Teeling Whiskey

What Teeling Whiskey does

Teeling Whiskey Company is an Irish whiskey producer founded in 2012 by Jack and Stephen Teeling in Dublin, Ireland, with family heritage in Dublin distilling dating to 1782. The company operates a craft distillery in The Liberties district that opened in 2015 as the first new distillery in Dublin in over 125 years. Its core technology centers on unconventional maturation: triple distillation, non-chill filtration at a signature 46% ABV, and finishing across diverse cask types including Central American rum, five wine-cask varieties (Bourbon, Virgin American Oak, Madeira, Caravelos White Port, Burgundy), Red Wine, Sauternes, and unique virgin oaks (Chinkapin, Portuguese, Swedish). The product portfolio spans the Unconventional Collection (Small Batch, Single Grain, Single Malt, Single Pot Still, Blackpitts Peated Single Malt), the limited Wonders of Wood series, the Vintage Reserve Collection (aged expressions up to 33 years), and Notre Dame collaboration bottles. Teeling exports to over 80 markets and has accumulated 500-650 international awards.

The business model is premium spirits product sales through a hybrid GTM: wholesale distribution to global trade partners, direct-to-consumer e-commerce and branded merchandise, and distillery tour/experience revenue at the Dublin visitor center. Marketing leans heavily on awards-led brand positioning, heritage storytelling, and the Notre Dame "Official Irish Whiskey Partner of Notre Dame Fans" partnership that targets the US college sports market through limited-edition bottles and co-branded merchandise. Since June 2026, Teeling has operated as a wholly-owned subsidiary of Bacardi Limited, with founders retained as strategic advisors; the brand more than doubled in size between Bacardi's 2017 minority investment and the 2026 full acquisition. Customer segments are primarily premium spirits consumers and Notre Dame fans/alumni, with secondary reach into global distributors, retailers, and on-premise accounts.

Name

Teeling Whiskey

Legal name

Teeling Whiskey Company

Website

https://teelingwhiskey.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Irish Whiskey

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Irish whiskey production
• Single malt whiskey
• Craft distillery spirits
• Cask maturation
• Premium whiskey brands

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Spirits Product Sales: Direct sales of Irish whiskey products across multiple expressions including Small Batch, Single Grain, Single Malt, Single Pot Still, Peated Single Malt, and limited edition/vintage releases. Primary revenue driver through retail and wholesale distribution globally.
2. E-commerce and Merchandise: Online store sales of whiskey products, glassware, apparel and bar tools directly to consumers. Additional revenue stream from merchandise and branded items.
3. Distillery Tours and Experiences: Visitor center and distillery tour experiences in Dublin, including tastings and distillery-exclusive bottle purchases.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Teeling Whiskey is an Irish whiskey producer and distiller operating from Dublin's Liberties district, manufacturing a portfolio of premium whiskeys across multiple styles including Small Batch, Single Grain, Single Malt, Single Pot Still, and Peated Single Malt expressions. The company produces limited edition and vintage reserve releases using unconventional cask maturation techniques, and sells merchandise and branded goods alongside whiskey through its online store. Revenue is also generated from paid distillery tours, tasting experiences, and distillery-exclusive bottle releases at the Dublin visitor center.

Product overview

Teeling Whiskey is an Irish whiskey company founded in 2012 by Jack and Stephen Teeling in Dublin, Ireland. The company operates as a craft distillery producing a portfolio of whiskey products including the Unconventional Collection core range (Small Batch, Single Grain, Single Malt, Single Pot Still, and Blackpitts Peated Single Malt), limited edition releases (Wonders of Wood Series, Vintage Reserve Collection with aged expressions up to 33 years), and collaborative products like the Notre Dame partnership bottles. The company exports to over 80 global markets and has won over 500 international awards, including World's Best Single Malt, Single Grain, and Single Pot Still honors at the World Whiskies Awards. Teeling Whiskey was acquired in full by Bacardi in 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Unconventional Collection: Core range including Small Batch, Single Grain, Single Malt, Single Pot Still, and Blackpitts Peated Single Malt
• Wonders of Wood Series
• Vintage Reserve Collection
• Notre Dame Limited Edition
• Teeling Distillery

Products and services

• Teeling Small Batch Premium Blended Irish Whiskey crafted with hand-selected casks of grain and malt whiskey aged in Ex-Bourbon barrels, then married in Central American Rum casks for up to 12 months. Bottled at 46% ABV with no chill filtration. Sold to individual whiskey consumers through retail, wholesale, and direct online channels.
• Teeling Single Grain Single Grain Irish Whiskey with an unconventional mash bill of 95% corn and 5% malted barley, column distilled and matured exclusively in American Red Wine casks, imparting a distinct red-berry and tannic flavor profile. Bottled at 46% ABV. Named World's Best Single Grain at the World Whiskies Awards 2014. Sold through retail and wholesale channels to consumers.
• Teeling Single Malt Irish Single Malt Whiskey distilled from 100% malted barley and matured then finished in five wine casks (Bourbon, Virgin American Oak, Ruby Port, Caravelos White Port, and Madeira) for a fruit-forward flavor profile. Bottled at 46% ABV with no chill filtration. Sold to individual whiskey consumers through retail, wholesale, and direct channels.
• Teeling Single Pot Still Dublin-style Single Pot Still Irish Whiskey crafted with 50% malted and 50% unmalted barley, triple distilled and matured in American Virgin Oak, Bourbon, and Sherry casks. First whiskey distilled in Dublin in nearly 50 years. Bottled at 46% ABV. Sold through retail, wholesale, and direct online channels.
• Teeling Blackpitts Peated Single Malt Triple distilled, heavily peated Single Malt Irish Whiskey inspired by Dublin's historic Blackpitts area, matured in ex-bourbon and ex-Sauternes white wine casks for a distinctive BBQ smoke flavor profile that avoids the medicinal character typical of Scottish peated malts. Bottled at 46% ABV with no chill filtration. Sold through retail, wholesale, and direct channels.
• Wonders of Wood Limited Edition Series Limited edition Dublin Distilled Single Pot Still whiskey series matured in unique wood styles including Virgin Chinkapin American White Oak, Virgin Portuguese Oak, and Virgin Swedish Oak. Bottled at 50% ABV with no chill filtration. Includes Wonders of Wood #1 (Chinkapin Oak, awarded World's Best Single Pot Still 2022), #2 (Virgin Portuguese Oak), and #3 (Virgin Swedish Oak). Sold to collectors and premium whiskey enthusiasts.
• Teeling Vintage Reserve Collection Series of hand-selected casks chosen by the Teeling family for distinctive characteristics, offering rare Irish Single Malt whiskeys including 30 Year Old Single Malt, 33 Year Old Pineau Des Charentes (World's Best Irish Single Malt 2024), and 32 Year Old Purple Muscat. Sold to premium collectors and the ultra-premium gift market.
• Notre Dame Teeling Small Batch 2024 First limited edition Notre Dame partnership bottle celebrating the Irish heritage shared between Teeling Whiskey and Notre Dame Fighting Irish. Released under the four-year partnership announced in 2023. Targeted at the 40 million-strong Notre Dame alumni and fan network in the US.
• Notre Dame Teeling Small Batch 2025 Second limited edition Notre Dame partnership bottle. Triple distilled and non-chill filtered at 46% ABV with floral and herbal tasting notes, hints of vanilla, rum raisin, and all spice. Sold to Notre Dame fans, alumni, and the wider US college football collector market.
• Dublin Distillery Tours and Tasting Experiences Paid in-person distillery experience at the Dublin Liberties distillery including tasting tours, the visitor center with rooftop garden and bee hives, and distillery-exclusive bottle purchases available only on-site. Targeted at whiskey tourists and visitors to Dublin.

Quantifiable outcome

• Over 500 international awards including World's Best Single Malt (2019), Single Grain (2014), Single Pot Still (2022)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Ryoko RaincoreGTM or Marketing Partner · 1 January 2025Luxury streetwear brand collaboration creating limited-edition gameday merchandise including Irish Spirit Gameday Collection jacket inspired by Notre Dame's legendary 1977 'Trojan Horse' Green Jersey Game. The collaboration sold out in 24 hours in 2024 and continued in 2025.
• Notre Dame University / Notre Dame Global PartnershipsflagshipStrategic or Co-development Partner · 1 January 2023Four-year partnership announced in 2023 making Teeling the Official Irish Whiskey Partner of Notre Dame Fans in the US. Includes limited-edition whiskey releases tied to Notre Dame football moments, gameday experiences, merchandise collaborations with Ryoko Rain, and a responsible drinking campaign. Leverages Notre Dame's 40 million-strong alumni and fan network for brand marketing. Partnership facilitated by Notre Dame Global Partnerships (joint venture between Legends and JMI Sports).
• Tree Council of IrelandminorStrategic or Co-development Partner · 1 January 2021Environmental partnership for Wonders of Wood series where Teeling helps plant exclusively native Irish trees in designated acres of land across Ireland for each release of the limited edition Single Pot Still series.
• Dot Brew, Oriel Sea, Olly's Farm, Keoghs Crisps, Proper ChocolateminorOthersLocal Dublin artisan partnerships supporting sustainability and community initiatives. Companies sourced from within the local area for various supply chain and community projects.
• Penny Diners, Solas Project, Capuchin Charities, The Mater FoundationminorOthersCharitable partnerships supporting education, healthcare, and social welfare projects in the Dublin community. Annual charity initiatives including contributions to various Dublin-based charitable organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Glenmorangie: Glenmorangie, owned by LVMH/Moët Hennessy, is a premium single malt Scotch that competes with Teeling's Vintage Reserve and Single Malt expressions for premium spirits consumers, awards, and on-premise placements globally.
• The Macallan: The Macallan, owned by Edrington, is the leading ultra-premium aged single malt globally. Teeling's Vintage Reserve Collection (30-33 year old expressions) competes for the same ultra-premium collector and gifting occasions and the same consumer wallet share.
• Jameson Irish Whiskey: Jameson is the world's best-selling Irish whiskey, owned by Pernod Ricard. It is the dominant incumbent in Teeling's core category and sets the price-quality benchmark against which Teeling positions its premium offerings.

Direct peers

• Tullamore D.E.W. Tullamore D.E.W., owned by William Grant & Sons, is a globally distributed Irish whiskey competing directly with Teeling in the blended and single malt premium tier across on-premise and off-premise channels.
• Proper No. Twelve Irish Whiskey: Proper No. Twelve, owned by Proximo Spirits, is a celebrity-backed Irish whiskey competing in the same premium global segment as Teeling, with strong US distribution and similar mass-premium positioning.
• Slane Irish Whiskey: Slane, a Brown-Forman-distributed Irish whiskey, competes with Teeling in the premium blended Irish segment in the US, leveraging similar sponsorship and lifestyle marketing approaches.
• Kilbeggan Irish Whiskey: Kilbeggan, part of the Suntory Global Spirits portfolio, is a craft-positioned Irish whiskey that competes with Teeling in the entry-to-mid premium blended Irish whiskey segment across global markets.
• Redbreast Irish Whiskey: Redbreast, from Irish Distillers (Pernod Ricard), is a single pot still Irish whiskey competing in Teeling's premium Single Pot Still category and Vintage Reserve tier, often cited alongside Teeling in awards and tastings.
• Walsh Whiskey (Writers' Tears): Walsh Whiskey, makers of Writers' Tears, is an independent premium Irish whiskey brand with comparable craft positioning, single pot still focus, and global awards profile — a direct like-for-like competitor to Teeling in the premium craft segment.
• Bushmills Irish Whiskey: Bushmills is a premium Irish whiskey distillery with a similar multi-expression portfolio (single malt, blended) and global distribution. It is one of Teeling's closest direct Irish whiskey competitors at the premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeelingWhiskey

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teeling Whiskey