Lansinoh

What Lansinoh does

Lansinoh Laboratories, Inc. is a privately held maternal and infant care company headquartered in Alexandria, Virginia (US), with a German subsidiary in Berlin and an Austrian representative office in Salzburg. Founded in 2004, the company sells a comprehensive portfolio of breastfeeding, pumping, baby feeding, and postpartum care products in more than 60 countries. The core product offering spans manual, electric, and portable/wearable breast pumps; NaturalWave® baby bottles and teats; breast milk storage solutions (bags, bottles, silicone bags); nursing care items (HPA® Lanolin nipple cream, nursing pads, silver nipple shields, hot-cold compresses, LatchAssist®); and a postpartum care line (perineal compresses, C-section hydrogel pads, postpartum underwear). Proprietary technology platforms include the NaturalWave® nipple/pump system designed to mimic a baby's tongue movements, the HPA® Lanolin formulation clinically associated with 25% longer breastfeeding duration, and the Primo-Lacto® colostrum collection system developed with industrial designer Jules Sherman and compatible with ENFit® and nutrisafe2® enteral syringes for hospital use. Manufacturing is concentrated at a LEED Gold-certified facility in Turkey, the first LEED-certified manufacturing site in Turkey. Lansinoh generates revenue through one-time product sales (no subscription model is evidenced) across direct-to-consumer e-commerce (lansinoh.de), Amazon, German drugstores (DM, Rossmann, Müller), specialty baby retailers (Babywalz, Budni), and pharmacies, with a parallel professional channel distributing samples and educational materials to midwives, lactation consultants, and hospitals. Revenue is reported in the $150M–$250M band. In April 2026, Julie Talbot succeeded Kevin Vyse-Peacock as Global CEO, with a stated mandate to reposition Lansinoh from a breastfeeding-focused brand into an inclusive mom-and-baby brand, supported by a 15% increase in marketing investment and new product launches including the NaturalWave® Double Electric Breast Pump and Silver Nipple Shields.

Name

Lansinoh

Legal name

Lansinoh Laboratories Inc.

Website

https://lansinoh.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Lansinoh Laboratories is a privately held maternal and infant care company selling breast pumps, nursing care products, baby bottles, and postpartum recovery items across 60+ countries through direct e-commerce, drugstores, pharmacies, and Amazon, with proprietary NaturalWave®, HPA® Lanolin, and Primo-Lacto® technology platforms.

Ownership category

akta.pro rank

Product category

Maternal & Infant Care Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Small Electrical Appliance Manufacturing (335210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Postpartum Feminine Care (CRABAIAL)

Keywords

• Breastfeeding products
• Maternal care products
• Breast pumps
• Postpartum care supplies
• Baby feeding bottles

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Breastfeeding Equipment: Sale of breast pumps (manual, electric, portable/wearable) and accessories including valves, membranes, and suction cups
2. Product Sales - Nipple Care and Nursing Products: HPA Lanolin, silver nipple shields, nursing pads (disposable and washable), breast compresses, nursing sets
3. Product Sales - Milk Storage Solutions: Breast milk storage bags, milk storage bottles, silicone breast milk bags
4. Product Sales - Baby Bottles: Baby bottles with NaturalWave nipples in glass and plastic variants, starter sets, various nipple sizes (XS to L)
5. Product Sales - Postpartum/Maternity Care: Postpartum underwear, cooling pads, C-section hydrogel pads, postpartum care kits, perineal pads

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Lansinoh manufactures and sells maternal and infant care products for breastfeeding mothers, including breast pumps (manual, electric, portable/wearable), NaturalWave® baby bottles and teats, milk storage solutions (bags, bottles, silicone bags), nursing care products (HPA® Lanolin, nursing pads, silver nipple shields, Soothies® cooling pads), postpartum recovery products (perineal compresses, hydrogel C-section pads, postpartum underwear), and the specialized Primo-Lacto® colostrum collection system. The company supports mothers from pregnancy through postpartum with an in-house consumer care team staffed by mothers and lactation counselors.

Product overview

Lansinoh is a maternal and infant care company offering a comprehensive portfolio of breastfeeding, pumping, and baby feeding products. The core product lineup includes multiple breast pump variants (portable wireless, portable double, electric double, manual, and silicone pumps), NaturalWave® baby bottles and teats in plastic and glass, breast milk storage solutions (bags, bottles, and silicone bags), and nursing care products (HPA Lanolin, nursing pads, silver nipple covers, hot-cold compresses). The company also provides extensive postpartum care products including perineal compresses, hydrogel pads for C-section scars, postpartum underwear and pads. Their specialty Primo-Lacto system enables colostrum harvesting for newborns. All products are complemented by replacement parts, accessories, and pregnancy skincare items, creating an integrated ecosystem supporting mothers from pregnancy through breastfeeding and postpartum recovery.

