GTMnow

What GTMnow does

GTMnow is a media platform operated by GTMfund, LLC, an early-stage venture capital firm based in Austin, Texas composed of more than 350 go-to-market executives. Founded in 2020, the platform distributes go-to-market intelligence to a network of 60,000+ founders, operators, and investors across all 50 US states and 136 countries, with core products including a weekly Substack newsletter (read by 50,000+ subscribers), a podcast distributed on Apple Podcasts, Spotify, and YouTube, long-form articles, live events, curated topic collections, and a job board for GTM roles.

The underlying technology stack is conventional: a WordPress-based publishing site supplemented by Substack for newsletter distribution and standard podcast hosting. There is no proprietary AI/ML capability, no developer-facing API, and no SDK; the platform's value derives from editorial output and access to GTMfund's executive network, not from a differentiated technology layer.

GTMnow's business model is media-driven and consists of two disclosed revenue streams: sponsorship of the newsletter and other content surfaces (contact: [email protected]), and placement or referral fees from the GTMfund job board (jobs.gtmfund.com). Content is free to readers, with no paid subscription tier. The platform is not a standalone monetized business in disclosed financials; rather, it functions as the media and community arm of GTMfund, supporting deal sourcing, portfolio engagement, and brand building for the parent venture firm.

Name

GTMnow

Legal name

GTMfund, LLC

Website

https://gtmnow.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

GTMnow is a media platform run by GTMfund that publishes go-to-market content — a newsletter, podcast, articles, events, and a job board — for 60,000+ founders, operators, and investors across 136 countries.

Ownership category

akta.pro rank

Product category

Business Media & Newsletters

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Go-to-Market (GTM) Strategy & Planning (MPAAAFAA)

akta.pro secondary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Go-to-market media
• B2b newsletter publishing
• Tech podcast production
• Venture capital content
• Startup community platform

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sponsorships: The platform offers sponsorship opportunities to brands seeking to reach the GTMnow audience of founders, operators, and investors. Contact: [email protected]
2. Job Board: GTMfund job board (jobs.gtmfund.com) featuring GTM roles from portfolio and partner companies, generating placement fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GTMnow is a community-led media platform that publishes a weekly email newsletter, a podcast featuring top GTM executives, long-form articles on go-to-market topics, live events, a curated Startup Stories collection, and a job board for GTM roles. The platform aggregates tactical frameworks, case studies, and interviews sourced from a network of GTM executives, founders, and venture capitalists to help software and AI professionals scale companies and careers.

Product overview

GTMnow is a media platform run by GTMfund, an early-stage venture firm comprised of 350+ go-to-market executives. The platform provides a suite of content offerings including a weekly newsletter (read by 50,000+ leaders), a podcast featuring interviews with top GTM executives and founders, articles covering topics such as AI, Sales, Marketing, Venture Capital, and Career, live events including workshops and dinners, a curated collection of startup growth stories, and a job board for GTM roles. The platform serves over 60,000 founders, operators, and investors across all 50 US states and 136 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• GTMnow Newsletter (The GTM Newsletter by GTMnow) A weekly email newsletter providing GTM insights, read by 50,000+ subscribers. Distributed via Substack and targeted at founders, operators, and investors in the software and AI sector who want to scale their companies and careers.
• The GTM Podcast A podcast featuring conversations with top GTM executives, VCs, and founders discussing go-to-market strategies and company growth. Distributed on Apple Podcasts, Spotify, and YouTube.
• GTMnow Articles Long-form written content on the GTMnow website covering AI, Venture Capital, Career, Sales, Marketing, Customer Success, Growth & Operations, and Product topics for software and AI professionals.
• GTMnow Live Events In-person and virtual events for GTM professionals, including the GTM Workshop for AI Founders and GTMfund dinners, intended to convene founders, operators, and investors.
• Startup Stories Collection A curated article collection featuring real startup growth journeys and case studies from companies including Qualified, Levelset, ClickUp, Gamma, Vanta, and Airbyte.
• GTMfund Job Board A job board (jobs.gtmfund.com) listing GTM roles from GTMfund portfolio companies and partners, including positions in sales, marketing, customer success, and revenue operations; generates placement revenue for the firm.
• GTMnow Sponsorships Sponsorship placements that give brands access to the GTMnow audience of 60,000+ founders, operators, and investors across the newsletter, podcast, articles, and events. Contacts: [email protected].

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pavilion: Private membership community for B2B GTM leaders (sales, marketing, RevOps, CS) with content, events, and job resources. Overlapping target audience of operators and a similar sponsorship + job/community monetization framework.
• Lenny's Newsletter: A weekly subscription newsletter focused on product management and growth from PM leaders, with a comparable audience of SaaS/tech operators. Operates on a similar free/paid newsletter + community model targeting founders and operators.
• SaaStr: Largest community and media platform for SaaS founders, operators, and investors, including annual conferences and a content network. Highly comparable audience (SaaS founders, GTM operators) and overlapping sponsorship/event monetization model.
• Demand Curve: GTM-focused training and education platform teaching founders growth marketing and sales playbooks. Direct overlap in GTM-strategy content for early-stage software companies.
• Reforge: Education and content platform for product, growth, and engineering leaders at tech companies, including podcasts, articles, and paid programs. Comparable audience of GTM and product operators at high-growth software companies.
• First Round Capital Review: VC-published long-form content platform for founders, featuring playbooks and essays from operators and portfolio CEOs. Same content-publishing-for-founders model and GTM-strategy subject overlap as GTMnow.

Broad incumbents

• TechCrunch: Established tech/startup media outlet covering funding, GTM, and product news with sponsorship and event revenue. Broad incumbent in the same content-for-founders-and-operators category as GTMnow.
• The Hustle: Business and tech newsletter/media brand acquired by HubSpot, serving entrepreneurs and operators. Comparable newsletter + community format with advertising-driven monetization, though broader audience than GTMnow.
• Stratechery: Subscription-based tech analysis newsletter by Ben Thompson covering the strategy of the technology industry. Comparable newsletter + podcast distribution format, though broader in subject matter than GTM-specific content.

Emerging players

• Growth Unhinged (Kyle Poyar): Newsletter and content brand by Kyle Poyar focused on growth, PLG, and GTM strategies for B2B SaaS. Solo-operator scale but directly comparable GTM-strategy subject matter and newsletter-first distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GTMnow_
• YouTubeyoutube.com/@GTM_now
• LinkedInlinkedin.com/company/gtmnow
• Instagraminstagram.com/gtmnow_
• TikToktiktok.com/@gtmnow_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GTMnow