What Consalia does

Consalia is a London-headquartered sales business school and consultancy that operates three interconnected pillars: the Sales Business School (accredited Level 4, 6, and 7 apprenticeships plus executive master's programmes delivered with Middlesex University), Sales Transformation Consulting (bespoke enterprise engagements covering sales strategy, optimisation, staffing, culture, and analytics), and Consalia Online (digital learning platform with self-paced modules). The firm serves large enterprise organisations across multiple industries — including SAP, Royal Mail Group, HP, Sony Mobile, BT Wholesale, Experian, Mott MacDonald, Royal Caribbean, and Sysco Canada — through a hybrid go-to-market combining direct enterprise engagement with UK Apprenticeship Levy funding for degree-level programmes.

The company's intellectual property is anchored in its proprietary Sales Mindsets framework, derived from founder Dr Philip Squire's doctoral research and identifying four sales mindsets (authenticity, client-centricity, proactive creativity, tactful audacity) that predict sales success. The technology stack integrates the Consalia Online LMS, the 20-question Sales Mindsets Survey, and the newly launched AI-powered Sales Mindsets Intelligence Studio (built in partnership with Aviso) which combines agentic AI with proprietary behavioral research to coach sellers using real conversation data. The Phoebe AI account planning toolkit extends this surface into AI-assisted account execution.

Revenue is generated through five streams: UK Apprenticeship Levy-funded programmes (Level 6 BSc Professional Practice in B2B Sales and the now-discontinued Level 7 PGDip), employer-funded Executive Master's degrees (MSc in Leading Sales Transformation; MSc in Key Account Transformation), project-based sales transformation consulting, Consalia Online platform licensing for employers and individuals, and coaching services. The firm operates from Hampton Hill, London (UK HQ), Singapore (regional APAC HQ via subsidiary Consalia Asia Pacific Pte. Ltd.), and Minneapolis (via partnership with The Summit Group), with a delivery ecosystem of 450+ consultants and associates. The Sales Business School concept was formally launched in April 2019; the company remains founder-owned and privately held with no disclosed external investment.

Name

Consalia

Legal name

Consalia Ltd.

Website

https://consalia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Consalia is a UK-based sales business school and consultancy offering accredited B2B sales degree apprenticeships, executive master's programmes, and bespoke sales transformation consulting to large enterprises. It monetizes via UK Apprenticeship Levy funding, employer tuition, consulting fees, and the Consalia Online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Sales Apprenticeships: Consalia generates revenue through accredited degree and apprenticeship programmes. This includes Level 6 BSc Professional Practice in B2B Sales (3-year degree apprenticeship) and Level 7 Postgraduate Diploma in Senior Sales Leadership. Revenue comes from employer levy funding and tuition fees.
2. Executive Master's Programmes: Revenue from MSc programmes including MSc in Key Account Transformation and MSc in Leading Sales Transformation. These are delivered in partnership with Middlesex University and funded through employer partnerships.
3. Sales Transformation Consulting: Bespoke consulting engagements to transform sales organisations through process discovery, people and culture development, and performance analytics. These are project-based engagements with enterprise clients.
4. Consalia Online: Online learning modules and platform licensing for organisations to deploy Consalia's sales education content. Can be used as a standalone learning platform or integrated with employer programmes.
5. Coaching Services: Coaching for Sales Transformation programmes providing one-on-one and team coaching to embed behavioural change in sales organisations.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Consalia operates the UK's only dedicated Sales Business School, delivering accredited degree apprenticeships, postgraduate qualifications, and executive programs in B2B sales in partnership with Middlesex University. The company also provides sales transformation consulting services and proprietary digital platforms, including the AI-enabled Sales Mindsets Intelligence Studio and the Consalia Online self-paced learning environment.

Product overview

Consalia operates as a Sales Business School and Consultancy offering three interconnected pillars: Sales Business School (accredited degree and apprenticeship programs from Level 4 to Master's level), Sales Transformation Consulting (bespoke consulting with services in strategy, optimization, staffing, culture, and analytics), and Consalia Online (digital learning platform with self-paced modules). The company also offers AI-powered products through the Aviso partnership (Sales Mindsets Intelligence Studio) and standalone tools like the Sales Mindsets Survey and Phoebe account planning toolkit. Programs are delivered through the Educate & Transform Engine cycle combining teaching, research, implementation, and understanding.

Differentiator

Problem solved

Functional benefit

Brands

• Sales Business School: Accredited degree and master's level qualifications for sales professionals
• Sales Transformation
• Consalia Online
• Phoebe
• Sales Mindsets Intelligence Studio

