Havas Media

What Havas Media does

Havas Media Network is the global media experience network inside Havas Group, headquartered in Puteaux, France and operating as a wholly-owned subsidiary of the publicly-traded French conglomerate (controlled by Vivendi). The firm employs 10,000+ media specialists across 140+ countries, building a single global infrastructure on which its five specialized agency brands sit: Havas Media (media strategy, planning, buying, activation, and measurement), Arena Media (boutique client-centric network), Havas Market (commerce connectivity spanning content production, fulfillment, marketplace onboarding, order management, and retail media production), Havas Play (entertainment, sports, gaming, and experiential activation), and CSA, the Customer Science Agency (end-to-end data and technology solutions). Search Laboratory, a Google Marketing Platform Sales Partner acquired in April 2022, operates as an additional digital-specialist brand within the UK group.

The technical backbone is an audience-first data ecosystem optimized through AI and machine learning, supporting programmatic media buying, cross-channel optimization, and audience personalization. In June 2026 Havas Media unveiled "The Science of Desire," a proprietary research framework repositioning the network around AI-era growth, and in May 2026 it co-built Doceree's "Daily Command" AI-powered pharma commercialization platform with 75 senior industry leaders for a July 2026 industry-wide launch. Technology is used both internally to drive campaign performance and externally as a co-developed product asset in the healthcare vertical.

Commercially the firm runs a professional-services model with customized, non-publicly disclosed pricing for each client, plus a transaction-fee layer inside Havas Market for commerce and marketplace work. Go-to-market is enterprise field sales targeting major international brands; the public logo roster includes LVMH, Unilever, Telefónica, Hyundai, Kia, Hermes, Hugo Boss, Mango, Carrefour, Lidl, Red Bull, JDE, Sanofi, Decathlon, Maersk, Reckitt, Fidelity, Harman, and KFC, among others, spanning luxury, FMCG, automotive, retail, pharma, telecom, aviation, and sports verticals. Q1 2026 reported +2.5% net revenue organic growth at the parent level, signaling mid-cycle stabilization rather than acceleration.

Name

Havas Media

Legal name

Havas Media Network

Website

https://havasmedia.com

Company type

Public

Founded year

1837

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Havas Media Network is a global media experience network within Havas Group, deploying 10,000+ media specialists across 140+ countries to deliver media planning, buying, data, commerce, and entertainment-activation services for enterprise brand clients.

Ownership category

akta.pro rank

Product category

Media Planning and Buying Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

Keywords

• Media planning buying
• Programmatic advertising
• Digital marketing solutions
• E-commerce media
• Media agency services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning & Buying: Core media agency services including strategic media planning, media buying across digital and traditional channels, and campaign optimization.
2. Data & Technology Solutions (CSA): End-to-end data and technology solutions rooted in business outcomes, including analytics and audience insights.
3. E-commerce Solutions (Havas Market): Commerce connectivity and marketplace solutions delivering incremental growth wherever purchase happens, including content production, fulfillment, and order management.
4. Entertainment & Sports Activation (Havas Play): Connecting brands to culture through entertainment, sports, gaming, and experiential activations for greater creative impact.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Havas Media Network is a global media experience network delivering media strategy, planning, buying, activation, commerce, data and measurement services for major brands across 140+ countries. The network operates through specialized agency brands—Havas Media, Arena Media, Havas Market, Havas Play, and CSA—powered by an audience-first data ecosystem optimized through AI and machine learning. With 10,000+ media specialists, the network integrates creative, media, data, commerce, and entertainment capabilities to drive incremental growth at global scale.

Product overview

Havas Media Network is a global media experience network operating as a platform of specialized agency brands. The portfolio includes Havas Media (core media network combining human ingenuity with machine intelligence), Arena Media (boutique agency network), Havas Market (commerce connectivity), Havas Play (entertainment and sports activation), and CSA (data and technology solutions). Search Laboratory, acquired in 2022, was integrated as a specialized Google Marketing Platform partner. With 10,000+ media specialists across 140+ countries, the network delivers media strategy, activation, commerce, data & tech, and measurement at global scale, powered by an audience-first data ecosystem optimized through AI and machine learning.

Differentiator

Problem solved

Functional benefit

Brands

• Havas Media: The core media network combining human ingenuity with machine intelligence to power client growth
• Arena Media
• Havas Market
• Havas Play
• CSA (Customer Science Agency)

Products and services

• Havas Media The core media network combining human ingenuity with machine intelligence to power client growth through media strategy, activation, and measurement for enterprise brands.
• Arena Media
• Havas Market Commerce connectivity service delivering incremental growth wherever purchase happens, including content production, fulfillment/logistics, marketplace onboarding, order management, and retail media production.
• Havas Play Entertainment and sports activation service connecting brands to culture through entertainment, sports, gaming, and experiential activations for greater creative impact.
• CSA (Customer Science Agency) End-to-end data and technology solutions rooted in business outcomes, providing analytics and audience insights to enable personalized customer journeys.
• Search Laboratory Integrated digital agency specializing in Google's search tools, operating as a Google Marketing Platform Sales Partner serving clients across 35 countries; now part of Havas Media Group UK.

Quantifiable outcome

• Net revenue organic growth of +2.5% reported in Q1 2026

Named customers33 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DocereeminorStrategic or Co-development Partner · 7 May 2026Havas Media was one of 75 senior executives from leading pharmaceutical manufacturers and agencies who co-built Doceree's Daily Command platform, an AI-powered pharma commercialization platform. Havas Media participated in the co-creation over a single quarter and is among organizations set to beta test the platform in June 2026 before the industry-wide launch in July 2026.
• Chinese WokcoreGTM or Marketing Partner · 2 March 2026Chinese Wok, an Indian Desi Chinese QSR brand from Lenexis Foodworks, appointed Havas Creative India and Arena Media as its integrated media partners. The partnership aims to develop a cohesive brand narrative targeting youth through cultural and digital engagement, supporting the company's national growth strategy to expand to 500 outlets across India.
• Search LaboratorycoreStrategic or Co-development Partner · 6 April 2022Havas Group acquired Search Laboratory, a Leeds-based integrated digital agency with offices in Leeds, London, Austin, and New York. Search Laboratory specializes in Google's search tools and is a Google Marketing Platform Sales Partner serving clients across 35 countries. The acquisition was part of Havas Group's growth strategy outside London and Manchester, enhancing Havas Media Group's digital marketing and data capabilities. CEO Chris Attewell joined Havas Media Network's executive leadership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindshare (WPP): Mindshare is one of WPP/GroupM's largest global media agencies and a direct peer, with comparable audience-first positioning and overlapping enterprise client roster including Unilever and similar CPG majors.
• OMD Worldwide (Omnicom): OMD is Omnicom's flagship global media agency network and a direct competitor, serving many of the same enterprise CPG, retail, and tech advertisers as Havas Media with a comparable global service footprint.
• Zenith (Publicis): Zenith is Publicis Media's ROI-focused global agency network, directly comparable to Havas Media on data-driven media planning and competing for many of the same enterprise clients such as LVMH and automotive brands.
• IPG Mediabrands: IPG Mediabrands houses UM and Initiative and competes head-to-head with Havas Media for global enterprise media assignments across CPG, automotive, and luxury verticals.
• Dentsu International: Dentsu's international media network (including Carat) is a direct peer to Havas Media, particularly strong in APAC and EMEA and competing for the same multinational media planning mandates.
• GroupM (WPP): GroupM is WPP's global media investment network and the largest direct competitor to Havas Media, offering media planning and buying across Mindshare, Wavemaker, EssenceMediacom, and GroupM Nexus with comparable global enterprise client rosters.
• Publicis Media (Publicis Groupe): Publicis Media is the media division of Publicis Groupe and a direct peer, operating Zenith, Starcom, and Spark Foundry to deliver media planning and buying at global scale with similar cross-vertical client breadth as Havas Media.
• Hearts & Science (IPG): Hearts & Science is IPG Mediabrands' data-led media agency, directly comparable to Havas Media's CSA-augmented offering with a similar focus on audience-data-driven planning for enterprise clients.

Broad incumbents

• Accenture Song: Accenture Song is the broader-services incumbent that has expanded into media and customer-experience services, competing with Havas Media for enterprise-scale, data-and-marketing-tech-heavy engagements.

Emerging players

• Stagwell: Stagwell is a publicly listed marketing-services holding company building a challenger alternative to the WPP/Publicis/Omnicom/Havas model; it competes for the same enterprise media and data assignments with a more technology-forward positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/havasmedia
• LinkedInlinkedin.com/company/havas-media
• Facebookfacebook.com/HavasMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Media