Syra Coffee

What Syra Coffee does

Syra Coffee S.L. is a Barcelona-headquartered specialty coffee roaster and retailer founded in 2015. The company sources single-origin coffees directly from small farms (as small as 1 hectare) across 11+ countries including Burundi, Ethiopia, Guatemala, El Salvador, Brazil, Bolivia, Colombia, Peru, Kenya, Uganda, and Rwanda, and roasts weekly at its Carrer Femades facility in Barcelona to supply a hybrid retail and direct-to-consumer operation.

The business operates through two principal channels: 50+ company-owned specialty cafés (cafeterías) across eight Spanish cities (Barcelona, Madrid, Valencia, Sevilla, Donostia, Girona, Málaga, Bilbao) serving as both revenue-generating locations and brand touchpoints, and a Shopify-powered e-commerce storefront (syra.coffee) with international European shipping. The product portfolio spans 20+ single-origin coffees in 250g and 1kg formats with filter, espresso, and omni roast profiles; pre-packaged capsules; ceremonial Matcha and tea products; curated equipment and accessories (V60, Chemex, Aeropress, Comandante, Fellow Ode, Sage, Jura, Moccamaster); and bundled coffee-plus-equipment kits. The 2025 Cup of Excellence-winning La Pacaya Geisha (90.30 points) exemplifies the premium tier, with only 60 bags of 125g released as a limited edition.

Syra's revenue mechanics combine one-time purchases (coffee, equipment, merchandise priced €5.50–€1,459.90), recurring consumer subscriptions (€11–€41/month or €9.17–€33.42/month annual with up to 20% savings), B2B office subscriptions (€125–€785/month for 5–100 employee offices bundled with Jura equipment), and educational content (a book, brewing guides, and a Coffee Quiz). The company serves three primary segments — individual home baristas and specialty coffee enthusiasts, B2B offices, and hospitality businesses — through a content-driven marketing approach anchored on direct-trade provenance, weekly freshness, and full farm-to-cup traceability. Strategic equipment partnerships (Jura) and origin partnerships (JNP Coffee for Burundi, MAVCOFFEE for El Salvador) extend the value chain without vertical acquisition.

Name

Syra Coffee

Legal name

Syra Coffee S.L.

Website

https://syra.coffee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Syra Coffee is a Barcelona-based specialty coffee roaster and retailer that sources single-origin coffees directly from small farms, roasts weekly in-house, and sells through 50+ company-owned cafés across Spain plus a Shopify DTC e-commerce platform serving consumers and B2B office subscribers.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Independent Neighborhood Cafes (THAFADAC)

Keywords

• Specialty coffee retail
• Single origin coffee
• Coffee subscription services
• Coffee roasting services
• Coffee brewing equipment

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Coffee Sales: Retail sale of specialty coffee beans (whole bean or ground) through e-commerce and physical stores. Products include single-origin coffees from various countries, available in 250g and 1kg sizes with different roast profiles (filter, espresso, omni).
2. Consumer Subscription: Monthly and annual subscription services delivering freshly roasted coffee directly to customers' homes. Monthly plans from €11.00-€41.00 for 2-4 bags; annual plans offer up to 20% savings.
3. B2B Office Subscription: Business subscription service for offices providing specialty coffee with equipment. Plans range from €125/month (5-10 employees, 5kg) to €785/month (40-100 employees, 40kg). Includes Jura equipment partnership.
4. Equipment and Accessories: Sale of brewing equipment including V60, Chemex, Aeropress, French Press, Moka pots, grinders (Comandante, Fellow Ode), scales, kettles, and espresso machines from brands like Sage, Moccamaster, and Jura.
5. Tea and Matcha Products: Sales of matcha (€14.50-€24.50), matcha kits, and tea products including Ginger & Lemon from La Tetera Azul.
6. Coffee Packs and Bundles: Bundled product offerings combining coffee with equipment (V60 kits, Aeropress packs, Chemex sets, Moka pot bundles) and curated packs (Discovery Kit, Espresso Pack, Filter Pack, Decaf Pack).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Syra Coffee sources single-origin specialty coffees directly from small farms worldwide, roasts them weekly at its Barcelona facility, and distributes them through a network of 50+ physical cafés across Spain and a direct-to-consumer e-commerce platform. The company sells roasted coffee beans and ground coffee, coffee capsules, tea products, brewing equipment, espresso machines, curated coffee packs, and branded merchandise, supported by consumer and B2B office subscription services.

