Square Mile Coffee Roasters
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Square Mile Coffee Roasters firmographics
Firmographics- Name
- Square Mile Coffee Roasters
- Legal name
- The Square Mile Coffee Roasters LTD
- Website
- https://shop.squaremilecoffee.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Square Mile Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)
Keywords
Where Square Mile Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Square Mile Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Coffee Sales: Direct-to-consumer online sales of whole bean coffee including seasonal releases, espresso blends, filter coffees, and decaf options. Products shipped same-day roasted.
- Coffee Subscriptions: Ongoing and fixed-term subscription plans (weekly, fortnightly, monthly) for espresso, filter, and decaf coffees. Includes Twelve Lessons in Coffee educational subscription at £162.50 per quarter.
- Wholesale Coffee Supply: B2B wholesale service supplying coffee beans to coffee shops, restaurants, businesses, and offices globally.
- Equipment Sales: Sales of espresso machines (Sage), grinders, brewers, and accessories. Includes water preparation products like Lotus Water Drops.
- Events and Training: Roastery tours and tastings (£35), corporate events, and Prufrock Barista Training Centre courses ranging from home barista to SCA certified modules.
- Books and Merchandise: Coffee-related books including The World Atlas of Coffee, The Book of Coffee, and branded merchandise including apparel and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Red Brick Espresso - 350g |
| Unit Pricing | Pay-as-you-go | Choc Ice Espresso - 350g |
| Unit Pricing | Pay-as-you-go | Fruit Punch Filter - 350g |
| Unit Pricing | Pay-as-you-go | Lalesa Ephtah Filter - 350g |
| Subscription | Multi-year contract | Twelve Lessons in Coffee Subscription |
| One time/ perpetual license | Pay-as-you-go | Sage Barista Pro |
| Unit Pricing | Pay-as-you-go | Roastery Tour and Tasting |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Square Mile Coffee Roasters product offering
Product offeringCore offering
Square Mile Coffee Roasters is a London-based specialty coffee roaster that sources seasonal, single-origin green coffees through longstanding direct-trade supplier relationships, roasts them in-house at its East London roastery, and distributes them via a direct-to-consumer e-commerce platform, recurring coffee subscriptions, and a global wholesale division supplying cafes, restaurants, offices, and hospitality businesses. The company also operates the Prufrock Barista Training Centre, runs roastery tours and corporate events, and sells the Twelve Lessons in Coffee educational subscription program.
Product overview
Square Mile Coffee Roasters operates a direct-to-consumer e-commerce platform built on Shopify, offering specialty coffee products and services. The core offering consists of seasonal whole bean coffees split into espresso blends (Red Brick, Choc Ice, Sweetshop, Aquiares, Mikuba), single origin filter coffees (Nafuna, Lalesa Ephtah, Mwirua Mitondo), and decaffeinated options (Decaf Espresso, Decaf Filter, Half Caff). Complementary product lines include Coffee Subscriptions (ongoing and fixed-term plans), the Twelve Lessons in Coffee educational subscription program with Thinkific-hosted video lessons, brewing equipment (espresso machines, grinders, V60 brewers, accessories), coffee books and journals, branded merchandise, and wholesale supply for businesses. The company also operates the Prufrock Barista Training Centre (SCA-accredited) and hosts roastery tours, tastings, and corporate events. Coffee is roasted daily and shipped within 24 hours of roasting.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Bean Coffee (Espresso, Filter, Decaf) Seasonal specialty coffee offerings including espresso blends (Red Brick, Choc Ice, Sweetshop, Aquiares, Mikuba), single origin filter coffees (The Filter Blend, Nafuna, Lalesa Ephtah, Mwirua Mitondo), and decaf options (Decaf Espresso, Decaf Filter, Half Caff). Roasted fresh and dispatched the same day for individual home brewing consumers and wholesale buyers.
- Coffee Subscriptions
Quantifiable outcome
- Founded in 2008, playing a significant role in establishing London's specialty coffee scene
Companies that use Square Mile Coffee Roasters
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Square Mile Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Square Mile Coffee Roasters partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Prufrock Barista Training CentrecoreIntegrated training facility within Square Mile's roastery. Hosts SCA-certified barista training courses, home barista workshops, and professional development programs. Events team includes SCA-accredited trainers Tom and Sara who host Square Mile Events and training sessions.
- SagecoreOfficial reseller of Sage espresso machines including Barista Pro (£729.95) and Bambino Plus (£399.95). Offers 15% discount on first 6 coffee subscription shipments with machine purchase.
- ThinkificcoreHosting platform for Twelve Lessons in Coffee video lessons. Subscription members access learning content, video lessons, and community discussion features through the Thinkific platform.
- Long Miles CoffeecoreCoffee producer partner for Burundi coffees. Sources from Heza Washing Station with unique 'Coffee Scouts' program addressing local farming challenges. Products include Mikuba, Heza Hills, and The Filter Blend components.