Products and services

• BSc (Hons) Professional Practice in B2B Sales (Level 6) Accredited three-year degree apprenticeship in B2B sales, delivered in partnership with Middlesex University. Designed for early-career sales professionals and targeted at employers seeking to develop foundational selling capabilities through a structured academic pathway.
• MSc in Key Account Transformation Postgraduate master's program focused on strategic account management, developed with Middlesex University. Aimed at experienced key account managers and sales leaders responsible for growing enterprise customer relationships.
• MSc in Leading Sales Transformation Postgraduate master's program for senior sales leaders driving organizational sales change, validated by Middlesex University. Targets directors and senior managers accountable for enterprise-wide sales performance.
• Postgraduate Certificate in Leading Sales Transformation Short-form postgraduate qualification covering the foundational modules of the Leading Sales Transformation program. Provides a lower-commitment entry point for mid-level managers and account directors seeking academic recognition.
• Level 7 PGDip Professional Practice in Senior Sales Leadership Postgraduate diploma apprenticeship for senior sales leaders, accredited by Middlesex University. Marked for discontinuation on 31 January 2026; replaced by updated Level 7 pathways.
• Sales Transformation Consulting Bespoke consulting engagement covering Process and Discovery, People and Culture, and Performance and Analytics workstreams. Supports enterprise clients in redesigning sales operating models, building sales culture, and instrumenting sales analytics.
• Coaching for Sales Transformation Executive and team coaching service embedded within sales transformation programs. Targets sales leaders, account managers, and teams pursuing behavior change and performance uplift.
• Consalia Online Self-paced online learning platform hosting modular sales training content. Delivers flexible digital learning for individuals and organizations outside structured degree programs.
• Sales Mindsets Intelligence Studio AI-powered assessment and analytics platform that benchmarks sales mindset profiles across individuals and teams. Generates data-driven insights that inform hiring, development, and team composition decisions.
• Phoebe Account Planning Toolkit Digital account planning tool designed to help B2B sales teams build structured, insight-led key account plans. Targeted at strategic account managers and KAM teams.
• Inspiring a Sales Mindset for Growth Short-form mindset training program aimed at non-sales commercial staff and customer-facing employees. Designed to instill growth-oriented selling behaviors in adjacent commercial roles.
• Winning Value Proposition Proprietary methodology and associated program for developing differentiated, customer-centric value propositions. Built on Consalia's doctoral research into B2B buying and selling behaviors.

Quantifiable outcome

• HP Western Europe win rates improved to 67% (250% improvement)
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• SalesChoicesupportingTechnology or Integration · 21 May 2026SalesChoice, led by Dr Cindy Gordon, provided AI expertise that informed Lennie Monteiro's master's dissertation on ethical AI frameworks. Dr Gordon served as mentor for his research into AI-Guided Selling ethics.
• AvisocoreTechnology or Integration · 16 September 2025Aviso is Consalia's AI partner for the Sales Mindsets Intelligence Studio, an AI-powered platform that brings Sales Mindsets into the AI age. The platform helps organisations measure mindsets, coach sellers using real conversation data, and connect development to commercial performance. Launched in May 2026 after a launch event in London.
• Middlesex UniversitycoreStrategic or Co-development PartnerMiddlesex University is Consalia's academic partner for delivering accredited degree and postgraduate programmes including Level 6 BSc, Level 7 PGDip, and MSc qualifications. Provides university facilities for in-person workshops and confers degrees upon programme completion.
• Runway TrainingsupportingImplementation/ SI/ Consulting PartnerRunway Training is a delivery partner for Consalia's apprenticeship programmes, mentioned alongside Middlesex University in Ofsted inspection documentation as part of the delivery team.
• Institute of Sales Professionals (ISP)supportingStrategic or Co-development PartnerISP is a professional body partner for webinars and thought leadership content. Consalia's apprenticeship students become ISP members during their programmes and are eligible for ISP sales certification upon completion.

Scale indicators19 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GP Strategies: GP Strategies is a large performance improvement and sales training services provider across multiple industries and geographies. Adjacent to Consalia in sales training and enablement services but operates at substantially larger scale and broader scope.
• Korn Ferry (Sales Solutions): Korn Ferry acquired Miller Heiman to offer enterprise sales training and enablement as part of a much wider organisational consulting and executive search portfolio. Comparable to Consalia in the sales transformation space but operates as a broad incumbent with substantially greater scale.

Direct peers

• Wilson Learning: Wilson Learning is a global sales and leadership training firm delivering research-based methodologies, learning journeys and consulting to enterprise clients. Direct overlap with Consalia's research-led, methodology-driven approach to enterprise sales transformation.
• RAIN Group: RAIN Group is a global sales training and consulting firm focused on B2B sales performance, offering consulting, training and assessment services to enterprises. Like Consalia, it targets enterprise sales leaders and combines methodology-led training with consulting engagements, though without the academic/degree-apprenticeship pathway.
• Challenger (sales training): Challenger is a sales training and research firm built around the Challenger Sale methodology, delivering enterprise sales training and transformation programmes. Comparable to Consalia in targeting enterprise sales leaders with research-anchored, behaviour-change methodologies.
• Huthwaite International: Huthwaite International is a sales and negotiation training firm built around proprietary research methodologies (SPIN, behavioral models). It competes with Consalia in the methodology-led, research-backed sales training space targeting global enterprises.
• Sandler Training: Sandler Training is a long-established sales training franchise network delivering proprietary methodology, coaching and consulting to mid-market and enterprise sales teams. Overlaps with Consalia in sales methodology training and coaching but operates primarily through a franchise model.
• Richardson Sales Performance: Richardson Sales Performance delivers sales training and consulting with proprietary methodologies (e.g., Consultative Selling) and assessments for enterprise clients. It is directly comparable to Consalia in delivering blend of training programmes, consulting and diagnostic tools, though without UK degree accreditation.
• BTS Group: BTS Group is a publicly listed global sales force effectiveness consultancy combining sales transformation consulting, custom learning journeys and assessment tools. Comparable to Consalia in the enterprise sales transformation consulting layer and global deployment model.

Emerging players

• Aviso (AI sales intelligence): Aviso provides agentic AI for sales forecasting, pipeline and rep coaching, and is Consalia's launch partner for the Sales Mindsets Intelligence Studio. An emerging AI-native sales enablement player which is now both a partner and a partial competitive analogue on the AI coaching product layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Consalia
• LinkedInlinkedin.com/company/consalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consalia