Moms In Motion
Moms In Motion is a Virginia-based non-profit founded in 2009 that provides disability advocacy, Medicaid Waiver Service Facilitation, and disability resources to individuals with disabilities and their families, employing 101–250 people under CEO Joy Spencer and founder Keri Ayres.
- Company typePrivate
- Founded2009
- HeadquartersFront Royal, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Moms In Motion does
Moms In Motion is a U.S. non-profit consumer services organization founded in 2009 and headquartered in Front Royal, Virginia. The company's stated service lines are Advocacy, Medicaid Waiver Service Facilitation, and Disability Resources — indicating that it helps individuals with disabilities (and their families) navigate Medicaid-funded home and community-based services, likely operating as a state-approved service facilitation provider under Virginia's Medicaid waiver framework. Given the "service facilitation" terminology, the company most likely assists waiver recipients with person-centered planning, provider selection, and compliance documentation rather than directly delivering clinical or home-care services.
The organization employs 101–250 people and has been operating continuously for 15+ years, suggesting an established mid-sized non-profit with stable operations. Leadership consists of founder Keri Ayres and CEO Joy Spencer, indicating founder continuity alongside professionalized executive management. No information is available on funding sources, grants, government contracts, donor base, partnerships, technology stack, or financial performance; the company's own web presence (momsinmotion.net) was inaccessible during data collection and returned only a verification/loading page.
The business model is consistent with a non-profit, mission-driven services model: revenue is most plausibly generated through Medicaid reimbursement for service facilitation hours, supplemented by grants, donations, and possibly fee-for-service advocacy work. Customer concentration is structurally high because the dominant payer is Medicaid (a single government program per state), though the end-user base of families and individuals with disabilities may be geographically distributed. The company has no disclosed digital products, technology platform, or AI/ML capability, and its competitive position rests on regulatory standing, domain expertise, and community trust rather than technology differentiation.
Moms In Motion firmographics
Firmographics- Name
- Moms In Motion
- Website
- https://momsinmotion.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moms In Motion is a Virginia-based non-profit founded in 2009 that provides disability advocacy, Medicaid Waiver Service Facilitation, and disability resources to individuals with disabilities and their families, employing 101–250 people under CEO Joy Spencer and founder Keri Ayres.
- Ownership category
- akta.pro rank
Moms In Motion industry classification
Industry- Product category
- Disability Advocacy Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Parent’s Helper (Non-Infant) & Child Supervision (HSAAAGAA)
- akta.pro secondary industries
- Newborn/Infant Mother’s Helper Support (HSAAAGAB), Postpartum Family Helper (Non-Medical) (HSAAAGAJ)
Keywords
Where Moms In Motion is headquartered
LocationHeadquarters
- HQ city
- Front Royal
- HQ country
- United States
- HQ region
- North America
Markets served
Moms In Motion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Moms In Motion product offering
Product offeringCore offering
Moms In Motion is a non-profit organization that provides advocacy, Medicaid waiver service facilitation, and disability resources. The organization serves individuals with disabilities and their families by helping them navigate service systems, access supports, and connect with disability-related resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Advocacy Services
- Medicaid Waiver Service Facilitation
- Disability Resources
Companies that use Moms In Motion
Customer profileIdeal customer profiles1 record
Moms In Motion technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moms In Motion partnerships and signals
Strategic signalRecent moves3 records
Moms In Motion competitors and assessment
Company assessmentDirect peers
- Community Access Unlimited: New Jersey-based non-profit providing advocacy, case management, and disability resources to individuals and families navigating Medicaid and state-funded supports. Closely comparable as a similarly sized, mission-driven service facilitator.
- The Resource Exchange: Colorado-based non-profit serving individuals with developmental disabilities through case management, waiver service facilitation, and family advocacy. Comparable peer operating the same waiver-facilitation model in a different state.
- disABILITY Link: Atlanta-area Center for Independent Living providing advocacy, benefits navigation, and independent living skills to people with disabilities — comparable as a non-profit advocacy and service-navigation peer.
Broad incumbents
- The Arc of the United States: National disability advocacy organization with a federated network of state and local chapters providing advocacy, case management, and family support for individuals with intellectual and developmental disabilities — directly comparable in mission and service mix to Moms In Motion's advocacy work.
- The MENTOR Network: National provider of community-based services for individuals with intellectual and developmental disabilities, including case management and waiver-funded supports. Directly comparable in service model and Medicaid funding dependency.
- BrightSpring Health Services: Diversified home and community-based services platform serving Medicaid and I/DD populations, including waiver service facilitation and family-directed supports. Comparable as a large-scale operator in the same Medicaid HCBS space.
- United Cerebral Palsy (UCP): National disability organization delivering advocacy, service coordination, and direct supports for people with cerebral palsy and other disabilities. Comparable mission and overlap with Medicaid-funded service facilitation.
- Sevita Health: Large multi-state provider of home- and community-based services for individuals with intellectual and developmental disabilities, including waiver service facilitation, case management, and in-home supports. A relevant scaled incumbent competing for similar Medicaid contracts.
- Easterseals: Large national non-profit providing disability services including case management, advocacy, and community-based supports across many states. Comparable as a broader disability services incumbent operating in similar advocacy and resource-navigation domains.
Regional players
- Partners for People with Disabilities: Virginia-based disability resource, training, and advocacy center with deep state-level expertise in waiver navigation. Direct in-state peer for Virginia Medicaid waiver beneficiaries and similar families.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Moms In Motion social profiles
Digital presenceMoms In Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moms In Motion leadership team
Management profileNumber of profiles
Profiles2 records
Moms In Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moms In Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moms In Motion
What does Moms In Motion do?
Moms In Motion is a non-profit organization that provides advocacy, Medicaid waiver service facilitation, and disability resources. The organization serves individuals with disabilities and their families by helping them navigate service systems, access supports, and connect with disability-related resources.
Is Moms In Motion a public or private company?
Moms In Motion is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Moms In Motion founded?
Moms In Motion was founded in 2009. It employs 101 to 250 people.
Where is Moms In Motion based?
Moms In Motion is headquartered in Front Royal, United States, in the North America region.
Who are Moms In Motion's main competitors?
Direct peers on record are Community Access Unlimited, The Resource Exchange and disABILITY Link. Broad incumbents are The Arc of the United States, The MENTOR Network, BrightSpring Health Services, United Cerebral Palsy (UCP), Sevita Health and Easterseals. Partners for People with Disabilities is listed as a regional player.
Does Moms In Motion have an API?
No public API is recorded for Moms In Motion.
What industry is Moms In Motion in?
Moms In Motion's product category is Disability Advocacy Services. Its primary akta.pro industry code is HSAAAGAA, Parent’s Helper (Non-Infant) & Child Supervision, with a secondary code of HSAAAGAB, Newborn/Infant Mother’s Helper Support. Its NAICS code is 624120 and its SIC code is 8300.