The Post and Courier
The Post and Courier is South Carolina's largest daily newspaper, serving readers across the state through digital subscriptions, print home delivery, mobile apps, OTT, E-Paper, and paid vertical newsletters. It operates as a wholly-owned subsidiary of the Evening Post Publishing Newspaper Group.
- Company typePrivate
- Founded2013
- HeadquartersCharleston, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What The Post and Courier does
The Post and Courier is the largest daily newspaper in South Carolina, headquartered at 148 Williman Street in Charleston and operating as a wholly-owned subsidiary of the Evening Post Publishing Newspaper Group. It produces and distributes local journalism under a multi-platform model that combines a flagship Charleston edition with eight regional editions (Columbia, Greenville, Spartanburg, Myrtle Beach, Beaufort County, Pee Dee, York County) and a statewide edition, supplemented by nine affiliated local mastheads including Aiken Standard, Georgetown Times, Berkeley Independent, Journal Scene, Moultrie News, The Star, Free Times, and Kingstree News, plus an Evening Post Books imprint.
The underlying product surface spans a content-managed news website, native iOS and Android applications, an OTT streaming app for connected TVs, an E-Paper digital replica used as a print backup, and a ClassLink portal for editorial workflow and user analytics. Beyond the core newspaper, the company operates vertical subscription products (Inside SC Politics, a bi-weekly paid political newsletter by Brian Hicks at $5.99/month or $59.99/year; Gamecocks Now; The Tiger Take), investigative initiatives (Education Lab, Rising Waters), and a recurring community events calendar (Education Lab Forums, Rising Waters Forums, Pints & Politics, Charleston's Choice, Steeplechase of Charleston).
The Post and Courier monetizes through five primary streams: digital subscriptions (recurring, with auto-renewal via Apple Pay, PayPal, social login), print home delivery subscriptions (recurring, with a 28-day grace period and bundled Digital All-Access), up to six premium print editions per year charged at a minimum $1.50 each, one-time purchases (single articles, paid newsletters, standalone digital products), and third-party advertising including targeted display and branded content through an Interactive Media Kit. GTM is a mix of self-serve digital subscriptions (website/app), direct-to-home print delivery, regional channel/marketplace listings across SC markets, and a marketplace for classifieds, jobs, autos, and real estate. Primary customer segments are general SC news consumers (subscribers and occasional users), politics and policy enthusiasts, and local businesses purchasing advertising or branded content.
The Post and Courier firmographics
Firmographics- Name
- The Post and Courier
- Legal name
- The Post and Courier, Inc.
- Website
- https://postandcourier.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Post and Courier is South Carolina's largest daily newspaper, serving readers across the state through digital subscriptions, print home delivery, mobile apps, OTT, E-Paper, and paid vertical newsletters. It operates as a wholly-owned subsidiary of the Evening Post Publishing Newspaper Group.
- Ownership category
- akta.pro rank
The Post and Courier industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)
Keywords
Where The Post and Courier is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Post and Courier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Subscriptions: Recurring subscription revenue from digital products including website access, mobile apps, and E-Paper. Subscriptions auto-renew and are billed monthly or annually.
- Print Subscriptions: Home delivery subscription revenue for print newspaper with 28-day grace period after expiration. Includes digital access.
- Premium Editions: Up to 6 premium editions per year with additional charges at minimum $1.50 per edition.
- One-Time Digital Purchases: Single article purchases, paid newsletters, and standalone digital products charged at time of purchase.
- Advertising: Third-party advertising displayed on the website and digital services, including targeted and display advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Inside SC Politics Newsletter - Monthly |
| Subscription | Annual | Inside SC Politics Newsletter - Annual |
| Subscription | Monthly | Digital All-Access + Inside SC Politics Bundle |
| Unit Pricing | Pay-as-you-go | Premium Edition Charges |
| Subscription | Monthly | Print + Digital Combined Subscription |
Distribution channels4 records
Marketing channels5 records
The Post and Courier product offering
Product offeringCore offering
The Post and Courier publishes local South Carolina news and journalism across digital and print platforms, including a website, mobile applications for iOS and Android, an OTT app, an E-Paper digital replica, and print home delivery. It offers topic-specific premium newsletters (Inside SC Politics, Gamecocks Now, The Tiger Take) and hosts community forums such as Education Lab and Rising Waters. The company generates revenue from consumer subscriptions, advertising, premium editions, and one-time digital purchases.
