Iroquois Group

What Iroquois Group does

Ironpeak (formerly The Iroquois Group) is a family-owned, private insurance agency network founded around 1984 and headquartered in Allegany, New York. The company aggregates independent insurance agencies into a national member network that collectively accesses carrier partnerships, market placements, and profit-sharing arrangements that individual agencies cannot obtain on their own. As of 2025, the network comprises 3,100+ member agencies across the United States, with member-written premium reaching $4+ billion and over $100 million in profit sharing distributed to members for the year. The flagship carrier relationship is with Travelers, exceeding $1 billion in premium written.

The company's core technology and product surface consists of three integrated components: the Ironpeak network platform itself, the registered-trademark PartnerPlan® tiered growth program that rewards members with escalating benefits as they advance through levels, and the iMember online portal that provides members with access to carrier connections, tools, and resources. Field-based regional managers provide personalized relationship management across territories, and the company distributes a "Nine Ways to Evaluate Agency Networks" white paper as a top-of-funnel lead generation asset.

Ironpeak generates revenue through two primary streams: commissions and bonus payments earned from carrier partners on premium placed through the network (with superior loss ratios translating into generous carrier bonuses, a portion of which flows back to members), and recurring membership fees paid by agencies participating in the network. The company is family-owned with no outside investors, a positioning it uses to emphasize long-term decision-making and multi-generational continuity over short-term exit-driven results. Marketing and member acquisition rely on digital channels (LinkedIn, Facebook, Instagram, corporate website), testimonial-driven content, and direct relationship management through regional managers, with awards recognition including Insurance Journal's Top Agent Partnership (2025) and Insurance Business America's 5-Star Network designation (2023).

Name

Iroquois Group

Legal name

Ironpeak

Website

https://iroquoisgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned independent insurance agency network aggregating 3,100+ member agencies across the United States to provide carrier access, profit sharing, and growth support through its Ironpeak platform, PartnerPlan® program, and iMember portal.

Ownership category

akta.pro rank

Product category

Insurance Agency Network Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Leads, Introducers & Referral Networks (FSAEAMAB)

Keywords

• Insurance agency network
• Independent insurance agencies
• Carrier partnership program
• Agency profit sharing
• Membership insurance network

Headquarters

HQ city

Allegany

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission and Bonus Revenue: Ironpeak generates revenue through commissions and bonus payments from insurance carrier partners. The network earns commissions when member agencies write policies through carrier partners. Superior loss ratios (better than industry norms) result in generous bonus payments from carriers, which Ironpeak passes on to members. The network is family-owned with no outside investors.
2. Network Membership Fees: Independent insurance agencies pay membership fees to join and remain part of the Ironpeak network, gaining access to carrier connections, profit sharing, bonus distributions, and growth incentives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ironpeak (formerly The Iroquois Group) operates a national network of 3,100+ independent insurance agencies, providing member agencies with access to multiple insurance carrier partners, profit sharing, bonus distributions, growth incentives, and tiered membership benefits through the PartnerPlan® program. The network aggregates independent agencies to leverage collective volume for better carrier terms and superior loss ratios.

Product overview

Ironpeak (formerly The Iroquois Group) is a unified network of independent insurance agencies operating as a single platform with multiple integrated components. The core Ironpeak network provides carrier connections, market access, and partnership infrastructure, while PartnerPlan® serves as the tiered growth and incentive program that rewards member performance. iMember is the member-facing portal that delivers tools, resources, and communication capabilities. Members wrote $760+ million in new business with Ironpeak's carrier partners, and the network has grown to include 3,100+ member agencies.

Differentiator

Problem solved

Functional benefit

Brands

• PartnerPlan®: A strategic planning and growth program for member agencies that helps them advance through levels and earn increased benefits, profit sharing, and incentives.

Products and services

• Ironpeak Network The primary independent insurance agencies network platform that connects 3,100+ member agencies with multiple insurance carrier partners, providing access to carrier markets, profit sharing, bonus distributions, growth incentives, and regional manager support. Designed for independent insurance agency owners seeking to expand their carrier access and increase revenue.
• PartnerPlan® A tiered growth and incentive program for member agencies that provides progressive levels of benefits, profit sharing, bonus distributions, and market access enhancements as agencies advance through membership levels.
• iMember Portal Online member portal providing Ironpeak member agencies with access to resources, carrier connections, tools, and communication channels for managing their network membership.

Quantifiable outcome

• Members wrote $760+ million in new business last year with Ironpeak's carrier partners
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• TravelerscoreOthersTravelers is a major insurance carrier partner of Ironpeak. The partnership has exceeded $1 billion in premium written, representing a flagship carrier relationship for the network. Travelers provides the insurance products that Ironpeak member agencies distribute.
• Insurance Carriers (General)coreOthersIronpeak maintains relationships with multiple insurance carrier partners who provide products for member agencies to distribute. The network's careful approach to carrier selection results in loss ratios beating industry norms, leading to generous bonus payments from carriers that benefit both Ironpeak and its members.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SIAA (Strategic Insurance Agency Alliance): SIAA is one of the largest independent insurance agency networks in the US, aggregating thousands of member agencies to provide carrier access, profit sharing, and growth support — a model nearly identical to Ironpeak's independent agency network approach.
• ISU Insurance Services: ISU is a national network of independent insurance agencies that pools member volume to negotiate carrier relationships, share profit sharing, and offer growth resources — directly comparable to Ironpeak's network structure and value proposition.
• Smart Choice Agents Network: Smart Choice is an independent insurance agency network that connects agents with multiple carriers for property and casualty lines. It operates with a similar non-acquisition partnership model to Ironpeak, though smaller in scale.

Broad incumbents

• Integrity Marketing Group: Integrity is a large PE-backed insurance distributor and agency aggregator that acquires and partners with independent insurance agencies and carriers at scale. It competes with Ironpeak in the agency aggregation space but uses a much more aggressive acquisition-led model.
• Acrisure: Acrisure is a major global insurance brokerage that has rapidly consolidated independent agencies. While it operates as a brokerage rather than a network, it competes with Ironpeak for the same independent agency talent and represents the consolidated-agency thesis Ironpeak competes against.
• World Insurance Associates: World Insurance is a PE-backed insurance brokerage that has grown through acquisition of independent agencies across the US. It represents the acquisition-driven model of agency consolidation that Ironpeak's partnership model competes against.

Emerging players

• Goosehead Insurance: Goosehead is a publicly traded personal lines-focused insurance agency with a corporate store plus franchise model. While it operates a different distribution model, it competes for similar consumer insurance dollars that flow through Ironpeak's member agencies.
• NSM Insurance Group: NSM is a national specialty insurance program manager and aggregator that builds and acquires niche insurance agencies. It overlaps with Ironpeak in aggregating independent agency capacity but focuses on specialty programs rather than general independent agency networks.

Others

• MarshBerry: MarshBerry is a consulting and M&A advisory firm specializing in insurance agencies and aggregators. It is an ecosystem participant that advises networks and agencies comparable to Ironpeak, though it does not itself compete as a network.
• Big 'I' (Independent Insurance Agents & Brokers of America): Big 'I' is the national trade association for independent insurance agents in the US. It supports and represents many of the same independent agencies that Ironpeak aggregates, making it an industry infrastructure player rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ironpeak1
• LinkedInlinkedin.com/company/ironpeak1
• Instagraminstagram.com/ironpeak_
• Xx.com/iroquoisgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iroquois Group