Singer Bangladesh
Singer Bangladesh Limited is a Dhaka-based consumer durables manufacturer and retailer that manufactures and markets televisions, air conditioners, furniture, and sewing machines under the Singer brand for the Bangladesh retail market.
- Company typePrivate
- Founded1905
- HeadquartersDhaka, Bangladesh
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Singer Bangladesh does
Singer Bangladesh Limited is a Bangladesh-based for-profit company engaged in the manufacture and marketing of televisions, air conditioners, furniture, and sewing machines. The company operates under the globally recognized Singer brand, leveraging legacy brand equity in sewing machines while extending into adjacent white-goods, brown-goods, and home-furnishing categories. It is headquartered in Dhaka, serves the Bangladesh market, and distributes through traditional retail channels anchored by the singerbd.com web presence, positioning it within the established cohort of legacy retailers now competing with younger e-commerce entrants in Bangladesh's consumer market transformation.
The company's business model is product-led retail and selective manufacturing across four durable-goods verticals. It monetizes through unit sales of consumer durables, with go-to-market executed via a brand-associated retail/distribution network rather than asset-light platform economics. Reported financials indicate a multi-year revenue contraction from 2021 through 2024 followed by a partial rebound in 2025, alongside a sharp deterioration into net losses in 2024-2025 and a gross margin of roughly 23-25%, consistent with a branded retailer/wholesaler model. Operating income has fallen faster than revenue, suggesting fixed-cost absorption pressure. Ownership and parent-company structure are not evidenced in the available inputs beyond operation under the Singer brand name.
Governance is led by Managing Director & CEO Fairoz Haniffa, with CFO Yigit Emre Senolur and independent director Reazul Chowdhury disclosed. The company's strategic positioning sits at the intersection of a legacy branded appliance/retail franchise and an evolving Bangladesh consumer market increasingly shaped by digital-first experience-driven competitors.
Singer Bangladesh firmographics
Firmographics- Name
- Singer Bangladesh
- Legal name
- Singer Bangladesh Limited
- Website
- https://singerbd.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Singer Bangladesh Limited is a Dhaka-based consumer durables manufacturer and retailer that manufactures and markets televisions, air conditioners, furniture, and sewing machines under the Singer brand for the Bangladesh retail market.
- Ownership category
- akta.pro rank
Where Singer Bangladesh is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
Singer Bangladesh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Singer Bangladesh product offering
Product offeringCore offering
Singer Bangladesh Limited manufactures and markets a range of consumer durables including televisions, air conditioners, furniture, and sewing machines. Operating from Dhaka, Bangladesh, the company distributes these household products through retail channels under the established Singer brand.
Product overview
Singer Bangladesh Limited is a retail company. No specific product or service details are available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Televisions Consumer televisions sold under the Singer brand to individual households in Bangladesh for home entertainment use.
- Air Conditioners Air conditioning units marketed to residential consumers in Bangladesh for household cooling needs.
- Furniture Household furniture products sold to individual consumers in Bangladesh under the Singer brand.
- Sewing Machines Sewing machines sold to households and individual users in Bangladesh, continuing the heritage Singer sewing machine product category.
Companies that use Singer Bangladesh
Customer profileIdeal customer profiles1 record
Singer Bangladesh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Singer Bangladesh partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Singer Bangladesh competitors and assessment
Company assessmentDirect peers
- Marcel Industries (Bangladesh): Domestic Bangladeshi manufacturer and marketer of refrigerators, air conditioners, televisions, and washing machines; competes head-to-head with Singer in the same appliance categories within Bangladesh.
- Butterfly Group Bangladesh: Bangladeshi appliance manufacturer and retailer covering washing machines, refrigerators, televisions, and sewing machines; directly overlaps with Singer's product-mix and Bangladesh-only market focus.
- Transtec Bangladesh: Bangladesh-based electronics and home appliance brand producing TVs, refrigerators, ACs, and washing machines; directly comparable in product range and channel strategy to Singer Bangladesh.
- Walton Bangladesh: Bangladesh's largest homegrown electronics and home appliances manufacturer/retailer; competes directly with Singer across televisions, refrigerators, air conditioners, and home appliances with nationwide distribution.
- Janome (Sewing Machines): Specialized sewing machine manufacturer selling into Bangladesh via distributors; directly comparable on sewing-machine category where Singer has its longest brand heritage.
- Brother Industries (Sewing Machines): Global sewing machine and home appliance maker; competes with Singer in the home-sewing and small-office sewing machine category where Singer is heritage strongest.
Emerging players
- Daraz Bangladesh: Alibaba-backed e-commerce marketplace in Bangladesh; highlighted as an emerging competitive force pressuring traditional retailers including Singer; addresses overlapping consumer-electronics demand digitally.
Broad incumbents
- LG Electronics Bangladesh: Global major-appliance leader with active distribution in Bangladesh; competes with Singer in televisions, air conditioners, and home appliances as part of a wider product portfolio.
- Samsung Bangladesh: Global consumer electronics and appliance incumbent with a Bangladesh operating presence; competes directly in the television, air conditioner, and washing machine categories where Singer operates.
- Haier Bangladesh: Chinese white-goods multinational with a Bangladesh franchise; provides overlapping TVs, refrigerators, and AC offerings as part of a broader global portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Singer Bangladesh social profiles
Digital presenceSinger Bangladesh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singer Bangladesh leadership team
Management profileNumber of profiles
Profiles3 records
Singer Bangladesh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singer Bangladesh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singer Bangladesh
What does Singer Bangladesh do?
Singer Bangladesh Limited manufactures and markets a range of consumer durables including televisions, air conditioners, furniture, and sewing machines. Operating from Dhaka, Bangladesh, the company distributes these household products through retail channels under the established Singer brand.
Is Singer Bangladesh a public or private company?
Singer Bangladesh is a private company. It is classified as unknown and is currently operating.
When was Singer Bangladesh founded?
Singer Bangladesh was founded in 1905. It employs 1,001 to 5,000 people.
Where is Singer Bangladesh based?
Singer Bangladesh is headquartered in Dhaka, Bangladesh, in the Asia region.
Who are Singer Bangladesh's main competitors?
Direct peers on record are Marcel Industries (Bangladesh), Butterfly Group Bangladesh, Transtec Bangladesh, Walton Bangladesh, Janome (Sewing Machines) and Brother Industries (Sewing Machines). Daraz Bangladesh is listed as an emerging player. Broad incumbents are LG Electronics Bangladesh, Samsung Bangladesh and Haier Bangladesh.
Does Singer Bangladesh have an API?
No public API is recorded for Singer Bangladesh.