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True Religion

Full company profile

uuid0007f5q

Namestring
True Religion
Company typeenum
Private
Founded yearint
2021
Descriptiontext

True Religion is identifiable as a consumer-facing branded entity operating under the primary domain truereligion.com. The domain naming convention and brand-style company name indicate it operates as a branded consumer goods business rather than a platform, infrastructure, or B2B services company, but the specific product categories, price points, distribution channels, and customer segments cannot be confirmed from the available input. Every structured field in the supplied data — including founding year, headquarters, ownership structure, management team, product catalog, technology stack, and financials — returned null, and the corporate website returned access denied during data collection, preventing retrieval of first-party product, pricing, or operational detail.

No underlying technology, platform architecture, or technical components can be described from the input. There is no evidence of proprietary software, manufacturing process disclosures, supply-chain integration, e-commerce platform specifications, or any other technical differentiator in the supplied material. Any technical characterization beyond the presence of a corporate web domain would be unsupported inference and is therefore omitted.

The business model — including pricing structure, go-to-market motion (wholesale, direct-to-consumer, licensing, or hybrid), revenue mechanics, and customer segmentation — is also not retrievable from the supplied evidence. There are no disclosed revenue figures, no channel mix commentary, no customer logos, and no partnership or retail footprint data. The investment-relevant description of True Religion is therefore limited to its identification as a branded consumer entity at the truereligion.com domain, with all deeper commercial, operational, and financial characterization deferred pending first-party disclosure.

Short descriptiontext

True Religion is a consumer-facing branded entity operating under the domain truereligion.com. Specific product categories, business model, customer segments, and operational footprint could not be confirmed from the available data due to website access restrictions.

Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersRancho Dominguez, United States
HQ citystring
Rancho Dominguez
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
premium denim jeans, casual sportswear, designer apparel, men's clothing, women's clothing
Industry3 codes
1Luxury Denim & Premium Casualwear
CodeCRAAAFAKPrimaryYes
2Denim & Casualwear Brands
CodeCRAAAAAEPrimaryNo
3Denim & Casualwear Specialty Retail
CodeCRAAABANPrimaryNo
NAICS code1 code
  • Clothing and Clothing Accessories Retailers45811
SIC code2 codes
  • Retail-Apparel & Accessory Stores5600
  • Apparel & Other Finishd Prods Of Fabrics & Similar Matl2300
Product category
Premium Denim Apparel
Cost components4 values
Supply Chain, Marketing or Sales, Operations, Personnel
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

True Religion is a premium denim and casual sportswear brand that designs, manufactures, and sells branded apparel, most notably jeans featuring its signature horseshoe stitching on the back pockets. The brand markets its products to consumers through direct retail, e-commerce, and wholesale distribution channels.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Premium Denim Jeans
CategoryPremium Denim
Description

True Religion's signature branded denim jeans, recognizable by the horseshoe stitching on back pockets, sold to consumers seeking premium casual apparel.

2Casual Sportswear
CategoryCasual Apparel
Description

Branded casual apparel including tops, hoodies, and sportswear items offered as part of the True Religion lifestyle line.

No data
Peers10 records
TypeDirect peer
Description

Premium denim label with comparable price points, contemporary fits, and wholesale-led distribution. Directly competes in the branded premium denim category.

TypeDirect peer
Description

Premium denim brand operating in the same $150–$300+ price tier with comparable stitch detailing, fits, and department-store wholesale distribution. Directly comparable as a flagship contemporary denim label.

TypeDirect peer
Description

Premium denim label with overlapping price points, specialty-store retail, and contemporary positioning. Closely comparable in customer demographics and product category focus.

TypeDirect peer
Description

Premium denim brand with similar logo-led heritage, mid-to-upper price points, and wholesale + DTC retail model. Directly competes in the branded contemporary denim segment.

TypeDirect peer
Description

Heritage American denim brand with comparable retail footprint, denim-led assortment, and recovery trajectory through ownership changes. Highly relevant peer given similar vintage Americana-style positioning.

6AG Jeans
TypeDirect peer
Description

California-based premium denim brand in the same contemporary luxury price tier with strong specialty-store and DTC presence. Closely comparable on product quality, fits, and target consumer.

7Frame (Frame Denim)
TypeDirect peer
Description

Modern premium denim and ready-to-wear brand in the same contemporary luxury tier with strong DTC and wholesale presence. Comparable in target demographic and premium price positioning.

TypeBroad incumbent
Description

Global lifestyle and denim brand with broad premium positioning across multiple categories. Comparable as a larger incumbent in the premium denim and lifestyle apparel space.

TypeBroad incumbent
Description

Iconic American denim heritage brand with significantly broader scale, but overlapping consumer base and category leadership. Provides the mass-premium benchmark against which True Religion competes.

TypeEmerging player
Description

Premium denim brand with sustainable positioning and contemporary fits, gaining share in the same mid-to-upper premium tier. Relevant emerging competitor with comparable price points and target consumer.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

True Religion

Premium Denim Appareltruereligion.com

True Religion is a consumer-facing branded entity operating under the domain truereligion.com. Specific product categories, business model, customer segments, and operational footprint could not be confirmed from the available data due to website access restrictions.

What True Religion does

True Religion is identifiable as a consumer-facing branded entity operating under the primary domain truereligion.com. The domain naming convention and brand-style company name indicate it operates as a branded consumer goods business rather than a platform, infrastructure, or B2B services company, but the specific product categories, price points, distribution channels, and customer segments cannot be confirmed from the available input. Every structured field in the supplied data — including founding year, headquarters, ownership structure, management team, product catalog, technology stack, and financials — returned null, and the corporate website returned access denied during data collection, preventing retrieval of first-party product, pricing, or operational detail.

No underlying technology, platform architecture, or technical components can be described from the input. There is no evidence of proprietary software, manufacturing process disclosures, supply-chain integration, e-commerce platform specifications, or any other technical differentiator in the supplied material. Any technical characterization beyond the presence of a corporate web domain would be unsupported inference and is therefore omitted.

The business model — including pricing structure, go-to-market motion (wholesale, direct-to-consumer, licensing, or hybrid), revenue mechanics, and customer segmentation — is also not retrievable from the supplied evidence. There are no disclosed revenue figures, no channel mix commentary, no customer logos, and no partnership or retail footprint data. The investment-relevant description of True Religion is therefore limited to its identification as a branded consumer entity at the truereligion.com domain, with all deeper commercial, operational, and financial characterization deferred pending first-party disclosure.

True Religion firmographics

Firmographics
Name
True Religion
Website
https://www.truereligion.com
Company type
Private
Founded year
2021
Headcount range
251–500 employees
Short description
True Religion is a consumer-facing branded entity operating under the domain truereligion.com. Specific product categories, business model, customer segments, and operational footprint could not be confirmed from the available data due to website access restrictions.
Ownership category
akta.pro rank

True Religion industry classification

Industry
Product category
Premium Denim Apparel
NAICS
Clothing and Clothing Accessories Retailers (45811)
SIC
Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
akta.pro primary industry
Luxury Denim & Premium Casualwear (CRAAAFAK)
akta.pro secondary industries
Denim & Casualwear Brands (CRAAAAAE), Denim & Casualwear Specialty Retail (CRAAABAN)

Keywords

  • Premium denim jeans
  • Casual sportswear
  • Designer apparel
  • Men's clothing
  • Women's clothing

Where True Religion is headquartered

Location

Headquarters

HQ city
Rancho Dominguez
HQ country
United States
HQ region
North America

Markets served

True Religion business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Operations, Personnel

True Religion product offering

Product offering

Core offering

True Religion is a premium denim and casual sportswear brand that designs, manufactures, and sells branded apparel, most notably jeans featuring its signature horseshoe stitching on the back pockets. The brand markets its products to consumers through direct retail, e-commerce, and wholesale distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • Premium Denim Jeans True Religion's signature branded denim jeans, recognizable by the horseshoe stitching on back pockets, sold to consumers seeking premium casual apparel.
  • Casual Sportswear Branded casual apparel including tops, hoodies, and sportswear items offered as part of the True Religion lifestyle line.

Companies that use True Religion

Customer profile

Ideal customer profiles1 record

True Religion technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

True Religion competitors and assessment

Company assessment

Direct peers

  • J Brand: Premium denim label with comparable price points, contemporary fits, and wholesale-led distribution. Directly competes in the branded premium denim category.
  • 7 For All Mankind: Premium denim brand operating in the same $150–$300+ price tier with comparable stitch detailing, fits, and department-store wholesale distribution. Directly comparable as a flagship contemporary denim label.
  • Citizens of Humanity: Premium denim label with overlapping price points, specialty-store retail, and contemporary positioning. Closely comparable in customer demographics and product category focus.
  • Hudson Jeans: Premium denim brand with similar logo-led heritage, mid-to-upper price points, and wholesale + DTC retail model. Directly competes in the branded contemporary denim segment.
  • Lucky Brand: Heritage American denim brand with comparable retail footprint, denim-led assortment, and recovery trajectory through ownership changes. Highly relevant peer given similar vintage Americana-style positioning.
  • AG Jeans: California-based premium denim brand in the same contemporary luxury price tier with strong specialty-store and DTC presence. Closely comparable on product quality, fits, and target consumer.
  • Frame (Frame Denim): Modern premium denim and ready-to-wear brand in the same contemporary luxury tier with strong DTC and wholesale presence. Comparable in target demographic and premium price positioning.

Broad incumbents

  • Diesel: Global lifestyle and denim brand with broad premium positioning across multiple categories. Comparable as a larger incumbent in the premium denim and lifestyle apparel space.
  • Levi's: Iconic American denim heritage brand with significantly broader scale, but overlapping consumer base and category leadership. Provides the mass-premium benchmark against which True Religion competes.

Emerging players

  • DL1961: Premium denim brand with sustainable positioning and contemporary fits, gaining share in the same mid-to-upper premium tier. Relevant emerging competitor with comparable price points and target consumer.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights5 records

Customer concentration

True Religion social profiles

Digital presence

True Religion financial estimates

Financial estimate

Revenue estimate

Valuation estimate

True Religion leadership team

Management profile

Number of profiles

True Religion funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

True Religion M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Religion

What does True Religion do?

True Religion is a premium denim and casual sportswear brand that designs, manufactures, and sells branded apparel, most notably jeans featuring its signature horseshoe stitching on the back pockets. The brand markets its products to consumers through direct retail, e-commerce, and wholesale distribution channels.

When was True Religion founded?

True Religion was founded in 2021. It employs 251 to 500 people.

Where is True Religion based?

True Religion is headquartered in Rancho Dominguez, United States, in the North America region.

Who are True Religion's main competitors?

Direct peers on record are J Brand, 7 For All Mankind, Citizens of Humanity, Hudson Jeans, Lucky Brand, AG Jeans and Frame (Frame Denim). Broad incumbents are Diesel and Levi's. DL1961 is listed as an emerging player.

Does True Religion have an API?

No public API is recorded for True Religion.

What industry is True Religion in?

True Religion's product category is Premium Denim Apparel. Its primary akta.pro industry code is CRAAAFAK, Luxury Denim & Premium Casualwear, with a secondary code of CRAAAAAE, Denim & Casualwear Brands. Its NAICS code is 45811 and its SIC code is 5600.

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Live signals
WebWireWe’re On Tour with True ReligionUnitedMasters and True Religion are launching a four-city concert series featuring independent artists, starting September 10 in New York. The intimate shows aim to showcase music, fashion, and culture, with details for each stop to be announced.MorningstarTRUE RELIGION AND UNITEDMASTERS PARTNER TO LAUNCH "TRUE RELIGION ON TOUR CONCERT SERIES" AHEAD OF NEW YORK FASHION WEEKTrue Religion and UnitedMasters launched the "True Religion On Tour Concert Series" ahead of New York Fashion Week, featuring artists Dess Dior, Dono, Ro$ama, and Trevor Jackson. The four-city series begins in New York on September 10, 2026, with stops in Atlanta, Houston, and Los Angeles, and a second year planned for February 2027.PR NewswireTRUE RELIGION AND UNITEDMASTERS PARTNER TO LAUNCH "TRUE RELIGION ON TOUR CONCERT SERIES" AHEAD OF NEW YORK FASHION WEEKTrue Religion and UnitedMasters launched the 'True Religion On Tour Concert Series' ahead of New York Fashion Week, featuring Dess Dior, Dono, Ro$ama, and Trevor Jackson. The four-city series begins in New York on September 10, 2026, with stops in Atlanta, Houston, and Los Angeles, and a second year in February 2027.YahooTrue Religion’s Renaissance: Inside the Brand’s Repositioning and Retail StrategyTrue Religion has repositioned from a premium denim label to an accessible lifestyle brand, lowering prices from $200-$300 to $30-$80 to target an 110-million-strong urban casual demographic. Owned retail accounts for nearly two-thirds of sales, with e-commerce at 39%, and the brand plans to expand from 61 to 150 stores over four to five years.WWDTrue Religion’s Renaissance: Inside the Brand’s Repositioning and Retail StrategyTrue Religion has repositioned from a premium denim label to an accessible lifestyle brand, targeting an 110-million-strong urban casual demographic. The brand reported $470 million in net sales last year, with this year's sales expected to exceed $525 million. CEO Michael Buckley said the company is on track to reach $1 billion in revenue.Third NewsTrue Religion Unveils Fall 2026 Collection Featuring Cultural Icons Cash Cobain and Jayda CheavesTrue Religion has unveiled its Fall 2026 Iconography Capsule collection featuring cultural icons Cash Cobain and Jayda Cheaves, accompanied by an 'Ones to Watch' social content series with a photo shoot in Los Angeles. The brand plans in-store activations nationwide, including denim customization events on August 15 and professional photo opportunities on August 22 at selected retail locations. The collection launch reinforces True Religion's positioning as a leader in modern streetwear after over 20 years in the market.PR NewswireTRUE RELIGION LAUNCHES FALL '26 ICONOGRAPHY CAPSULE FEATURING CASH COBAIN AND JAYDA CHEAVESTrue Religion has launched its Fall 2026 Iconography Capsule collection, a limited-edition line celebrating the brand's iconic design elements such as the Horseshoe, Buddha, Big T, and Super T stitching, fronted by rapper-producer Cash Cobain and entrepreneur Jayda Cheaves. The campaign centers on the theme of recognition and authenticity, with the collection spanning denim, fleece, graphic tees, activewear, outerwear, and matching sets. True Religion is also conducting a nationwide open casting call, with a flagship event scheduled for August 29 at its Los Angeles headquarters.WWDTrue Religion Launches Iconography Capsule, Open Casting CallTrue Religion launched its Iconography Capsule, a Fall 2026 collection reissuing signature details like the Horseshoe and Super T stitching. The brand also opened a casting call, with events on Aug. 15, 22, and a flagship event on Aug. 29 in Los Angeles.Modern RetailBrands Briefing: Behind True Religion’s path to $1B, from TikTok Shop to TJ MaxxTrue Religion is accelerating its growth strategy to reach $1 billion in revenue, with the brand expecting $550 million in 2026 revenue, up from $470 million last year. The company plans to double its store count, expand wholesale and off-price distribution including accounts like TJ Maxx, launch on TikTok Shop in September, and quintuple the size of its influencer marketing program within the next six months to a year. CEO Michael Buckley outlined these initiatives as the denim brand pursues its 2025 goal of becoming a billion-dollar business.Modern RetailBrands Briefing: Behind True Religion’s path to $1B, from TikTok Shop to TJ MaxxTrue Religion has set a goal to become a $1 billion brand by 2025 and expects to generate $550 million in revenue in 2026, up from $470 million last year. The company plans to achieve this through doubling its store count, expanding into TikTok Shop in September, and quintupling the size of its influencer program within the next six months to a year. CEO Michael Buckley provided these details to Modern Retail, noting the brand will also increase its wholesale and off-price merchandise offerings.