SmartPass
SmartPass is a K-12 SaaS platform that digitizes student movement management through digital hall passes, real-time tracking, scheduling, attendance, and free student IDs, serving over 10,000 schools and 2 million users.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmartPass does
SmartPass is a cloud-based SaaS platform that helps K-12 schools coordinate and monitor student movement in real time. The company's core product, Hall Pass, replaces paper hall passes with a digital system that lets teachers issue passes, track destinations and durations, manage virtual queues, monitor room capacity, and automatically block students from meeting in unauthorized locations. Complementary modules include Flex for scheduling intervention, advisory, and activity periods; Attendance for automated class and activity attendance; and a free ID Cards product that serves as a lead-generation funnel. The platform is delivered via web, iOS, and Android and serves more than 2 million educators and students across 10,000+ schools, with named deployments ranging from individual districts (Pinelands Regional, Berlin HS, Morris Jeff Community, West Clermont) to the New York City public school system (167 schools).
SmartPass generates revenue through annual or multi-year subscriptions to Hall Pass and Flex, with quote-based pricing tied to school or district size and auto-renewal escalators of CPI or 5%. The go-to-market is hybrid: a free ID Cards tier and mobile app distribution drive product-led adoption, while demo-driven sales, case studies, and conference presence target school administrators and district technology buyers. SmartPass is FERPA- and COPPA-compliant, follows WCAG 2.1 AA and Section 508 accessibility standards, and has received Forbes 30 Under 30, G2 Best Software 2024, Tech & Learning, and Edtech Awards recognition.
In December 2024, SmartPass was acquired by Raptor Technologies, a K-12 safety software provider serving 60,000+ schools. SmartPass operates as a subsidiary under Raptor, with co-founders Peter Luba (CEO) and Dhruv Sringari (CTO) remaining with the company. The acquisition integrates SmartPass's student-movement capabilities with Raptor's emergency management and visitor management products, positioning the combined platform as a unified K-12 daily operations and safety suite.
SmartPass firmographics
Firmographics- Name
- SmartPass
- Legal name
- SmartPass, Inc.
- Website
- https://smartpass.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartPass is a K-12 SaaS platform that digitizes student movement management through digital hall passes, real-time tracking, scheduling, attendance, and free student IDs, serving over 10,000 schools and 2 million users.
- Ownership category
- akta.pro rank
SmartPass industry classification
Industry- Product category
- K-12 Student Safety and Movement Management Software
- akta.pro primary industry
- Mobility Technology Systems (Parking Systems, Apps, LPR, Access Control) (EDALAKAL)
Keywords
Where SmartPass is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SmartPass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hall Pass Subscription: Annual or multi-year subscription model for the core digital hall pass platform, priced per quote based on school/district size and user count. Fees can be increased on automatic renewals by up to the higher of CPI change or 5%.
- Flex Module Subscription: Additional subscription fee for Flex scheduling and accountability module, typically bundled with Hall Pass or sold as an add-on.
- ID Cards (Free Tier): Free digital ID card product offered at no cost to attract schools to the platform, creating upsell opportunities to paid Hall Pass and Flex products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free ID Cards |
| Subscription | Annual | Hall Pass Platform |
| Subscription | Annual | Flex Module |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SmartPass product offering
Product offeringCore offering
SmartPass provides a cloud-based K-12 student movement management platform built around a digital hall pass system that enables teachers to issue virtual passes, track student movements in real time, set pass limits, manage virtual queues, and prevent unauthorized bathroom meetups. The platform extends to scheduling and accountability for flex/advisory periods, free digital student ID cards, and automated attendance, delivered via web, iOS, and Android to schools and districts.
Product overview
SmartPass is a unified K-12 student movement management platform consisting of four interconnected products. The core product, Hall Pass, provides digital hall pass tracking with real-time monitoring, pass limits, and encounter prevention. Flex extends the platform for scheduling flex periods, activities, and advisory periods with accountability features. ID Cards offers free digital student identification, and Attendance provides automated class attendance tracking. Together, these products enable schools to manage student movements, enhance safety, reduce behavioral issues, and maximize instructional time. The platform is available via iOS and Android mobile apps and serves over 2 million educators and students across more than 10,000 schools. In December 2024, SmartPass was acquired by Raptor Technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Flex: Streamlined scheduling and accountability solution for intervention/advisory periods, activities, dances, and more.
- Hall Pass
- ID Cards
Products and services
- Hall Pass Hall Pass is the core digital hall pass product that enables teachers to issue and manage virtual passes, track student movements in real time, set pass limits, manage virtual queues, monitor room capacities, and automatically block students from meeting up in unauthorized locations. It is designed for K-12 schools and districts seeking to maximize instructional time and improve building security.
- Flex Flex is a scheduling and accountability module for K-12 schools that streamlines intervention periods, advisory periods, activities, dances, and other flex time events. It provides administrators with comprehensive digital records of student participation and safety data across these scheduled activities.
- ID Cards ID Cards is a free digital student identification solution that allows K-12 schools to create and distribute student IDs to an entire school in 5 minutes. Students can show or scan their IDs using the SmartPass mobile app, and the product functions as a freemium entry point for upsell to paid Hall Pass and Flex subscriptions.
