National Agri-Marketing Association

What National Agri-Marketing Association does

The National Agri-Marketing Association (NAMA) is a 501(c)(6) non-profit professional association founded in 1957 and headquartered at 8700 State Line Rd., Suite 105, Leawood, Kansas. It serves the agri-marketing function of the U.S. food and fiber industry, providing continuing education, networking, awards recognition, and career development to over 1,600 active professional members organized across 23 chapters in six U.S. regions plus Canadian CAMA chapters. A parallel Student NAMA division operates 30+ accredited collegiate chapters at universities including Iowa State, Kansas State, Purdue, Texas A&M, and Cal Poly San Luis Obispo, building a multi-decade talent pipeline. The association is governed by an elected Executive Committee led by President Brian Torrey, with day-to-day operations run by a lean national office staff including Executive Vice President/CEO Jennifer Pickett and COO Sherry Pfaff. The affiliated NAMA Foundation, a separate 501(c)(3) entity, administers scholarships and student programming.

NAMA's core offerings fall into four categories: (1) flagship events — the annual Agri-Marketing Conference, fall NAMA Nexus, and Boot Camp training event; (2) the Best of NAMA Awards program honoring excellence in agricultural communications across Advertising, PR, and Digital categories, with regional-to-national advancement and Grand Champion recognition; (3) member benefits — a specialized job board (nama.mcjobboard.net), free webinars, member portal, and the late-2024-launched NAMA Mentoring Program developed with Pollinate Networks; and (4) student programming — Marketing Competition, Sales Competition, and chapter accreditation. Technology infrastructure consists of standard digital platforms (web portal, job board, webinar/conferencing tools, chapter management database) with no proprietary software products, AI capabilities, or patents.

NAMA operates a community-led GTM model with five revenue streams: membership dues ($255-$275 per chapter annually for professionals; $500 student chapter accreditation), event registration fees ($550 member / $750 non-member for NAMA Nexus), Sustaining Partnership sponsorships from agribusiness companies (Bayer, John Deere, Corteva, Syngenta, Land O'Lakes, Farm Progress, AEM, and ~10 others), Best of NAMA competition entry fees ($150 regional, $160 national), and student competition fees. Marketing channels center on the website, email newsletters, national and chapter events, social media (Facebook, LinkedIn), webinars, and the awards program. The association is supported by a sustaining partner program that delivers year-round brand visibility, trade show booths, and complimentary registrations to sponsors across all three flagship events.

Name

National Agri-Marketing Association

Legal name

National Agri-Marketing Association

Website

https://nama.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMA is a 501(c)(6) professional association serving 1,600+ agri-marketing professionals and ~1,900 students across 23 U.S. chapters and 30+ student chapters. Revenue comes from membership dues, three flagship events, awards programs, and corporate sustaining partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues collected from professional members and student members. Dues vary by chapter ranging from $255-$275 for professional chapters, with At Large membership at $275. Student membership has separate fee structures.
2. Event Registration Fees: Revenue from national events including Agri-Marketing Conference, NAMA Nexus ($550 member/$750 non-member), and Boot Camp. Fees provide access to educational sessions, networking, and competitions.
3. Sustaining Partnership Program: Annual sponsorship from agribusiness companies providing platinum-level benefits including trade show booth spaces, complimentary registrations, logo recognition, and promotional benefits at all three key NAMA events.
4. Awards Entry Fees: Best of NAMA competition entry fees: $150 per entry at regional level, $160 per entry at national level for advancing entries. Supports the awards program for agricultural communications.
5. Student Competition Fees: Registration and participation fees for Student NAMA Marketing Competition and Sales Competition. Chapter dues ($500) for student chapter accreditation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

NAMA is a professional membership association that sells annual chapter dues, event registrations, competition entry fees, and corporate Sustaining Partnership sponsorships. Its deliverables include three annual conferences (Agri-Marketing Conference, NAMA Nexus, Boot Camp), the Best of NAMA awards program, a mentoring program, student marketing and sales competitions, webinars, and a job board for agri-marketing professionals, agribusiness companies, and college students.

Product overview

The National Agri-Marketing Association (NAMA) is a professional membership organization, not a unified software product. The association operates as a platform of services including: NAMA Nexus (fall conference with interactive workshops), Boot Camp (intensive training event), and the annual Agri-Marketing Conference as flagship events; the Best of NAMA Awards program for agricultural communications; the NAMA Mentoring Program connecting emerging professionals with industry leaders; Student NAMA with 32 collegiate chapters providing competitions (Marketing Competition and Sales Competition), scholarships, and leadership development; and membership benefits including a specialized Job Board and professional development webinars. The NAMA Foundation (501(c)(3)) supports student programs. These offerings are membership-based services rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% of NAMA mentors and 100% of mentees rated their mentoring experience at 70% satisfaction or higher
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Pollinate Networks Inc.coreStrategic or Co-development Partner · 1 January 2024NAMA partnered with Pollinate Networks Inc., a leader in mentoring expertise, to launch the NAMA Mentoring Program in late 2024. This collaboration brings NAMA's proven mentoring model to companies interested in launching their own mentoring programs. Companies can implement structured, easy-to-manage NAMA-backed mentoring programs.
• BayercoreGTM or Marketing PartnerBayer is a 2026 Sustaining Partner providing maximum exposure through alignment with NAMA throughout the year. Receives platinum-level benefits including trade show booth spaces, complimentary registrations, and promotional benefits at Agri-Marketing Conference, Boot Camp, and NAMA Nexus. Also a Four-Star NAMA Foundation contributor.
• John DeerecoreGTM or Marketing PartnerJohn Deere is a 2026 Sustaining Partner with maximum exposure at all three key NAMA events. Also a Four-Star NAMA Foundation contributor supporting student programs and competitions.
• Corteva AgrisciencecoreGTM or Marketing PartnerCorteva is a 2026 Sustaining Partner with significant committee leadership including NAMA Nexus Chair Greg Lammert and Best of NAMA Chair Laura Svec. Logo recognition across all NAMA events.
• SyngentacoreGTM or Marketing PartnerSyngenta is a 2026 Sustaining Partner providing year-round alignment with NAMA through logo recognition and promotional benefits at national events.
• Successful FarmingcoreGTM or Marketing PartnerSuccessful Farming is a 2026 Sustaining Partner hosting the off-site reception at NAMA Nexus 2026 in Des Moines. Logo recognition and brand visibility at key events.
• Farm ProgresscoreGTM or Marketing PartnerFarm Progress is a 2026 Sustaining Partner and One-Star Foundation contributor. Hosts Farm Progress Reception at national events with brand visibility.
• Land O'LakescoreGTM or Marketing PartnerLand O'Lakes is a 2026 Sustaining Partner with Three-Star Foundation sponsorship. Logo recognition across NAMA events and programs.
• Bader RuttercoreGTM or Marketing PartnerBader Rutter is a 2026 Sustaining Partner providing year-round sponsorship and alignment with NAMA programs and events.
• Brighton AgencycoreGTM or Marketing PartnerBrighton Agency is a 2026 Sustaining Partner with logo recognition across NAMA events. Hosts 2026 NAMA Boot Camp Chair Meredith Westrich.
• broadhead.coreGTM or Marketing Partnerbroadhead. is a 2026 Sustaining Partner with brand visibility across all NAMA events and recognition in promotional materials.
• CHS Inc.coreGTM or Marketing PartnerCHS is a Three-Star NAMA Foundation contributor supporting student programs and competitions at the national conference.
• Curious PlotcoreGTM or Marketing PartnerCurious Plot is a 2026 Sustaining Partner with significant leadership involvement including Best of NAMA Chair Matt Lunneborg and NAMA Leader Awards presenter.
• Association of Equipment Manufacturers (AEM)coreGTM or Marketing PartnerAEM is a 2026 Sustaining Partner with logo recognition across NAMA events and programs supporting the agri-marketing industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American Marketing Association: The largest professional marketing association in the US, AMA serves marketing professionals across all industries with education, certification, and events. Highly comparable to NAMA in mission and chapter-based structure, but with much broader scope beyond agriculture.
• International Association of Business Communicators: IABC is a global professional association for business communication professionals with similar chapter structure, awards, and member benefits to NAMA, but serving a broader communications audience.
• Association of National Advertisers: ANA serves brand marketers and agencies with training, conferences, and advocacy. Operates brand-side rather than NAMA's agency/marketing-mix focus, but comparable as a professional association adjacent to NAMA's space.
• Public Relations Society of America: PRSA is the largest US professional organization for PR practitioners, offering professional development, networking, and awards. Comparable in association structure to NAMA but operating at much greater scale across all industries.

Regional players

• American Farm Bureau Federation: AFBF is the largest US farmer/rancher organization and a major general agricultural peer, with similar membership-driven, dues-funded structure. Serves producers rather than the marketing professionals NAMA targets.

Direct peers

• Association of Equipment Manufacturers: AEM represents equipment manufacturers including agricultural equipment. Already a NAMA Sustaining Partner and a comparable industry trade association with conferences, advocacy, and member programs in the ag equipment sector.
• Agricultural Relations Council: ARC is a professional association specifically for agricultural public relations and communications professionals, directly mirroring NAMA's role for agri-marketers but with a narrower PR/communications focus.
• National Association of Farm Broadcasting: NAFB represents farm broadcasters and ag communicators with conferences, awards, and member services. Already a NAMA Sustaining Partner and the closest ag-communications peer in the same niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=Zzs5QwRfKjE
• Facebookfacebook.com/BadgerNAMA
• LinkedInlinkedin.com/company/national-agri-marketing-association
• Xx.com/officialNAMA

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Agri-Marketing Association