What Giftory does

Giftory, Inc. is a Washington, DC-based private company founded in 2023 that operates an e-commerce marketplace for experience gifts across the United States. The platform aggregates more than 5,000 curated experiences — including cooking classes, cruises, driving and flying experiences, hotel getaways, dining, attractions, adventure sports, creative workshops, tours, spa and wellness, and entertainment — sourced from premium supply partners such as Michelin-starred restaurants, NASCAR, Summit One Vanderbilt, Broadway Plus, Merlin Entertainments, City Experiences, and Hudson Yards. Core products are Giftory Gift Cards (digital and physical, denominated $20–$2,000), Multi-Choice Gift Collections that let recipients pick from bundled options, individual experience vouchers, and a $15 Premium Gift Box upgrade.

The technology stack is a Shopify-based e-commerce storefront with an integrated instant eVoucher delivery system and QR-code-based redemption flow. Personalization and upselling are handled through a third-party integration with AB Tasty. Gift cards never expire and can be exchanged before redemption, with a price-match guarantee offered on individual experiences. Two go-to-market motions run in parallel: a product-led, self-serve B2C funnel for individual gifting occasions (birthdays, anniversaries, weddings, holidays, graduations) and a sales-led B2B Corporate Incentives program offering custom branding and volume-based pricing up to $10,000 per card. Distribution is single-channel (US-only) via giftory.com, supplemented by content marketing, email automation, earned media (Forbes, Refinery29), and webinar participation.

The company raised a $10 million Series A from Otium Capital in May 2023 to develop the platform. As of the most recent disclosure, Giftory serves 500+ corporate clients, has 3,745+ newsletter subscribers, and operates with 11–50 employees. No follow-on financing, M&A, or revenue figures have been disclosed.

Name

Giftory

Legal name

Giftory, Inc.

Website

https://giftory.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Giftory operates a US e-commerce marketplace for experience gifts, offering 5,000+ curated experiences (dining, cruises, attractions, adventures) to individual consumers via gift cards and vouchers, and to corporate clients through a B2B incentives program. Founded 2023, Washington DC.

Ownership category

akta.pro rank

Product category

Experience Gift Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Gift Returns, Exchanges & Recipient Support (HSACANAM)

Keywords

• Experience gifts
• Gift cards
• Corporate gifting
• Experience marketplace
• Online gift platform

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Supply Chain

Revenue model

1. Consumer Experience Gift Sales: One-time transaction revenue from selling individual experience gifts and gift cards to consumers. Customers purchase vouchers for specific experiences or flexible gift cards that can be redeemed for any experience.
2. Corporate Gifting: B2B sales of experience gifts and gift cards to companies for employee recognition, client gifts, and incentives. Includes custom branding options and volume-based pricing.
3. Premium Gift Box Packaging: Optional paid upgrade for physical gift box delivery ($15 per box), adding premium packaging for a more luxurious gifting experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Giftory operates an online marketplace platform that aggregates and sells 5,000+ curated experience gifts (cooking classes, cruises, driving experiences, spa days, helicopter tours, Broadway shows, NASCAR driving, and more) across the United States. The company sells Giftory Gift Cards (digital/physical, $20-$2,000), multi-choice gift collections, individual experience vouchers, and dedicated corporate incentives solutions with custom branding and volume pricing, all delivered via instant e-voucher with no expiration.

Product overview

Giftory operates as an experience gift marketplace platform offering a portfolio of products centered around memorable experience gifts. The core offering consists of the Experience Gift Platform with 5000+ curated experiences across the US, complemented by Giftory Gift Cards (digital and physical cards from $20-$2000), Multi-Choice Gift Collections (allowing recipients to choose from curated experience bundles), and Corporate Incentives for B2B rewards programs. Additional features include eVoucher instant digital delivery with QR codes for booking, and Premium Gift Box add-on options. The platform enables gifting across categories including cooking classes, cruises, driving/flying experiences, hotel getaways, dining, attractions, adventure sports, creative workshops, tours, spa/wellness, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Giftory Gift Card Digital and physical gift cards allowing recipients to choose from thousands of curated experiences. Gift cards never expire and are available in denominations from $20 to $2,000. Sold directly to consumers for personal gifting occasions.
• Experience Gift Platform Marketplace platform offering 5,000+ curated experience gifts across the US spanning cooking classes, cruises, driving experiences, flying experiences, hotel getaways, dining, attractions, sports and adventure, creative experiences, tours and sightseeing, spa and wellness, and entertainment and culture.
• Gift Collections / Multi-Choice Gifts Curated collections of multiple experience options from which recipients can choose their preferred experience, offering flexibility for gift givers unsure of specific preferences.
• Corporate Incentives & Rewards B2B corporate gifting solution enabling companies to reward employees and clients with experience gifts. Includes custom branding options, volume discounts, custom denominations from $50 to $10,000, and dedicated account support for rewards and recognition programs.

