Gao Rfid
GAO RFID Inc. is a privately-held, Toronto-area vendor of RFID and BLE hardware, proprietary Auto-ID Engine middleware, and integrated tracking systems sold via direct e-commerce and quote-based enterprise sales across 70+ countries to retail, healthcare, manufacturing, government, and industrial customers.
- Company typePrivate
- Founded2006
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gao Rfid does
GAO RFID Inc. is a privately-held vendor of RFID and Bluetooth Low Energy (BLE) hardware, software, and integrated tracking systems, headquartered in Pickering (Greater Toronto Area), Ontario, with a US Head Office in Manhattan. The company operates as a member of GAO Group, a diversified technology conglomerate, and has been providing RFID hardware, software, and systems for multiple decades, claiming over 11,000 systems deployed across more than 70 countries. Its core technology spans LF (125/134 kHz), HF (13.56 MHz), UHF EPC Gen 2 (865-868 MHz and 902-928 MHz), Active (433 MHz and 2.45 GHz), and BLE, with specialty tags certified for hazardous environments (ATEX/IECEx, C1D1/D2), MIL-STD 810-F shock/vibration, IP68 ingress protection, and medical applications.
Gao Rfid firmographics
Firmographics- Name
- Gao Rfid
- Legal name
- GAO RFID Inc.
- Website
- https://gaorfid.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GAO RFID Inc. is a privately-held, Toronto-area vendor of RFID and BLE hardware, proprietary Auto-ID Engine middleware, and integrated tracking systems sold via direct e-commerce and quote-based enterprise sales across 70+ countries to retail, healthcare, manufacturing, government, and industrial customers.
- Ownership category
- akta.pro rank
Gao Rfid industry classification
Industry- Product category
- RFID Hardware and Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Communications Equipment Manufacturing (3342), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- RF, Antennas & Wireless Components Retail (CRACAKAM)
- akta.pro secondary industries
- Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC), Building Automation & Controls (BAS/BMS) (HSAPAPAA), Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)
Keywords
Where Gao Rfid is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Gao Rfid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- RFID/BLE Hardware Sales: Primary revenue stream from selling RFID readers, tags, antennas, and BLE devices (gateways, beacons) across all frequency bands. Products are sold as one-time purchases with standard warranties. Includes specialty hardware for industrial, medical, and hazardous environments.
- RFID/BLE Systems: Revenue from integrated RFID and BLE systems including asset tracking, access control, personnel tracking, and parking control systems. Systems combine hardware with proprietary software (Auto-ID Engine, middleware) and can be customized for specific industry needs.
- Software Licenses (Auto-ID Engine & ERP): Licensing of proprietary software platforms including the Auto-ID Engine (middleware for reader control) and optional ERP module. Software can be integrated with enterprise systems (SAP, Oracle, Microsoft Dynamics, Infor, Epicor) or deployed as standalone solution.
- Custom Solutions & Professional Services: Custom RFID reader and tag development services, system design and integration, and technical support. Expert consultation available for complex industry-specific implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B enterprise hardware and systems pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Gao Rfid product offering
Product offeringCore offering
GAO RFID designs, manufactures, and sells Radio Frequency Identification (RFID) and Bluetooth Low Energy (BLE) hardware — including readers, tags, antennas, gateways, and beacons — across all major frequency bands (LF, HF, UHF, Active, BLE). The company complements this hardware with proprietary software platforms (Auto-ID Engine middleware, ERP Engine) and integrated turnkey system solutions for asset tracking, inventory management, access control, parking control, and personnel tracking, sold to industrial, commercial, healthcare, government, and retail customers worldwide.
Product overview
GAO RFID is a leading provider of RFID and Bluetooth Low Energy (BLE) hardware, software, and complete system solutions. The company offers one of the world's largest selections of RFID and BLE products spanning multiple frequency bands (LF 125/134 kHz, HF 13.56 MHz, UHF 865-960 MHz, Active 433 MHz and 2.45 GHz, and BLE). The product portfolio is organized around core hardware offerings including RFID Readers, RFID Tags, BLE Gateways, BLE Beacons, RFID Antennas, and Peripherals, complemented by software platforms such as the Middleware, Auto ID Engine, and ERP Engine. These components are integrated into complete system solutions including Asset Management Systems, Inventory Management Systems, Access Control Systems, Parking Control Systems, and Personnel Tracking Systems. The company also offers IoT and M2M connectivity solutions and provides cloud-based and non-cloud deployment options, enabling deployments across retail, healthcare, logistics, manufacturing, and other industries in over 70 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- RFID Readers
- RFID Tags
- BLE Gateways
- BLE Beacons
- RFID Antennas
- RFID Peripherals
- RFID Reader Modules
- Auto-ID Engine (Middleware)
- ERP Engine
- RFID Asset Management System
- RFID Inventory Management System
- RFID Access Control System
- RFID Parking Control System
- Personnel Tracking System
- Cloud-Based RFID Systems
- IoT and M2M Connectivity Solutions
- Custom RFID Solutions and Professional Services
Quantifiable outcome
- Over 11,000 RFID and BLE systems deployed globally
- +1 more outcomes
Companies that use Gao Rfid
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles6 records
Gao Rfid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Gao Rfid partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gao Rfid competitors and assessment
Company assessmentDirect peers
- Impinj: Impinj is a leading provider of RAIN UHF RFID solutions, including endpoint ICs, readers, and software. It competes head-on with GAO RFID's UHF Gen2 product lines and is recognized as a category-defining specialist in passive UHF RFID.
- HID Global: HID Global supplies RFID tags, readers, and access control solutions for secure identity and asset tracking. It overlaps with GAO RFID's HF/LF tags and access control systems across government, healthcare, and enterprise security buyers.
- Avery Dennison: Avery Dennison is one of the world's largest manufacturers of RFID inlays and tags, serving retail, apparel, and logistics. It directly competes with GAO RFID in passive RFID tag volumes and integrated label solutions.
- Confidex: Confidex designs and manufactures high-performance RFID tags and labels for industrial, logistics, and automotive applications. It competes with GAO RFID in specialty and rugged RFID tags, including on-metal and high-temperature form factors.
- Convergence Systems Limited (CSL): CSL is a Hong Kong-based manufacturer of passive and active RFID readers, tags, and antennas serving logistics, manufacturing, and retail. It competes with GAO RFID across UHF reader and antenna categories with comparable multi-frequency coverage.
- Identiv: Identiv provides RFID and NFC tags, readers, and physical access control solutions for security, healthcare, and IoT applications. It is a direct competitor in HF/NFC and access control use cases where GAO RFID is active.
- Zebra Technologies: Zebra Technologies is a global leader in enterprise asset intelligence, offering RFID readers, tags, printers, and location solutions. It directly competes with GAO RFID across industrial, retail, and healthcare verticals and is the dominant enterprise RFID hardware vendor.
- Jadak (ThingMagic): Jadak, formerly ThingMagic, is a supplier of RFID reader modules, embedded readers, and antennas for OEM integration. It overlaps with GAO RFID's reader modules and embedded product lines used by system integrators and OEMs.
- Alien Technology: Alien Technology provides UHF RFID inlays, tags, and readers for retail, transportation, and logistics applications. It is a direct peer to GAO RFID in passive UHF Gen2 hardware.
Broad incumbents
- Honeywell: Honeywell offers RFID readers, barcode scanners, and voice-enabled solutions as part of its broader Productivity Solutions portfolio. It competes with GAO RFID in industrial, logistics, and retail asset tracking but as a diversified incumbent rather than an RFID specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gao Rfid social profiles
Digital presenceGao Rfid compliance and trust
Trust signalCompliance13 records
Gao Rfid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gao Rfid leadership team
Management profileNumber of profiles
Profiles1 record
Gao Rfid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gao Rfid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gao Rfid
What does Gao Rfid do?
GAO RFID designs, manufactures, and sells Radio Frequency Identification (RFID) and Bluetooth Low Energy (BLE) hardware — including readers, tags, antennas, gateways, and beacons — across all major frequency bands (LF, HF, UHF, Active, BLE). The company complements this hardware with proprietary software platforms (Auto-ID Engine middleware, ERP Engine) and integrated turnkey system solutions for asset tracking, inventory management, access control, parking control, and personnel tracking, sold to industrial, commercial, healthcare, government, and retail customers worldwide.
Is Gao Rfid a public or private company?
Gao Rfid is a private company. It is classified as corporate owned and is currently operating.
When was Gao Rfid founded?
Gao Rfid was founded in 2006. It employs 101 to 250 people.
Where is Gao Rfid based?
Gao Rfid is headquartered in Toronto, Canada, in the North America region.
How does Gao Rfid make money?
Four revenue lines are on record. RFID/BLE Hardware Sales are the primary driver. The others are RFID/BLE Systems, software Licenses (Auto-ID Engine & ERP) and custom Solutions & Professional Services.
Who are Gao Rfid's main competitors?
Direct peers on record are Impinj, HID Global, Avery Dennison, Confidex, Convergence Systems Limited (CSL), Identiv, Zebra Technologies, Jadak (ThingMagic) and Alien Technology. Honeywell is listed as a broad incumbent.
Does Gao Rfid have an API?
No public API is recorded for Gao Rfid.
What industry is Gao Rfid in?
Gao Rfid's product category is RFID Hardware and Systems. Its primary akta.pro industry code is CRACAKAM, RF, Antennas & Wireless Components Retail, with a secondary code of CRACAKAC, Sensors & Modules (IMU, GPS, Camera, RF) Retail. Its NAICS code is 3345 and its SIC code is 3576.