SACHI

What SACHI does

SACHI (doing business as Sachi Home) is a direct-to-consumer premium bedding brand headquartered in Charlotte, United States, founded in 2016. The company designs and retails luxury cotton bedding — including sateen sheet sets, duvet covers, pillowcases, shams, and euro shams — through its own Shopify-based e-commerce storefront at sachihome.com. Products are manufactured in socially responsible mills in Coimbatore, India, located in the foothills of the Western Ghats where production is powered entirely by wind energy.

The company's core technical specification is a true 500 thread count cotton sateen weave made from single-ply 100% long staple cotton, finished with clean, modern detailing such as self-backed knife-edge duvet construction and envelope-closure shams. All bedding carries Oeko-Tex Standard 100 certification attesting freedom from harmful chemicals. The brand also retails a third-party accessory — the Bird Sleep Mask from AllBirds, made from ZQ-certified merino wool — broadening the assortment beyond core textiles. A handcrafted quilt collection and a Jaipur craft-inspired line are listed as upcoming.

SACHI's go-to-market is single-channel and direct, selling exclusively to individual consumers online with free US shipping over $150 and paid international shipping (including to Canada). Pricing is positioned at roughly one-third of comparable department-store luxury bedding: a sheet set retails at $179 versus a $519 reference value, duvet covers at $149 versus $399, pillowcases at $39 versus $129, and shams at $29 versus $99. Marketing relies on email-list capture for product launch announcements and earned media coverage from outlets such as Sleepopolis. The company is privately held, founder-led (co-founder Rakhee Agarwal), operates with a 1–10 person team, and has no disclosed institutional funding.

Name

SACHI

Legal name

SACHI (doing business as Sachi Home)

Website

https://sachihome.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SACHI (Sachi Home) is a direct-to-consumer premium bedding brand selling 500 thread count cotton sateen sheets, duvet covers, and shams online at roughly one-third of department-store prices. Products are manufactured in socially responsible Indian mills using green energy.

Ownership category

akta.pro rank

Product category

Premium Home Textiles / Bedding

NAICS

Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Premium cotton bedding
• Sateen sheet sets
• Direct-to-consumer home textiles
• Artisan duvet covers
• Luxury pillowcases and shams

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: SACHI Home sells premium bedding directly to consumers through their e-commerce platform. Products include sheet sets, duvet covers, pillowcases, shams, euro shams, and sleep masks. The company eliminates middlemen and department stores to offer luxury quality at approximately one-third of typical retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SACHI manufactures and directly sells premium 500 thread count cotton sateen bedding products—including sheet sets, duvet covers, pillowcases, shams, and euro shams—through its own e-commerce website to individual consumers. The company also retails an AllBirds Bird Sleep Mask made from ZQ certified merino wool. Products are manufactured in Coimbatore, India, using 100% green energy in socially responsible mills, and are Oeko-Tex certified to be free from harmful chemicals.

Product overview

Sachi Home is a direct-to-consumer luxury bedding company offering premium sateen bedding products made from 100% long thread cotton with a true 500 thread count. The product portfolio centers on coordinated bedroom textiles including sheet sets, duvet covers, pillowcases, shams, and euro shams, all crafted in socially responsible mills in Coimbatore, India using green energy. The company sells directly to consumers online, positioning itself as a premium alternative to department store pricing with products retailing at approximately one-third of comparable luxury brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Sateen Sheet Set Premium 500 thread count cotton sateen sheet set available in Gray, White, Dune, and Navy colors. Includes fitted sheet, flat sheet, and two pillowcases. Fits mattresses up to 16 inches deep. Targeted at individual consumers seeking luxury bedding at accessible prices.
• Sateen Duvet Cover Luxury sateen duvet cover with self-backed finish and knife edge construction. Features hidden button closure and interior duvet ties. Available in Gray, White, Dune, and Navy colors. Designed to complement the sheet sets and serve as the centerpiece of a coordinated bedroom.
• Sateen Pillowcases Set of two buttery soft sateen pillowcases in Gray, White, Dune, and Navy colors. Designed to complement the sheet sets and duvet covers for a coordinated bedroom aesthetic.
• Sateen Shams Decorative pillow shams with back envelope closure and two-inch border. Available in Standard and King sizes, in Gray, White, Dune, and Navy colors.
• Sateen Euro Shams Large decorative euro shams with two-inch flange detail on all four sides and back envelope closure. Available in Gray, White, Dune, and Navy colors.
• Sleep Mask (Bird Sleep Mask from AllBirds) Bird Sleep Mask made from ZQ certified merino wool by AllBirds, retailed on the Sachi Home platform as a complementary sleep accessory.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Coimbatore MillscoreOthersManufacturing partners located in Coimbatore, India in the foothills of the Western Ghats. Mills have over a century of fabric-making expertise. 100% of production uses green energy from wind mills. Production is in socially responsible mills.
• AllBirdsminorOthersSACHI sells the Bird Sleep Mask from AllBirds, made from ZQ certified merino wool, as part of their product offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Quince: DTC affordable-luxury brand that has expanded into bedding and home, competing on the same 'premium quality at radical discount' thesis that defines SACHI's value proposition.

Broad incumbents

• Sferra: Established luxury linen and bedding manufacturer with deep department-store distribution - the kind of traditional premium retailer SACHI's DTC model is built to disrupt.
• Frette: Heritage luxury bedding and linens brand (typically sold through department stores and high-end retail) representing the legacy price-anchor category SACHI explicitly undercuts by ~3x.
• Malouf: Broad bedding and sleep-products manufacturer (sheets, pillows, mattress components) serving wholesale and DTC channels - a relevant incumbent producing similar cotton bedding categories.

Others

• AllBirds: DTC sustainable apparel/footwear brand with documented materials-and-sustainability storytelling (ZQ-certified merino) and an active commercial relationship with SACHI (AllBirds Sleep Mask resold on sachihome.com).

Direct peers

• Parachute Home: DTC premium home essentials brand (bedding, bath, robes) selling directly to consumers with a similar craft-and-quality narrative. Competes in the same horizontal premium-direct segment as SACHI.
• Brooklinen: Leading DTC premium bedding brand selling sheets, duvet covers, pillows, and loungewear direct to consumers with a comparable quality-and-value proposition. Closest 1:1 analog to SACHI's model and category.
• Snowe Home: DTC premium home textiles brand (bedding, bath, table) targeting the same value-conscious luxury buyer as SACHI with a comparable direct-to-consumer pricing approach.
• Riley Home: DTC bedding brand offering premium sheets, duvet covers, and pillows online - directly comparable product mix and channel strategy to SACHI.
• Buffy: DTC sustainable bedding and home goods brand selling comforters, sheets, and pillows directly to consumers with an explicit sustainability angle that overlaps SACHI's Oeko-Tex and green-energy positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SachiHomeDecor
• LinkedInlinkedin.com/company/sachihome

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SACHI