Trust Real Estate

What Trust Real Estate does

Trust Real Estate is a private residential real estate brokerage founded in 2020 and headquartered at 109 El Camino Real in San Bruno, California, operating under California DRE license #02014153. The company provides buying, selling, and renting services for residential properties across 11 Bay Area Peninsula communities: Belmont, Burlingame, Daly City, Foster City, Millbrae, Redwood City, San Bruno, San Carlos, San Francisco, San Mateo, and South San Francisco. Its service stack includes a structured 7-Step Seller's Guide (Search, Learn, List, Shine, Market, Negotiate, Finish), a searchable property listings database with geographic and feature filtering, a Home Valuation Tool, neighborhood/community information pages, and a Trust RE Whitepaper resource (published July 2022).

The brokerage is co-founded by Amy Kong and Tina C. Wong, with a team of approximately 8 named licensed agents including a Broker of Record (Hilary Saunders) and an Associate Broker (Jinting Xie / Jessie), several of whom hold professional credentials such as CRS, GRI, SRES, and SFR. The underlying technology stack is built on the Luxury Presence real estate website platform with MLS integration for listing distribution, supported by digital channels including organic content marketing and direct field/inside sales. The firm has no proprietary technology beyond this standard brokerage tooling and discloses no AI/ML capabilities, patents, or proprietary data assets.

Trust Real Estate earns revenue exclusively through transaction commissions on residential property sales, purchases, and leases, with specific rates not publicly disclosed. Its go-to-market is sales-led and relationship-driven, combining in-person agent representation, phone/email outreach, and a self-serve property search experience. The company supplements its core brokerage offering through preferred-vendor partnerships, including Bank of America Mortgage as a recommended lender, and targets residential home buyers, sellers, and investors in the competitive Bay Area market. No revenue figures, funding rounds, parent company, or institutional ownership are disclosed.

Name

Trust Real Estate

Legal name

Trust Real Estate

Website

https://trustreca.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Trust Real Estate is a private residential real estate brokerage founded in 2020 in San Bruno, California, serving 11 Bay Area Peninsula communities with buying, selling, and renting services delivered by a team of credentialed agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate
• Property brokerage
• Home buying services
• Home selling services
• Property listings

Headquarters

HQ city

San Bruno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission Revenue: The company earns revenue through real estate commission fees on residential property sales and purchases. Agents represent buyers and sellers in transactions, earning a percentage of the transaction value. The company also handles rental transactions, providing another revenue stream through leasing commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Trust Real Estate is a full-service residential real estate brokerage representing buyers, sellers, and renters across 11 Bay Area communities on the San Francisco Peninsula. The firm delivers end-to-end transaction support through a structured selling process, agent-led representation, MLS exposure, and a network of preferred vendors covering mortgage, staging, and home improvement. Its website functions as both a property search portal and a lead generation platform for home valuations and educational resources.

Product overview

Trust Real Estate is a full-service residential real estate brokerage operating in the Bay Area. The company offers three core services: Home Buying, Home Selling, and Property Investment. Their product portfolio includes the core Brokerage Services with a structured 7-Step Seller's Guide (Search, Learn, List, Shine, Market, Negotiate, Finish), a searchable Property Listings Database with geographic filtering across 11 communities (Belmont, Burlingame, Daly City, Foster City, Millbrae, Redwood City, San Bruno, San Carlos, San Francisco, South San Francisco), Community Information Service providing neighborhood demographics and local data, a Home Valuation Tool for lead generation, and a Whitepaper Resource for client education. The company positions itself as experts in the competitive Bay Area market helping clients achieve the American dream.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Representation Services
• Home Selling Representation Services
• Rental and Leasing Services Residential rental representation for tenants and landlords in the Bay Area, including lease negotiation and arrangement as an explicit service option on the firm's contact intake.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bank of America MortgagepreferredChannel Partner/ Reseller/ DistributorBank of America Mortgage is listed as a preferred mortgage lender vendor for Trust Real Estate clients. The partnership provides clients with access to mortgage financing services through Bank of America's Adrian Daryanani. This preferred vendor relationship ensures clients have trusted lending options when purchasing properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Opendoor: Opendoor is an iBuyer that makes direct cash offers on homes in parts of the Bay Area, competing for seller-side business that Trust Real Estate also targets. While the business model differs (principal buyer vs. agent), it competes for the same seller mindshare and listing flow.
• eXp Realty: eXp Realty is a cloud-based residential brokerage that recruits agents across the US, including the Bay Area. It competes with Trust Real Estate for agent talent and listings, but differentiates through a low-overhead, commission-split-heavy model rather than a local-office presence.
• Zillow (Zillow Homes): Zillow's brokerage arm (Zillow Homes) provides technology-driven buying representation in the Bay Area. It overlaps with Trust Real Estate on buyer-side services and competes for the same digital-first lead pool, though with a different technology-led model.

Direct peers

• Redfin: Redfin is a tech-enabled residential brokerage offering buying and selling services across the Bay Area, including many of the same communities Trust Real Estate serves. It is a direct competitor on transaction representation, though differentiated by its lower-commission model and in-house technology platform.
• Intero Real Estate Services: Intero is a residential brokerage historically rooted in the Bay Area Peninsula and Silicon Valley markets. It offers buy/sell services targeting the same local communities as Trust Real Estate, making it one of the closest direct competitors by geography and service mix.

Others

• HomeLight: HomeLight is a real estate technology platform that matches consumers with top-performing local agents and provides tools for buyers and sellers. While not a brokerage itself, it competes for Trust Real Estate's inbound lead flow and can divert clients to competing agent networks.

Broad incumbents

• Compass: Compass is the largest US residential brokerage by GCI and a tech-forward firm with a major Bay Area presence. It competes with Trust Real Estate for the same buyer and seller pool but at much greater scale, offering in-house tech, marketing, and agent support.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury residential brokerage with significant Bay Area operations. It overlaps directly with Trust Real Estate on higher-end Peninsula listings and competes for the same affluent buyer and seller clients.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national residential brokerage franchise with Bay Area affiliates. It competes with Trust Real Estate for traditional full-service representation clients but operates through a broader franchise network rather than a single local brand.
• Coldwell Banker: Coldwell Banker is a large national residential brokerage franchise with deep roots in the Bay Area Peninsula. It offers full-service buy/sell representation similar to Trust Real Estate, but with a national brand, larger agent network, and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JessieXieRealtor
• LinkedInlinkedin.com/company/trust-real-estate-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Real Estate