Red Bull Media House
Red Bull Media House is a Salzburg-headquartered, Red Bull GmbH-owned multi-platform media company operating ServusTV, streaming platforms, print magazines, and Red Bull Studios, producing premium sports and lifestyle content for global audiences via 20+ owned platforms and 1,000+ distribution partners.
- Company typePrivate
- Founded2007
- HeadquartersSalzburg, Austria
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Red Bull Media House does
Red Bull Media House GmbH is a privately held, wholly-owned subsidiary of Red Bull GmbH, founded in 2007 and headquartered in Wals near Salzburg, Austria, with additional offices in Los Angeles and London. The company operates as a multi-platform media organization producing and distributing premium content across sports, culture, and lifestyle for global audiences, leveraging exclusive access to 700+ athletes and 1250+ annual events across 100+ disciplines spanning 170+ countries. Its product portfolio includes linear television (ServusTV — Austria's most-watched private broadcaster), the streaming platform ServusTV On and 24/7 FAST channel ServusTV Sport, print magazines (Servus in Stadt & Land, The Red Bulletin, Bergwelten), digital platforms (SPEEDWEEK.com, Red Bull TV App), the B2B Red Bull Content Pool, and Red Bull Studios — an award-winning film and TV studio producing documentaries that have earned Emmy, BAFTA, Grierson, Rose d'Or, and Broadcast Awards (e.g., The Alpinist, The Real Mo Farah, The Dawn Wall, Dakar: Race Against the Desert).
The business model is multi-stream, generating revenue from (1) advertising across owned TV, print, and digital channels, (2) long-term strategic brand partnerships with premium third-party brands offering content integration and event activation, (3) content licensing and co-programming through the Red Bull Screening Room with 1000+ distribution partners worldwide, and (4) FAST channel ad-supported distribution across 11+ platforms (Samsung TV+, Pluto TV, Roku, Magenta TV, JOYN, RakutenTV, La Liga, STAN Sports, Vidaa, JioTV, LG Channels). The go-to-market combines event-driven content creation (1250+ events annually), enterprise B2B sales for brand partnerships and tourism/automotive campaigns (DACH-region concentration), and channel partnerships for global content distribution. Pricing is not publicly disclosed and operates on custom B2B partnership solutions.
The company serves three primary customer segments: premium brand advertisers (automotive, tourism, sports equipment, consumer brands such as CUPRA, VW, SalzburgerLand, LOWA, vivo); media and broadcasting partners (1000+ distribution partners globally seeking premium sports/adventure content); and youth/adventure sports audiences reached through 20+ owned media platforms. The technology stack centers on professional film/TV production capabilities including Blackmagic Design's URSA Cine Immersive camera for Apple Vision Pro content, DaVinci Resolve Studio editing, and proprietary event production infrastructure — with no disclosed proprietary AI/ML systems.
Red Bull Media House firmographics
Firmographics- Name
- Red Bull Media House
- Legal name
- Red Bull Media House GmbH
- Website
- https://redbullmediahouse.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Red Bull Media House is a Salzburg-headquartered, Red Bull GmbH-owned multi-platform media company operating ServusTV, streaming platforms, print magazines, and Red Bull Studios, producing premium sports and lifestyle content for global audiences via 20+ owned platforms and 1,000+ distribution partners.
- Ownership category
- akta.pro rank
Red Bull Media House industry classification
Industry- Product category
- Multi-Platform Sports Media Production
- NAICS
- Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)
- SIC
- Television Broadcasting Stations (4833), Services-Advertising (7310), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
- akta.pro secondary industry
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
Keywords
Where Red Bull Media House is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Red Bull Media House business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Advertising Revenue: Red Bull Media House generates advertising revenue through its portfolio of media brands including ServusTV (Austria's most-watched private broadcaster), ServusTV On streaming platform, The Red Bulletin, Speedweek, Bergwelten, and Servus magazine. The company offers classic TV advertising, branded content, special advertising formats, and digital amplification.
- Brand Partnerships: Long-term, strategic, global partnerships with premium 3rd party brands ranging from on-site activation at Red Bull's unique global and local events to native and credible product integration in premium content productions. Partnership pillars include Content Production, Event Partnerships, Global & Local Communication, and Media Activation.
- Content Licensing: Premium library showcasing a vast array of global and local live events to in-depth short- and long-form productions. Content licensing through Red Bull Screening Room platform offering high-quality moving images from documentary films to serialized assets for broadcast and digital platforms.
- FAST Channel Distribution: Free Ad-Supported Streaming Television (FAST) channels delivering premium entertainment across top platforms including Samsung TV+, Pluto TV, Roku, Magenta TV, JOYN, RakutenTV, La liga, STAN Sports, Vidaa Channels, JioTV, and LG Channels.
