumer market through direct-to-consumer and retail channels.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sustenir Agriculture does
Sustenir Agriculture (Singapore) Pte. Ltd. is a Singapore-headquartered controlled-environment agriculture (CEA) company founded in 2013 that operates vertical farming facilities to produce specialty leafy greens and 'superfoods.' The company employs 101-250 people and operates from a primary facility at 76 Sungei Tengah Rd, Singapore. Its product portfolio centers on Kinky Kale as a flagship SKU, with additional leafy green offerings referenced through 'See All Products' and 'Find Your Favorite' navigation on its website. The company self-positions as a 'Super food company' with the tagline 'THE BRAND WITH THE KINKIEST KALE,' indicating a consumer-brand-led approach to premium produce.
The company's underlying technology is vertical farming and controlled-environment agriculture, which enables local cultivation of temperate-climate leafy greens in Singapore's tropical environment. The business model is primarily direct-to-consumer, with products made available through the company's website (sustenir.com), supplemented by social media engagement channels (Facebook, Instagram, LinkedIn, YouTube). The website features inquiry-based contact flows ('Send us a Message', 'Get in Touch') rather than direct e-commerce checkout, suggesting the website functions partly as a brand and lead-generation asset rather than a transactional channel.
Customer segments are not formally disclosed, but operating geographies are scoped to Singapore within Southeast Asia. The company has one disclosed funding event (August 2017, Alium Capital and Grok Ventures, undisclosed amount). Leadership consists of co-founders Benjamin Swan (CEO) and Martin Lavoo (Director), who have led the company since inception. The company shows no evidence of public listing, no disclosed parent entity, and no M&A activity in the source data.
Sustenir Agriculture firmographics
Firmographics- Name
- Sustenir Agriculture
- Legal name
- Sustenir Agriculture (Singapore) Pte. Ltd.
- Website
- https://susteniragriculture.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sustenir Agriculture is a Singapore-based controlled-environment agriculture company founded in 2013 that operates vertical farming facilities to produce specialty leafy greens, including its flagship Kinky Kale product, serving the Singapore consumer market through direct-to-consumer and retail channels.
- Ownership category
- akta.pro rank
Sustenir Agriculture industry classification
Industry- Product category
- Vertical Farming Produce / Specialty Leafy Greens
- NAICS
- Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)
- akta.pro secondary industries
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Vertical Farming Systems & Racking (Indoor Farms, Multi-tier) (AFAAAHAI), CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG)
Keywords
Where Sustenir Agriculture is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Sustenir Agriculture business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales
Sustenir Agriculture product offering
Product offeringCore offering
Sustenir Agriculture operates vertical farms in Singapore that grow specialty leafy greens and "super food" produce such as its signature Kinky Kale using controlled-environment agriculture (CEA). The company sells these fresh, high-nutrition leafy greens directly to consumers in Singapore and the wider Southeast Asia market.
Product overview
Sustenir Agriculture is a vertical farming company that produces leafy greens and super foods. The company's core product offering centers around their signature Kinky Kale, which is grown using controlled-environment agriculture. Their portfolio appears to include various leafy green products as indicated by the 'Find Your Favorite' and 'See All Products' navigation elements on their website.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinky Kale
Companies that use Sustenir Agriculture
Customer profileIdeal customer profiles1 record
Sustenir Agriculture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sustenir Agriculture partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Sustenir Agriculture competitors and assessment
Company assessmentDirect peers
- Bowery Farming: US-based vertical farming operator producing leafy greens and herbs via indoor CEA; directly comparable to Sustenir as a premium-branded indoor farm serving retailers with leafy green SKUs.
- AeroFarms: Vertical farming pioneer growing specialty leafy greens (kale, arugula, microgreens) under CEA; same crop focus and indoor farm model makes it a direct comparator on product mix and unit economics.
- Plenty: Tech-forward vertical farm producing leafy greens using indoor CEA; comparable as a capital-intensive, branded leafy-greens grower serving modern retail channels.
- Infarm: Europe-headquartered vertical farming operator growing leafy greens and herbs in-store and at central facilities; comparable business model around premium CEA greens in an urban, import-displacing context.
- Kalera: Vertical farm operator specializing in leafy greens and microgreens for retail and food service; comparable in crop focus, CEA model, and branded positioning to upscale retailers.
- 80 Acres Farms: US vertical farming operator with branded leafy greens and CEA-grown specialty produce; direct peer on indoor cultivation, premium branding, and retail distribution.
Regional players
- Sky Greens: Singapore-based vertical farming company producing leafy greens for the local market; the most direct regional competitor to Sustenir given overlapping geography, crop mix and urban CEA positioning.
- ComCrop: Singapore-based urban CEA grower focused on leafy greens and herbs; competes with Sustenir in the same local market with overlapping SKU categories.
- Spread Co. (Techno Farm): Japan-headquartered vertical farming company operating automated CEA facilities for lettuce and leafy greens; comparable as an Asian CEA operator focused on branded, locally-grown leafy produce.
Others
- Greenlight Biosciences: While primarily a synthetic biology/RNA company, its adjacency to agricultural biology and indoor growing research makes it a tangential ecosystem peer in sustainable food and CEA-adjacent technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sustenir Agriculture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sustenir Agriculture leadership team
Management profileNumber of profiles
Profiles2 records
Sustenir Agriculture funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sustenir Agriculture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sustenir Agriculture
What does Sustenir Agriculture do?
Sustenir Agriculture operates vertical farms in Singapore that grow specialty leafy greens and "super food" produce such as its signature Kinky Kale using controlled-environment agriculture (CEA). The company sells these fresh, high-nutrition leafy greens directly to consumers in Singapore and the wider Southeast Asia market.
Is Sustenir Agriculture a public or private company?
Sustenir Agriculture is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sustenir Agriculture founded?
Sustenir Agriculture was founded in 2013. It employs 101 to 250 people.
Where is Sustenir Agriculture based?
Sustenir Agriculture is headquartered in Singapore, Singapore, in the Asia region.
Who are Sustenir Agriculture's main competitors?
Direct peers on record are Bowery Farming, AeroFarms, Plenty, Infarm, Kalera and 80 Acres Farms. Regional players are Sky Greens, ComCrop and Spread Co. (Techno Farm). Greenlight Biosciences is listed as an others.
Does Sustenir Agriculture have an API?
No public API is recorded for Sustenir Agriculture.
What industry is Sustenir Agriculture in?
Sustenir Agriculture's product category is Vertical Farming Produce / Specialty Leafy Greens. Its primary akta.pro industry code is AFAGAHAJ, Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms), with a secondary code of AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 11141 and its SIC code is 100.