Differentiator

Problem solved

Functional benefit

Brands

• Primo-Lacto: Colostrum collector and expression funnel system designed for colostrum harvesting, developed by Jules Sherman in collaboration with Lansinoh.
• NaturalWave

Products and services

• NaturalWave® Double Electric Breast Pump Double electric breast pump featuring exclusive NaturalWave® Flutter Technology that mimics a breastfeeding baby's tongue movements to improve milk output, with multiple pumping styles, adjustable strength, and user guidance. For breastfeeding mothers seeking efficient, hospital-grade-style pumping at home.
• Lansinoh® Tragbare Milchpumpe (Portable Breast Pump) Wireless, hands-free portable breast pump allowing discreet pumping anywhere without cables or tubes, featuring 4 modes (Stimulation, Massage, Expression, Auto) and 9 suction levels with 1.5-hour battery life. For working mothers and mothers who need on-the-go pumping flexibility.
• Lansinoh® Tragbare Doppelmilchpumpe (Portable Double Breast Pump) Portable double electric breast pump for simultaneous pumping from both breasts, combining wearable convenience with time-saving double-pumping efficiency.
• Lansinoh® Elektrische Doppelmilchpumpe (Electric Double Breast Pump) Electric double breast pump for hospital-grade-style efficiency at home, with multiple pumping modes and suction levels. For mothers seeking reliable at-home double pumping.
• Lansinoh® Handmilchpumpe (Manual Breast Pump) Manual breast pump for occasional use and on-the-go pumping convenience. Portable, no power required.
• Silikon-Milchpumpe (Silicone Breast Pump) Manual silicone breast pump for easy, hands-free milk collection using simple suction.
• Babyflaschen mit NaturalWave® Sauger (Baby Bottles with NaturalWave® Teats) Baby bottles with NaturalWave® teats designed as the natural answer for breastfed babies, available in plastic and glass variants in 160ml, 240ml, and 330ml sizes. Supports natural drinking flow to ease breast-to-bottle transition.
• Glas-Babyflaschen (Glass Baby Bottles) Glass baby bottles with NaturalWave® teats in 160ml and 240ml sizes for parents preferring glass over plastic.
• Muttermilchbeutel (Breast Milk Bags) Pre-sterilized breast milk storage bags for convenient and hygienic milk storage and freezing.
• Muttermilchflaschen (Breast Milk Storage Bottles) Bottles specifically designed for storing and feeding breast milk.
• Silikon-Muttermilchbeutel (Silicone Breast Milk Bags) Reusable silicone breast milk storage bags for eco-friendly milk storage.
• HPA® Lanolin Medical-grade lanolin nipple cream for breastfeeding mothers, clinically proven to protect nipples during breastfeeding with studies showing 25% longer breastfeeding duration.
• BIO Brustwarzensalbe (BIO Nipple Cream) Organic nipple cream for breastfeeding mothers seeking a certified-organic alternative.
• Blue Lock™ Stilleinlagen (Blue Lock™ Nursing Pads) Disposable nursing pads with Blue Lock™ technology for superior absorbency and leak protection.
• Waschbare Stilleinlagen (Washable Nursing Pads) Reusable washable nursing pads for eco-conscious mothers.
• Silberhütchen (Silver Nipple Covers) Silver nipple covers made from 999 fine silver that naturally soothe and protect sore nipples during breastfeeding.
• Soothies® Kühlende Gel-Pads (Soothies® Cooling Gel Pads) Cooling gel pads for soothing sore nipples during breastfeeding.
• LatchAssist® Brustwarzenformer (LatchAssist® Nipple Former) Nipple former device to help babies with latching difficulties.
• Stillhütchen (Nursing Shields) Nipple shields to protect nipples and assist with breastfeeding challenges.
• Kalt-Warm-Kompressen (Hot-Cold Compresses) Therapeutic compresses for breast care, providing cooling or warming therapy for engorgement and comfort.
• Stillset (Nursing Care Set) Complete nursing care set combining multiple breastfeeding support products.
• Wochenbett Set (Postpartum Care Set) Comprehensive postpartum care set for recovery after childbirth.
• Wochenbett-Kompresse Kalt & Warm (Postpartum Compress Cold & Warm) Versatile compress for postpartum perineal care, usable hot or cold.
• Intimpad Cool & Care Wochenbett (Intimate Pad Cool & Care Postpartum) Cooling and caring intimate pads for postpartum comfort and hygiene.
• Kaiserschnitt-Hydrogel-Pads (Caesarean Hydrogel Pads) Hydrogel pads specifically designed for caesarean section scar care, protecting, soothing and promoting healing.
• Wochenbett-Unterwäsche (Postpartum Underwear) Comfortable disposable postpartum underwear for recovery.
• Wochenbett-Einlagen (Postpartum Pads) Postpartum sanitary pads designed for the postpartum period, available for weeks 0-2 and week 2+.
• Lansinoh® Regenerationsspray (Lansinoh® Regeneration Spray) Postpartum regeneration spray for perineal care.
• Primo-Lacto® Colostrum Collection System First system specifically designed for colostrum harvesting, enabling mothers and healthcare professionals to collect precious colostrum with minimal loss using a closed system compatible with ENFit® and nutrisafe2® syringes and Medela® pumpsets. Developed with industrial designer Jules Sherman for hospital and home use.

