What Body Fit Training does

Body Fit Training (BFT) is a group strength-training studio franchise founded in 2017 in Melbourne, Australia by Cameron Falloon, a former Australian Football League strength and conditioning coach. The company operates 50-minute, community-based functional training sessions built around 13 program types (Strength, Conditioning, Cardio, Pump, Hyper, Balance, and hybrids) organized into 8-10 week progressive blocks. Its proprietary stack includes a heart-rate monitor system that enforces correct intensity zones, an iOS/Android mobile booking and progress-tracking app, and the ClassPoints loyalty rewards program.

The business model is a franchisor-license structure: BFT Franchise SPV, LLC grants independent franchisees the right to operate branded studios using its proprietary programming, technology, and operating system, in exchange for initial fees and ongoing royalties. Consumer revenue flows to franchisees as monthly or annual membership subscriptions, augmented by an HSA/FSA payment pathway through Truemed (≈30% effective savings for qualified members). A B2B corporate wellness subscription extends the offer to employer-sponsored programs. BFT is a brand within the Xponential Fitness (NYSE: XPO) portfolio, benefiting from shared CRM, XPASS loyalty infrastructure, and the Xponential+ digital content platform.

BFT has scaled to 300+ studios across Australia, New Zealand, Singapore, the UK, Canada, the US, Spain, and Scandinavia. Recent strategic moves include signing a master franchise agreement for Scandinavia (June 2024), opening its first Oslo studio (February 2025), surpassing 300 studios globally (April 2024), announcing plans for 50+ MENA studios (2026), and hiring Duncan Cork (ex-F45) as BFT President. The brand has been ranked #425 on Entrepreneur's Franchise 500 (2026, up 57 spots) and named Franchise of the Year at Fit Summit for two consecutive years.

Name

Body Fit Training

Legal name

BFT Franchise SPV, LLC

Website

https://bodyfittraining.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Body Fit Training is a franchised group strength-training studio brand operating 300+ locations across 8+ countries, offering 50-minute progressive strength and conditioning classes led by multiple coaches, supported by proprietary heart-rate monitoring, a mobile booking app, and a ClassPoints loyalty program.

Ownership category

akta.pro rank

Product category

Boutique Group Fitness and Strength Training Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Group strength training
• Boutique fitness franchise
• Functional fitness programming
• Fitness membership services
• Corporate wellness programs

Headquarters

HQ city

Spotswood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees and Royalty Revenue: BFT generates revenue through franchise agreements with studio operators. Franchise owners pay initial fees and ongoing royalties for the right to operate BFT studios using the brand's proprietary programming, technology, and operational systems.
2. Membership Subscriptions: Individual consumers pay recurring monthly membership fees for access to group training sessions at BFT studios. Memberships are sold directly by franchisee-operated studios and auto-renew on a monthly basis.
3. Corporate Wellness Subscriptions: BFT offers corporate wellness programs for businesses seeking to provide employee fitness benefits, creating an additional B2B revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Body Fit Training (BFT) sells community-based 50-minute functional, high-energy group strength, cardio, and conditioning sessions organized into progressive 8–10 week programming blocks across 13 session types, delivered through a global franchise network of 300+ studios. Franchised studio operators pay BFT initial franchise fees and ongoing royalties for the right to operate under the brand and use the proprietary programming, heart-rate monitoring technology, ClassPoints loyalty system, and booking app. Consumer memberships are sold directly by franchisees on monthly or annual subscription terms, with HSA/FSA payment enabled through Truemed, and a structured 8 Week Challenge program supplements core sessions with nutrition guidance, body composition tracking, and leaderboards.

Product overview

Body Fit Training (BFT) is a group strength training studio franchise offering science-backed progressive programming developed from elite athlete training methods. The core offering consists of group strength training sessions led by multiple highly accredited coaches, featuring 13 different session types (Strength, Pump, Hyper, Cardio, Conditioning, Balance, and hybrid variations) organized in 8-10 week programming blocks. The product ecosystem includes the BFT Booking mobile app for iOS and Android for session booking and progress tracking, the proprietary heart rate monitoring system for real-time intensity tracking, the ClassPoints loyalty rewards program, and the 8 Week Challenge structured fitness program with nutrition guidance and body composition tracking. HSA/FSA payment options are available through Truemed integration.

Differentiator

Problem solved

Functional benefit

Brands

• BFT: Primary brand name abbreviation for Body Fit Training - a group strength training studio concept offering science-backed progressive programming.
• ClassPoints

Products and services

• Group Strength Training Sessions 50-minute community-based, science-backed group strength, cardio, and conditioning sessions led by multiple highly accredited coaches, cycling through 13 session types (Strength, Conditioning, Cardio, Pump, Hyper, Balance, and hybrid variations) organized into 8–10 week progressive programming blocks. Sold as monthly or annual memberships directly to consumers at franchisee-operated studios worldwide.
• 8 Week Challenge Structured fitness challenge program that includes BFT sessions, nutrition guidance, leaderboards, and progress tracking via Evolt body composition scans measuring lean mass and body fat percentage. Members enroll in a defined 8-week cohort to pursue specific body composition and fitness goals and compete on studio leaderboards.
• BFT Franchise Studio License License for entrepreneurs, fitness professionals, and master franchisees to open and operate Body Fit Training studios under the BFT brand. Includes rights to use proprietary programming, heart-rate monitor technology, ClassPoints loyalty, BFT Booking app, central CRM and XPASS rewards infrastructure, plus training, marketing, and operational support from franchisor Xponential Fitness in exchange for initial franchise fees and ongoing royalties.
• Corporate Wellness Subscriptions Subscription-based corporate wellness program sold to employers who want to provide their employees access to BFT group strength training sessions as a workplace benefit. Sold through the Xponential enterprise channel to businesses seeking employee health, engagement, and team-building outcomes.

Quantifiable outcome

• Members report losing 60+ pounds in under a year
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TruemedminorOthersPartnership allowing qualified members to pay with HSA/FSA (Health Savings Account/Flexible Spending Account) for membership payments, providing approximately 30% savings for eligible individuals.
• Xponential+coreOthersXponential+ is a digital platform offered by parent company Xponential Fitness that provides additional content and resources for members across Xponential brands including BFT.
• Xponential Fitness (Parent Company)coreStrategic or Co-development PartnerXponential Fitness is the parent company and franchisor of Body Fit Training. BFT operates as one of Xponential's boutique fitness brands under a franchise agreement model. Xponential manages the central CRM database, XPASS rewards program, and provides operational infrastructure.

Scale indicators5 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• F45 Training: F45 is a functional training, HIIT-focused boutique fitness franchise operating globally with a similar group-class format, franchise-driven studio model, and comparable target customer. BFT hired F45's former executive as President, underscoring how directly comparable these two concepts are.
• Orangetheory Fitness: Orangetheory is a heart-rate-monitored group training franchise with global scale, overlapping directly with BFT's heart rate technology and group strength/conditioning positioning. Both target similar middle-to-upper-income consumer seeking measurable, technology-enabled workouts.
• Barry's Bootcamp: Barry's is a premium boutique fitness concept combining strength and cardio in coached group sessions, with a comparable premium-price, results-oriented brand positioning. Closely aligned target customer and exercise modality mix.
• Club Pilates: Club Pilates is a sibling boutique fitness franchise under Xponential Fitness, sharing the same parent infrastructure, franchise model, and global expansion playbook — making it a directly comparable brand at the franchise-system level.
• 9Round Fitness: 9Round is a 30-minute circuit-style kickboxing fitness franchise with global franchise presence. Comparable franchise-driven boutique fitness model targeting similar consumers seeking coached, results-driven workouts.
• CycleBar: CycleBar is another Xponential-owned boutique fitness franchise in the indoor cycling category. Shares the same franchisor infrastructure, member app backbone, and global expansion strategy as BFT.
• CrossFit (Affiliates): CrossFit's global affiliate network delivers coached, functional group strength and conditioning workouts — directly comparable training methodology and customer base to BFT's progressive programming model.
• Title Boxing Club: Title Boxing Club is a fitness franchise specializing in boxing-focused group training. Comparable franchise-driven boutique fitness business model and target customer seeking coached group workouts.

Broad incumbents

• SoulCycle: SoulCycle is a well-known premium boutique fitness brand with comparable premium positioning, brand-led marketing, and community-driven class experience. Operates more narrowly in indoor cycling versus BFT's strength focus, but competes for the same discretionary fitness dollar.
• Life Time Fitness: Life Time is a large, established premium fitness operator with broad portfolio of group classes, personal training, and wellness amenities. Overlaps with BFT at the premium consumer strength and conditioning segment, though Life Time's offering is far broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/body-fit-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Fit Training