What Meyocks does

Meyocks is a full-service branding, advertising, and marketing agency founded in 1984 and headquartered in West Des Moines, Iowa. The firm organizes its practice around three primary verticals — agriculture, food & beverage, and health & wellness — and delivers end-to-end capabilities including brand strategy, creative development, package design, advertising and paid media, public relations, social and influencer marketing, SEO/content (including GEO/AEO for AI-driven search), web design and development, data science and analytics, audio/video production, and market research. Its technology stack includes custom 'AI Collaborators' for customer-mindset simulation, statistical and predictive modeling, and a Snowflake-based data warehouse built to HIPAA/GDPR/CPRA standards. In November 2025 the agency extended this capability set by launching Meyocks Research, an independent research arm offering rapid and custom studies with upfront pricing.

The firm operates a non-place-based, remote-friendly model with 51–100 employees, and reports average employee tenure roughly double the industry standard. Meyocks generates revenue through professional services engagements — project fees, retainers, and hourly work — sold primarily through direct enterprise relationships, industry association networks (notably NAMA), and membership in the AMIN Worldwide independent agency network. Its customer base spans enterprise CPG, agribusiness, agricultural finance, healthcare/telehealth, and nonprofit/commodity-board clients; named accounts include Hy-Vee, ADM, Corteva (Seed Consultants), Farm Credit Services of America, American AgCredit, Drago/Dragotec, RedBox Rx, Topco, and the Iowa Pork Producers Association. Under President & CEO Kelly Ferguson — appointed in a November 2023 leadership transition — the firm executed a comprehensive August 2025 rebrand, broadened leadership with two VPs of Creative and three additional marketing promotions, and earned recognition including AMA Iowa Agency of the Year (2026), Google Premier Partner status (2026), and multiple NAMA, PRSA, GDUSA, ARC, and IMCA awards between 2024 and 2026.

Name

Meyocks

Legal name

The Meyocks Group, Inc.

Website

https://meyocks.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Meyocks is a full-service branding, advertising, and marketing agency founded in 1984 that serves enterprise and mid-market clients in the agriculture, food & beverage, and health & wellness verticals through strategy, creative, media, digital, PR, and research services, operating from West Des Moines with a remote-enabled team of 51–100.

Ownership category

akta.pro rank

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Agency Services: Full-service marketing and advertising services including brand strategy, creative development, advertising + paid media, digital marketing, public relations, and market research. Revenue generated through project fees, retainers, and hourly engagement structures.
2. Research Services: Independent marketing research arm (Meyocks Research) offering rapid research studies with upfront pricing and custom research for complex questions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Meyocks is a full-service branding, advertising, and marketing agency that delivers integrated marketing services spanning strategy, creative, media, and digital capabilities. The firm serves brands across three primary verticals: agriculture, food and beverage, and health and wellness, providing services including brand strategy, creative development, advertising and paid media, public relations, social media, package design, web development, data science and analytics, and market research. The agency also operates an independent research arm (Meyocks Research) launched in November 2025.

Product overview

Meyocks is a full-service marketing agency that operates as a unified service offering rather than a software product platform. The agency provides a comprehensive portfolio of marketing services organized into four main categories: Strategy (Brand Strategy + Development, Market Research + Insights, Data Analysis + Modeling), Creative (Audio + Video Production, Creative Development, Package Design, Print Production), Media (Advertising + Paid Media, Public Relations, Social Media + Influencer Marketing), and Digital (SEO + Content Marketing, Data Science + Analytics, Lead Generation + Email Marketing, Web Design + Development). The agency also maintains an independent research arm called MeyocksResearch. Services are delivered across three primary industry verticals: Agriculture, Food + Beverage, and Health + Wellness. The company is headquartered in West Des Moines, Iowa, and operates as a non-place-based agency with remote work options.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy + Development Brand strategy service for brands in agriculture, food and beverage, and health and wellness verticals, including insight discovery, social and cultural intelligence, market and category analysis, identity development, brand positioning, journey mapping, campaign strategy, performance optimization, and customer segmentation.
• Creative Development Creative design service covering brand identity and guidelines, tagline development, product naming, logo design, copywriting, graphic design, campaign development, activation and tactical ideas, and collateral design for brands in agriculture, food and beverage, and health and wellness verticals.
• Advertising + Paid Media Digital and traditional advertising service for brands in agriculture, food and beverage, and health and wellness, including media research and strategy, channel-agnostic planning and buying, reporting and optimization, digital media, PPC/SEM campaigns, and paid social campaigns. The agency is a Google Premier Partner (top 3%).
• Public Relations Public relations service covering media relations, thought leadership, corporate social responsibility, reputation management, media training, internal communications, earned media reporting, and strategic partnerships for brands in agriculture, food and beverage, and health and wellness verticals.
• Social Media + Influencer Marketing Social media marketing service for brands in agriculture, food and beverage, and health and wellness, including social media strategy, audits, creative content development, paid social, influencer campaigns, contests and giveaways, community management, social listening, and social reporting.
• Package Design Product packaging design service for consumer brands in food and beverage, including product brand strategy, design development, research and testing, production, and regulatory compliance navigation. Award-winning work includes Cornershop Cuts and Hy-Vee private brand portfolio.
• SEO + Content Marketing Search engine and content marketing service including SEO audits, generative/answer engine optimization (GEO/AEO), competitive analysis, keyword research, content creation and distribution, and technical SEO implementation. Includes AI-driven search optimization for ChatGPT, Google AI Overviews, and Perplexity.
• Data Science + Analytics Marketing analytics service providing custom AI collaborators, database management, statistical modeling, web tracking, interactive reporting, and custom machine learning to help clients understand and shape audience behaviors. Includes Snowflake-based data warehousing and HIPAA/GDPR/CPRA compliance.
• Web Design + Development Website design, UX design and testing, performance and accessibility audits, site architecture, CMS integration, hosting and maintenance, and custom web and app development services.
• Audio + Video Production Audio and video production service covering script writing, visual planning, post-production editing, custom animation, audio recording, voiceover services, and full video production.
• Lead Generation + Email Marketing Lead generation and email marketing service including email campaign audits, strategy, creative and development, testing and deployment, lifecycle and drip campaigns, list management, deliverability and compliance management, inbound marketing, and CRM implementation.
• Market Research + Insights Market research service offering brand health tracking, audience insights and segmentation, psychographic segmentation, campaign validation, customer experience research, shopper ethnography, usability testing, focus groups, in-depth interviews, employee engagement research, and data slicing and analysis.
• Print Production Print production service covering print project management, vendor sourcing and oversight, material and print method consultation, proofing and quality assurance, cost estimating and budget control, inventory management and fulfillment logistics, and sustainable solutions.
• Meyocks Research Independent marketing research division offering rapid research studies with upfront pricing and custom research for complex questions, delivering quality insights to guide strategic decisions for brands in agriculture, food and beverage, and health and wellness verticals.

