Grupo Rotoplas

What Grupo Rotoplas does

Grupo Rotoplas is a publicly traded Mexican water-management solutions provider (BMV: AGUA*) operating across the full water cycle — storage, conduction, heating, purification, treatment, and recycling — through 27 product lines and 18 manufacturing facilities in 14 countries in the Americas. Founded in 1978/1979 and headquartered in Mexico City, the company sells household water tanks (Tinaco Classic 450-2,500L and Tinaco Plus+ with Environmental Product Declaration), pumps, pipes (Tuboplus), water heaters (Señorial/Longvie), and irrigation systems through an extensive distributor network, the direct-to-consumer e-commerce platform tienda.rotoplas.com.mx (launched October 2024), and an enterprise Field Xperience sales team. Its service businesses include the bebbia IoT-connected smart water purification subscription (168,000+ subscribers as of Q4 2025), RSA water treatment and recycling, and agricultural irrigation through subsidiary rieggo following the 2023 acquisition of HiTech Irrigation and 2024 acquisition of a 51% stake in IrriVan. Its technology stack incorporates proprietary Expel antimicrobial and Hydro-Net filtration technologies, the bebbia connect mobile app for smart purifier monitoring, and a five-year AI/ML partnership with Google Cloud to digitize operations and develop data-driven water management tools. The business model blends one-time hardware sales (the dominant revenue line) with a fast-growing subscription/services segment and sustainability-linked social programs (PAZA, Rotogotas, A Fluir) that build brand equity in underserved communities.

Name

Grupo Rotoplas

Legal name

Grupo Rotoplas S.A.B. de C.V.

Website

https://rotoplas.com

Company type

Public

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Rotoplas is a publicly traded Mexican water-management solutions provider offering storage, conduction, purification, treatment, and recycling products and services across 14 countries in the Americas, serving residential, agricultural, commercial, and social-impact customers.

Ownership category

akta.pro rank

Product category

Water Management Solutions

NAICS

Water Supply and Irrigation Systems (22131), Pump and Compressor Manufacturing (33391), Water Supply and Irrigation Systems (221310)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Storage & Conveyance Structures (Tanks, Reservoirs, Canals, Ponds) (AFAAACAH)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE)

Keywords

• Water storage solutions
• Water management systems
• Water purification services
• Agricultural irrigation solutions
• Sustainable construction materials

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of water management products including water tanks (tinacos), pipes (Tuboplus), pumps, water heaters (termotanques/señorial), cisterns, and accessories. This is the core revenue driver across 14 countries with 27 product lines. Revenue grew 3.9% in Q4 2025 to MXN 2,829 million.
2. Services (bebbia, RSA): Water purification subscription service (bebbia) with IoT-connected smart purifiers and water treatment/recycling services (RSA). Services revenue grew 83% YoY in Q4 2025 to represent 15% of quarterly sales. bebbia surpassed 168,000 subscribers. The services segment achieved breakeven EBITDA for the first time since Q4 2020.
3. E-commerce Direct Sales: Direct-to-consumer online sales through the Rotoplas e-commerce platform (tienda.rotoplas.com.mx) launched in October 2024, covering Mexico City, State of Mexico, Guadalajara, and Monterrey with 24-48 hour delivery.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grupo Rotoplas manufactures and sells water storage tanks (tinacos), pipes, pumps, water heaters (termotanques), and smart water purification systems, along with providing water treatment/recycling services and agricultural irrigation solutions. The company operates 18 manufacturing plants across 14 countries in the Americas, distributing its 27 product lines through an extensive distributor network, direct sales teams, and a direct-to-consumer e-commerce platform.

Product overview

Grupo Rotoplas is a water management solutions provider offering an integrated portfolio of products and services across the water cycle: storage, conduction, improvement, treatment, and recycling. The product portfolio centers on water storage tanks (Tinaco Classic with 450-2,500L capacities and Tinaco Plus+ with 1,100L capacity and environmental certification), water pumps, and smart cisterns with real-time level monitoring. The services portfolio includes bebbía water purification (with smart connected version), rieggo agricultural irrigation solutions, and a direct-to-consumer ecommerce platform. The company operates across 14 countries in the Americas with 27 product lines and 18 manufacturing plants.

Differentiator

Problem solved

Functional benefit

Brands

• bebbía: Water purification service with smart connected devices for home water treatment
• rieggo
• Tuboplus
• Señorial

Products and services

• Tinaco Classic Classic water storage tanks with capacities between 450 and 2,500 liters, featuring lifetime warranty, zero-leak accessories, and advanced technology that inhibits bacteria reproduction and prevents pipe blockages. Sold to homeowners and distributed through distributors, retailers, and e-commerce.
• Tinaco Plus+ Premium water storage tank with 1,100L capacity featuring Environmental Product Declaration (DAP) certification under ISO 14025, Expel antimicrobial technology, and Hydro-Net filter for sediment retention.
• Bombas Rotoplas (Water Pumps) Water pumps for hydraulic pressurization in homes, constructions requiring large water flows, or buildings requiring elevated water pressures, including solutions for extracting water from floods or pools.
• bebbia Water Purification Service Water purification service providing purified water through home purification systems using reverse osmosis technology that eliminates 99.9% of bacteria, viruses, sediments, microplastics, and metals. Subscribed by 168,000+ customers as of Q4 2025.
• bebbia Smart Water Purifier IoT-connected smart water purifier providing real-time water quality monitoring, consumption tracking, and filter status information through the bebbia connect mobile app.
• rieggo Agricultural Irrigation Solutions Agricultural water solutions subsidiary providing irrigation systems, smart water management for agriculture, and agricultural modernization services acquired through the HiTech Irrigation Mexico and IrriVan acquisitions.
• Smart Cistern with Real-Time Level Measurement Cistern with sensor technology that measures in real-time the level of water available, addressing hydraulic leak issues common in newly built homes.
• Tuboplus Piping and Plumbing Solutions Piping and conduit solutions brand targeting the sustainable construction market in Mexico, including Hydro-Net filtration to prevent pipe blockages.
• Señorial Water Heaters (Termotanques) Water heating products (termotanques) brand for the Argentine market, including electric and gas models (Señorial and Señorial Black) with superior thermal insulation, digital thermometers, and 7-year warranties. Produced in the new Pilar, Argentina plant.
• Rotoplas E-commerce Platform (tienda.rotoplas.com.mx) Direct-to-consumer e-commerce platform for Rotoplas products offering the full portfolio including Tinaco Classic, Tinaco Plus+, pumps, and other water management solutions with 24-48 hour delivery in major Mexican metros.