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Red Bull Media House product offering
Product offeringCore offering
Red Bull Media House is a multi-platform media company that produces, distributes, and licenses premium sports, culture, and lifestyle content across TV, digital, print, audio, and film channels. The company operates a portfolio of owned media brands including ServusTV (Austria's leading private broadcaster), ServusTV On streaming, Red Bull Studios (film/TV production), and magazines like The Red Bulletin, Servus, and Bergwelten, while generating revenue through advertising sales, content licensing, FAST channel distribution, and strategic brand partnerships.
Product overview
Red Bull Media House is a multi-platform media company operating a portfolio of interconnected products and services across TV, digital, print, audio, and film. The core offerings include ServusTV (linear television), ServusTV On (streaming platform), and ServusTV Sport (24/7 digital sports channel); print publications including Servus in Stadt & Land (Austria's No. 1 monthly magazine), The Red Bulletin (young urban audience), and Bergwelten (outdoor/mountain magazine); digital platforms SPEEDWEEK.com (motorsports) and Red Bull Content Pool (B2B self-service platform); and Red Bull Studios producing award-winning documentaries and films. Service offerings include Brand Studio (customized 360-degree content solutions), Distribution & Licensing, Classic Advertising Formats, Sounds of Servus (audio assets), Post Production Services, and FAST channel distribution across Samsung TV+, Pluto TV, Roku, and other platforms. Publishing operations include Benevento Publishing and EcoWing.
Differentiator
Problem solved
Functional benefit
Brands
- Red Bull Studios: Red Bull's stand-alone film and TV studio that funds, produces, and distributes premium programming from the world of sports and beyond.
- ServusTV
- ServusTV On
- Servus in Stadt & Land
- Bergwelten
- The Red Bulletin
- SPEEDWEEK.com
- Red Bull TV App
- Benevento Publishing
Products and services
- ServusTV
- ServusTV On
- ServusTV Sport
- The Red Bulletin
- Servus in Stadt & Land
- Bergwelten
- SPEEDWEEK.com
- Red Bull Studios
- Red Bull Content Pool
- Content Licensing (Red Bull Screening Room)
- FAST Channels
- Red Bull TV App
- Brand Studio
- Classic Advertising Formats
- Post Production Services
- Sounds of Servus
- Benevento Publishing
- EcoWing
Quantifiable outcome
- 38% global energy drink market share maintained despite competition
- +2 more outcomes
Companies that use Red Bull Media House
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Red Bull Media House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Red Bull Media House partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- CineticcoreWorldwide sales agent for 'Freefall' documentary on aerial daredevils Vince Reffet and Fred Fugen.
- INE EntertainmentcoreCo-production partnership for 'On the Edge with Juanpa' series featuring content creator Juanpa Zurita training with extreme sports athletes.
- ToyotaminorSponsor for 'On the Edge with Juanpa' series on The Roku Channel.
- DogwoofcoreUK & Irish rights acquisition for 'The Balloonists' documentary about first aeronauts to circumnavigate the globe in a hot air balloon, directed by John Dower.
- ApplecoreContent partnership for immersive films for Apple Vision Pro. Red Bull content captured using Blackmagic Design's URSA Cine Immersive camera and edited with DaVinci Resolve Studio, featuring extreme sports in Canada and Tahiti.
- Samsung TV+coreFAST channel distribution partnership for Red Bull's action sports, adventure, and cultural content delivered 24/7 through Samsung TV+ platform.
- Pluto TVcoreFAST channel distribution partnership for Red Bull premium entertainment content on Pluto TV platform.
- RokucoreFAST channel distribution partnership through The Roku Channel offering Red Bull content to Roku users.
- Magenta TVcoreFAST channel distribution partnership for Red Bull content on Magenta TV platform in Germany/Austria.
- JOYNcoreFAST channel distribution partnership for Red Bull content on JOYN platform.
- RakutenTVcoreFAST channel distribution partnership for Red Bull content on RakutenTV platform.
- La LigacoreFAST channel distribution partnership for Red Bull content on La Liga platform.
- STAN SportscoreFAST channel distribution partnership for Red Bull sports content on STAN Sports platform.
- Vidaa ChannelscoreFAST channel distribution partnership for Red Bull content on Vidaa Channels platform.
- JioTVcoreFAST channel distribution partnership for Red Bull content on JioTV platform in India.
- LG ChannelscoreFAST channel distribution partnership for Red Bull content on LG Channels platform.
- France TélévisionscorePartnership for documentary series 'Solo at Sea' set in the world of elite solo offshore sailing, produced in partnership with Vendée Globe yacht race. France Télévisions will premiere the series.
- Federation StudioscoreCo-production partner for 'Solo at Sea' documentary series along with Box Fish Productions and Bonne Pioche Télévision.
- Box Fish ProductionscoreCo-production partner for 'Solo at Sea' documentary series.
- Bonne Pioche TélévisioncoreCo-production partner for 'Solo at Sea' documentary series.
- Blue Ant StudioscoreExclusive worldwide distribution rights deal for select series and films from Red Bull Studios including The Real Mo Farah and Anna Gasser content.
- UniversalcoreWorldwide distribution partner for 'Dakar: Race Against the Desert' documentary, the first and so far only feature-length documentary about the legendary Dakar Rally.
- CannesERIES 2026minorOfficial selection of 'Solo at Sea: The Vendée Globe Sailing Race' at CannesERIES 2026, supported by Vendée Globe organizing committee.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Red Bull Media House competitors and assessment
Company assessmentDirect peers
- Vice Media: Vice Media is a youth-culture focused multi-platform media company producing editorial, documentary, and video content. Directly comparable in business model — content-first, brand-driven, advertiser-supported youth audience monetization — though Vice's bankruptcy and restructuring make the comparison instructive on capital-structure risk.
- Whistle (formerly Whistle Sports): Whistle is a sports and entertainment media company focused on action sports, athlete storytelling, and social-video content. Closely comparable in action-sports content focus and athlete-driven storytelling approach, though with a digital-native rather than broadcast-led model.
- Chicken Soup for the Soul Entertainment (Crackle): Chicken Soup for the Soul Entertainment operates Crackle and other FAST channels, as well as a content library. Directly comparable in FAST channel distribution model and ad-supported streaming focus; differs in content genre breadth vs. Red Bull's sports-and-culture specialization.
Broad incumbents
- Banijay Group: Banijay is the world's largest independent content producer and distributor, with a portfolio spanning unscripted, scripted, and format sales. Comparable in global content distribution and licensing capabilities, though Banijay is a pure-play production/distribution business without owned broadcaster or event portfolio.
- Fremantle: Fremantle (RTL Group/Bertelsmann subsidiary) is a major global production and distribution company producing drama, documentary, and entertainment content. Comparable in premium documentary production and global distribution; Red Bull Studios competes with Fremantle for international co-production and distribution deals.
- ITV plc: ITV is a UK-based integrated broadcaster and producer with linear TV channels, streaming platform (ITVX), and global production arm (ITV Studios). Comparable as a multi-platform broadcaster-producer with advertising-supported revenue model; differs in scope (national broadcaster vs. niche sports) and DACH vs. UK geographic focus.
- DAZN Group: DAZN is a global sports streaming platform operating in 200+ markets with premium sports rights. Comparable in sports content distribution and streaming; differs in business model (subscription-led vs. ad/FAST-led) and ownership of rights vs. owned content production.
- Warner Bros. Discovery (Eurosport): Warner Bros. Discovery operates Eurosport, a pan-European sports broadcaster with rights across tennis, cycling, motorsports, and winter sports. Comparable in sports content distribution, rights acquisition, and pan-European broadcaster model; differs in scale, scope (multi-sport vs. extreme-sport focus), and corporate ownership.
- All3Media: All3Media is a leading UK-based global production and distribution group producing factual, scripted, and entertainment content for broadcasters and streamers. Comparable in premium content production and global distribution; lacks the owned broadcaster and event portfolio that distinguishes Red Bull Media House.
Emerging players
- Teton Gravity Research: Teton Gravity Research produces action-sports films, documentaries, and digital content focused on skiing, mountain biking, and outdoor adventure. Closely comparable in extreme/adventure sports documentary production and athlete storytelling; smaller scale than Red Bull Studios and primarily film-led rather than multi-platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Bull Media House social profiles
Digital presenceRed Bull Media House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Bull Media House leadership team
Management profileNumber of profiles
Profiles16 records
Red Bull Media House subsidiaries and ownership
Company hierarchySubsidiaries11 records
Red Bull Media House funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Bull Media House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Bull Media House
What does Red Bull Media House do?
Red Bull Media House is a multi-platform media company that produces, distributes, and licenses premium sports, culture, and lifestyle content across TV, digital, print, audio, and film channels. The company operates a portfolio of owned media brands including ServusTV (Austria's leading private broadcaster), ServusTV On streaming, Red Bull Studios (film/TV production), and magazines like The Red Bulletin, Servus, and Bergwelten, while generating revenue through advertising sales, content licensing, FAST channel distribution, and strategic brand partnerships.
Is Red Bull Media House a public or private company?
Red Bull Media House is a private company. It is classified as corporate owned and is currently operating.
When was Red Bull Media House founded?
Red Bull Media House was founded in 2007. It employs 501 to 1,000 people.
Where is Red Bull Media House based?
Red Bull Media House is headquartered in Salzburg, Austria, in the Europe region.
How does Red Bull Media House make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are brand Partnerships, content Licensing and FAST Channel Distribution.
Who are Red Bull Media House's main competitors?
Direct peers on record are Vice Media, Whistle (formerly Whistle Sports) and Chicken Soup for the Soul Entertainment (Crackle). Broad incumbents are Banijay Group, Fremantle, ITV plc, DAZN Group, Warner Bros. Discovery (Eurosport) and All3Media. Teton Gravity Research is listed as an emerging player.
Does Red Bull Media House have an API?
No public API is recorded for Red Bull Media House.
What industry is Red Bull Media House in?
Red Bull Media House's product category is Multi-Platform Sports Media Production. Its primary akta.pro industry code is MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation), with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 5161 and its SIC code is 4833.