Daraz BD
- Company typePrivate
- Founded2012
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Daraz BD firmographics
Firmographics- Name
- Daraz BD
- Legal name
- Daraz Bangladesh Limited
- Website
- https://daraz.com.bd
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Daraz BD industry classification
Industry- Product category
- Online Marketplace
- NAICS
- Department Stores (45511)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Generalist Marketplaces & Online Malls (BPAMAGAA)
- akta.pro secondary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Daraz BD is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Daraz BD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Daraz operates as a marketplace platform connecting third-party sellers with buyers. The company earns commission on transactions between sellers and customers.
- Seller Services: Provides seller onboarding, storage, and fulfillment services through Seller Center. Sellers pay fees for platform access and promotional placement.
- Advertising and Promotions: Sellers pay for featured placements, sponsored products, and promotional campaign participation during major sales events.
- Affiliate Program: Commission-based affiliate marketing where partners earn up to 18% commission on Net Sales generated through their referral links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Marketplace pricing - variable by seller and product |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Daraz BD product offering
Product offeringCore offering
Daraz BD operates an online marketplace platform that connects third-party sellers with consumers across Bangladesh, offering 10+ million products spanning electronics, fashion, beauty, home appliances, groceries, and lifestyle categories. The platform supports cash on delivery, digital wallet payments, and installment-based purchases, with home delivery covering all of Bangladesh via its own and partner logistics. Complementary sub-brands such as Daraz Mart (grocery), Daraz Mall (verified brand products), and Daraz Express (faster delivery) provide vertical-specific shopping experiences within the same marketplace.
Product overview
Daraz BD operates as a multi-category e-commerce marketplace platform with a modular architecture. The core offering is the Daraz Online Marketplace complemented by the Daraz Mobile App for personalized shopping. Supporting products include Daraz Mart (grocery), Daraz Mall (branded goods), Daraz Express (fast delivery), and Daraz Pay/Daraz Card (payments). Additional value-added services encompass Seller Center, Daraz University (seller education), Daraz Affiliate Program (commission-based marketing), and social impact initiatives like Daraz Cares and Daraz Donates. The platform also offers features like Flash Sales, Daraz Live cricket streaming, and D-Bills payment services.
Differentiator
Problem solved
Functional benefit
Brands
- Daraz Mart: Grocery and essential products delivery service
- Daraz Mall
- Daraz Express
- Daraz University
- Daraz Cares
- Daraz Donates
Products and services
- Daraz Online Marketplace Multi-category e-commerce marketplace featuring 10+ million products across electronics, fashion, beauty, home appliances, groceries, and lifestyle items. Connects third-party sellers with buyers in Bangladesh, offering home delivery, cash on delivery, digital wallet payments, and installment options.
- Daraz Mobile App iOS, Android, and Huawei AppGallery shopping application providing a personalized shopping experience, exclusive app deals, flash sale access, and Daraz Express faster delivery options for individual consumers.
- Daraz Mart Online grocery section offering everyday low prices, fresh produce, dairy, and household essentials with dedicated delivery, targeting consumers who want groceries and essentials delivered.
- Daraz Mall Section of the marketplace that curates authentic brand products from verified sellers, with a 100% original product guarantee for consumers concerned about counterfeit goods.
- Daraz Express Faster home delivery service for select products on the marketplace, providing expedited order fulfillment for time-sensitive shoppers.
- Seller Center Web-based platform that enables third-party sellers to list products, manage inventory, fulfill orders, and access seller analytics on the Daraz marketplace.
- Daraz Affiliate Program Commission-based marketing program that allows affiliates to earn up to 18% commission on Net Sales by promoting Daraz products through custom referral links on their websites, blogs, and social channels.
- Daraz Pay Digital payment solution for secure online transactions within the Daraz platform.
- Daraz Card Co-branded credit card with payment partners offering exclusive discounts and rewards to consumers for purchases on the platform.
Companies that use Daraz BD
Customer profileSegments3 records
Ideal customer profiles3 records
Daraz BD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Daraz BD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Lazada GroupcoreDaraz is part of the Lazada Group network, operating as Lazada's Bangladesh platform. Lazada is owned by Alibaba Group, providing access to cross-border trade, technology, and operational expertise from one of the world's largest e-commerce ecosystems.
- Payment Gateway Partners (Visa, MasterCard, American Express)coreIntegration with international payment networks enabling credit and debit card transactions for online purchases on the platform.
- bKashcoreLeading mobile financial services provider in Bangladesh integrated for digital payments, enabling customers to pay via bKash mobile wallet.
