Red Bull Media House

What Red Bull Media House does

Red Bull Media House GmbH is a privately held, wholly-owned subsidiary of Red Bull GmbH, founded in 2007 and headquartered in Wals near Salzburg, Austria, with additional offices in Los Angeles and London. The company operates as a multi-platform media organization producing and distributing premium content across sports, culture, and lifestyle for global audiences, leveraging exclusive access to 700+ athletes and 1250+ annual events across 100+ disciplines spanning 170+ countries. Its product portfolio includes linear television (ServusTV — Austria's most-watched private broadcaster), the streaming platform ServusTV On and 24/7 FAST channel ServusTV Sport, print magazines (Servus in Stadt & Land, The Red Bulletin, Bergwelten), digital platforms (SPEEDWEEK.com, Red Bull TV App), the B2B Red Bull Content Pool, and Red Bull Studios — an award-winning film and TV studio producing documentaries that have earned Emmy, BAFTA, Grierson, Rose d'Or, and Broadcast Awards (e.g., The Alpinist, The Real Mo Farah, The Dawn Wall, Dakar: Race Against the Desert).

The business model is multi-stream, generating revenue from (1) advertising across owned TV, print, and digital channels, (2) long-term strategic brand partnerships with premium third-party brands offering content integration and event activation, (3) content licensing and co-programming through the Red Bull Screening Room with 1000+ distribution partners worldwide, and (4) FAST channel ad-supported distribution across 11+ platforms (Samsung TV+, Pluto TV, Roku, Magenta TV, JOYN, RakutenTV, La Liga, STAN Sports, Vidaa, JioTV, LG Channels). The go-to-market combines event-driven content creation (1250+ events annually), enterprise B2B sales for brand partnerships and tourism/automotive campaigns (DACH-region concentration), and channel partnerships for global content distribution. Pricing is not publicly disclosed and operates on custom B2B partnership solutions.

The company serves three primary customer segments: premium brand advertisers (automotive, tourism, sports equipment, consumer brands such as CUPRA, VW, SalzburgerLand, LOWA, vivo); media and broadcasting partners (1000+ distribution partners globally seeking premium sports/adventure content); and youth/adventure sports audiences reached through 20+ owned media platforms. The technology stack centers on professional film/TV production capabilities including Blackmagic Design's URSA Cine Immersive camera for Apple Vision Pro content, DaVinci Resolve Studio editing, and proprietary event production infrastructure — with no disclosed proprietary AI/ML systems.

Name

Red Bull Media House

Legal name

Red Bull Media House GmbH

Website

https://redbullmediahouse.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Red Bull Media House is a Salzburg-headquartered, Red Bull GmbH-owned multi-platform media company operating ServusTV, streaming platforms, print magazines, and Red Bull Studios, producing premium sports and lifestyle content for global audiences via 20+ owned platforms and 1,000+ distribution partners.

Ownership category

akta.pro rank

Product category

Multi-Platform Sports Media Production

NAICS

Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

akta.pro secondary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Sports media production
• Brand content partnerships
• Documentary film production
• Multi-platform publishing
• FAST channel distribution

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Advertising Revenue: Red Bull Media House generates advertising revenue through its portfolio of media brands including ServusTV (Austria's most-watched private broadcaster), ServusTV On streaming platform, The Red Bulletin, Speedweek, Bergwelten, and Servus magazine. The company offers classic TV advertising, branded content, special advertising formats, and digital amplification.
2. Brand Partnerships: Long-term, strategic, global partnerships with premium 3rd party brands ranging from on-site activation at Red Bull's unique global and local events to native and credible product integration in premium content productions. Partnership pillars include Content Production, Event Partnerships, Global & Local Communication, and Media Activation.
3. Content Licensing: Premium library showcasing a vast array of global and local live events to in-depth short- and long-form productions. Content licensing through Red Bull Screening Room platform offering high-quality moving images from documentary films to serialized assets for broadcast and digital platforms.
4. FAST Channel Distribution: Free Ad-Supported Streaming Television (FAST) channels delivering premium entertainment across top platforms including Samsung TV+, Pluto TV, Roku, Magenta TV, JOYN, RakutenTV, La liga, STAN Sports, Vidaa Channels, JioTV, and LG Channels.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

Red Bull Media House is a multi-platform media company that produces, distributes, and licenses premium sports, culture, and lifestyle content across TV, digital, print, audio, and film channels. The company operates a portfolio of owned media brands including ServusTV (Austria's leading private broadcaster), ServusTV On streaming, Red Bull Studios (film/TV production), and magazines like The Red Bulletin, Servus, and Bergwelten, while generating revenue through advertising sales, content licensing, FAST channel distribution, and strategic brand partnerships.

