What Anna Kaiser Studios does

Anna Kaiser Studios is a boutique fitness company founded by celebrity trainer Anna Kaiser, operating three luxury in-person studios in New York City, East Hampton, and Connecticut, alongside a direct-to-consumer digital subscription platform branded SPACE with Anna Kaiser. The company serves fitness-conscious women seeking celebrity-style training at home or in-studio, with a secondary segment of prenatal and postnatal women and high-profile individual clients.

The core product is the SPACE with Anna Kaiser streaming platform, which delivers over 300 hours of on-demand video content covering dance, HIIT, pilates, barre, yoga, step, and strength training for a flat $9.99 monthly subscription. The platform is accessible via web, native iOS and Android apps, and supports casting to Roku, Apple TV, Chromecast, and Amazon Firestick. The underlying methodology is the proprietary Anna Kaiser Technique (AKT), a multi-modal fitness method combining dance cardio with interval training, pilates, barre, and yoga on all planes of motion. Supporting products include a Personalized Workout Finder quiz, a structured weekly programming schedule, and a Prenatal Workout Program. The product is built on standard third-party infrastructure: Shopify for e-commerce, Google Analytics for tracking, and a mobile video platform.

The business model combines recurring subscription revenue (DTC digital and in-person studio attendance), one-time merchandise sales (including a mass-market Target/C9Champion collaboration), and a recurring meal delivery program (The Plan by Anna Kaiser). Customer acquisition is driven by celebrity endorsements (Shakira, Kelly Ripa, Alicia Keys, Sarah Jessica Parker, Karlie Kloss), earned media in major outlets, and organic social. The company previously sold its AKT franchise concept to Xponential Fitness in 2018, enabling over 100 international studios, and in 2024 fully launched the global streaming platform to scale the brand beyond its physical footprint.

Name

Anna Kaiser Studios

Legal name

Anna Kaiser Studios

Website

https://annakaiserstudios.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Anna Kaiser Studios is a boutique fitness company operating three luxury studios in NYC, East Hampton, and Connecticut, plus a global digital subscription platform offering 300+ hours of on-demand workouts based on founder Anna Kaiser's proprietary dance-based fitness method.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Software Publishers (513210), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Meal Prep & Subscription Virtual Kitchens (THAFAJAI)

Keywords

• Boutique fitness classes
• On-demand fitness streaming
• Virtual workout subscriptions
• Dance cardio training
• Prenatal fitness programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Subscription: Recurring monthly subscription at $9.99 providing unlimited access to 300+ hours of on-demand video content including workouts, recipes, and podcast episodes. Auto-renews unless cancelled.
2. Virtual Studio Membership: Additional virtual studio subscription at $9/month offering access to signature SCULPT classes and other workout formats. Complementary to main platform.
3. Merchandise Sales: Sale of fitness apparel and equipment through the Anna Kaiser Studios Shop, including collaboration with Target and C9Champion for limited edition collections.
4. Meal Delivery Program: The Plan by Anna Kaiser meal delivery program provides at-home meal delivery as an additional revenue stream.
5. In-Person Studio Classes: Revenue from three luxury boutique fitness studios in NYC, East Hampton, and Connecticut offering in-person classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Anna Kaiser Studios operates a boutique fitness business providing virtual and in-person workout classes through its SPACE with Anna Kaiser streaming platform, offering 300+ hours of on-demand content including SCULPT, Dance, HIIT, Step, and Strength classes via a $9.99/month subscription. The company also runs three luxury boutique fitness studios in New York City, East Hampton, and Connecticut, and offers The Plan by Anna Kaiser meal delivery program as a complementary offering.

Product overview

Anna Kaiser Studios operates as a unified fitness and wellness platform offering on-demand digital content alongside physical studio locations. The core offering is the SPACE with Anna Kaiser virtual studio (subscription at $9.99/month), providing over 300 hours of on-demand video content including SCULPT, Dance, HIIT, Step, and Strength classes. This digital platform is complemented by three luxury boutique fitness studios in NYC, East Hampton, and Connecticut. The product portfolio also includes The Plan by Anna Kaiser (meal delivery program), a Prenatal Workout Program, and the Personalized Workout Finder tool. Previously, Anna developed AKT (Anna Kaiser Technique) which was sold to Xponential Fitness in 2018 for franchising; she has since revived her proprietary approach under the Anna Kaiser Studios brand. The platform also offers an Anna Kaiser Limited Edition Collection apparel line via Target/C9Champion.

