What Momentum does

MomentumABM, founded circa 1994 and headquartered in London, is a B2B customer growth advisory firm that positions itself as the pioneer of account-based marketing (ABM). The company helps enterprise clients shift from inside-out, product-driven go-to-market strategies to customer-led growth by aligning marketing, sales, and service around key accounts. Its service portfolio spans customer growth strategy and prioritization, positioning and thought leadership, key accounts and major pursuits, engagement and revenue operations, and customer-centric change enablement, delivered through expert consultants across more than 600 cumulative B2B growth engagements. The firm's proprietary Client Buying Index (CBX) tracks 2,000+ B2B buyers and benchmarks 500+ global organizations, generating the buyer and market intelligence that underpins its advisory recommendations.

The business operates as a professional services firm under a multi-year, quote-based engagement model, augmented by a community membership layer that delivers exclusive content, events, and preferential rates on ITSMA training courses. Target verticals are Financial Services, Technology Firms, and Professional Services, where the firm addresses complex portfolio management, cross-functional coordination, ABM execution, and key account growth challenges. Thought leadership is distributed through the B2B Customer Growth Podcast, BrightTALK webinars, and email communications targeting senior marketing, sales, and commercial leaders. Headcount is reported at 11-50 employees, consistent with a boutique consultancy profile.

MomentumABM expanded through three acquisitions—ITSMA in July 2021 (research, advisory, and training), OneGTM in November 2022 (B2B go-to-market consulting), and Grist in April 2023—broadening the firm's capabilities in research, partner ecosystems, channel alignment, and customer lifecycle management. In 2025, MomentumABM was acquired by Accenture Song, the creative marketing arm of Accenture, becoming part of the world's largest tech-powered creative group and integrating its ABM and B2B customer growth expertise with Accenture's strategy, data, AI, creativity, and enablement capabilities.

Name

Momentum

Legal name

MomentumABM

Website

https://momentumabm.com

Company type

Private

Founded year

1994

Operating status

Acquired

Headcount range

11–50 employees

Short description

MomentumABM is a London-based B2B growth advisory firm and pioneer of account-based marketing, serving enterprise clients in financial services, technology, and professional services with customer-led growth consulting powered by its proprietary Client Buying Index (CBX) and ITSMA training franchise.

Ownership category

akta.pro rank

Product category

B2B Marketing and Growth Advisory

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B growth advisory
• Account-based marketing
• Customer growth consulting
• Key account strategy
• Revenue operations services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B2B Growth Advisory Services: Momentum generates revenue through B2B growth advisory and consulting services, including customer growth strategy, positioning/thought leadership, key accounts support, revenue operations, and change enablement programs. The firm operates a community membership model with exclusive member content and learning courses with preferential rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MomentumABM is a B2B growth advisory firm that delivers account-based marketing and customer-led growth consulting services to enterprise clients. Its offerings span customer growth strategy and prioritization, positioning and thought leadership, key account strategy and major pursuits, engagement and revenue operations, and customer-centric change enablement. Service delivery is supported by the proprietary Client Buying Index (CBX) tool, which tracks 2,000+ B2B buyers and benchmarks 500+ organizations.

Product overview

MomentumABM (now part of Accenture Song) is a B2B customer growth advisory firm offering consulting services rather than a standalone software product. The firm provides ABM consulting services encompassing customer growth strategy, positioning and thought leadership, key accounts support, revenue operations, and change enablement. These services are delivered through engagement with consultants and supported by proprietary research tools (Client Buying Index/CBX) and educational resources including ABM training and webinars. The company operates as a professional services organization with a client community platform providing member-only content and learning courses.

Differentiator

Problem solved

Functional benefit

Products and services

• ABM Consulting Services Account-based marketing advisory and consulting services that help B2B organizations shift from product-driven go-to-market to customer-led growth, including ABM program design and center of excellence building. Targeted at senior marketing, sales, and commercial leaders in enterprise organizations.
• Customer Growth Strategy and Prioritization Strategic consulting engagement that helps clients focus on highest-value customers, segments, and opportunities through growth strategy development, account prioritization, and buyer journey mapping. For B2B enterprises seeking to align go-to-market around priority accounts.
• Positioning and Thought Leadership Consulting engagement focused on narrative development, portfolio positioning, and board-level thought leadership creation to elevate reputation and create category advantage with senior decision makers. For B2B enterprises seeking differentiation.
• Key Accounts and Major Pursuits Account strategy, coverage models, and ABM programs designed to help teams win and grow strategic relationships, increasing relevance, win rates, and lifetime value. For B2B enterprises seeking key account growth.
• Engagement and Revenue Operations Design of revenue planning, demand and pipeline processes, data and measurement frameworks, and revenue technology strategies connecting marketing, sales, and service. For B2B enterprises seeking operational alignment.
• Customer-Centric Change Enablement Operating model definition, roles and capabilities development, and commercial enablement programs to embed customer-led growth behaviors and unlock sustainable performance improvement. For B2B enterprises undergoing transformation.

Quantifiable outcome

• Increases win rates, improves retention, and grows share of wallet

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Accenture SongcoreStrategic or Co-development Partner · 1 January 2025MomentumABM was acquired by Accenture Song in 2025, becoming part of Accenture's creative services portfolio. The acquisition expands Accenture's marketing advisory and account-based marketing capabilities for B2B growth. As part of Accenture Song, Momentum combines its deep ABM and B2B customer growth expertise with the world's largest tech-powered creative group, enabling strategy, data, AI, creativity, and enablement under one roof.
• OneGTMcoreStrategic or Co-development Partner · 1 November 2022Momentum ITSMA acquired B2B go-to-market consultancy OneGTM in November 2022 to strengthen its offerings for B2B marketers. The acquisition aimed to enhance capabilities related to partner ecosystems, channel alignment, and customer lifecycle management, as well as expand clients' ability to develop resilient GTM strategies.
• ITSMAcoreStrategic or Co-development Partner · 2 July 2021Momentum acquired Boston-based research, advisory, and training firm ITSMA in July 2021 to enhance its account-based marketing expertise. The acquisition aimed to give clients deeper insight and a broader suite of account-based services. ITSMA maintained its leadership structure and now operates under the MomentumABM brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ITSMA: ITSMA is a research, advisory, and training firm in the ABM space that was itself acquired by Momentum in 2021 and now operates under the MomentumABM brand. It is the most directly comparable peer, having pioneered many of the ABM frameworks Momentum now promotes.
• Demandbase: Demandbase is a leading B2B ABM platform combining intent data, advertising, and sales engagement tooling. It competes with Momentum on the strategic/advisory layer of ABM and shares the same enterprise B2B buyer audience.

Emerging players

• 6sense: 6sense is an AI-powered ABM platform focused on buyer intent and predictive analytics. It overlaps with Momentum's CBX-driven buyer intelligence offering and serves the same enterprise B2B customer base.
• Terminus: Terminus is an ABM platform serving mid-market and enterprise B2B organizations with multi-channel account engagement capabilities. It overlaps with Momentum's key-accounts and demand-generation practice.
• Slalom Consulting: Slalom is a mid-tier business and technology consultancy with growing B2B marketing transformation and customer strategy practices, competing with Momentum for mid-to-large enterprise growth-advisory engagements.

Broad incumbents

• Forrester Research: Forrester is a major global research and advisory firm with significant coverage of B2B marketing, ABM, and customer growth topics. It competes with Momentum's research-backed advisory offering (especially via the former ITSMA business).
• Gartner: Gartner is the world's largest enterprise research and advisory firm, providing marketing and sales advisory services that overlap with Momentum's customer growth strategy consulting work for large enterprises.
• Bain & Company: Bain is a top-tier global management consultancy whose B2B commercial excellence and customer strategy practices compete with Momentum for enterprise growth-advisory engagements, particularly in financial services.
• McKinsey & Company: McKinsey's Marketing & Sales practice delivers B2B growth strategy and customer-led transformation engagements at the largest enterprises globally, directly overlapping with Momentum's senior-level consulting mandate.
• Deloitte Digital: Deloitte Digital delivers large-scale B2B marketing transformation and customer experience programs that overlap with Momentum's change enablement and revenue operations service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/MomentumABM
• LinkedInlinkedin.com/company/momentumabm

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum