Night Shift Brewing
Night Shift Brewing is a Massachusetts craft brewery founded in 2012, producing hop-forward beers, hard seltzer, vodka tea, and non-alcoholic sparkling water. It serves consumers through Boston-area taprooms, seasonal beer gardens, entertainment-venue partnerships, and wholesale distribution across 14+ U.S. states, and was acquired by Jack's Abby's parent company in October 2024.
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Night Shift Brewing does
Night Shift Brewing is a privately held craft brewery founded in 2012 and headquartered in Massachusetts, operating a multi-format beverage business that spans alcoholic and non-alcoholic categories. The company's core offering is a hop-forward craft beer portfolio organized around the Hoppy Core series (Whirlpool Hazy Pale Ale, Santilli American IPA, Fluffy Hazy IPA, and Double Parked Double IPA), a Lite Series of light lagers (Nite Lite, Lime Lite, Day Lite), and a rotating slate of Limited Releases including porters, pumpkin ales, and sours. Production is concentrated at the company's Everett, MA facility, and distribution extends across 14+ U.S. states through 15 named regional wholesale partners covering New England and the mid-Atlantic. The company has expanded beyond beer into adjacent categories with Hoot Hard Seltzer (4% ABV, 90 calories, gluten-free), Boston Tea Party vodka tea RTDs, and Levity, a zero-alcohol sparkling water with electrolytes and probiotic fermentation.
Night Shift operates a direct-to-consumer footprint centered on two year-round taprooms — the award-winning Lovejoy Wharf waterfront restaurant in Boston (adjacent to TD Garden, featuring Detroit-style pizza) and the Everett Taproom — supplemented by seasonal Owl's Nest beer gardens along the Charles River (Esplanade, Herter Park, Dewey Square) and partner pours at Level99 entertainment venues in Natick, MA and Providence, RI. Revenue mechanics blend high-margin on-premise taproom and food sales, private event hosting, package/to-go sales at taprooms, and traditional wholesale distribution to liquor stores, restaurants, and bars. Customer segments are horizontal: craft beer enthusiasts, health-conscious drinkers seeking lower-calorie options, event hosts, and wholesale retail/on-premise accounts across the Northeast and mid-Atlantic.
In October 2024, Night Shift Brewing was acquired by the parent company of Jack's Abby, marking the acquirer's second major craft beer purchase that year and positioning Night Shift for stated production growth. The company remains privately held under Massachusetts jurisdiction as Night Shift Brewing, Inc., with leadership including co-founders Michael Oxton (Co-Founder, Owner, Creative Director), Robert Burns (Co-Founder, President), Edward Horowitz (Founder/CEO), and Michael O'Mara (Co-Founder, Treasurer). The company maintains an active digital presence across Instagram, Facebook, Twitter, YouTube, and TikTok, and runs an event-driven engagement program including trivia nights, run clubs, live music, and seasonal programming.
Night Shift Brewing firmographics
Firmographics- Name
- Night Shift Brewing
- Legal name
- Night Shift Brewing, Inc
- Website
- https://nightshiftbrewing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Night Shift Brewing is a Massachusetts craft brewery founded in 2012, producing hop-forward beers, hard seltzer, vodka tea, and non-alcoholic sparkling water. It serves consumers through Boston-area taprooms, seasonal beer gardens, entertainment-venue partnerships, and wholesale distribution across 14+ U.S. states, and was acquired by Jack's Abby's parent company in October 2024.
- Ownership category
- akta.pro rank
Night Shift Brewing industry classification
Industry- Product category
- Craft Beer & Beverages
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Taprooms & Brewpubs (CRANACAF), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Night Shift Brewing is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Night Shift Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Taproom and On-Premise Sales: Direct sales through company-owned taprooms including beer, wine, cocktails, food, and merchandise at Lovejoy Wharf Boston and Everett Taproom locations
- Package Sales: Sales of canned and bottled beer, hard seltzer, and other beverages for off-premise consumption through taprooms, retail stores, and wholesale distribution
- Wholesale Distribution: Distribution through network of 14+ wholesale partners across multiple states for retail and on-premise accounts
- Food Service: Food sales at Lovejoy Wharf location featuring Detroit-style pizzas, plus food trucks at Everett Taproom
- Private Events: Revenue from hosting private events at taproom venues including corporate events, parties, and special occasions
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Night Shift Brewing product offering
Product offeringCore offering
Night Shift Brewing is a Massachusetts-based craft brewery founded in 2012 that manufactures and sells craft beer, hard seltzer, sparkling water, and other alcoholic beverages. The company operates taproom locations including Lovejoy Wharf in Boston and an Everett Taproom, and distributes its products across 14+ states through wholesale partners.
Product overview
Night Shift Brewing is a craft brewery offering a diverse portfolio of alcoholic beverages centered around its Hoppy Core beer series (Whirlpool, Santilli, Fluffy, Double Parked) and Lite Series (Nite Lite, Lime Lite, Day Lite). The company has expanded into adjacent categories including hard seltzer (Hoot Hard Seltzer), vodka tea RTD beverages (Boston Tea Party), and non-alcoholic sparkling water (Levity). Limited seasonal releases include Special Releases (porters, pumpkin ales, Belgian styles) and Sour Series beers. The company operates multiple physical locations including Boston Lovejoy Wharf restaurant/brewery, Everett Taproom, seasonal Beer Gardens along the Charles River, and Level99 entertainment venues.
Differentiator
Problem solved
Functional benefit
Brands
- Hoppy Core: Core beer series including Whirlpool, Santilli, Fluffy, and Double Parked varieties.
- Lite Series
- Limited Releases
- Boston Tea Party
- Hoot Hard Seltzer
- Levity
Products and services
- Hoppy Core Series A line of hop-forward flagship craft beers including Whirlpool, Santilli, Fluffy, and Double Parked IPAs, sold to consumers through taprooms and retail distribution.
- Lite Series A line of lighter-style craft beers targeting consumers seeking lower-calorie or sessionable beer options.
- Limited Releases Seasonal and specialty limited-edition craft beer releases produced in small batches for craft beer enthusiasts.
- Hoot Hard Seltzer A hard seltzer line offering flavored alcoholic sparkling water alternatives to beer.
- Levity Sparkling Water A non-alcoholic sparkling water beverage offering for consumers seeking alcohol-free options.
- Boston Tea Party A vodka-based tea cocktail beverage produced and sold under the Boston Tea Party name.
Companies that use Night Shift Brewing
Customer profileSegments4 records
Ideal customer profiles2 records
Night Shift Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Night Shift Brewing partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Level99minorLevel99 is a first-of-its-kind destination for challenge-based entertainment, craft drinks, and elevated dining. Night Shift Brewing provides craft drinks at Level99 partner locations in Natick, MA and Providence, RI.
- Craft Brewers GuildcorePrimary Massachusetts wholesale distribution partner covering Boston, surrounding counties, and western MA. Located at 170 Market St, Boston.
- Seaboard ProductsminorWholesale distribution partner for North Shore Massachusetts markets. Located at 17 Collins St., Danvers, MA 01923.
- L. KnifeminorWholesale distribution partner for South Shore, Cape and Islands Massachusetts markets. Located at 35 Eldner Avenue Extension, Kingston, MA 02364.
- AmoskeagminorWholesale distribution partner for all of New Hampshire. Located at 510 Hall Street, Bow, NH 03304.
- Craft Beer Guild Distributing of Rhode IslandminorWholesale distribution partner for all of Rhode Island. Located at 20 Avery Rd, Cranston, RI 02910.
- Craft Beer Guild Distributing of ConnecticutminorWholesale distribution partner for all of Connecticut. Located at 110 Republic Drive, North Haven, CT, 06473.
- Craft Beer Guild Distributing of VermontminorWholesale distribution partner for all of Vermont. Located at 948 Hercules Dr #4, Colchester, VT 05466.
- Central DistributingminorWholesale distribution partner for all of Maine. Located at 15 Foss Rd, Lewiston, ME 04240.
- Penn BeerminorWholesale distribution partner for Metro Philadelphia. Located at 2801 E. Township Line RD, Hatfield, PA 19440.
- Union Beer DistributorsminorWholesale distribution partner for New York City. Located at 1213 Grand St, Brooklyn, NY 11211.
- Craft Beer Guild Distributing of New YorkminorWholesale distribution partner for New York State. Located at 12-14 South Putt Corners Rd, New Paltz, New York 12561.
- HunterdonminorWholesale distribution partner for all of New Jersey. Located at 12 Coddington Rd, Whitehouse Station, NJ 08889.