Product overview
The Post and Courier operates as a multi-platform news organization offering both digital and print products. The core offerings include Digital Subscriptions with unlimited web access, mobile apps for iOS and Android, an OTT app for connected TVs, and an E-Paper digital replica. Premium add-on newsletters include Inside SC Politics, Gamecocks Now, and The Tiger Take. The print subscription provides home delivery with premium editions. The organization also hosts community event series through Education Lab Forums and Rising Waters Forums. Regional coverage extends through affiliated properties including Aiken Standard, Berkeley Independent, Georgetown Times, and others across South Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Subscription
- Print Subscription
- Mobile App
- OTT App
- E-Paper
- Inside SC Politics Newsletter
- Gamecocks Now Newsletter
- The Tiger Take Newsletter
- Classifieds and Marketplace Listings
- Evening Post Books
Companies that use The Post and Courier
Customer profileSegments3 records
Ideal customer profiles3 records
The Post and Courier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
The Post and Courier partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Post and Courier competitors and assessment
Company assessmentDirect peers
- Augusta Chronicle: Regional daily covering Augusta, GA and the surrounding CSRA including parts of Aiken County, SC. Direct geographic overlap with P&C's Aiken Standard coverage and competes for border-region advertisers.
- The Island Packet / Beaufort Gazette: Gannett dailies covering Hilton Head and Beaufort County, SC — directly overlapping P&C's Beaufort County edition. Similar subscription pricing model and direct competition for local advertisers and subscribers.
- The Charlotte Observer: Major regional daily serving the Charlotte metro and northern South Carolina (York/Lancaster counties). Directly overlaps P&C's York County edition and competes for advertisers in the Carolinas border region.
- The State (Columbia, SC): Daily newspaper serving Columbia and the surrounding Midlands region of South Carolina. Operates under Gannett with similar print+digital subscription model and local advertising focus, directly competing for SC readers and advertisers.
- Greenville News: Gannett-owned daily covering the Greenville-Upstate SC market. Same subscription and advertising structure as P&C; competes directly within SC's Upstate region for subscribers and local ad budgets.
Regional players
- Savannah Morning News: Gannett daily covering Savannah, GA and the Lowcountry/SC coastal region. Geographic adjacency to P&C's Beaufort County and Charleston markets, with overlapping tourism and port-related advertising pools.
Broad incumbents
- Lee Enterprises: Publicly traded regional newspaper chain operating ~75 dailies across the U.S. Comparable to Evening Post Publishing's group ownership structure and provides public-company benchmarks on regional print+digital revenue mix and margin trends.
- Gannett Co. Largest U.S. newspaper publisher (USA TODAY, ~200 dailies). As the parent of P&C's primary in-state competitors (The State, Greenville News, Island Packet), Gannett's scale, technology platform, and subscription economics are directly relevant benchmarks for P&C's competitive positioning.
- The Tennessean (Nashville): Gannett daily serving Nashville and Tennessee with a similar multi-market, multi-edition model to P&C. Useful comparable for digital subscription pricing, newsletter bundling, and political coverage monetization.
- The Atlanta Journal-Constitution: Major regional daily owned by Cox Enterprises, serving metro Atlanta and broader Georgia. A scaled regional newspaper with multi-platform subscriptions (including a politics newsletter), offering a benchmark for P&C's potential scale and product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Post and Courier social profiles
Digital presenceThe Post and Courier compliance and trust
Trust signalCompliance2 records
The Post and Courier financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Post and Courier leadership team
Management profileNumber of profiles
The Post and Courier subsidiaries and ownership
Company hierarchySubsidiaries9 records
The Post and Courier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Post and Courier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Post and Courier
What does The Post and Courier do?
The Post and Courier publishes local South Carolina news and journalism across digital and print platforms, including a website, mobile applications for iOS and Android, an OTT app, an E-Paper digital replica, and print home delivery. It offers topic-specific premium newsletters (Inside SC Politics, Gamecocks Now, The Tiger Take) and hosts community forums such as Education Lab and Rising Waters. The company generates revenue from consumer subscriptions, advertising, premium editions, and one-time digital purchases.
Is The Post and Courier a public or private company?
The Post and Courier is a private company. It is classified as corporate owned and is currently operating.
When was The Post and Courier founded?
The Post and Courier was founded in 2013. It employs 501 to 1,000 people.
Where is The Post and Courier based?
The Post and Courier is headquartered in Charleston, United States, in the North America region.
How does The Post and Courier make money?
Five revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, premium Editions, one-Time Digital Purchases and advertising.
Who are The Post and Courier's main competitors?
Direct peers on record are Augusta Chronicle, The Island Packet / Beaufort Gazette, The Charlotte Observer, The State (Columbia, SC) and Greenville News. Savannah Morning News is listed as a regional player. Broad incumbents are Lee Enterprises, Gannett Co., The Tennessean (Nashville) and The Atlanta Journal-Constitution.
Does The Post and Courier have an API?
No public API is recorded for The Post and Courier.
What industry is The Post and Courier in?
The Post and Courier's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 513110 and its SIC code is 2711.