CMO Huddles

What CMO Huddles does

CMO Huddles is a private, bootstrapped peer community and membership platform founded in 2020 by Drew Neisser and operated as a DBA of Renegade, LLC, headquartered in New York. The company serves in-house B2B marketing leaders — primarily CMOs, SVPs, VPs, and Heads of Marketing at companies with 50+ employees — through a vetted, application-based community of 680+ members. Its core offering is confidential monthly peer sessions ("Leader Huddles") in moderated groups of 7-12 senior CMOs held over Zoom, supplemented by expert-led sessions, an annual in-person flagship event ("Super Huddle"), Strategy Labs workshops, a media operation including the Renegade Marketers Unite podcast (ranked in the top 2.5% globally), the CMO Huddles Studio live stream, the Huddle Up newsletter, and the Top 101 B2B Marketers recognition list. Supporting tools include RepuTracker for reputation monitoring and a Transition Team program for CMOs between roles.

The underlying technology stack is built on Wild Apricot, a third-party membership management platform, indicating that the product is fundamentally a community and content operation rather than a software platform. Business model mechanics are a freemium subscription: a free Starter tier provides access to Expert Huddles, Slack, and selected recaps, while a paid Leader tier at $395/month or $3,950/year unlocks full peer sessions, concierge support, Peer Match, RepuTracker, and PR opportunities. The go-to-market motion is community-led, driven by Drew Neisser's personal brand (25,000 LinkedIn followers, 35+ years of B2B marketing experience, the CATS framework), the podcast, thought leadership content, peer referrals, and an annual recognition program. The company donates 1% of revenue to the Global Penguin Society as part of its brand identity.

The company's competitive positioning is built on curation, confidentiality, and the absence of vendor sponsorship rather than technology differentiation. No external funding, M&A activity, subsidiaries, or institutional investors are disclosed, and the team is reported at 1-10 employees. Named reference customers include HUB International, Holistiplan, AXIS, and Biz2Credit; no enterprise contracts or revenue figures are disclosed.

Name

CMO Huddles

Legal name

Renegade, LLC

Website

https://cmohuddles.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

CMO Huddles is a private, application-based peer community of 680+ vetted B2B marketing leaders offering confidential monthly peer sessions, expert workshops, media properties, and career transition support via a freemium subscription model anchored by founder Drew Neisser.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Leader Membership Subscription: Paid monthly or annual subscription providing full access to Leader Huddles, concierge support, Peer Match, RepuTracker, and PR opportunities. Starter tier is free with limited access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

CMO Huddles is a vetted, B2B-only peer community and membership platform exclusively for senior in-house marketing leaders (CMOs, SVPs, VPs, Heads of Marketing). It sells paid monthly and annual subscriptions that grant access to confidential monthly peer sessions (Leader Huddles), expert-led workshops (Expert Huddles, Strategy Labs), an annual flagship in-person event (Super Huddle), a reputation tracking tool (RepuTracker), mentor matching, concierge support, and PR opportunities including podcast features and a Top 101 B2B Marketers recognition list. A free Starter tier provides limited access for trial and fit evaluation.

Product overview

CMO Huddles is a peer-powered community platform for B2B marketing leaders, offering a portfolio of virtual and in-person programming, media properties, and professional development tools. The core offering includes confidential peer sessions (Leader Huddles), expert-led workshops (Expert Huddles, Strategy Labs), and an annual flagship event (Super Huddle). Supporting media includes CMO Huddles Studio (live streaming show) and the Renegade Marketers Unite podcast. The platform also provides recognition programs (Top 101 B2B Marketers), reputation tracking (RepuTracker), newsletter content (Huddle Up), and career transition support (Transition Team). Membership operates on two tiers: free Starter and paid Leader ($395/month or $3,950/year).

Differentiator

Problem solved

Functional benefit

Products and services

• Leader Membership Premium paid subscription tier providing in-house B2B CMOs and senior marketing leaders with full access to Leader Huddles, unlimited Peer Matches, coaching with Drew Neisser, concierge support, RepuTracker reputation monitoring, and PR opportunities including podcast features and recognition programs.
• Starter Membership Free membership tier providing limited access including Expert Huddles sessions, Slack community access, and selected recaps, designed for trial and fit evaluation before upgrading to the Leader tier.
• Leader Huddles Monthly confidential peer sessions for Leader members where curated groups of 7-12 senior B2B CMOs meet in a Chatham House rules moderated format via Zoom to share challenges, exchange strategies, and support one another.
• Expert Huddles Monthly sessions featuring recognized subject matter experts who present cutting-edge insights on B2B marketing topics, followed by peer discussion. Available to both Starter and Leader members, with recordings available on demand.
• Strategy Labs In-depth virtual workshops focused on practical strategy development and analysis for B2B marketing leaders.
• Super Huddle Annual in-person flagship event for curated B2B marketing leaders, focused on practical strategy, candid exchange, and high-signal networking among senior marketing executives.
• Transition Team Dedicated support track for CMOs between roles, including peer sessions, job-search resources, coaching, and recruiter connectivity. Offers flexible monthly or quarterly options for qualifying Leader members who lose their role.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Global Penguin SocietyminorOthersCMO Huddles donates 1% of its revenue to the Global Penguin Society, the inspiration for the community's penguin mascot and huddle metaphor. This is a charitable giving partnership aligned with the company's brand values around community support and collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pavilion: Pavilion (formerly Revenue Collective) operates a private membership community for senior GTM and marketing leaders, with peer groups, events, and learning content. It is the closest direct competitor to CMO Huddles, serving overlapping CMOs and revenue leaders with a similar peer-powered, paid-membership model.
• Exit Five: Exit Five is a private membership community, podcast, and event series for B2B marketing leaders and practitioners. It targets a similar persona (in-house B2B marketers) with peer networking, content, and events, making it a direct comparable in mission and business model.
• Chief: Chief is a private membership network for senior executive women (including CMOs), offering peer groups, events, and a content platform. While broader in persona, it shares the vetted-membership, peer-group-based model and pricing tier structure that CMO Huddles uses.

Broad incumbents

• Vistage: Vistage is the largest CEO and executive peer advisory organization, running facilitated peer group meetings and one-on-one coaching for executives including CMOs. It is a broader incumbent in the executive peer-group category with much larger scale and longer operating history.
• Entrepreneurs' Organization (EO): EO is a global membership community of founders and CEOs operating peer groups, learning events, and conferences. It is comparable to CMO Huddles in operating a curated peer-group membership model, but at significantly larger scale and broader C-suite scope.
• YPO (Young Presidents' Organization): YPO is a global leadership community of chief executives that runs peer forums, leadership programs, and events. It is comparable in offering peer-powered executive development, though it targets broader C-suite executives rather than marketing leaders specifically.
• MarketingProfs: MarketingProfs is an established B2B marketing training and content community serving marketing professionals. It overlaps with CMO Huddles in B2B marketing audience and educational programming but operates at a broader, lower-tier persona level rather than senior CMO peer groups.

Others

• GTMnow: GTMnow is a media and community platform covering go-to-market strategies, content, and events for B2B marketing and revenue leaders. It overlaps thematically with CMO Huddles' B2B marketing leader audience but is primarily a content/media business rather than a closed peer-group membership.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CmoHuddles

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMO Huddles