Research Now
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
Research Now firmographics
Firmographics- Name
- Research Now
- Legal name
- Dynata
- Website
- https://researchnow.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Research Now industry classification
Industry- Product category
- Market research data platform
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industries
- B2B / Industrial Market Research (MPAAALAA), Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Research Now is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Research Now business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Survey and Data Services: Dynata generates revenue through providing survey capabilities, data collection, and audience access services to researchers, brands, and media agencies. Services include panel access, survey scripting, project management, and data visualization.
- Audience Activation: Revenue from audience activation services that transform survey and voter data into addressable media audiences for political polling and advertising purposes.
- Brand Lift Measurement: Media measurement solutions including brand lift studies that measure how ads influence awareness, favorability, and intent using real people rather than proxies or cookies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and professional services pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Research Now product offering
Product offeringCore offering
Research Now (operating via the Dynata brand) operates a global first-party data platform that delivers survey-based market research, audience access, media measurement, and audience activation services. It provides access to a global panel of millions of profiled consumers and B2B respondents, survey scripting and programming tools, AI-driven quality scoring, data enrichment, and brand lift and creative testing measurement. Offerings are delivered through a self-service platform (Dynata+) as well as managed professional services.
Product overview
Dynata is a first-party data platform offering a unified platform-plus-modules architecture. The core Dynata+ platform provides sample management (Dynata+ Sample) and brand lift measurement (Dynata+ Brand Lift), supported by the foundational Global Panel of millions of profiled consumers. The product portfolio spans survey infrastructure (Survey Capabilities, Managed Services), data enrichment (Connected Data), audience solutions (Audience Activation with Syndicated and Custom Audiences), and media measurement (Brand Lift, Creative Testing). AI-powered offerings include QualiQuant AI for conversational research and QualityScore for fraud detection. Specialized verticals include Political Polling and Academic research, with tools for Data Visualization completing the analytics stack.
Differentiator
Problem solved
Functional benefit
Brands
- Dynata+: A platform offering sample services and brand lift solutions.
Products and services
- Dynata+ Platform Unified self-service platform providing sample management and brand lift measurement capabilities for accessing first-party data and measuring advertising impact, offered to researchers and brand marketers.
- Global Panel Access to the largest first-party data set with millions of deeply profiled consumers and business professionals globally, including specialized audiences, B2B respondents, and healthcare panels, for market research and audience building.
- Survey Capabilities Survey scripting and programming tools enabling mobile-first multimode surveys of any type or length, including Brand Trackers for ongoing brand monitoring, used by research teams and brands.
- Connected Data Data enrichment solution that connects consumer data for personalization and deeper audience insights by linking survey responses to real-world behaviors and downstream activation.
- Audience Activation Solution that engages audiences and expands reach using data analytics to convert survey and voter data into addressable media audiences, with syndicated and custom audience variants for brands, agencies, and political organizations.
- Media Measurement Comprehensive media measurement solutions including Brand Lift and Creative Testing that measure advertising effectiveness on awareness, favorability, and intent using real respondents rather than proxies or cookies, for advertisers and agencies.
- QualityScore Award-winning ML-based quality scoring system that analyzes 175+ data points to identify survey fraud and inattention, removing and replacing low-quality respondents in real time during fielding, underpinning all sample and survey offerings.
- QualiQuant AI AI-powered research solution that couples qualitative data with quantitative feedback at scale using conversational AI to simulate one-on-one research interviews, used by researchers and brands.
- Political Polling Political polling solutions including voter surveys and audience activation for political campaigns and organizations, with 2026 expansion to include Audience Activation.
- Managed Services Professional services including project management and survey scripting for clients needing hands-on support with complex, multi-market research projects.
Quantifiable outcome
- Time savings of up to 85% for clients using QualityScore fraud detection
Companies that use Research Now
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Research Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Research Now partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KineticacoreDynata partnered with Kinetica to transform research about recreational tennis players into actionable target audiences for USTA's 35 by 35 growth initiative, demonstrating audience activation capabilities.
- USTA New EnglandcoreDynata's scale unlocked data-driven advertising audiences for USTA New England, helping them reach recreational tennis players through targeted audience activation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Research Now competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Research Now social profiles
Digital presenceResearch Now compliance and trust
Trust signalCompliance1 record
Research Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Research Now leadership team
Management profileNumber of profiles
Profiles1 record
Research Now funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Research Now M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Research Now
What does Research Now do?
Research Now (operating via the Dynata brand) operates a global first-party data platform that delivers survey-based market research, audience access, media measurement, and audience activation services. It provides access to a global panel of millions of profiled consumers and B2B respondents, survey scripting and programming tools, AI-driven quality scoring, data enrichment, and brand lift and creative testing measurement. Offerings are delivered through a self-service platform (Dynata+) as well as managed professional services.
Is Research Now a public or private company?
Research Now is a private company. It is classified as private equity controlled and is currently operating.
When was Research Now founded?
Research Now was founded in 2000. It employs 5,001 to 10,000 people.
Where is Research Now based?
Research Now is headquartered in London, United Kingdom, in the Europe region.
How does Research Now make money?
Three revenue lines are on record. Survey and Data Services are the primary driver. The others are audience Activation and brand Lift Measurement.
Does Research Now have an API?
Yes. Research Now exposes a public API. Developer documentation is at developers.dynata.com.
What industry is Research Now in?
Research Now's product category is Market research data platform. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 54191 and its SIC code is 7310.