Quantifiable outcome

• bebbia service grew to 168,000+ subscribers with 83% YoY revenue growth in Q4 2025, representing 15% of quarterly sales
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• IrriVan (Mexican irrigation systems company)minorStrategic or Co-development Partner · 2 April 2024Rotoplas acquired 51% stake in IrriVan through subsidiary rieggo, enhancing agricultural modernization in Mexico. The acquisition strengthens Rotoplas' market position in irrigation solutions and increases its stake in the joint venture to 88%.
• HiTech Irrigation MéxicominorStrategic or Co-development Partner · 7 November 2023Acquisition by rieggo Rotoplas of HiTech Irrigation México, a brand specializing in irrigation services and systems. HiTech brings 30+ years of excellence in design, automation, sale, and installation of irrigation systems and topographic surveys. The acquisition combines HiTech's operational excellence with Rotoplas' experience to guarantee continued exceptional service to customers of both companies.
• CENACED (Centro Nacional de Apoyo para Contingencias)minorStrategic or Co-development Partner · 1 November 2023Coordination with CENACED for Rotoplas' PAZA disaster relief program in Guerrero following Hurricane Otis. Rotoplas donated 30 cisternas of 10,000 liters as hydration points, coordinated with government authorities for logistics, and continued support in the reconstruction phase.
• Google CloudcoreTechnology or Integration · 26 September 2023Five-year strategic agreement (announced September 2023) with Google Cloud to drive digital transformation using AI and cloud technology. Objectives include: digitizing and optimizing processes in logistics, marketing, and finance; implementing AI solutions for improved digital customer experience; developing advanced technological skills among employees; and strengthening sustainability strategy through better data management and platform technologies for monitoring environmental indicators. The partnership leverages Google Cloud's enterprise cloud products and AI/ML capabilities to accelerate water management tool development.
• Six Civil Society Organizations (A Fluir 2023 Winners)minorStrategic or Co-development Partner · 23 August 2023Six organizations selected as A Fluir 2023 winners to implement rainwater harvesting projects: Consejo Ciudadano de la Región Lacustre de Pátzcuaro, A.C. (Michoacán); Fundación Ávila Cruz, A.C. (Oaxaca); Enlacecc IAP (Chiapas); Fundación Cántaro Azul, A.C. (Chiapas); Fundación Yue Fei A.C. (Estado de México); Centinelas del Agua A.C. (Yucatán). Each received up to MXN 1 million in donations for water access projects benefiting 51,257 people.
• PNUD (Programa de las Naciones Unidas para el Desarrollo) MéxicocoreStrategic or Co-development Partner · 22 March 2023Rotoplas and PNUD Mexico co-launched the 'A Fluir 2023' rainwater harvesting initiative, mobilizing over MXN 5 million to improve water access in rural Mexican communities. Six civil society organizations were selected as winners, each receiving up to MXN 1 million for rainwater harvesting systems in communities in Michoacán, Oaxaca, Chiapas, Estado de México, and Yucatán, benefiting up to 51,257 people. Organizations also receive a capacity-building acceleration program facilitated by PNUD Mexico.
• acciona.org MéxicocoreStrategic or Co-development Partner · 27 September 2022Alliance to improve water access in five Zapotec communities of San Pedro Quiatoni municipality, Oaxaca. Rotoplas provides rainwater harvesting systems; acciona.org contributes its expertise in sustainable technology deployment, community empowerment, and local entrepreneurship development. The project includes water access solutions for families with very low incomes, creating local management committees and establishing a local supply center operated by a community entrepreneur. acciona.org has benefited over 80,000 people across multiple countries since 2008.
• Perú SostenibleminorOthers · 1 January 2022Perú Sostenible co-awarded the Distintivo ESR to Rotoplas in Peru, recognizing the company's social responsibility practices in the country for the 5th consecutive year.
• ANEAS (Asociación Nacional de Empresas de Agua y Saneamiento de México)minorStrategic or Co-development Partner · 1 January 2022Partnership with Mexico's National Water and Sanitation Companies Association for COVID-19 response and water access initiatives, contributing to the availability of over 3 million liters of potable water during the pandemic.
• Harpic (Reckitt)minorStrategic or Co-development Partner · 1 January 2021Strategic alliance for water access and hygiene projects in vulnerable Mexican communities. Joint programs include installing handwashing stations at Central de Abasto (Mexico City) and working with the Mazahua community in Estado de México, benefiting over 1,500 people. Programs focus on two pillars: water access (storage and management) and hygiene (sanitation and disinfection). Contributes to UN SDGs 6 (water), 9 (innovation), 3 (health), 4 (education), and 5 (gender equality).
• Un Kilo de AyudaminorStrategic or Co-development Partner · 1 January 2021Partnership with Un Kilo de Ayuda to strengthen water management, sanitation, hygiene, food production, and local economies in the Mazahua community, Estado de México. The collaboration, part of the Harpic-Rotoplas alliance, equips families with tools to face the pandemic and broader challenges, benefiting over 1,500 people.
• Longvie (Argentina)minorStrategic or Co-development Partner · 28 July 2020Strategic alliance between Grupo Rotoplas Argentina and Longvie for the development of a new line of Señorial Black thermotanques (water heaters) for the Argentine market. The partnership combines Rotoplas' water heating expertise with Longvie's quality standards to produce 6 new electric and gas models with superior thermal insulation, digital thermometers, and 7-year warranties. Also includes development of Longvie DUO product line with 4 new gas models.
• Cántaro AzulminorStrategic or Co-development Partner · 1 January 2020Collaboration with Cántaro Azul for water access and sanitation projects in vulnerable communities. Cántaro Azul contributed to the design of Rotoplas' portable handwashing station for COVID-19 response. Joint efforts included installing 100 handwashing stations in Chiapas communities and donating water storage products.
• Cruz Roja MexicanaminorStrategic or Co-development Partner · 1 January 2020Joint efforts with Cruz Roja Mexicana to install handwashing stations and dispensers at Central de Abasto in Mexico City during the COVID-19 pandemic, providing hygiene facilities in one of the city's most crowded areas.
• CONAGUA (Comisión Nacional del Agua)minorStrategic or Co-development Partner · 1 January 2020Collaboration with Mexico's National Water Commission to facilitate access to water during the COVID-19 pandemic, contributing to the availability of over 3 million liters of potable water through various strategies.

Scale indicators13 records

Recent moves9 records

Expansion highlights14 records

Broad incumbents

• Pentair: Global water treatment and flow management company serving residential, commercial, and industrial markets with filtration, pumps, and storage solutions. Comparable to Rotoplas as a full water-cycle hardware and services provider, though significantly larger and with broader global reach.
• Xylem: US-listed water technology company specializing in pumps, treatment, and smart metering for utilities, commercial, and residential customers. Highly comparable on the pumps, water treatment, and digital-water-management overlap, but operates at much greater scale and global footprint.
• Mueller Water Products: US-based manufacturer of water infrastructure products including pipes, valves, hydrants, and metering technologies. Comparable as a manufacturer of water-conduction and storage hardware for municipal and residential markets, though focused on North America and on infrastructure-scale buyers.
• AO Smith: Global water heating and treatment company producing residential and commercial water heaters, boilers, and purification systems. Highly comparable on the Señorial thermotanque line and adjacent water-treatment portfolio, though far larger and primarily serving North American and Asian markets.
• Valmont Industries: Global provider of engineered products for infrastructure and agriculture, including irrigation equipment, coatings, and lighting. Comparable as a diversified player in agricultural irrigation and water infrastructure, with overlapping end-markets in farming modernization.
• Reliance Worldwide Corporation: Manufacturer of plumbing, water control, and water-treatment products sold through wholesale and retail channels globally. Comparable to Rotoplas on plumbing and water-management product lines and channel-led distribution model, though focused on developed markets in North America, Europe, and Australia.
• Evoqua Water Technologies: Provider of water and wastewater treatment solutions, services, and technologies for industrial and municipal customers. Comparable on the water-treatment and recycling services overlap (Rotoplas's RSA subsidiary) and on industrial water management, though Evoqua focuses on industrial/municipal versus residential.
• Toro Company: Manufacturer of outdoor equipment, irrigation systems, and water-management solutions for residential, commercial, and agricultural customers. Comparable to rieggo on irrigation products and to Rotoplas's broader water-management portfolio, particularly for residential and contractor channels.

Direct peers

• Watts Water Technologies: Manufacturer of water conservation, treatment, and plumbing products including tanks, valves, and water heaters across residential and commercial segments. Direct peer given overlapping product portfolio (water storage, plumbing components, and heating) and similar channel structure through distributors and OEM partners.
• Lindsay Corporation: Manufacturer of irrigation infrastructure and water-management technologies for agriculture, with the Zimmatic brand of center-pivot and lateral-move irrigation systems. Direct peer to Rotoplas's rieggo subsidiary in agricultural irrigation modernization, particularly relevant given Rotoplas's HiTech and IrriVan acquisitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rotoplasmexico
• LinkedInlinkedin.com/company/grupo-rotoplas
• Instagraminstagram.com/gruporotoplas/?hl=es-la
• TikToktiktok.com/@gruporotoplas

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Rotoplas