Night Shift Brewing

What Night Shift Brewing does

Night Shift Brewing is a privately held craft brewery founded in 2012 and headquartered in Massachusetts, operating a multi-format beverage business that spans alcoholic and non-alcoholic categories. The company's core offering is a hop-forward craft beer portfolio organized around the Hoppy Core series (Whirlpool Hazy Pale Ale, Santilli American IPA, Fluffy Hazy IPA, and Double Parked Double IPA), a Lite Series of light lagers (Nite Lite, Lime Lite, Day Lite), and a rotating slate of Limited Releases including porters, pumpkin ales, and sours. Production is concentrated at the company's Everett, MA facility, and distribution extends across 14+ U.S. states through 15 named regional wholesale partners covering New England and the mid-Atlantic. The company has expanded beyond beer into adjacent categories with Hoot Hard Seltzer (4% ABV, 90 calories, gluten-free), Boston Tea Party vodka tea RTDs, and Levity, a zero-alcohol sparkling water with electrolytes and probiotic fermentation.

Night Shift operates a direct-to-consumer footprint centered on two year-round taprooms — the award-winning Lovejoy Wharf waterfront restaurant in Boston (adjacent to TD Garden, featuring Detroit-style pizza) and the Everett Taproom — supplemented by seasonal Owl's Nest beer gardens along the Charles River (Esplanade, Herter Park, Dewey Square) and partner pours at Level99 entertainment venues in Natick, MA and Providence, RI. Revenue mechanics blend high-margin on-premise taproom and food sales, private event hosting, package/to-go sales at taprooms, and traditional wholesale distribution to liquor stores, restaurants, and bars. Customer segments are horizontal: craft beer enthusiasts, health-conscious drinkers seeking lower-calorie options, event hosts, and wholesale retail/on-premise accounts across the Northeast and mid-Atlantic.

In October 2024, Night Shift Brewing was acquired by the parent company of Jack's Abby, marking the acquirer's second major craft beer purchase that year and positioning Night Shift for stated production growth. The company remains privately held under Massachusetts jurisdiction as Night Shift Brewing, Inc., with leadership including co-founders Michael Oxton (Co-Founder, Owner, Creative Director), Robert Burns (Co-Founder, President), Edward Horowitz (Founder/CEO), and Michael O'Mara (Co-Founder, Treasurer). The company maintains an active digital presence across Instagram, Facebook, Twitter, YouTube, and TikTok, and runs an event-driven engagement program including trivia nights, run clubs, live music, and seasonal programming.

Name

Night Shift Brewing

Legal name

Night Shift Brewing, Inc

Website

https://nightshiftbrewing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Night Shift Brewing is a Massachusetts craft brewery founded in 2012, producing hop-forward beers, hard seltzer, vodka tea, and non-alcoholic sparkling water. It serves consumers through Boston-area taprooms, seasonal beer gardens, entertainment-venue partnerships, and wholesale distribution across 14+ U.S. states, and was acquired by Jack's Abby's parent company in October 2024.

Ownership category

akta.pro rank

Product category

Craft Beer & Beverages

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Craft beer production
• Hard seltzer beverages
• Brewery taproom services
• Craft beverage distribution
• Sparkling water drinks

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom and On-Premise Sales: Direct sales through company-owned taprooms including beer, wine, cocktails, food, and merchandise at Lovejoy Wharf Boston and Everett Taproom locations
2. Package Sales: Sales of canned and bottled beer, hard seltzer, and other beverages for off-premise consumption through taprooms, retail stores, and wholesale distribution
3. Wholesale Distribution: Distribution through network of 14+ wholesale partners across multiple states for retail and on-premise accounts
4. Food Service: Food sales at Lovejoy Wharf location featuring Detroit-style pizzas, plus food trucks at Everett Taproom
5. Private Events: Revenue from hosting private events at taproom venues including corporate events, parties, and special occasions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Night Shift Brewing is a Massachusetts-based craft brewery founded in 2012 that manufactures and sells craft beer, hard seltzer, sparkling water, and other alcoholic beverages. The company operates taproom locations including Lovejoy Wharf in Boston and an Everett Taproom, and distributes its products across 14+ states through wholesale partners.

Product overview

Night Shift Brewing is a craft brewery offering a diverse portfolio of alcoholic beverages centered around its Hoppy Core beer series (Whirlpool, Santilli, Fluffy, Double Parked) and Lite Series (Nite Lite, Lime Lite, Day Lite). The company has expanded into adjacent categories including hard seltzer (Hoot Hard Seltzer), vodka tea RTD beverages (Boston Tea Party), and non-alcoholic sparkling water (Levity). Limited seasonal releases include Special Releases (porters, pumpkin ales, Belgian styles) and Sour Series beers. The company operates multiple physical locations including Boston Lovejoy Wharf restaurant/brewery, Everett Taproom, seasonal Beer Gardens along the Charles River, and Level99 entertainment venues.

Differentiator

Problem solved

Functional benefit

Brands

• Hoppy Core: Core beer series including Whirlpool, Santilli, Fluffy, and Double Parked varieties.
• Lite Series
• Limited Releases
• Boston Tea Party
• Hoot Hard Seltzer
• Levity

Products and services

• Hoppy Core Series A line of hop-forward flagship craft beers including Whirlpool, Santilli, Fluffy, and Double Parked IPAs, sold to consumers through taprooms and retail distribution.
• Lite Series A line of lighter-style craft beers targeting consumers seeking lower-calorie or sessionable beer options.
• Limited Releases Seasonal and specialty limited-edition craft beer releases produced in small batches for craft beer enthusiasts.
• Hoot Hard Seltzer A hard seltzer line offering flavored alcoholic sparkling water alternatives to beer.
• Levity Sparkling Water A non-alcoholic sparkling water beverage offering for consumers seeking alcohol-free options.
• Boston Tea Party A vodka-based tea cocktail beverage produced and sold under the Boston Tea Party name.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Level99minorChannel Partner/ Reseller/ DistributorLevel99 is a first-of-its-kind destination for challenge-based entertainment, craft drinks, and elevated dining. Night Shift Brewing provides craft drinks at Level99 partner locations in Natick, MA and Providence, RI.
• Craft Brewers GuildcoreChannel Partner/ Reseller/ DistributorPrimary Massachusetts wholesale distribution partner covering Boston, surrounding counties, and western MA. Located at 170 Market St, Boston.
• Seaboard ProductsminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for North Shore Massachusetts markets. Located at 17 Collins St., Danvers, MA 01923.
• L. KnifeminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for South Shore, Cape and Islands Massachusetts markets. Located at 35 Eldner Avenue Extension, Kingston, MA 02364.
• AmoskeagminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for all of New Hampshire. Located at 510 Hall Street, Bow, NH 03304.
• Craft Beer Guild Distributing of Rhode IslandminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for all of Rhode Island. Located at 20 Avery Rd, Cranston, RI 02910.
• Craft Beer Guild Distributing of ConnecticutminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for all of Connecticut. Located at 110 Republic Drive, North Haven, CT, 06473.
• Craft Beer Guild Distributing of VermontminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for all of Vermont. Located at 948 Hercules Dr #4, Colchester, VT 05466.
• Central DistributingminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for all of Maine. Located at 15 Foss Rd, Lewiston, ME 04240.
• Penn BeerminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Metro Philadelphia. Located at 2801 E. Township Line RD, Hatfield, PA 19440.
• Union Beer DistributorsminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for New York City. Located at 1213 Grand St, Brooklyn, NY 11211.
• Craft Beer Guild Distributing of New YorkminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for New York State. Located at 12-14 South Putt Corners Rd, New Paltz, New York 12561.
• HunterdonminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for all of New Jersey. Located at 12 Coddington Rd, Whitehouse Station, NJ 08889.
• Legends LimitedminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for all of Maryland and Washington DC. Located at 6301 Seaforth St, Baltimore, MD 21224.
• Specialty BeverageminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for all of Virginia. Located at 5401 Eubank Rd, Sandston, VA 23150-1943.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harpoon Brewery: Boston-based craft brewery with taprooms on the Boston waterfront and broad New England distribution, directly comparable to Night Shift's geographic base, brewpub model, and portfolio breadth.
• Jack's Abby Brewing: Massachusetts craft lager brewery and parent of Night Shift's acquirer; comparable in brewing scale, MA taproom presence, and New England distribution, and the closest internal benchmark for Night Shift's product roadmap.
• Trillium Brewing Company: Boston-area craft brewery known for hazy IPAs (Fluffy-style) and multiple taproom locations; directly overlaps with Night Shift on flagship hop-forward SKUs and DTC strategy in Greater Boston.
• Tree House Brewing Company: Massachusetts craft brewery with destination taproom model and strong hop-forward IPAs; highly comparable on product positioning (hazy/DIPA emphasis), brand-led growth, and limited geographic footprint.

Regional players

• Wormtown Brewery: Massachusetts-based craft brewery distributing across New England with a taproom; comparable size and regional distribution footprint to Night Shift, though smaller multi-state reach.
• Lord Hobo Brewing Company: New England craft brewery with comparable taproom-and-distribution model in MA and surrounding states; overlaps with Night Shift on hop-forward portfolio and on-premise presence.
• Two Roads Brewing Company: Connecticut craft brewery with broad East Coast distribution and on-premise tasting room; comparable scale, multi-state wholesale reach, and diverse year-round plus seasonal lineup to Night Shift.

Broad incumbents

• Boston Beer Company: Samuel Adams parent and the largest Boston-based craft-adjacent beverage company; competes with Night Shift on Massachusetts taproom/distribution share and across hard seltzer (Truly), Twisted Tea RTD, and beer categories where Night Shift is expanding.

Emerging players

• Mighty Squirrel Brewing Co. Massachusetts craft brewery with New England distribution and a taproom; similar size and regional profile to Night Shift, with comparable hop-forward portfolio positioning.
• Downeast Cider House: New England-based beverage producer with hard cider, hard seltzer-adjacent portfolio, and on-premise taproom; comparable as a regional multi-beverage craft brand evolving beyond a single core category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nightshiftbeer
• YouTubeyoutube.com/channel/UCxYbwSn7lo_f-QPBag3xcnw
• Facebookfacebook.com/nightshiftbeer
• Instagraminstagram.com/nightshiftbrewing
• TikToktiktok.com/@nightshiftbrewing
• LinkedInlinkedin.com/company/night-shift-brewing-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night Shift Brewing