- NagadcoreDigital payment service provider integrated for seamless mobile payment options on the platform.
- Daraz International (Pakistan, Nepal, Sri Lanka, Myanmar)coreRegional expansion partnerships enabling cross-border shopping and seller access across South Asian markets through the Lazada/Daraz network.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Daraz BD competitors and assessment
Company assessmentDirect peers
- Daraz (Pakistan): Direct peer under the same Daraz/Lazada/Alibaba umbrella operating the Pakistan marketplace with the same tech stack, GTM playbook, and sub-brand architecture — making it the closest comparable for benchmarking Daraz BD's GMV, take-rate, and category mix.
- Chaldal: Bangladesh's leading online grocery and quick-commerce platform; directly competes with Daraz Mart in everyday essentials and same-day delivery, and represents the most credible category-specialist threat to Daraz BD's grocery vertical.
- Evaly: Bangladesh-based general e-commerce marketplace with broad assortment and installment payment options; competes head-on with Daraz BD in electronics and fashion, and has historically been a price-aggressive local challenger.
- Ajkerdeal: Early Bangladesh online marketplace still operating in general merchandise; smaller scale than Daraz BD but competes for the same mass-market consumer wallet, particularly outside Dhaka.
- Flipkart: India's leading horizontal e-commerce marketplace; comparable in scale ambitions, Big Billion Days-style mega-event GTM, sub-brand verticals (Grocery, Fashion, Plus), and emerging-market consumer dynamics — useful proxy for long-term GMV/margin trajectory.
- Shopee: Sea Group's emerging-market marketplace with deep mobile-first GTM, aggressive discount events (11.11, 12.12), and seller-affiliate monetization; directly comparable in mobile-led emerging-market playbook even though not active in Bangladesh today.
Broad incumbents
- Lazada Group: Parent platform and regional incumbent across Southeast Asia; comparable marketplace model, GMV scale, and sub-brand architecture (LazMall, LazPay) provide the most direct operating benchmark for Daraz BD's vertical-stack strategy.
- Alibaba (Taobao/Tmall): Ultimate parent ecosystem; the original horizontal marketplace model with category malls, advertising-led monetization, and cross-border supply that Daraz BD leverages — provides strategic and operational benchmarking for the long-term vertical-stack path.
- Amazon: Global horizontal e-commerce incumbent with comparable marketplace-plus-verticals (Fresh, Prime, Pay) architecture; represents the ultimate aspirational benchmark for marketplace scale, logistics depth, and monetization layer expansion relevant to Daraz BD's trajectory.
Emerging players
- Pickaboo: Bangladesh-focused electronics and gadgets e-commerce retailer; competes with Daraz Mall in the high-AOV branded electronics category and represents a vertical-specialist threat to Daraz Mall's authentication positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Daraz BD social profiles
Digital presenceDaraz BD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daraz BD leadership team
Management profileNumber of profiles
Daraz BD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daraz BD M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daraz BD
What does Daraz BD do?
Daraz BD operates an online marketplace platform that connects third-party sellers with consumers across Bangladesh, offering 10+ million products spanning electronics, fashion, beauty, home appliances, groceries, and lifestyle categories. The platform supports cash on delivery, digital wallet payments, and installment-based purchases, with home delivery covering all of Bangladesh via its own and partner logistics. Complementary sub-brands such as Daraz Mart (grocery), Daraz Mall (verified brand products), and Daraz Express (faster delivery) provide vertical-specific shopping experiences within the same marketplace.
Is Daraz BD a public or private company?
Daraz BD is a private company. It is classified as corporate owned and is currently operating.
When was Daraz BD founded?
Daraz BD was founded in 2012. It employs 101 to 250 people.
Where is Daraz BD based?
Daraz BD is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Daraz BD make money?
Four revenue lines are on record. Marketplace Commission is the primary driver. The others are seller Services, advertising and Promotions and affiliate Program.
Who are Daraz BD's main competitors?
Direct peers on record are Daraz (Pakistan), Chaldal, Evaly, Ajkerdeal, Flipkart and Shopee. Broad incumbents are Lazada Group, Alibaba (Taobao/Tmall) and Amazon. Pickaboo is listed as an emerging player.
Does Daraz BD have an API?
No public API is recorded for Daraz BD.
What industry is Daraz BD in?
Daraz BD's product category is Online Marketplace. Its primary akta.pro industry code is BPAMAGAA, Generalist Marketplaces & Online Malls, with a secondary code of BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 45511 and its SIC code is 5399.