What Bigbox does

Bigbox is an Argentine experience-gifting marketplace headquartered in Buenos Aires that curates and resells access to a catalog of more than 2,000 individual experiences and 65 themed gift boxes across categories including gastronomy, wellness/spa, adventure, hotel stays, entertainment, and courses. Customers purchase a digital or physical gift code redeemable against a curated portfolio of premium providers, including Michelin-recognized restaurants (Don Julio Parrilla, El Preferido De Palermo), luxury hotels (Palacio Duhau/Park Hyatt, Faena, Hotel Madero), and high-end spas (Ahín Wellness, Faena Hammam Spa). The platform is built on a conventional web-based e-commerce stack with digital gift code delivery, online reservation management, search/filter browsing, and social-login authentication via Google and Facebook.

The company serves two primary segments: individual gift consumers purchasing experiences for special occasions (birthdays, holidays, anniversaries) via bigbox.com.ar, and corporate clients purchasing bulk gifts for employee rewards and client gifting via a dedicated portal at bigboxcorpo.com. A separate Bigbox+ membership program targets frequent gifters with 5% cashback credit, free shipping, and exclusive experiences, requiring 4+ gifts per year. Pricing is denominated in Argentine pesos with installment options (3 interest-free payments), and box AOV ranges from approximately ARS$27,000 (Bonjour breakfast box) to ARS$669,000 (Luxury Stay).

Bigbox operates as a multi-channel distribution platform combining direct e-commerce, physical points of sale across Argentina, and a dedicated corporate sales channel. Geographic reach is signaled through website footer support for seven country markets (Argentina, Chile, España, México, Perú, Uruguay, Colombia), though the .com.ar domain and ARS pricing confirm Argentina as the primary operating market. Founded in 2009 by Gaston Parisier (CEO) with co-founder Lucas Werthein, the company is privately held, has 251–500 employees, and raised a single disclosed funding round of $480,000 in 2013, indicating primarily organic, revenue-funded growth supplemented by one acquisition (Cookapp, 2016) in the culinary experience category.

Name

Bigbox

Legal name

Bigbox

Website

https://bigbox.com.ar

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Bigbox is an Argentine-headquartered e-commerce marketplace that curates and sells themed gift boxes and individual experiences — gastronomy, spa, adventure, stays, and entertainment — to individual gifters and corporate clients, with a catalog of 2,000+ experiences sourced from premium Argentine providers.

Ownership category

akta.pro rank

Product category

Experience Gift Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942), All Other General Merchandise Retailers (455219)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)

Keywords

• Experience gift platform
• Gift boxes online
• Corporate gifting solutions
• Experience marketplace
• Curated gift experiences

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Experience Gift Sales: Bigbox generates revenue through direct sales of experience gifts and boxes to consumers and corporations. Customers purchase gift codes that can be redeemed for specific experiences from Bigbox's catalog. The platform acts as an intermediary between experience providers (restaurants, spas, hotels) and gift purchasers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bigbox is an online gift experience platform that sells curated gift boxes containing multiple experience options across categories including gastronomy, wellness/spa, adventure, hotel stays, entertainment, and courses. Recipients redeem a digital gift code for their preferred experience from Bigbox's catalog of 2,000+ offerings sourced from third-party providers such as Michelin-recognized restaurants and luxury hotels. The platform also offers the Bigbox+ paid membership program for frequent gifters and a separate corporate gifting channel (BigboxCorpo) for business clients.

Product overview

Bigbox is an experience gift box platform operating across Argentina, Chile, Spain, Mexico, Peru, Uruguay, and Colombia. The core platform offers curated gift boxes containing multiple experience options from which recipients choose one. The product portfolio includes themed boxes (¡Feliz Día!, Relax, Grande Cuisine, Harmonie, Brunchear, Bonjour, Experiencia Gourmet, De Autor, Pasión Argentina, ¡Feliz Cumple!, ¡A Volar!, Getaway, Luxury Stay) spanning categories of gastronomy, wellness/spa, adventure, hotel stays, entertainment, and courses. Bigbox+ is a loyalty program for frequent gifters offering exclusive content, 5% cashback, and free shipping. BigboxCorpo serves the corporate gifting market with volume purchasing solutions. The platform integrates social login via Google and Facebook, and offers both digital and physical gift delivery options.

Differentiator

Problem solved

Functional benefit

Brands

• Bigbox+: A loyalty/membership program for frequent gifters offering exclusive experiences, 5% cashback credit, and free shipping for members who make 4 or more gifts per year.

Products and services

• Bigbox Core Platform Online e-commerce platform where individual consumers browse, purchase, and gift curated experience boxes across Argentina and other Latin American markets; recipients redeem a digital code for one experience selected from multiple options inside each box.
• Bigbox+ Annual paid membership program for frequent gifters (4+ gifts per year) offering exclusive content, 5% cashback credit on purchases, free shipping, and personalized customer support.
• BigboxCorpo (Corporate Gifting) Corporate gifting solution enabling businesses to reward clients and employees with experience-based gifts; offers volume purchasing, customization options, and dedicated enterprise support via the dedicated bigboxcorpo.com portal.
• ¡Feliz Día! Box Curated occasion-themed gift box featuring brunch and cocktail experiences; contains 186 experience options for 2 persons, priced at ARS$69,000.
• Relax Box Wellness gift box offering massage sessions and body treatments at selected spas across Argentina; contains 121 options for 1 person at ARS$54,000.
• Grande Cuisine Box Gastronomic gift box offering access to Argentina's most exclusive restaurants with renowned chefs; contains 76 options for 2 persons at ARS$134,000.
• Pasión Argentina Box World Cup-themed gift box featuring premium charcuterie, wines, craft beers, and gourmet treats for watching football matches; contains 26 options for 2+ persons at ARS$99,000.
• Experiencia Gourmet Box Gourmet experience gift box offering special culinary journeys discovering unique flavors across Argentina; contains 103 options for 2 persons at ARS$104,000.
• Harmonie Box Premium wellness gift box featuring body treatments at Argentina's most elegant spas and beauty centers; contains 44 options for 1 person at ARS$98,000.
• Brunchear Box Brunch-focused gift box offering the best breakfast and lunch combinations at top brunch spots across Argentina; contains 118 options for 2 persons at ARS$54,000.
• De Autor Box Exclusive fine dining gift box offering dinners at Argentina's top haute cuisine restaurants with renowned chefs; contains 37 options for 2 persons at ARS$174,000.
• ¡Feliz Cumple! Box Birthday celebration gift box featuring gourmet dinners, iconic restaurants, luxury hotel teas, national tourism highlights, and flight experiences; contains 195 options for 1, 2 or more persons at ARS$99,000.
• ¡A Volar! Box Adventure gift box featuring skydiving, flight simulation, and aerial experiences with adrenaline-pumping activities; contains 9 options for 1, 2 or more persons at ARS$370,000.
• Getaway Box Hotel and lodging gift box offering stays at charming inns, estancias, and enchanting hotels across Argentina; contains 98 options for 2 persons at ARS$406,000.
• Luxury Stay Box Luxury accommodation gift box offering one or two unforgettable nights at Argentina's most prestigious luxury hotels; contains 24 options for 2 persons at ARS$669,000.
• Bonjour Box Breakfast and tea gift box offering the most exquisite morning experiences at top spots across Argentina; contains 97 options for 2 persons at ARS$27,000.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tinggly: Tinggly is a global experience gift company offering curated experience boxes across 100+ countries. Like Bigbox, it provides recipient-choice gift boxes redeemable at multiple experience providers, positioning it as a direct competitor in the experience gifting model.
• Cloud 9 Living: Cloud 9 Living is a US-based experience gifts marketplace offering handpicked experiences including skydiving, dining, and luxury stays. Like Bigbox, it curates premium experiences and sells them as gifts via a digital platform with corporate gifting solutions.
• Giftory: Giftory is an experience gifting platform focused on corporate clients, offering curated experience collections for employee recognition and client rewards. Like Bigbox's BigboxCorpo channel, it sells B2B experience gifts with volume-based solutions.
• Smartbox Group: Smartbox is the world's largest experience gift box operator, present across Europe, Asia, and select LATAM markets. Like Bigbox, it sells multi-merchant gift boxes redeemable at restaurants, hotels, and adventure providers. It is Bigbox's closest direct competitor in the experience gifting category globally.
• Bucketlist Gifts: Bucketlist Gifts is an experience gift company offering curated gift boxes redeemable at experience providers. Like Bigbox, it operates on the multi-merchant gift box model with recipient-choice redemption across dining, adventure, and wellness categories.
• Snappy Gifts: Snappy is a digital gifting platform specializing in corporate gifting with curated gift collections and same-day delivery. While more gift-card oriented, it overlaps with Bigbox's BigboxCorpo corporate channel in serving enterprise customers seeking curated, recipient-choice gifts.

Broad incumbents

• Groupon: Groupon is a global deals and experiences marketplace offering discounted local experiences including dining, travel, and adventure. While broader than Bigbox's curated gift box model, it competes for the same discretionary experience spend in overlapping categories.

Emerging players

• Wodden: Wodden is an emerging experience gifting platform operating in Latin America, offering curated experience boxes across multiple markets. It overlaps directly with Bigbox in the Spanish-speaking LATAM experience gifting category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BigboxAr
• Facebookfacebook.com/ExperienciaBigbox

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigbox