New Seasons Market

What New Seasons Market does

New Seasons Market is a privately held, Pacific Northwest-focused natural and specialty grocery retailer founded in Portland, Oregon in 2000, operating as a subsidiary of Good Food Holdings. The company runs a dense regional footprint of 19-21 physical stores across the Portland metropolitan area and Vancouver, WA, supplemented by an Instacart-powered e-commerce site (shop.newseasonsmarket.com) for delivery and curbside pickup, plus a DoorDash partnership for PizzaNW artisan pizzas. It is recognized as the world's first Certified B Corp grocer, anchored on a triple-bottom-line positioning that emphasizes local and regional producers, regenerative agriculture, and community impact, supported by giving programs that delivered $1,490,047 to nonprofits in 2025.

The core product is fresh, local, and organic grocery including prepared foods, floral, and specialty items, merchandised under private labels (New Seasons Market Brand and the New Leaf Bloom wellness line). Revenue mechanics are primarily one-time in-store and online grocery transactions with a transaction-based fee component from delivery; customer retention is driven by the Neighbor Rewards points program, which layers community-giving features (Gift It!, Bag It Forward) and double-point incentives for store-brand purchases. The only disclosed proprietary technology is a circular packaging program with K&S and D6 Inc. that recycles approximately 500,000 lbs. of PET thermoforms into in-store containers.

Distribution is concentrated in the Portland metro and SW Washington, and the go-to-market is community-led: deep local supplier relationships, in-store events, content marketing, and partnerships with 15+ regional nonprofits (Meals on Wheels People, Adelante Mujeres, Black Food Sovereignty Coalition, Salt & Straw, Wildwood Candle Co., among others). Customers are health- and sustainability-conscious consumers seeking curated local products, and the operating model emphasizes community fundraising and regenerative sourcing as core brand differentiators rather than price competition with mass-market grocers.

Name

New Seasons Market

Legal name

New Seasons Market LLC

Website

https://newseasonsmarket.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

New Seasons Market is a privately held natural and specialty grocery retailer operating 19-21 stores across the Portland metro area and Vancouver, WA. It serves health- and sustainability-conscious consumers with local, organic, and prepared foods, operating as a subsidiary of Good Food Holdings.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Retail Sales: Primary revenue from in-store sales of groceries, fresh prepared foods, and household items across 21 physical store locations in the Portland metro area and Vancouver, WA.
2. E-commerce and Delivery: Online ordering through shop.newseasonsmarket.com with Instacart-powered delivery and curbside pickup. Revenue from delivery fees and online orders.
3. Loyalty Program Engagement: Neighbor Rewards program drives customer retention and increased purchase frequency through points accumulation, exclusive offers, and the Gift It! feature that allows customers to donate rewards to local nonprofits.
4. Pizza Delivery (PizzaNW): Fresh, made-to-order artisan pizzas available for delivery via DoorDash partnership and in-store pickup. Secondary revenue stream from prepared foods.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

New Seasons Market operates a chain of 21 neighborhood grocery stores in the Portland, Oregon metro area and Vancouver, WA, selling fresh, local, and organic groceries, private-label products, prepared foods, artisan pizza (PizzaNW), floral arrangements, and wellness products. The company supplements in-store sales with an Instacart-powered e-commerce site for delivery and curbside pickup, a Neighbor Rewards loyalty program, in-store catering, and gift card sales.

Differentiator

Problem solved

Functional benefit

Brands

• New Leaf Bloom: New Seasons' house wellness brand offering vitamins, supplements, essential oils, super seeds and more since 2005. 1% of sales go to youth programs in Portland Metro area.
• PizzaNW

Products and services

• New Seasons Market Brand (private label groceries)
• New Leaf Bloom (wellness brand) New Seasons Market's house wellness brand carrying vitamins, supplements, essential oils, and super seeds. Operated since 2005 with a 1% of sales giveback to Portland-area youth programs.
• PizzaNW (artisan deli pizza) Made-to-order fresh artisan deli pizzas (with salads, wings, and garlic knots) available for in-store purchase at all New Seasons Market locations except Sellwood, and for delivery in select areas via the DoorDash partnership.
• Catering Services Catering services offered at multiple New Seasons Market store locations for events, gatherings, and parties, leveraging the store's prepared-foods program.
• Floral Delivery Floral delivery service including made-to-order vase arrangements (24-hour lead time) and bouquets & bunches, with prices ranging from $9.99 to $45.00. Wedding floral services available at select locations.
• Gift Cards New Seasons Market gift cards sold through the company's online storefront and redeemable for in-store purchases across all locations.
• Neighbor Rewards Loyalty Program Free points-based loyalty program available to all New Seasons Market customers. Members earn 1 point per $1 on most items and 2 points per $1 on New Seasons Brand products, with 10 bonus points per day for reusable bag use. Every 750 points convert to a $5 reward, and rewards expire 45 days after award. Members also receive a birthday treat and can donate rewards to local nonprofits via the Gift It! feature.
• Online Grocery Shopping (Instacart-powered) Online grocery shopping service powered by Instacart, allowing customers to order from the full New Seasons Market assortment for delivery or free curbside pickup (orders $35+). Neighbor Rewards points are earned on online purchases.
• Neighborhood Grocery Stores (21 physical retail locations) New Seasons Market operates 21 physical neighborhood grocery stores in the Portland, Oregon metro area and Vancouver, WA, providing fresh, local, and organic groceries, prepared foods, deli pizza (PizzaNW), floral, beer taps, and espresso bars. The first store opened in Portland in 2000.