Differentiator

Problem solved

Functional benefit

Brands

• The Plan by Anna Kaiser: At-home meal delivery program
• AKT (Anna Kaiser Technique)

Products and services

• SPACE with Anna Kaiser Virtual Studio On-demand fitness streaming platform offering over 300 hours of video content including SCULPT, Dance, HIIT, Step, and Strength classes, available via web, iOS, and Android apps for $9.99/month subscription with TV casting capabilities.
• The Plan by Anna Kaiser An at-home meal delivery program that complements the workout offerings with nutrition support for individual subscribers.
• Anna Kaiser Studios Boutique Studios Three luxury boutique fitness studios in New York City, East Hampton, and Connecticut offering in-person classes using the AKT methodology.
• Anna Kaiser Studios Shop (Apparel and Equipment) E-commerce merchandise line offering fitness apparel and equipment, including the Anna Kaiser Limited Edition Collection distributed through Target and C9Champion.
• Prenatal Workout Program Specialized workout program designed for pregnant women, offering safe and effective exercises tailored to each trimester, available as a dedicated collection within the SPACE streaming platform.

Quantifiable outcome

• Thousands of clients transformed through workout program over 25+ years
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered major and core.

• Xponential FitnessmajorOEM/ Whitelabel/ Licensing Partner · 1 January 2018AKT (Anna Kaiser Technique) was sold to Xponential Fitness in 2018 to create the franchise version, AKT Franchise. Over 100 studios have been sold along with international franchise rights in Saudi Arabia, Australia, and Japan. This partnership allowed rapid scaling of the brand through franchise model.
• Target and C9ChampioncoreChannel Partner/ Reseller/ Distributor · 1 January 2017Anna collaborated with Target and C9Champion to create the Anna Kaiser Limited Edition Collection, available in all Target stores nationwide. This retail partnership extended brand reach to mass market consumers.
• ShopifycoreTechnology or IntegrationShopify powers the online store at annakaiserstudios.com for merchandise and product sales. Shopify handles payment processing, order fulfillment, and e-commerce infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Glo: Subscription-based yoga, Pilates, and meditation streaming app. Direct adjacent competitor within the wellness-content category, especially relevant to Anna Kaiser Studios' yoga/Pilates/barre elements.

Direct peers

• ClassPass: Multi-studio fitness subscription marketplace that competes for the same urban affluent female subscriber base and complements boutique studio demand; also offers its own digital class content alongside partner studios.
• BODI (Beachbody): Direct-to-consumer fitness and nutrition subscription platform with on-demand streaming, celebrity trainers, and meal programs. Overlaps with Anna Kaiser Studios on digital fitness, meal delivery (The Plan), and community-led GTM.
• P.volve: Celebrity-trainer-founded boutique fitness and streaming brand with proprietary low-impact method, hybrid studio/streaming distribution, and similar pricing — directly analogous offering to Anna Kaiser Studios.
• Peloton Interactive: Direct competitor in D2C digital fitness subscriptions with celebrity-instructor-led classes. Peloton App One at $13/month competes head-on with the $9.99/month SPACE platform for the same fitness-conscious urban female demo.
• Tracy Anderson Method: Celebrity-trainer-led boutique and digital fitness brand combining dance cardio with strength work. Closely comparable methodology, pricing tier, and target audience (A-list client base, affluent women seeking dancer-inspired training).

Broad incumbents

• Barry's Bootcamp: Established boutique fitness brand with luxury physical studios and a digital offering; closely comparable positioning to Anna Kaiser Studios' premium boutique + streaming model.
• Xponential Fitness: Franchisor of the AKT brand and many other boutique fitness concepts (Club Pilates, CycleBar, Row House, Rumble). Now operates the 100+ AKT franchises formerly owned by Anna Kaiser, making it both a former partner and a direct competitor in the dance-cardio-boutique space.
• SoulCycle (Equinox Group): Premium boutique indoor-cycling and broader boutique fitness brand inside Equinox, targeting affluent urban women — overlapping customer base and pricing tier with Anna Kaiser Studios.
• Apple Fitness+: Major platform incumbent offering celebrity-trainer-led workout streaming at $9.99/month, bundled with Apple One. Competes on price parity, library breadth, and ecosystem lock-in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/annakaiservirtual
• Facebookfacebook.com/annakaiserstudios
• LinkedInlinkedin.com/company/anna-kaiser-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anna Kaiser Studios