- Attendance Attendance is an automated attendance module for K-12 schools that provides hands-free, hassle-free attendance tracking for every class, period, and activity. It is integrated with the SmartPass platform to streamline daily attendance management and reduce manual roll-taking.
Quantifiable outcome
- Reduced students cutting class by 60% at Pinelands Regional School District
- +4 more outcomes
Companies that use SmartPass
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
SmartPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SmartPass partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raptor TechnologiesflagshipIn December 2024, Raptor Technologies acquired SmartPass, integrating it into their product portfolio to provide the most comprehensive unified platform for schools to manage daily operations and safety. The acquisition enables SmartPass to leverage Raptor's resources, expertise, and complementary product portfolio including emergency management and alert systems like Raptor Alert and Raptor Badge Alert wearable device using LoRa technology.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
SmartPass competitors and assessment
Company assessmentBroad incumbents
- Frontline Education: Frontline Education provides K-12 administrative software including attendance, HR, and student management tools. It is comparable as a broad incumbent serving the same K-12 administrative buyer and overlapping in attendance and student-tracking functionality.
- Raptor Technologies: Raptor Technologies is the parent company of SmartPass and a broader K-12 school safety platform serving 60,000+ schools with visitor management, emergency management, and tip-line solutions. It is the closest broad incumbent, sharing the same K-12 safety buyer, overlapping compliance posture, and now overlapping product portfolio after acquiring SmartPass in December 2024.
- Infinite Campus: Infinite Campus is a K-12 Student Information System vendor with broad district adoption. It is a broad incumbent comparable to SmartPass in serving K-12 districts, particularly around attendance, scheduling, and student records that intersect with SmartPass's Flex module.
- PowerSchool: PowerSchool is the dominant K-12 Student Information System (SIS) vendor with broad adoption across U.S. districts. It is a broad incumbent in K-12 administrative software and an adjacent peer because it owns the data layer that SmartPass integrates with for attendance and student identity.
Direct peers
- Lightspeed Systems: Lightspeed Systems delivers K-12 web filtering, mobile device management, and student safety monitoring. It is comparable to SmartPass as a K-12-focused safety technology vendor with overlapping buyer personas and SaaS delivery model.
- Bark for Schools: Bark offers K-12 student safety monitoring across email, chat, and social platforms to identify at-risk student behavior. It overlaps with SmartPass on the student-safety and accountability thesis and serves the same K-12 administrator and counselor buyers.
- Gaggle: Gaggle provides student safety monitoring and incident management for K-12 schools using Microsoft and Google platforms. It competes with SmartPass on student-accountability use cases and targets the same district-level safety and administrative buyers.
- GoGuardian: GoGuardian provides student monitoring, classroom management, and school safety software to K-12 districts. It is a direct competitor in classroom-level student activity tracking, sharing the same teacher and administrator personas as SmartPass.
- Securly: Securly is a K-12 student safety and web filtering platform serving schools and districts. It directly competes with SmartPass in the student-safety and online-monitoring category, sharing the same K-12 buyer and similar web-based SaaS delivery model.
Emerging players
- ManagedMethods: ManagedMethods offers K-12 Google Workspace and Microsoft 365 security and student-safety monitoring. It is an emerging peer that competes in a narrower slice of the student-safety market but shares the K-12 buyer and cloud-based SaaS delivery approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartPass social profiles
Digital presenceSmartPass compliance and trust
Trust signalCompliance4 records
SmartPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartPass leadership team
Management profileNumber of profiles
Profiles2 records
SmartPass funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartPass
What does SmartPass do?
SmartPass provides a cloud-based K-12 student movement management platform built around a digital hall pass system that enables teachers to issue virtual passes, track student movements in real time, set pass limits, manage virtual queues, and prevent unauthorized bathroom meetups. The platform extends to scheduling and accountability for flex/advisory periods, free digital student ID cards, and automated attendance, delivered via web, iOS, and Android to schools and districts.
Is SmartPass a public or private company?
SmartPass is a private company. It is classified as corporate owned and is currently operating.
When was SmartPass founded?
SmartPass was founded in 2019. It employs 11 to 50 people.
Where is SmartPass based?
SmartPass is headquartered in New York, United States, in the North America region.
How does SmartPass make money?
Three revenue lines are on record. Hall Pass Subscription is the primary driver. The others are flex Module Subscription and ID Cards (Free Tier).
Who are SmartPass's main competitors?
Broad incumbents on record are Frontline Education, Raptor Technologies, Infinite Campus and PowerSchool. Direct peers are Lightspeed Systems, Bark for Schools, Gaggle, GoGuardian and Securly. ManagedMethods is listed as an emerging player.
Does SmartPass have an API?
No public API is recorded for SmartPass.
What industry is SmartPass in?
SmartPass's product category is K-12 Student Safety and Movement Management Software. Its primary akta.pro industry code is EDALAKAL, Mobility Technology Systems (Parking Systems, Apps, LPR, Access Control).