SevenVentures

What SevenVentures does

SevenVentures is the venture capital and investment arm of ProSiebenSat.1 Media SE, a major German media conglomerate. Founded in 2009 and headquartered in Unterföhring, Germany, the firm invests EUR 0.5m to EUR 30.0m per deal in B2C digital companies at the early to growth stage, primarily targeting Germany and Austria as core growth markets. Its differentiated offering is the Media-for-Equity investment model, in which ProSiebenSat.1 TV inventory, digital network reach, influencer partnerships, and retail channel access are provided in exchange for minority equity stakes, with optionality for Media-for-Revenue media co-operations and media convertibles that allow entry between traditional investment rounds.

The firm operates a three-tier platform: SevenVentures as the core growth-stage Media-for-Equity vehicle, SevenAccelerator as an early-stage accelerator focused on mass-media-driven brand awareness, and SevenGrowth as a growth-stage vehicle offering blended media-and-cash investment for strategic minority or direct majority shareholdings. Disclosed portfolio companies span digital insurance (ottonova, friday), cannabinoids (Sanity Group), refurbished electronics (refurbed), consumer tech (Grover), DTC food (KoRo), and mobility subscriptions (FINN), demonstrating deliberate vertical diversification within B2C digital. Recent activity includes participation in KoRo's €35M Series C (November 2024), refurbed's €50M round (October 2025), and FINN's €140M Series D (June 2026), with FINN achieving unicorn status in the latter.

SevenVentures is led by CEO and Managing Director Florian Hirschberger alongside CCO and Managing Director Florian Weber, supported by a lean team (11-50 employees) including Director of Portfolio Management Maria Popova, Senior Manager of Sales & Investment Consulting Andrea Greiner, and Senior Referent of Corporate Communications Patrick Schmid. As a wholly-owned subsidiary of ProSiebenSat.1 Media SE, SevenVentures' revenue is not publicly disclosed and the firm functions as a strategic investment vehicle rather than a standalone P&L entity, with economic value flowing back through capital gains, media-bundled service fees, and strategic alignment with the parent's advertising business.

Name

SevenVentures

Legal name

SevenVentures

Website

https://sevenventures.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SevenVentures is the venture capital arm of ProSiebenSat.1 Media SE, providing Media-for-Equity and media co-operation investments of EUR 0.5m to EUR 30m to B2C digital companies seeking brand growth through TV advertising in Germany and Austria.

Ownership category

akta.pro rank

Product category

Venture Capital

SIC

Investment Advice (6282)

akta.pro primary industry

Media, Entertainment & Gaming Growth Equity (FSANACAI)

akta.pro secondary industry

Corporate M&A / Venture Build-to-Buy Programs (Acqui-hire, option-to-acquire) (FSANAHAG)

Keywords

• Venture capital investments
• Media-for-equity deals
• Growth stage funding
• Minority equity stakes
• Digital media investing

Headquarters

HQ city

Unterföhring

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

SevenVentures provides Media-for-Equity investments and media co-operations (Media-for-Revenue) to early- to growth-stage B2C digital companies, investing between EUR 0.5 million and EUR 30.0 million in exchange for minority equity stakes. In addition to capital, portfolio companies receive customized TV advertising campaigns, digital network access, influencer partnerships, and retail partner channels through ProSiebenSat.1's media infrastructure.

Product overview

SevenVentures operates as a multi-brand investment platform under ProSiebenSat.1, comprising three distinct investment products: SevenVentures (core brand offering Media-for-Equity and Media-for-Revenue investments), SevenAccelerator (early-stage accelerator with mass media mentorship), and SevenGrowth (growth-stage vehicle combining media and cash investments for minority/majority stakes). The platform targets B2C digital companies seeking to expand in Germany and Austria, offering flexible investment structures ranging from EUR 0.5m to EUR 30.0m alongside marketing campaign services including TV spots, digital network access, influencer partnerships, and retail channel integration.

Differentiator

Problem solved

Functional benefit

Brands

• SevenAccelerator: Accelerator program for early-stage startups
• SevenGrowth

Products and services

• SevenVentures (core investment brand) The main investment brand and platform of the firm, offering Media-for-Equity investments and media co-operations (Media-for-Revenue) of EUR 0.5m to EUR 30.0m for high-growth B2C digital companies. Provides portfolio companies with TV advertising, digital network access, influencer partnerships, and retail partner channels to support expansion in Germany and Austria.
• SevenAccelerator

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SevenAcceleratorcoreStrategic or Co-development PartnerSevenAccelerator is the accelerator program under the SevenVentures umbrella, focused on early-stage companies seeking to increase brand awareness via mass media. Angie Zimmann previously served as investment manager at both SevenVentures and SevenAccelerator before departing.
• SevenGrowthcoreStrategic or Co-development PartnerSevenGrowth operates alongside SevenVentures, offering a mix of media and cash investment in return for strategic minority investments or direct majority shareholdings to build market leadership for portfolio companies.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Emerging players

• Speedinvest: Vienna-based early-stage VC with strong DACH consumer/fintech coverage; comparable check sizes and stage, providing cash-equity competition to SevenVentures' media-for-equity offering.

Direct peers

• Media Ventures (RTL Group): RTL Group's media-for-equity investment arm; operates the same Media-for-Equity model in DACH targeting consumer digital brands, making it the closest direct comparable to SevenVentures.
• Bertelsmann Investments: Investment arm of Bertelsmann, another major German media conglomerate; makes growth and venture investments in consumer-facing digital companies, structurally analogous to SevenVentures within ProSiebenSat.1.
• Axel Springer Digital Ventures: Investment vehicle of Axel Springer, the German digital media house; invests in consumer media and digital business models in DACH and beyond, with comparable corporate-VC mechanics.

Regional players

• Holtzbrinck Ventures: Long-standing German/DACH VC investing in consumer and digital businesses; overlaps with SevenVentures on B2C deal flow but uses traditional cash equity rather than media-for-equity.
• DvH Ventures: Cologne-based early-stage VC focused on DACH consumer/internet companies; comparable geography and stage focus to SevenVentures' early-stage SevenAccelerator deals.
• UVC Partners: Munich-based early-stage VC active in DACH; co-invested with SevenVentures in FINN's Series D, indicating direct overlap in B2C digital deal flow.
• Capnamic Ventures: Cologne-based early-stage VC investing across DACH in consumer and enterprise digital models; comparable regional mandate and deal sizes to SevenVentures.

Broad incumbents

• Comcast Ventures: Corporate venture arm of US media/connectivity giant Comcast/NBCUniversal; broader portfolio and geography than SevenVentures but demonstrates the same media-conglomerate CVC model at scale.
• Sky Ventures / Sky Studios Investments: Investment function of Sky (Comcast-owned European pay-TV group); analogous media-CVC profile in DACH/Europe but with a global rather than DACH-exclusive mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/10262962
• Xx.com/SevenVentures

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments64 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SevenVentures