Product overview

Syra Coffee is a specialty coffee retailer operating as a direct-to-consumer e-commerce platform built on Shopify, with physical café locations across Spain. The core product offering centers on single-origin specialty coffee beans and ground coffee, sourced directly from small farms and roasted weekly in Barcelona. The portfolio includes 20+ coffee origins (Ntwari, La Pacaya, Bahire, Wicho, Daniso Horsa, Primavera Family, and others), coffee capsules, tea products (ceremonial Matcha, Ginger & Lemon tea), and brewing equipment (V60, Chemex, Aeropress, Moka Express, espresso machines). Syra complements its product range with curated coffee packs that bundle coffee with equipment, a subscription service (monthly and annual plans), B2B office coffee solutions, branded merchandise, and a specialty coffee educational book. The company operates 35+ physical café locations across Barcelona, Madrid, Valencia, Sevilla, Donostia, Girona, Málaga, Bilbao, and Sarrià.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Coffee (Beans and Ground) Single-origin specialty coffee in whole bean or ground format, available in 250g and 1kg sizes with multiple roast profiles (filter, espresso, omni). Sourced directly from small farms across Burundi, Ethiopia, Guatemala, El Salvador, Brazil, Bolivia, Colombia, Peru, Kenya, Uganda, and Rwanda. Roasted weekly in Barcelona for freshness.
• Coffee Capsules Pre-packaged single-origin coffee capsules in Ethiopia, Brazil, and Colombia varieties, designed for capsule-compatible home espresso machines.
• Consumer Coffee Subscription Monthly or annual subscription service delivering freshly roasted single-origin specialty coffee directly to customers' homes. Monthly plans from €11.00-€41.00 for 2-4 bags of 250g; annual plans offer up to 20% savings with free delivery in Spain.
• B2B Office Coffee Subscription Business subscription providing specialty coffee to offices ranging from 5 to 100 employees, with plans starting at €125/month (5kg) up to €785/month (40kg). Includes Jura espresso machine partnership for full office coffee solutions.
• Tea Products Tea offerings including ceremonial Matcha from Kagoshima, Japan, Matcha kits, and Ginger & Lemon blend from La Tetera Azul, priced €14.50-€24.50.
• Coffee Packs and Kits Pre-curated bundles combining coffee with brewing equipment, including Discovery Kit (€34.00), Espresso Pack, Filter Pack, Cold Brew Pack, Decaf Pack (€45.00), Matcha Pack, and method-specific packs (V60, Aeropress, Chemex, Moka Pot, French Press, Cappuccino).
• Brewing Equipment Manual brewing tools including V60 drippers (plastic, ceramic, double mesh), Chemex, Aeropress, French Press, Bialetti Moka Express, kettles, scales, and grinders (Comandante C40 at €275, Fellow Ode Gen 2 at €387, Fellow Prismo, Timemore, Brewista).
• Espresso Machines Automatic and semi-automatic espresso machines from Philips (Serie 5500 at €699.99), Jura (E6 at €999, E8 at €1,349), Sage (Barista Express at €729.90, Barista Touch at €1,249.90-€1,459.90), and Moccamaster (KBG Select at €259-€269).
• Branded Merchandise Syra-branded merchandise including thermoses (€13), travel mugs, tote bags (€12.50-€15), t-shirts, to-go cups (€11.90), gift cards (€10-€100), and collaborative items like Minx x Syra handcrafted ceramic mugs and Miir x Syra cups.
• Book: De La Finca a la Taza Specialty coffee guidebook taking readers through the journey of specialty coffee from cultivation at the farm to home preparation, available as a standalone book or as part of the Pack Book + Coffee bundle (€39.50).

Quantifiable outcome

• Free shipping on orders over €15 in Spain
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• JuracoreTechnology or IntegrationStrategic equipment partnership for B2B office coffee service. Jura provides high-end espresso machines for the office subscription offering, enabling Syra Coffee to offer complete coffee solutions to business customers.
• JNP CoffeecoreStrategic or Co-development PartnerLong-term partnership with JNP Coffee for sourcing Burundi coffees including Ntwari and Bahire. JNP Coffee supports women-led coffee production in Burundi, with Syra Coffee providing market access and premium pricing for these specialty lots.
• Minx FactoryminorStrategic or Co-development PartnerCollaboration for limited edition Syra Coffee x Minx Factory handcrafted ceramic mugs. Made in Minx Factory workshops in Barcelona's Gràcia neighborhood, each mug features unique hand-painted designs.
• MAVCOFFEE / MAVcoreStrategic or Co-development PartnerPartnership with MAVCOFFEE for sourcing El Salvador coffees including La Pacaya, Valle de Oro, and San Antonio. MAVCOFFEE is led by the Villavicencio family who received Geisha seeds from Don Francisco Serracín, the father of Geisha in Latin America.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Bottle Coffee: Specialty coffee company with in-house roasting, direct-sourcing emphasis, and a large café network—a near-identical operating model to Syra, just at greater scale and primarily in the US/Asia.
• Intelligentsia Coffee: Direct-trade specialty coffee roaster with cafés and wholesale distribution; mirrors Syra's emphasis on single-origin sourcing, freshness, and educational content for specialty consumers.
• Stumptown Coffee Roasters: Specialty roaster with direct trade programs and multiple cafés; competes in the same premium single-origin segment with both retail and wholesale/subscription channels.
• Counter Culture Coffee: Specialty coffee roaster known for direct trade, sustainability, and educational content; serves both wholesale (B2B) and consumer markets comparable to Syra's hybrid model.
• WatchHouse: UK-based specialty coffee micro-roaster and café chain offering direct-trade coffees with multiple urban locations, providing a European analog of Syra's roastery-café hybrid model.
• Square Mile Coffee Roasters: London specialty roaster with direct-sourcing relationships and strong B2B/wholesale presence; comparable to Syra in scale and target mix of cafés, subscribers, and wholesale customers.
• La Colombe Coffee Roasters: Specialty roaster with retail cafés and a B2B draft latte system serving offices and foodservice; closely parallels Syra's combined consumer subscription, B2B office, and café approach.
• Right Side Coffee: Spanish specialty coffee roaster with retail locations and e-commerce, directly competing with Syra in the same Spanish market on premium single-origin offerings.
• % Arabica: Japan-founded specialty coffee chain that roasts in-house and operates design-forward retail cafés globally, sharing Syra's premium single-origin positioning and roastery-café model.

Broad incumbents

• Starbucks: Global coffee incumbent with extensive retail footprint; Syra competes against Starbucks' specialty Reserve stores and overall café presence in Spain, though Starbucks operates at far broader scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/syracoffee
• Instagraminstagram.com/syracoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syra Coffee