Quantifiable outcome

• 95% site engagement rate for Seed Consultants campaign
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• LoCo LabminorStrategic or Co-development Partner · 9 April 2026Selected by LoCo Lab to market 'Farmer First' program - a new project boosting farm resilience. Partnership focuses on agricultural sustainability and farmer support initiatives.
• GooglecoreTechnology or Integration · 1 January 2026Google Premier Partner status achieved (top 3% of Google Partners) demonstrating outstanding results through strategy and data-driven execution in paid media.
• Meyocks ResearchcoreStrategic or Co-development Partner · 19 November 2025Launched as independent marketing research arm offering rapid research studies with upfront pricing and custom research for complex questions. Proprietary research capabilities including custom AI tools.
• AMIN WorldwidecoreStrategic or Co-development PartnerProud member of AMIN Worldwide, an international network of independent advertising agencies providing global reach while maintaining local expertise.
• National Agri-Marketing Association (NAMA)coreStrategic or Co-development PartnerNAMA Sustaining Partnership commitment ensures year-round connection to the pulse of ag marketing, bringing clients better thinking and keeping them ahead of industry trends.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MorganMyers: Waukesha, WI-based full-service agency specializing in agriculture, food, and rural-lifestyle clients. Comparable to Meyocks in its deep ag-vertical focus, regional Midwest footprint, and enterprise client roster across farming, dairy, and food brands.
• Swanson Russell: Lincoln, NE-based independent agency with deep agriculture and rural-marketing expertise serving clients like John Deere, Bayer, and agricultural associations. Comparable to Meyocks in vertical specialization, Midwest roots, and long-tenured client relationships in ag and animal health.
• Curious Plot: Minneapolis-based marketing and communications agency serving food, agriculture, and consumer-goods clients. Comparable to Meyocks in its food + agriculture focus, full-service offering, and mid-sized independent structure serving branded CPG and ingredient companies.
• HLK: St. Louis-based full-service agency with deep health-and-wellness vertical expertise serving pharma, health-tech, and consumer health clients. Comparable to Meyocks in its health-and-wellness vertical specialization and integrated strategy/creative/media delivery.
• Colle+McVoy: Minneapolis-based independent agency serving food & beverage, health, and B2B clients. Comparable to Meyocks in vertical specialization in food and health, full-service creative and media capabilities, and Midwest-headquartered independent agency structure.
• AdFarm: Calgary/Saskatoon-based agency focused exclusively on agriculture and rural clients. Comparable to Meyocks in its agriculture-only vertical focus, deep farm-audience expertise, and integrated campaign capabilities for ag-input, equipment, and commodity clients.
• Russell Herder: Minneapolis-based independent agency with food, agriculture, and health clients including Potatoes USA and health systems. Comparable to Meyocks in its strategy-led, research-driven approach and vertical focus across food, ag, and health.
• Ervin & Smith (Now Ervin Marketing Group): Omaha-based full-service B2B and consumer agency serving financial services, agriculture, and healthcare clients. Comparable to Meyocks in Midwest regional roots, enterprise client roster, and integrated marketing capabilities spanning digital, creative, and PR.

Broad incumbents

• BarkleyOKRP: Kansas City-based independent creative agency group (formed from Osborn Barr + Barkley merger) with food, agriculture, and consumer clients including Dairy Queen, Bush's Beans, and Bayer. Comparable to Meyocks in ag and food vertical focus but materially larger with broader consumer capabilities.
• The Tombras Group: Knoxville, TN-based full-service independent agency holding company with capabilities across creative, media, PR, and data. Comparable to Meyocks in independent agency structure and integrated offering but operates at meaningfully larger scale across multiple service lines and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-meyocks-group
• Xx.com/meyocks
• Facebookfacebook.com/meyocks

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyocks