Citizens of Humanity

What Citizens of Humanity does

Citizens of Humanity is a Los Angeles-based premium denim and ready-to-wear apparel brand founded in 2003, operating as a privately held company with 51-100 employees. The company designs, manufactures, and sells denim and lifestyle apparel for men and women, with a core product portfolio spanning multiple fits (Slim, Barrel, Straight, Relaxed, Bootcut, Wide Leg, etc.) and proprietary fabric innovations including Archive Denim, Bio-Stretch, Cashmere Denim, Eco-Indigo, and Regenerative Cotton collections. Sustainability is embedded into the supply chain via Regenagri-certified regenerative cotton sourcing, supported by partnerships with agronomists and farm consultants.

The business model combines direct-to-consumer and wholesale channels. DTC revenue is generated through a Shopify-powered e-commerce site (citizensofhumanity.com) supporting multi-currency sales (USD, CAD, EUR, GBP) across North America and Europe, a flagship retail store in Aspen, Colorado, and virtual e-styling sessions delivered via Acuity Scheduling. Wholesale revenue flows through the NuOrder B2B platform to retail partners and department stores. Marketing utilizes Klaviyo for email, Gorgias for support, and organic and paid social on TikTok, Pinterest, and Meta, supplemented by content marketing via Humanity Magazine and seasonal lookbooks. Notable collaborations include the 2026 COH x BAWSI collection supporting women's sports advocacy, and the company is currently positioning itself at the forefront of the low-rise denim trend cycle returning in 2026, with CEO Amy Williams publicly framing the shift as the early stage of a broader fashion cycle that will reshape denim sales.

Name

Citizens of Humanity

Legal name

Citizens of Humanity

Website

https://citizensofhumanity.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Citizens of Humanity is a Los Angeles-based premium denim and ready-to-wear apparel brand serving men and women globally through direct-to-consumer e-commerce, an Aspen flagship retail store, and wholesale distribution, with emphasis on sustainable fabric innovation and regenerative cotton sourcing.

Ownership category

akta.pro rank

Product category

Premium Denim Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industries

Luxury Denim & Premium Casualwear (CRAAAFAK), Denim & Casualwear Specialty Retail (CRAAABAN), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ), Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD)

Keywords

• Premium denim jeans
• Denim apparel
• Sustainable fashion
• Ready-to-wear clothing
• Denim manufacturing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales through owned e-commerce, retail stores, and wholesale channels. Products include jeans, tops, jackets, shorts, dresses, and accessories for men and women.
2. Wholesale Distribution: B2B wholesale sales to retail partners through wholesale login portal (app.next.nuorder.com)

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Citizens of Humanity designs, manufactures, and sells premium denim jeans and lifestyle ready-to-wear apparel for men and women, including tops, jackets, bottoms, dresses, jumpsuits, and accessories. The company distributes its products through owned direct-to-consumer channels (e-commerce website and Aspen retail store) and through a B2B wholesale channel via the NuOrder platform serving retail partners. Sustainable and regenerative fabric innovations (Eco-Indigo, Bio-Stretch, Cashmere Denim, Regenerative Cotton) anchor the product portfolio.

Product overview

Citizens of Humanity is a Los Angeles-based premium denim and lifestyle fashion brand offering a comprehensive ready-to-wear collection for women and men. The product portfolio centers on their core denim offerings for both genders, available in multiple fits (Slim, Barrel, Straight, Relaxed, Bootcut, Wide Leg) and fabric technologies (Archive Denim, Soft Stretch, Bio-Stretch, Cashmere Denim, Tropical Denim, Perform Denim). The brand has expanded significantly into broader lifestyle categories including tops, outerwear, bottoms, dresses, jumpsuits, and accessories. Sustainability is embedded through sub-brands like Eco-Indigo and Regenerative Cotton collections. Strategic collaborations include COH x BAWSI. The company operates seasonal collections (Summer '26, Pre-Fall '26) alongside evergreen offerings, with e-styling sessions offered as a customer service. Products are sold primarily through their Shopify-powered e-commerce platform with integrations for payments (Stripe, PayPal), marketing (Klaviyo), and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Denim Collection
• Men's Denim Collection
• Eco-Indigo Collection
• Regenerative Cotton Collection
• Summer '26 Collection
• Pre-Fall '26 Collection
• COH x BAWSI Collection
• E-Styling Sessions
• Women's Ready-to-Wear Apparel (Tops, Outerwear, Bottoms, Dresses & Jumpsuits)
• Men's Ready-to-Wear Apparel (Tops, Jackets, Bottoms)
• Accessories and Gift Cards

Quantifiable outcome

• Regenerative cotton sourcing reducing environmental impact of cotton cultivation through soil health and water management practices
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• BAWSI (Bay Area Women's Sports Initiative)coreStrategic or Co-development Partner · 24 February 2026COH x BAWSI collaboration featuring a co-branded collection supporting Bay Area Women's Sports Initiative. This partnership combines fashion design with sports advocacy, creating a collection that funds and promotes women's athletics in the Bay Area.
• RegenagricoreStrategic or Co-development Partner · 1 January 2024Citizens of Humanity sources cotton through regenerative farming practices certified by Regenagri, a regenerative agriculture certification body. The partnership involves implementing data-driven standards aimed at reducing environmental impact of cotton cultivation, improving soil health, biodiversity, and water management.
• Agronomists and Farm ConsultantscoreTechnology or IntegrationPartnership with agricultural experts including agronomists and farm consultants to implement data-driven standards for regenerative cotton sourcing, ensuring proper implementation of regenerative farming practices.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AG Jeans: Los Angeles-based premium denim brand offering women's and men's jeans through DTC and wholesale channels. Closely comparable to Citizens of Humanity on premium positioning, LA heritage, sustainability messaging, and broad fit/rise matrix.
• Frame (Frame Denim): Premium denim and ready-to-wear brand co-founded in LA, with comparable DTC-plus-wholesale model, celebrity-driven marketing, and expansion into men's and broader lifestyle categories. Direct competitive overlap on fit variety and price point.
• Mother Denim: LA-based premium denim label focused on women's jeans with strong fit variety and trend-forward positioning. Comparable to Citizens of Humanity in target customer, retail/wholesale mix, and California heritage.
• 7 For All Mankind: Premium denim pioneer co-founded by Jerome Dahan (also Citizens of Humanity's founder). Direct comparable on premium positioning, fit innovation, DTC-plus-wholesale distribution, and LA heritage.
• DL1961: Premium denim brand emphasizing sustainable manufacturing and performance fabrics (e.g., stretch technology). Comparable to Citizens of Humanity on fabric innovation messaging, women's/men's fit variety, and DTC-plus-wholesale model.
• Rag & Bone: Premium denim and ready-to-wear brand with British-American heritage, broad lifestyle assortment, and DTC-plus-wholesale distribution. Comparable to Citizens of Humanity on premium price point, men's/women's expansion, and apparel diversification beyond denim.
• True Religion: Premium denim brand with strong wholesale presence in department stores and outlet channels. Comparable to Citizens of Humanity on premium denim positioning, men's/women's product mix, and reliance on wholesale accounts for scale.
• Joe's Jeans: LA-based premium denim brand with wholesale and DTC operations. Comparable to Citizens of Humanity on California heritage, premium price positioning, and women's/men's denim focus.

Broad incumbents

• Madewell (J.Crew Group): Larger specialty apparel retailer with denim as a flagship category, broad lifestyle assortment, and significant DTC and physical store footprint. Comparable on premium denim customer and fit/rise variety, but operates at materially larger scale as part of J.Crew Group.
• Levi's Made & Crafted: Premium tier of Levi's portfolio offering higher-end denim and apparel with sustainability positioning. Comparable to Citizens of Humanity on premium denim, sustainability messaging, and global wholesale reach, though Levi's operates at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ctznsofhumanity
• Facebookfacebook.com/citizens-of-humanity-101808963426
• LinkedInlinkedin.com/company/citizens-of-humanity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens of Humanity