Hsn Store

What Hsn Store does

HSN Store (legal entity: Harrison Sport Nutrition S.L.) is a vertically integrated, direct-to-consumer e-commerce retailer of sports nutrition and dietary supplements headquartered in Oviedo, Spain, with its manufacturing facility and operational headquarters in Granada. The company operates localized storefronts across seven European markets — Spain (hsnstore.com), Portugal (hsnstore.pt), France (hsnstore.fr), Italy (hsnstore.it), Germany (hsnstore.de), Switzerland (ch.hsnstore.com), and Poland (hsnstore.pl) — and ships to approximately 30+ countries. Its catalog spans protein powders (whey isolate CFM via nzmp from Fonterra, hydrolyzed, casein, egg albumin, plant-based), creatine monohydrate (Creapure), BCAAs/EAAs, pre/intra/post-workout formulas, thermogenics, vitamins, minerals, organic lines, and accessories organized into sub-brands (SportSeries, EssentialSeries, RawSeries, FlavourSeries, FoodSeries, BioSeries, KetoSeries, Myco Nutrition).

The company's core differentiator is its own production facility in Granada (inaugurated January 2018), certified to IFS Food Higher Level (96.18% score, Nov 2024), GMP, HACCP, and organic standards. An in-house I+D+i team formulates products using premium licensed-in patented raw materials from specialized global producers (Creapure® Germany creatine, Kaneka Ubiquinol™ Japan, IFOS™ omega-3, KSM-66® ashwagandha, UC-II® collagen, CaffXtend® caffeine, nzmp™ whey from Fonterra New Zealand). This vertical integration supports a 'Right Price' positioning that eliminates distribution intermediaries.

HSN's go-to-market is pure direct-to-consumer e-commerce, monetized through one-time product sales with unit pricing from approximately €2 to €100+. Distribution is supported by own warehouses in mainland Spain and the Canary Islands (Santa Cruz de Tenerife and Las Palmas de Gran Canaria) plus multi-carrier shipping (MRW, GLS, UPS, DHL, FedEx, Correos Express). Customer retention mechanisms include a VIP program, points-based loyalty (100 points = €1), Plan Amigo referral (€5 per converted friend), and Plan Ahorro 1–3 year commitments. The company became Official Nutrition Sponsor of the Spanish Olympic Committee in January 2026 for the LA 2028 Olympic cycle, providing elite-tier brand validation. The company reports 500,000+ customers, a 4.6/5 TrustPilot rating, and headcount of 51–100.

Name

Hsn Store

Legal name

Harrison Sport Nutrition S.L.

Website

https://hsnstore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

HSN Store (Harrison Sport Nutrition S.L.) is a Spanish direct-to-consumer e-commerce retailer and manufacturer of sports nutrition and dietary supplements, operating localized storefronts in seven European countries, with its own IFS Food-certified production facility in Granada.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Sports nutrition supplements
• Dietary supplements
• Protein powders
• Healthy food ecommerce
• Vitamin mineral supplements

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Direct E-commerce Product Sales: HSN generates revenue through direct online sales of sports nutrition products, dietary supplements, healthy food, and sports accessories through their e-commerce platform hsnstore.com. Products include proteins, creatines, amino acids, vitamins, minerals, and functional foods sold at various price points ranging from approximately €2 to €100+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HSN Store (Harrison Sport Nutrition S.L.) is a Spanish direct-to-consumer e-commerce retailer that develops and manufactures its own sports nutrition products, dietary supplements, healthy food, and sports accessories. The company operates an in-house production facility in Granada, Spain (inaugurated January 2018) certified under IFS Food, GMP, and HACCP standards, and sells directly to consumers through country-specific websites across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• SportSeries: Products under exceptional formulations backed by scientific studies, developed with select raw materials
• EssentialSeries
• RawSeries
• FlavourSeries
• FoodSeries
• BioSeries
• KetoSeries
• HSNaccessories
• HSNpacks
• Myco Nutrition

Products and services

• Proteínas (Proteins)
• Creatina (Creatine)
• Aminoácidos (Amino Acids)
• Pre-Entrenamiento (Pre-Workout)
• Post-Entrenamiento y Recuperación (Post-Workout and Recovery)
• Control de Peso (Weight Control)
• Vitaminas y Minerales (Vitamins and Minerals)
• Barritas (Protein and Energy Bars)
• Ganadores de Peso (Weight Gainers)
• Geles Energéticos (Energy Gels)
• Intra-Entrenamiento (Intra-Workout)