Quantifiable outcome

• Trusted by 500+ companies for corporate gifting
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Summit One VanderbiltcoreTechnology or IntegrationPremium venue partner featured on Giftory's platform offering exclusive experience access to Summit One Vanderbilt attractions including viewing decks and immersive experiences.
• Broadway PluscoreTechnology or IntegrationTheatre and entertainment partner offering Broadway experience packages and exclusive access to Broadway shows.
• Michelin (Restaurant Partners)flagshipTechnology or IntegrationMichelin-starred dining experiences featured as premium partners, offering high-end culinary experiences across the platform.
• Merlin EntertainmentscoreTechnology or IntegrationGlobal attractions operator providing access to LEGOLAND, Madame Tussauds, SEA LIFE, and other entertainment venues.
• City ExperiencescoreTechnology or IntegrationCruise and tour operator partner providing dinner cruises, sightseeing tours, and water-based experiences in major cities.
• NASCARcoreTechnology or IntegrationRacing experiences partner offering NASCAR driving experiences and race car driving at major speedways including Daytona and Texas Motor Speedway.
• Hudson YardscoreTechnology or IntegrationPremium destination partner offering experiences at the Hudson Yards complex including Edge observation deck.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Tinggly: Tinggly is a direct competitor offering experience gift vouchers and gift cards redeemable across thousands of experiences worldwide. It targets the same gifting occasions (birthdays, anniversaries, weddings) with a similar never-expire voucher model.
• Cloud 9 Living: Cloud 9 Living is a US-based experience gift company selling experience vouchers for skydiving, driving, dining, and more. It overlaps Giftory's core catalog and corporate gifting positioning with a comparable never-expire voucher model.
• Broadway Inbound / Broadway Plus: Broadway Plus (a Giftory partner) also sells Broadway theatre experience packages to consumers and corporate buyers. They overlap on entertainment-based gifting and serve similar occasion-driven purchasers.

Emerging players

• Atlas Obscura Experiences: Atlas Obscura curates unique experiences and small-group trips with a strong brand and content engine. It overlaps with Giftory on experiential gifting, particularly in the food, tour, and adventure experience categories.

Regional players

• Xperience Days: Xperience Days is a UK-based experience gift retailer with a comparable one-time-purchase voucher model across activities, short breaks, and special occasions. Same business model and category, but UK-focused rather than US-focused.

Broad incumbents

• Airbnb Experiences: Airbnb Experiences is a massive marketplace for bookable experiences led by local hosts. It competes for experiential gifting wallet share and dwarfs Giftory on inventory breadth and brand awareness, though it is not a gifting-first product.
• GetYourGuide: GetYourGuide is a global tours, activities, and experience marketplace. It overlaps with Giftory's inventory (tours, attractions, experiences) and competes on discovery and gifting, though primarily aimed at traveler demand rather than gift occasions.
• Viator (Tripadvisor): Viator is a large-scale experience marketplace owned by Tripadvisor, selling tours, attractions, and activities globally. Its scale and consumer brand compete with Giftory on the experience-discovery side of gifting.
• Headout: Headout is a curated experiences marketplace for tours, attractions, and events in major cities. It competes in the same SKU categories Giftory curates (city experiences, shows, dining) and serves both consumers and gift purchasers.
• Amazon Gift Cards: Amazon's first-party gift card offering dominates the gifting market with unmatched convenience and brand trust. It is the default alternative for uninspired gift purchasers that Giftory must displace with its experience-based differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/giftory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giftory