Quantifiable outcome

• Recycled nearly 500,000 lbs. of PET thermoforms through circular packaging program
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Zero FoodprintcoreStrategic or Co-development Partner · 1 January 2023Partnership to fund the Restore NW Grant Program supporting farmers and ranchers in Oregon and Washington implementing climate-smart practices. New Seasons donates a portion of brand sales to the program and participates in annual Earth Month initiatives.
• InstacartcoreTechnology or IntegrationE-commerce and delivery partnership powering the online shopping experience at shop.newseasonsmarket.com. Instacart provides delivery and fulfillment infrastructure for grocery orders including Neighbor Rewards points integration.
• DoorDashcoreChannel Partner/ Reseller/ DistributorPizza delivery partnership for PizzaNW products in select areas. Enables delivery of fresh artisan pizzas, salads, wings, and garlic knots through DoorDash platform.
• Meals on Wheels PeoplemajorGTM or Marketing PartnerDonate Dinner fundraiser partner. Raises funds annually to support homebound seniors with nutritious meals and social connection in Multnomah, Washington, and Clark counties.
• Kindness FarmminorGTM or Marketing Partner2026 Gift It! program beneficiary. Regenerative, multicultural, queer community farm in SE Portland that provides land access, environmental education, and 100% of food grown donated to communities.
• Milk Crate KitchenminorGTM or Marketing Partner2026 Gift It! program beneficiary. Grassroots nonprofit fighting food insecurity in Portland by rescuing surplus food from farms, restaurants, and food hubs and turning it into meals for communities in need.
• The Nourish Program at OHSU Doernbecher Children's HospitalminorGTM or Marketing Partner2026 Gift It! program beneficiary. Program ensures parents and caregivers of admitted children are free from hunger so they can focus on supporting their child's healing.
• U.S. Food Waste PactmajorStrategic or Co-development PartnerCollaborative initiative uniting growers and retailers to reduce food waste. New Seasons is a retail signatory representing over 50% market share alongside Walmart, Kroger, Albertsons, Aldi, and Sprouts. Participates in data sharing and joint pilot projects.
• K&S and D6 Inc.coreTechnology or IntegrationRecycling partners for circular packaging program. Process #1 PET plastics collected from customers into new grab-and-go containers for in-store products.
• Wildwood Candle Co.minorGTM or Marketing PartnerLocal Portland candle brand inspired by Forest Park trails. Partner since 2022. Donates 5% of profits to Forest Park Conservancy. New Seasons-exclusive food-inspired scents including Rosemary Focaccia and Heirloom Tomato Basil.
• Salt & StrawminorGTM or Marketing PartnerLocal Portland ice cream icon. New Seasons carries Salt & Straw products and features the partnership through blog content highlighting the sweet partnership.
• Adelante MujeresminorGTM or Marketing PartnerLocal nonprofit empowering Latine women and families through education, leadership training, and enterprise development. New Seasons supports Empresas Small Business Development Program.
• Black Food Sovereignty CoalitionminorGTM or Marketing PartnerNourish Our Neighbors partner. Empowering Black and Brown communities to lead and participate as owners within food systems, placemaking, and economic development.
• Brown Girl RiseminorGTM or Marketing PartnerLocal nonprofit empowering girls and non-binary youth through radical sisterhood and programs focused on body, community, land, health, and creativity.
• Serendipity CenterminorGTM or Marketing PartnerBag It Forward partner. Provides the best environment for students to heal and become educated, productive community members.
• Project LEDOminorGTM or Marketing Partner2026 New Leaf Bloom giveback partner. Portland-based nonprofit providing hands-on science and technology programs for children from Black, Indigenous, and communities of color, as well as low-income communities.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wegmans: Large family-owned regional grocer known for premium perishables, in-store experience, and private-label quality. Comparable to New Seasons on the experience-and-quality axis, though it operates at greater scale and in different geographies.
• Kroger: Largest pure-play U.S. supermarket operator, with growing private-label natural/organic lines and active sustainability commitments. Fellow U.S. Food Waste Pact signatory and a broad incumbent competitor.
• Hy-Vee: Large Midwest-based supermarket chain that has expanded its natural/organic, local, and prepared foods assortment. A broader incumbent with overlapping capabilities but a different geographic footprint and scale.

Direct peers

• Natural Grocers (Vitamin Cottage): Specialty natural and organic grocer focused on health, wellness, and strict product standards. Highly comparable to New Seasons' health- and sustainability-conscious customer base and curated product mix.
• Trader Joe's: Specialty grocer with a curated assortment emphasizing unique, private-label, and locally sourced products, comparable to New Seasons' curated specialty/natural grocery model. Operates dense small-format stores serving similarly engaged, value-driven specialty shoppers.
• Whole Foods Market: Premium natural and organic grocery chain with strong emphasis on local sourcing, sustainability, and prepared foods — a direct overlap with New Seasons' positioning. As an Amazon-owned national chain, it is the most direct scaled analog of New Seasons' premium local/sustainable proposition.
• Sprouts Farmers Market: Specialty natural and organic grocery chain emphasizing fresh produce, bulk foods, and health-conscious assortments, directly comparable to New Seasons' produce-forward, natural-foods positioning. Fellow U.S. Food Waste Pact signatory.

Regional players

• Market of Choice: Oregon-based independent specialty grocer operating in the same regional market as New Seasons with comparable emphasis on local producers, organics, and prepared foods. A direct in-region competitor.
• PCC Community Markets: Seattle-based community-owned natural foods co-op with similar emphasis on local sourcing, sustainability, and community giving. Comparable operating model in a neighboring Pacific Northwest metro.

Others

• Good Food Holdings (corporate): Parent platform of New Seasons Market and operator of other specialty banners (e.g., Lazy Acres, New Leaf Community Markets). Listed for context as the parent/portfolio entity rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newseasonsmarket
• Instagraminstagram.com/newseasonsmarket
• Xx.com/newseasons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Seasons Market