Quantifiable outcome

• 96.18% IFS Food certification score achieved November 2024
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Comité Olímpico Español (COE)flagshipStrategic or Co-development Partner · 26 January 2026HSN became the Official Nutrition Sponsor of the Spanish Olympic Committee for the Olympic cycle leading to Los Angeles 2028. This partnership validates the quality of HSN's formulas for elite sports performance. Featured in major Spanish media including Europa Press, Marca, Cope, SER, and SportLife.
• Now FoodscoreChannel Partner/ Reseller/ DistributorNow Foods is a leading brand in wellness and health supplements sold through HSN's platform. HSN offers 18% direct discount on Now Foods products.
• SwansoncoreChannel Partner/ Reseller/ DistributorSwanson is a recognized manufacturer committed to variety, quality, and good manufacturing practices, whose products are available through HSN's online store.
• Fonterra™ (nzmp™)coreTechnology or IntegrationNew Zealand-based dairy cooperative providing premium whey protein isolate raw material (nzmp™) for HSN's Evolate and 100% Whey Protein Isolate products. Protein sourced from grass-fed cows.
• Alzchem Trostberg GmbH (Creapure®)coreTechnology or IntegrationGerman company providing Creapure® patented creatine monohydrate used in HSN's Creatina Excell product line, recognized as the world's #1 supplement with the most internationally known patent.
• Nolüru Systems (Element Logic)minorStrategic or Co-development PartnerAutomation partner for HSN's new warehouse in Granada using AutoStore system, as reported by SportLife magazine.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MyProtein: THG-owned global online sports nutrition brand selling protein, creatine, amino acids, vitamins, and healthy foods via multi-country DTC sites. Closest direct competitor to HSN in the European DTC sports supplements space with overlapping product range, customer profile, and country-by-country localization model.
• Prozis: Portuguese vertically-integrated DTC sports nutrition and healthy food company headquartered in Maia. Highly comparable to HSN in business model (own brand, in-house production, Iberian origin, multi-country EU e-commerce, similar price-positioning) and the most relevant peer given overlapping Iberian heritage and category.
• Bulk Powders: UK-based DTC sports nutrition brand (rebranded as Bulk) selling protein, creatine, vitamins, and activewear across Europe. Direct competitor in protein/creatine/amino acid categories with similar value-positioning and multi-country European shipping footprint.
• Foodspring: Berlin-based DTC sports nutrition and functional food company selling protein, vitamins, and superfoods across Europe. Comparable as a digitally-native European sports nutrition brand with similar target segments (athletes, health-conscious consumers) and content-led marketing approach.
• Nutrimuscle: French sports nutrition brand specializing in protein, creatine, amino acids, and recovery supplements sold DTC across France and Europe. Comparable as a European specialist DTC competitor with similar product range and emphasis on premium raw materials.
• Yamamoto Nutrition: Italian sports nutrition company manufacturing and selling its own line of supplements (protein, amino acids, creatine) across European markets. Comparable vertically-integrated peer with overlapping categories, premium positioning, and southern European heritage similar to HSN.

Broad incumbents

• Optimum Nutrition: Glanbia-owned global sports nutrition brand (Gold Standard Whey, Serious Mass) sold via gyms, specialty retail, and online. Broad incumbent competing with HSN across protein and pre-workout categories but distributed through third-party retail channels rather than HSN's pure-play DTC.
• Bodybuilding.com: Large US/global online retailer of sports nutrition supplements and accessories offering multi-brand inventory alongside proprietary lines. Broad incumbent in the same online sports supplements retail category though primarily North American.
• Decathlon: Global sporting goods retailer with own-brand nutrition line sold across physical stores and online. Broad incumbent that overlaps with HSN in sporting goods, accessories (shakers, bottles), and nutrition though its primary business is general sporting goods rather than dedicated supplements.

Others

• Element Logic (Nölüru Systems): AutoStore automation provider that has been deployed in HSN's new Granada warehouse. Included as an adjacent/ecosystem participant (technology supplier) given its disclosed partnership supporting HSN's logistics scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hsnstore
• YouTubeyoutube.com/user/hsnstoretv
• Facebookfacebook.com/HSNstore
• LinkedInlinkedin.com/company/hsnstore
• Instagraminstagram.com/hsnstore_es
• TikToktiktok.com/@hsnstore?lang=es
• Pinterestpinterest.es/hsnstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hsn Store