What Doceree does

Doceree operates an AI-powered healthcare marketing operating system that connects pharmaceutical brand activity to both prescriber (HCP) and patient behavior through a single deterministic identity spine. Its technical foundation rests on three proprietary layers: the ESPYIAN NPI-matched identity graph, a Clinical Intent Signals framework that reads more than 951 billion annual clinical signals at the source, and patented Triggers technology that activates messaging from real-world clinical events. Built on top of this are channel modules (POC, Trigger DOOH, Programmatic, ABM, Email, SMS, RepTwin, NEXT), co-pay.com for patient affordability, AdManager/Publisher AI Suite for medical publishers, and the Daily Command system of work for pharma brand teams launching publicly July 14, 2026.

The company monetizes through a mix of programmatic/advertising revenue on its Marketplace spanning 185+ EHR and health-system integrations (including direct Epic and Oracle Health integrations) and 2,000+ specialist medical publishers, recurring software subscriptions (Daily Command), transaction-based fees (co-pay.com), marketplace commissions (Publisher AI Suite Licensed Content Marketplace), data licensing (Clinical Intent Signals), and enterprise platform/managed-services fees. Pricing is quote-based and contract-based, not publicly disclosed, with multi-year enterprise agreements.

Doceree is privately held and venture-backed (cumulative funding above $50 million since its 2020 founding by physician Harshit Jain), serving 115+ pharmaceutical manufacturers, 30+ healthcare media agencies, 35+ hospitals/health systems and 2,000+ medical publishers across North America, Europe and Asia-Pacific, with Australia added in 2024 via The Ward Marketing Group. Headquartered in Short Hills, New Jersey with offices in London and Noida, the company holds HIPAA, GDPR, CCPA, SOC2 Type II, IAB TCF and TAG certifications and operates a no-PHI, de-identified signal architecture.

Name

Doceree

Legal name

Doceree Inc.

Website

https://doceree.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Doceree operates an AI-powered healthcare marketing operating system that connects pharmaceutical brand teams to healthcare professionals and patients through a deterministic NPI identity spine, 951B+ annual clinical intent signals, and 185+ EHR integrations, with public Daily Command launch slated for July 2026.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Technology Platform

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

akta.pro secondary industries

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE), Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

Keywords

• Healthcare marketing platform
• Pharma programmatic advertising
• HCP identity resolution
• Point-of-care messaging
• Clinical intent targeting

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Marketplace / Programmatic Ad Spend: Pharma brands and media agencies buy HCP and patient audiences through Doceree's Marketplace across 185+ EHRs, 2,000+ publishers, premium DOOH, programmatic, social, CTV and audio. Revenue is generated on a programmatic/advertising basis with intent-driven buying.
2. Daily Command SaaS (System of Work): Recurring software subscription for pharma brand, marketing, and commercial teams accessing the Daily Command platform, targeting a market of more than $30 billion in annual global pharma software-and-services spend. Closed beta June 2026 with five flagship partners, full industry launch July 14, 2026.
3. Co-pay.com Patient Affordability Platform: Powered-by-Doceree platform activating co-pay benefits at the prescribing point, monetized through manufacturer partnerships, marketplace participation and the largest database of co-pay programs surfaced inside HCP workflows.
4. Publisher AI Suite & Licensed Content Marketplace: Monetization for medical publishers via Admanager-powered AI advertising inventory plus tokenized licensing of medical content to AI developers and pharmaceutical companies.
5. Clinical & Point-of-Care Intelligence Data Licensing: Monetization of Doceree's Clinical Intent Signals framework and 951B+ annual real-world clinical signals across North America, Europe and Asia-Pacific, supporting cross-ecosystem engagement, analytics and AI products.
6. Enterprise POC & Creative Analytics Services: Enterprise platform fees and managed-services-like analytics (e.g., Creative Analytics launched Q4 2025) for direct point-of-care engagement delivered through 150+ EHR integrations including Epic and Oracle Cerner, with NEXT-program enterprise commitments.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Doceree operates an AI-powered healthcare marketing operating system that plans, activates, and measures pharmaceutical brand campaigns across prescriber (HCP) and patient audiences on a single deterministic NPI-based identity spine. Built on the ESPYIAN identity graph, a Clinical Intent Signals framework reading 951B+ annual signals, and patented Triggers technology, the platform connects 185+ EHRs, 2,000+ specialist medical publishers, and point-of-care screens to deliver measurable script lift and adherence outcomes for 115+ pharma manufacturers and 30+ agencies.