Quantifiable outcome

• Women using HPA Lanolin breastfeed 25% longer on average
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Science Based Targets InitiativecoreStrategic or Co-development PartnerLansinoh collaborates with the Science Based Targets Initiative to align climate goals with Paris Agreement targets. This partnership supports the company's commitment to climate neutrality by 2030.
• United Nations Global CompactcoreStrategic or Co-development PartnerLansinoh has committed to the UN Global Compact for responsible business conduct and its principles in human rights, labor standards, environment, and anti-corruption. The company submits annual Communication on Progress (COP) reports.
• DFGE (Institute for Energy, Ecology and Sustainable Development)minorStrategic or Co-development PartnerPartnership with DFGE for corporate carbon footprint calculation and sustainability reporting support.
• Jules Sherman (Industrial Designer)coreStrategic or Co-development PartnerCollaboration with Jules Sherman, award-winning industrial designer with 20+ years experience, to develop the Primo-Lacto colostrum collection system. Jules Sherman holds BFA from Rhode Island School of Design and MFA from Stanford d.school.
• University of LeedsminorStrategic or Co-development PartnerLansinoh supports a multi-year doctoral scholarship at University of Leeds focusing on improved air quality and reduction of global warming as side effects of a low-carbon economy.
• We Mean Business CoalitionminorStrategic or Co-development PartnerCoalition partnership supporting climate action and sustainability commitments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MAM: Austrian baby products company with strong presence in European drugstore channels, offering baby bottles, pacifiers, and breastfeeding accessories. Directly competes with Lansinoh in the same German retail channels (DM, Rossmann, Müller, pharmacies).
• Medela: Swiss global leader in breast pumps, breastfeeding accessories, and hospital-grade feeding solutions. Directly competes with Lansinoh in breast pumps, nipple care, and milk storage; Lansinoh's Primo-Lacto is even compatible with Medela pump sets, highlighting direct product overlap.
• Tommee Tippee: UK-based baby feeding brand offering breast pumps, baby bottles, and breastfeeding accessories. Direct competitor across Lansinoh's core product categories with comparable price positioning and similar target demographic.
• Philips Avent: Philips' baby feeding brand offering breast pumps, baby bottles, pacifiers, and breastfeeding accessories. Direct competitor across Lansinoh's core categories with significantly larger parent-company distribution and marketing budgets.
• Dr. Brown's: US-based baby bottle and feeding products brand known for anti-colic bottle technology. Directly competes with Lansinoh's NaturalWave bottle line in the baby bottle category with comparable specialty positioning and pricing.
• Evenflo Feeding: US-based manufacturer of baby feeding products including breast pumps, baby bottles, and feeding accessories. Direct competitor in the North American market with overlapping retailer presence and consumer segments.

Broad incumbents

• NUK: German baby products brand (part of Mapa Group) offering baby bottles, pacifiers, and breastfeeding accessories. Strong overlap with Lansinoh in the German-speaking market with established drugstore and pharmacy distribution.
• Pigeon Corporation: Japanese multinational and one of the largest global players in baby and maternal care products including breast pumps, baby bottles, and nipple care. Larger and more diversified than Lansinoh with broader geographic reach in Asia-Pacific markets.

Emerging players

• Frida (Frida Mom): US-based brand with Frida Mom sub-brand focused on postpartum recovery products (perineal care, postpartum underwear, C-section care). Directly competes with Lansinoh's growing postpartum care line and represents the kind of broader mom-and-baby brand Lansinoh's new CEO is pivoting toward.
• Haakaa: New Zealand-based brand specializing in silicone manual breast pumps and lactation accessories. Competes with Lansinoh's manual and silicone pumps; smaller scale but rapid growth in the natural and eco-conscious consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lansinohdeutschland/?hl=de
• Xx.com/lansinohde
• Facebookfacebook.com/LansinohDeutschland
• LinkedInlinkedin.com/company/lansinoh-laboratories-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lansinoh