OVO LASIK + LENS

Name

OVO LASIK + LENS

Legal name

OVO LASIK + LENS

Website

https://ovoeye.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Refractive Surgery and Vision Correction Services

NAICS

Offices of Optometrists (621320)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

akta.pro secondary industries

Refractive Surgery Systems (Excimer/Femtosecond Lasers, Phakic IOL Systems, Wavefront/Guidance) (HLAHAJAG), Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH)

Keywords

• LASIK vision correction
• Cataract surgery services
• Refractive lens exchange
• Implantable contact lenses
• Ophthalmic surgical services

Headquarters

HQ city

Saint Louis Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. LASIK Vision Correction Procedures: One-time surgical procedures for LASIK, PRK, Wavelight Plus, and Contoura LASIK. Pricing ranges from $1,895 to $2,095 per eye. Includes lifetime assurance for touch-up procedures.
2. Lens Surgery Procedures: Refractive Lens Exchange (RLE), EVO ICL, and cataract surgery with premium IOL options. Cash-based procedures with fee-for-service model. Insurance may cover portion of cataract appointments.
3. Premium Lens Upgrades: Revenue from premium intraocular lens (IOL) options for cataract surgery including multifocal and toric lenses that provide additional vision correction beyond standard coverage.
4. Financing Services: CareCredit financing partner provides 24-month interest-free special financing. FSA and HSA accounts accepted. Revenue facilitated through patient financing programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

OVO LASIK + LENS is a surgeon-owned vision correction clinic in Saint Louis Park, Minnesota offering refractive surgical procedures including LASIK (Standard, Topography-Guided Contoura, and Wavelight Plus), PRK, Refractive Lens Exchange (RLE), EVO ICL implantation, and Advanced All-Laser and Standard Cataract Surgery. The clinic pairs these procedures with proprietary surgical planning software (Phorcides for LASIK and Lochan/eyeTELLIGENCE for cataract surgery) and includes OVO Lifetime Assurance covering free enhancement touch-ups.

Product overview

OVO LASIK + LENS is a comprehensive vision correction clinic offering a portfolio of surgical procedures organized around two main service lines — LASIK (laser in-situ keratomileusis) and LENS (cataract surgery, refractive lens exchange, and EVO ICL). The LASIK portfolio includes Standard LASIK using the WaveLight EX500 excimer laser, advanced Wavefront-Guided/Topography-Guided Contoura LASIK driven by proprietary Phorcides software (analyzing over 22,000 corneal points), and the flagship Wavelight Plus platform — the first FDA-approved advancement in LASIK in over a decade using ray tracing. The LENS portfolio encompasses Advanced All-Laser Cataract Surgery with femtosecond laser technology and premium IOLs, Standard Cataract Surgery, Refractive Lens Exchange (RLE) for presbyopia, and EVO ICL for high-nearsightedness correction. A proprietary add-on is the OVO Lifetime Assurance covering free enhancement procedures. The clinic also developed two proprietary software platforms — Phorcides (for LASIK planning, used globally) and Lochan/eyeTELLIGENCE (for cataract surgery planning with Bausch + Lomb partnership) — both leveraging AI and advanced diagnostic analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Wavelight Plus: Next-generation FDA-approved personalized LASIK platform using ray tracing technology, first offered in the U.S. at OVO.
• Phorcides
• Lochan

Products and services

• Wavelight Plus LASIK Next-generation personalized LASIK platform using ray tracing to measure over 1,500 data points per eye and create individualized vision correction treatment plans. First FDA-approved LASIK advancement in over a decade.
• Topography-Guided Contoura LASIK (Phorcides) Advanced topography-guided LASIK driven by Phorcides software invented by Dr. Lobanoff, analyzing over 22,000 corneal data points to create personalized treatment plans using the WaveLight EX500 excimer laser.
• Standard LASIK (WaveLight EX500) Traditional all-laser LASIK using Alcon's WaveLight EX500 excimer laser with Wavefront LASIK and Vario Iris Registration, priced at $1,895 per eye with OVO Lifetime Assurance included.
• PRK (Photorefractive Keratectomy) Surface ablation laser vision correction alternative for patients with thinner corneas not suitable for LASIK, performed using the WaveLight EX500 excimer laser.
• Refractive Lens Exchange (RLE) Replacement of the eye's natural lens with an implantable intraocular lens (IOL) to correct refractive errors and presbyopia. Minnesota's only office-based RLE surgery experience with bilateral treatment options.
• EVO ICL Vision Correction Implantable Collamer Lens procedure for correction of moderate to high nearsightedness and astigmatism. Dr. Lobanoff recognized as the most experienced ICL surgeon in the Midwest by STAAR Surgical and first in Minnesota to implant EVO ICL.
• Advanced All-Laser Cataract Surgery Femtosecond laser-assisted cataract surgery (FLACS) using computer-guided laser for precision incisions, capsulotomy, and lens fragmentation. Reduces ultrasonic energy by 33-70% and includes premium multifocal and toric IOL options.
• Standard Cataract Surgery Traditional cataract surgery with insurance coverage options, performed by OVO's surgical team with comprehensive support throughout the patient experience.

Quantifiable outcome

• 1,500+ WaveLight Plus procedures completed - most experienced provider in the U.S.
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and peripheral.

• Minnesota WildcoreGTM or Marketing PartnerOfficial LASIK Provider of the Minnesota Wild professional hockey team. Includes ticket giveaway promotions and team event presence. Provides vision correction services to professional athletes.
• Minnesota TimberwolvescoreGTM or Marketing PartnerProud partner of Minnesota Timberwolves professional basketball team. Joint marketing and promotional activities.
• AlconcoreTechnology or IntegrationLeading laser manufacturer partnership. Dr. Lobanoff partnered with Alcon to develop Phorcides LASIK. OVO first U.S. clinic selected to offer Wavelight Plus technology. Uses Alcon WaveLight EX500 excimer laser.
• Bausch + LombcoreTechnology or IntegrationLeading global eyecare company partnership. Collaborated with Lochan (Dr. Lobanoff's company) on eyeTELLIGENCE platform development. Advanced digital surgical planning technology.
• ZiemerperipheralTechnology or IntegrationPartner with leading laser manufacturer. Dr. Lobanoff discusses Z8 laser precision and its ability to support both LASIK and cataract procedures.
• STAAR SurgicalcoreTechnology or IntegrationEVO ICL lens manufacturer. Dr. Lobanoff recognized as most experienced ICL surgeon in the Midwest according to STAAR Surgical. First surgeon in Minnesota to implant EVO ICL.
• CareCreditperipheralGTM or Marketing PartnerFinancing partner providing 24-month interest-free special financing on qualifying purchases of $1,000 or more. Patient financing program enabling procedure affordability.
• SpringHill Suites by MarriottperipheralGTM or Marketing PartnerPreferred hotel partner for out-of-town patients. Arranged preferred rates for patients traveling to OVO LASIK + LENS for procedures.
• TownePlace Suites by MarriottperipheralGTM or Marketing PartnerPreferred hotel partner for out-of-town patients. Arranged preferred rates for patients traveling to OVO LASIK + LENS.
• Ramada by WyndhamperipheralGTM or Marketing PartnerPreferred hotel partner in Minneapolis/Golden Valley area for out-of-town patients. Corporate rate available through WyndhamHotels.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LASIKPlus: National LASIK chain with corporate-owned centers across the U.S. OVO's surgeon Dr. Whiting previously served as Medical Director at LASIKPlus. Comparable in offering LASIK and refractive surgery but competes on price and scale rather than premium technology depth.
• Joffe Medicenter: Multi-location LASIK and refractive surgery provider where Dr. Whiting previously held a Medical Director role. Direct overlap in LASIK/PRK and cataract offerings; broader geographic footprint than OVO with corporate-backed marketing.
• TLC Laser Eye Centers: One of the largest North American LASIK networks, offering laser vision correction across many clinics. Comparable in core LASIK service line and consumer-direct marketing approach; broader portfolio but less specialization in premium lens surgery.
• Barnet Dulaney Perkins Eye Center: Multi-specialty eye care group in the Southwest offering LASIK and cataract surgery among broader ophthalmology services. Comparable breadth of refractive and lens offerings; larger regional footprint but lower premium-technology specialization than OVO.

Others

• Whiting Clinic (predecessor): Dr. David Whiting's prior LASIK practice that was acquired and dismantled through a corporate transaction; key OVO personnel and assets (Dr. Whiting, Dr. Loomis) transitioned from Whiting Clinic. Closest historical comparable and direct competitor prior to OVO's founding.
• STAAR Surgical: Manufacturer of the EVO ICL implantable collamer lens used by OVO. Not a competitor but a key OEM relationship; representative of the broader ophthalmic device ecosystem (alongside Alcon and Bausch + Lomb) that OVO's surgical volumes and proprietary software depend on.

Direct peers

• ClearSight LASIK: Independent surgeon-led LASIK center with a similar premium-technology positioning to OVO. Directly comparable in service mix (LASIK, PRK, lens-based procedures) and surgeon-owned brand narrative.
• Mandel Vision: Premium independent LASIK and refractive practice in the New York metro. Comparable in surgeon-led premium positioning, advanced laser technology adoption, and lifetime-enhancement-style patient care models.
• Kraff Eye Institute: Independent Chicago-based refractive surgery practice offering LASIK and lens-based vision correction with surgeon-led branding. Comparable in premium-technology positioning and direct-to-consumer marketing approach.
• Durrie Vision: Refractive surgery practice specializing in LASIK and lens-based procedures with strong ties to laser manufacturers and clinical research. Comparable in technology leadership and surgeon-investigator positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OVOLASIKLENS
• Instagraminstagram.com/ovolasiklens
• Xx.com/OVOLASIKLENS

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OVO LASIK + LENS