Product overview

Red Bull Media House is a multi-platform media company operating a portfolio of interconnected products and services across TV, digital, print, audio, and film. The core offerings include ServusTV (linear television), ServusTV On (streaming platform), and ServusTV Sport (24/7 digital sports channel); print publications including Servus in Stadt & Land (Austria's No. 1 monthly magazine), The Red Bulletin (young urban audience), and Bergwelten (outdoor/mountain magazine); digital platforms SPEEDWEEK.com (motorsports) and Red Bull Content Pool (B2B self-service platform); and Red Bull Studios producing award-winning documentaries and films. Service offerings include Brand Studio (customized 360-degree content solutions), Distribution & Licensing, Classic Advertising Formats, Sounds of Servus (audio assets), Post Production Services, and FAST channel distribution across Samsung TV+, Pluto TV, Roku, and other platforms. Publishing operations include Benevento Publishing and EcoWing.

Differentiator

Problem solved

Functional benefit

Brands

• Red Bull Studios: Red Bull's stand-alone film and TV studio that funds, produces, and distributes premium programming from the world of sports and beyond.
• ServusTV
• ServusTV On
• Servus in Stadt & Land
• Bergwelten
• The Red Bulletin
• SPEEDWEEK.com
• Red Bull TV App
• Benevento Publishing

Products and services

• ServusTV
• ServusTV On
• ServusTV Sport
• The Red Bulletin
• Servus in Stadt & Land
• Bergwelten
• SPEEDWEEK.com
• Red Bull Studios
• Red Bull Content Pool
• Content Licensing (Red Bull Screening Room)
• FAST Channels
• Red Bull TV App
• Brand Studio
• Classic Advertising Formats
• Post Production Services
• Sounds of Servus
• Benevento Publishing
• EcoWing

Quantifiable outcome

• 38% global energy drink market share maintained despite competition
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• CineticcoreChannel Partner/ Reseller/ Distributor · 1 May 2026Worldwide sales agent for 'Freefall' documentary on aerial daredevils Vince Reffet and Fred Fugen.
• INE EntertainmentcoreStrategic or Co-development Partner · 12 January 2026Co-production partnership for 'On the Edge with Juanpa' series featuring content creator Juanpa Zurita training with extreme sports athletes.
• ToyotaminorGTM or Marketing Partner · 12 January 2026Sponsor for 'On the Edge with Juanpa' series on The Roku Channel.
• DogwoofcoreChannel Partner/ Reseller/ Distributor · 1 January 2026UK & Irish rights acquisition for 'The Balloonists' documentary about first aeronauts to circumnavigate the globe in a hot air balloon, directed by John Dower.
• ApplecoreTechnology or Integration · 23 September 2025Content partnership for immersive films for Apple Vision Pro. Red Bull content captured using Blackmagic Design's URSA Cine Immersive camera and edited with DaVinci Resolve Studio, featuring extreme sports in Canada and Tahiti.
• Samsung TV+coreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull's action sports, adventure, and cultural content delivered 24/7 through Samsung TV+ platform.
• Pluto TVcoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull premium entertainment content on Pluto TV platform.
• RokucoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership through The Roku Channel offering Red Bull content to Roku users.
• Magenta TVcoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull content on Magenta TV platform in Germany/Austria.
• JOYNcoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull content on JOYN platform.
• RakutenTVcoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull content on RakutenTV platform.
• La LigacoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull content on La Liga platform.
• STAN SportscoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull sports content on STAN Sports platform.
• Vidaa ChannelscoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull content on Vidaa Channels platform.
• JioTVcoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull content on JioTV platform in India.
• LG ChannelscoreChannel Partner/ Reseller/ DistributorFAST channel distribution partnership for Red Bull content on LG Channels platform.
• France TélévisionscoreStrategic or Co-development PartnerPartnership for documentary series 'Solo at Sea' set in the world of elite solo offshore sailing, produced in partnership with Vendée Globe yacht race. France Télévisions will premiere the series.
• Federation StudioscoreStrategic or Co-development PartnerCo-production partner for 'Solo at Sea' documentary series along with Box Fish Productions and Bonne Pioche Télévision.
• Box Fish ProductionscoreStrategic or Co-development PartnerCo-production partner for 'Solo at Sea' documentary series.
• Bonne Pioche TélévisioncoreStrategic or Co-development PartnerCo-production partner for 'Solo at Sea' documentary series.
• Blue Ant StudioscoreChannel Partner/ Reseller/ DistributorExclusive worldwide distribution rights deal for select series and films from Red Bull Studios including The Real Mo Farah and Anna Gasser content.
• UniversalcoreChannel Partner/ Reseller/ DistributorWorldwide distribution partner for 'Dakar: Race Against the Desert' documentary, the first and so far only feature-length documentary about the legendary Dakar Rally.
• CannesERIES 2026minorStrategic or Co-development PartnerOfficial selection of 'Solo at Sea: The Vendée Globe Sailing Race' at CannesERIES 2026, supported by Vendée Globe organizing committee.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Vice Media: Vice Media is a youth-culture focused multi-platform media company producing editorial, documentary, and video content. Directly comparable in business model — content-first, brand-driven, advertiser-supported youth audience monetization — though Vice's bankruptcy and restructuring make the comparison instructive on capital-structure risk.
• Whistle (formerly Whistle Sports): Whistle is a sports and entertainment media company focused on action sports, athlete storytelling, and social-video content. Closely comparable in action-sports content focus and athlete-driven storytelling approach, though with a digital-native rather than broadcast-led model.
• Chicken Soup for the Soul Entertainment (Crackle): Chicken Soup for the Soul Entertainment operates Crackle and other FAST channels, as well as a content library. Directly comparable in FAST channel distribution model and ad-supported streaming focus; differs in content genre breadth vs. Red Bull's sports-and-culture specialization.

Broad incumbents

• Banijay Group: Banijay is the world's largest independent content producer and distributor, with a portfolio spanning unscripted, scripted, and format sales. Comparable in global content distribution and licensing capabilities, though Banijay is a pure-play production/distribution business without owned broadcaster or event portfolio.
• Fremantle: Fremantle (RTL Group/Bertelsmann subsidiary) is a major global production and distribution company producing drama, documentary, and entertainment content. Comparable in premium documentary production and global distribution; Red Bull Studios competes with Fremantle for international co-production and distribution deals.
• ITV plc: ITV is a UK-based integrated broadcaster and producer with linear TV channels, streaming platform (ITVX), and global production arm (ITV Studios). Comparable as a multi-platform broadcaster-producer with advertising-supported revenue model; differs in scope (national broadcaster vs. niche sports) and DACH vs. UK geographic focus.
• DAZN Group: DAZN is a global sports streaming platform operating in 200+ markets with premium sports rights. Comparable in sports content distribution and streaming; differs in business model (subscription-led vs. ad/FAST-led) and ownership of rights vs. owned content production.
• Warner Bros. Discovery (Eurosport): Warner Bros. Discovery operates Eurosport, a pan-European sports broadcaster with rights across tennis, cycling, motorsports, and winter sports. Comparable in sports content distribution, rights acquisition, and pan-European broadcaster model; differs in scale, scope (multi-sport vs. extreme-sport focus), and corporate ownership.
• All3Media: All3Media is a leading UK-based global production and distribution group producing factual, scripted, and entertainment content for broadcasters and streamers. Comparable in premium content production and global distribution; lacks the owned broadcaster and event portfolio that distinguishes Red Bull Media House.

Emerging players

• Teton Gravity Research: Teton Gravity Research produces action-sports films, documentaries, and digital content focused on skiing, mountain biking, and outdoor adventure. Closely comparable in extreme/adventure sports documentary production and athlete storytelling; smaller scale than Red Bull Studios and primarily film-led rather than multi-platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/redbullgivesyouwings
• Xx.com/rbcontentpool
• Facebookfacebook.com/RedBullMediaHouseFilms
• LinkedInlinkedin.com/company/2728219

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bull Media House