What Launch Labs does

Launch Labs is a Seattle-headquartered product development firm that builds software and AI-integrated tools for founders and enterprise clients. Founded in 2017 by Nick Busto and Ben Swinford, the company operates three core service lines: end-to-end Product Development (strategy, design, engineering, QA, post-launch growth), AI Enablement (custom AI tools that replace third-party software, accelerate marketing and sales, and automate operations), and Team Augmentation (vetted engineers and specialists embedded into client teams with an average 17-day ramp). Technology stack spans JavaScript, TypeScript, Python, React Native, Ruby, Swift, React.js, Node.js, and MongoDB, with native wearable integrations (Oura, Garmin, Fitbit, Eight Sleep) deployed on client platforms such as Vitality Blueprint.

The firm's go-to-market is sales-led and entirely direct: every engagement begins with a 30-minute scoping call, pricing is quote-based and not publicly disclosed, and engagements bill via monthly invoices with short commitments and full IP transfer to clients. Customer concentration skews toward Fortune 500 and high-visibility enterprise logos, with publicly named work including Nike's Athlete Equipment Builder (AI tooling integrated into design workflows), the founders' prior product Rapid Replay (acquired by NBC Sports in 2022 with 287M+ views), Scorebird (200% business growth before Nevco Sports acquisition), and Vitality Blueprint. Engineering delivery is anchored by a predominantly Ukrainian team based in Kyiv with global distribution since 2022, supported by the company's Project UA profit-sharing program for war-affected team members.

Revenue mechanics are professional services-driven, with occasional equity-for-services arrangements for high-conviction opportunities. The company also owns and ships its own platforms (Vitality Blueprint consumer and practitioner products, Athlete Equipment Builder for Nike) and publishes The Acquisition Playbook as a thought-leadership asset. In March 2026, Launch Labs was acquired by Banyan Software to strengthen its portfolio of niche SaaS solutions in marketing technology.

Name

Launch Labs

Legal name

Launch Labs

Website

https://golaunchlabs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Launch Labs is a Seattle-based product development firm offering end-to-end software engineering, AI enablement, and team augmentation services to founders and Fortune 500 clients, anchored by a Ukrainian engineering team in Kyiv and acquired by Banyan Software in March 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Product Development Services: End-to-end software product development from idea to launch. Full-stack services including strategy, design, engineering, QA, and post-launch growth. Revenue generated through project-based professional services engagements.
2. AI Enablement Services: Custom AI tools that cut costs, grow revenue, and free up teams. Three pillars: replace costly 3rd-party software, accelerate marketing and sales, improve operational efficiency. Shipped in weeks, not months.
3. Team Augmentation Services: Staff augmentation with vetted specialists embedded into client teams, and development outsourcing with full teams managed end-to-end. Handles recruiting, HR, compliance, and offboarding. Monthly invoices with short commitments.
4. Equity Partnerships (Occasional): Launch Labs occasionally explores equity partnerships when they believe in the idea — but never as a price game. Occasional equity-for-services arrangements for high-conviction opportunities.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Launch Labs is a product development firm that builds end-to-end software products for founders and enterprises, with AI integrated into every engagement. The firm delivers three interconnected core services: full-stack Product Development (strategy, design, engineering, QA, post-launch growth), AI Enablement (custom AI tools replacing bloated third-party platforms, branded content engines, automated reporting, internal copilots), and Team Augmentation (vetted engineers and PMs integrated into client teams within ~17 days). Clients receive full IP ownership, clean architecture built for scalability, and direct access to a founder-experienced team with two prior acquisition outcomes (Rapid Replay → NBC Sports, Scorebird → Nevco Sports).

Product overview

Launch Labs operates as a product firm offering three interconnected core services: full-stack Product Development (end-to-end from concept through growth), AI Enablement (integrated into every engagement), and Team Augmentation (staffing and outsourcing). The company also builds and owns its own products—most notably Vitality Blueprint Platform and Vitality Coach (health protocols based on biomarker analysis with wearable integrations to Oura, Garmin, Fitbit, and Eight Sleep), and the Athlete Equipment Builder for Nike. The Acquisition Playbook serves as a published guide distilling lessons from their prior products (Rapid Replay acquired by NBC Sports, Scorebird acquired by Nevco Sports). Custom solutions include AI-powered CRMs, EDI replacement layers, branded content engines, automated reporting dashboards, and internal copilots—all built with full IP ownership for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Development (Full-stack) End-to-end software product development service from idea to launch and post-launch growth, providing strategy, design, engineering, QA, and product management under a single team for founders and enterprises.
• AI Enablement Practice integrating AI into every engagement—into the product and the workflow—enabling clients to move faster, work smarter, and scale differently with custom AI tools built in weeks.
• Team Augmentation On-demand engineering team augmentation providing vetted engineers, designers, and PMs who integrate into clients' teams within days, including staff augmentation and development outsourcing with HR, compliance, and offboarding handled.
• Custom CRM Custom-built CRM that replaces bloated platforms like Salesforce, featuring AI-powered lead scoring, follow-up reminders, and automated pipeline reporting for companies paying six figures for platforms that don't fit their workflows.
• Custom EDI Integration Layer Custom integration layer replacing legacy EDI platforms with automated parsing, validation, mapping, and partner communication—delivered with full IP ownership and no per-transaction fees.
• Branded Content & Outreach Engine AI-powered content generation system that drafts on-brand posts, emails, and landing pages, and conducts personalized outreach by researching prospects and composing messages in minutes.
• Automated Reporting & Dashboard Real-time reporting automation that pulls from multiple data sources, generates AI summaries, flags anomalies, and surfaces insights—reducing manual reporting time by 90%.
• Internal Copilots AI assistants trained on company processes and documentation that answer employee queries with relevant context and source links, applied to operations, HR/IT helpdesk, sales enablement, and customer support.

Quantifiable outcome

• 287M+ views and 750K+ videos at NBC Sports acquisition of Rapid Replay
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rightpoint: Digital experience and technology consultancy offering product development, AI, and design services to enterprise clients. Comparable in AI-driven transformation offerings but operates as a broader consultancy rather than boutique firm.
• Globant: Large IT and digital transformation services firm with significant AI and product engineering capabilities serving global enterprises. Comparable in offering AI enablement and custom product development, though at far larger scale and broader service portfolio.
• EPAM Systems: Large-scale digital engineering services firm founded with deep Ukrainian engineering heritage, now serving Fortune 500s globally. Comparable product development and AI enablement offerings, but at much greater scale and breadth than Launch Labs' boutique footprint.
• SoftServe: Large IT services firm with Ukrainian heritage, providing digital transformation, AI, and product engineering to enterprises. Comparable product development and AI enablement offerings, though operating at significantly greater scale.

Direct peers

• Andela: Global engineering talent marketplace originally built around African and Eastern European developers, connecting vetted engineers to US enterprise teams. Directly comparable in its talent-vetting and team-augmentation model, with similar founder-driven narrative and Ukrainian engineering roots overlap.
• DockYard: Boutique custom software consultancy specializing in product engineering for startups and enterprises. Directly comparable in boutique size, product development focus, and founder-team-driven delivery model.
• Big Nerd Ranch: Product design and development agency known for end-to-end app and software builds for enterprises and startups. Comparable boutique size, similar end-to-end product development methodology, and similar premium positioning.
• Toptal: Premium freelance engineering, design, and product talent network connecting vetted experts to enterprise and startup clients. Directly comparable team-augmentation model with similar focus on rigorous vetting and high-end positioning.
• Thoughtbot: Boutique product design and development consultancy serving founders and enterprises with end-to-end product builds. Closely aligned in size, founder-led culture, premium positioning, and the 'product team that thinks like founders' value proposition.
• BairesDev: Nearshore engineering services firm providing vetted Latin American developers and full product teams to US companies. Comparable team-augmentation and custom development model with similar talent-driven cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61552820935996
• LinkedInlinkedin.com/company/golaunchlabs
• Instagraminstagram.com/golaunchlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Labs