- Origin Coffee LabcorePartnership for El Pato decaf blend from Peru's Tabaconas region. Collaborated on developing the Marshell hybrid coffee profile for the region.
- Royal MailminorPrimary shipping partner for UK orders. Free Royal Mail Tracked 48 shipping included with orders. 2kg weight limit for international Royal Mail shipments.
- DHL ExpressminorInternational shipping partner for orders over 2kg. Primary carrier for EU and international orders above weight limits.
- PayPal, Shopify Payments, and StripeminorPayment processing partners. Company is PCI DSS compliant for secure credit card processing.
- Ephtah Coffee ExportcoreEthiopian coffee exporter centered on women. Provides agricultural training, day care for producers, and AMA Commitment program for female producers. Source of Lalesa Ephtah extended fermentation natural coffee.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Square Mile Coffee Roasters competitors and assessment
Company assessmentDirect peers
- Pact Coffee: UK specialty coffee roaster with direct-trade sourcing, strong subscription model, and DTC e-commerce focus. Closely comparable business model to Square Mile's DTC and subscription channels targeting home brewers and offices.
- Hasbean Coffee: UK specialty coffee roaster focused on single-origin and direct-trade coffees with a global DTC e-commerce and wholesale offering. Directly competes in the same specialty single-origin product category and channels.
- Workshop Coffee: London specialty coffee roaster and café operator with a strong training and wholesale programme. Comparable in product mix, London HQ, and emphasis on barista education through its own training centre.
- Origin Coffee Lab: UK specialty coffee roaster known for direct relationships with producers and high-end single-origin releases. Comparable in sourcing philosophy, premium positioning, and overlapping producer relationships (e.g., Peru).
- Caravan Coffee Roasters: London-based specialty roaster with restaurants, wholesale supply, and a coffee training school. Comparable multi-channel model combining restaurants/cafés, wholesale, and education in the same UK market.
- Extract Coffee Roasters: UK specialty coffee roaster with direct trade, barista training, and wholesale supply. Comparable in scale, mission-driven sourcing, and combination of roasting and education offerings.
Broad incumbents
- Blue Bottle Coffee: Large, well-capitalized third-wave specialty coffee brand with roasteries, cafés, and DTC channels globally. Comparable in single-origin philosophy and DTC/subscription model but operates at a much larger scale with institutional backing.
- Counter Culture Coffee: US specialty coffee roaster with direct-trade sourcing, wholesale, training, and sustainability focus. Comparable in direct-trade ethos, training programs, and B2B/wholesale channels, though US-focused.
- Intelligentsia Coffee: Established US third-wave specialty roaster known for direct trade and barista training programmes. Comparable in single-origin focus, training-led positioning, and wholesale coffee program.
Emerging players
- Dark Arts Coffee: UK specialty coffee roaster with bold branding and growing wholesale and DTC footprint. Comparable in specialty single-origin and roast style but smaller scale and earlier-stage brand presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Square Mile Coffee Roasters social profiles
Digital presenceSquare Mile Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Square Mile Coffee Roasters leadership team
Management profileNumber of profiles
Profiles1 record
Square Mile Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Square Mile Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Square Mile Coffee Roasters
What does Square Mile Coffee Roasters do?
Square Mile Coffee Roasters is a London-based specialty coffee roaster that sources seasonal, single-origin green coffees through longstanding direct-trade supplier relationships, roasts them in-house at its East London roastery, and distributes them via a direct-to-consumer e-commerce platform, recurring coffee subscriptions, and a global wholesale division supplying cafes, restaurants, offices, and hospitality businesses. The company also operates the Prufrock Barista Training Centre, runs roastery tours and corporate events, and sells the Twelve Lessons in Coffee educational subscription program.
Is Square Mile Coffee Roasters a public or private company?
Square Mile Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Square Mile Coffee Roasters founded?
Square Mile Coffee Roasters was founded in 2008. It employs 11 to 50 people.
Where is Square Mile Coffee Roasters based?
Square Mile Coffee Roasters is headquartered in London, United Kingdom, in the Europe region.
How does Square Mile Coffee Roasters make money?
Six revenue lines are on record. E-commerce Coffee Sales are the primary driver. The others are coffee Subscriptions, wholesale Coffee Supply, equipment Sales, events and Training and books and Merchandise.
Who are Square Mile Coffee Roasters's main competitors?
Direct peers on record are Pact Coffee, Hasbean Coffee, Workshop Coffee, Origin Coffee Lab, Caravan Coffee Roasters and Extract Coffee Roasters. Broad incumbents are Blue Bottle Coffee, Counter Culture Coffee and Intelligentsia Coffee. Dark Arts Coffee is listed as an emerging player.
Does Square Mile Coffee Roasters have an API?
No public API is recorded for Square Mile Coffee Roasters.
What industry is Square Mile Coffee Roasters in?
Square Mile Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 31192 and its SIC code is 2080.