- Legends LimitedminorWholesale distribution partner for all of Maryland and Washington DC. Located at 6301 Seaforth St, Baltimore, MD 21224.
- Specialty BeverageminorWholesale distribution partner for all of Virginia. Located at 5401 Eubank Rd, Sandston, VA 23150-1943.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Night Shift Brewing competitors and assessment
Company assessmentDirect peers
- Harpoon Brewery: Boston-based craft brewery with taprooms on the Boston waterfront and broad New England distribution, directly comparable to Night Shift's geographic base, brewpub model, and portfolio breadth.
- Jack's Abby Brewing: Massachusetts craft lager brewery and parent of Night Shift's acquirer; comparable in brewing scale, MA taproom presence, and New England distribution, and the closest internal benchmark for Night Shift's product roadmap.
- Trillium Brewing Company: Boston-area craft brewery known for hazy IPAs (Fluffy-style) and multiple taproom locations; directly overlaps with Night Shift on flagship hop-forward SKUs and DTC strategy in Greater Boston.
- Tree House Brewing Company: Massachusetts craft brewery with destination taproom model and strong hop-forward IPAs; highly comparable on product positioning (hazy/DIPA emphasis), brand-led growth, and limited geographic footprint.
Regional players
- Wormtown Brewery: Massachusetts-based craft brewery distributing across New England with a taproom; comparable size and regional distribution footprint to Night Shift, though smaller multi-state reach.
- Lord Hobo Brewing Company: New England craft brewery with comparable taproom-and-distribution model in MA and surrounding states; overlaps with Night Shift on hop-forward portfolio and on-premise presence.
- Two Roads Brewing Company: Connecticut craft brewery with broad East Coast distribution and on-premise tasting room; comparable scale, multi-state wholesale reach, and diverse year-round plus seasonal lineup to Night Shift.
Broad incumbents
- Boston Beer Company: Samuel Adams parent and the largest Boston-based craft-adjacent beverage company; competes with Night Shift on Massachusetts taproom/distribution share and across hard seltzer (Truly), Twisted Tea RTD, and beer categories where Night Shift is expanding.
Emerging players
- Mighty Squirrel Brewing Co. Massachusetts craft brewery with New England distribution and a taproom; similar size and regional profile to Night Shift, with comparable hop-forward portfolio positioning.
- Downeast Cider House: New England-based beverage producer with hard cider, hard seltzer-adjacent portfolio, and on-premise taproom; comparable as a regional multi-beverage craft brand evolving beyond a single core category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Night Shift Brewing social profiles
Digital presenceNight Shift Brewing compliance and trust
Trust signalCompliance1 record
Night Shift Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Night Shift Brewing leadership team
Management profileNumber of profiles
Profiles4 records
Night Shift Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Night Shift Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Night Shift Brewing
What does Night Shift Brewing do?
Night Shift Brewing is a Massachusetts-based craft brewery founded in 2012 that manufactures and sells craft beer, hard seltzer, sparkling water, and other alcoholic beverages. The company operates taproom locations including Lovejoy Wharf in Boston and an Everett Taproom, and distributes its products across 14+ states through wholesale partners.
Is Night Shift Brewing a public or private company?
Night Shift Brewing is a private company. It is classified as corporate owned and is currently operating.
When was Night Shift Brewing founded?
Night Shift Brewing was founded in 2012. It employs 101 to 250 people.
Where is Night Shift Brewing based?
Night Shift Brewing is headquartered in Boston, United States, in the North America region.
How does Night Shift Brewing make money?
Five revenue lines are on record. Taproom and On-Premise Sales are the primary driver. The others are package Sales, wholesale Distribution, food Service and private Events.
Who are Night Shift Brewing's main competitors?
Direct peers on record are Harpoon Brewery, Jack's Abby Brewing, Trillium Brewing Company and Tree House Brewing Company. Regional players are Wormtown Brewery, Lord Hobo Brewing Company and Two Roads Brewing Company. Boston Beer Company is listed as a broad incumbent. Emerging players are Mighty Squirrel Brewing Co. and Downeast Cider House.
Does Night Shift Brewing have an API?
No public API is recorded for Night Shift Brewing.
What industry is Night Shift Brewing in?
Night Shift Brewing's product category is Craft Beer & Beverages. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRANACAF, Taprooms & Brewpubs. Its NAICS code is 31212 and its SIC code is 2082.