Product overview

Doceree offers a unified platform-plus-modules architecture that functions as the world's first AI-powered operating system for healthcare marketing. The core platform, Daily Command (public launch July 14, 2026), unifies market research, HCP targeting, media planning, CRM, MLR approval, and measurement on a single spine built on Doceree's Clinical Intent Signals data layer, ESPYIAN Identity Graph (deterministic NPI matching), and Triggers™ proprietary technology. Channel modules snap into this spine, including POC (the only truly direct point-of-care platform with 150+ EHR integrations including Epic and Oracle Health), Trigger DOOH (digital out-of-home advertising), Programmatic, ABM, Email, SMS, NEXT, Marketplace, and the RepTwin agentic AI virtual brand rep. Patient-affordability is delivered via co-pay.com, while publisher monetization runs through AdManager and its Publisher AI Suite (including the Licensed Content Marketplace). In-workflow HCP engagement is delivered via Spark and its five sub-products (Co-Pay Spark, Trial Spark, Drug Spark, Rep Spark, Sample Spark), integrated within Epic and Oracle Health clinical workflows. Supporting intelligence layers include DataIQ, Creative Analytics, and AskDoceree. Doceree Dialogue is the company's healthcare-marketing leadership podcast, and DawAI Reader is its Cannes Lions Pharma Silver-winning generative AI product.

Differentiator

Problem solved

Functional benefit

Brands

• AdManager: Ad management platform built exclusively for healthcare publishers, powered by Doceree, including Publisher AI Suite and Licensed Content Marketplace
• RepTwin (reptwin.ai)
• co-pay.com
• Spark
• Precision Programmatic
• Daily Command
• Clinical Intent Signals
• DataIQ
• Triggers
• NEXT

Products and services

• Daily Command AI-powered operating system and unified system of work for pharmaceutical brand, marketing, and commercial teams. Integrates market research, HCP targeting, media planning, CRM, measurement dashboards, and an open marketplace ecosystem onto a single platform built on Doceree's clinical-intent data layer, agentic AI, and pharma-grade governance.
• Doceree Marketplace Single buying interface for the entire healthcare marketing footprint: 185+ EHRs, 2,000+ publishers, premium DOOH, programmatic, social, CTV, and audio. Allows advertisers to plan, buy, and activate every module against Clinical Intent signals rather than placements or inventory lists.
• Co-pay.com Patient affordability platform designed to activate co-pay benefits at the prescribing point. Builds the largest database of co-pay and affordability programs integrated within HCP workflows to reduce cost-related therapy drop-off.
• RepTwin (reptwin.ai) First-ever AI-powered ad format that makes brand reps accessible to physicians 24x7. Agentic AI-powered virtual brand representative reaching the 80% of HCPs field teams structurally cannot reach, with MLR-ready AI to address pharma's content compliance bottleneck.
• Spark (Co-Pay Spark, Trial Spark, Drug Spark, Rep Spark, Sample Spark) AI-powered solution integrated within EHR workflows (Epic and Oracle Health) delivering real-time, contextual nudges to HCPs. Five sub-products deliver MLR-ready messages at clinical decision points: Co-Pay Spark (cost assistance), Trial Spark (clinical trials), Drug Spark (clinical decision support), Rep Spark (sales rep engagement), and Sample Spark (sample requests).
• AdManager (powered by Doceree) First unified ad management platform built exclusively for healthcare publishers. Includes Publisher AI Suite integrating a private on-domain AI assistant, premium AI-powered advertising inventory, and a Licensed Content Marketplace for AI content licensing with tokenized contracts and bot detection.
• Trigger DOOH First true addressability solution for digital out-of-home advertising in healthcare. Activates campaigns based on real-world clinical signals such as patient check-ins at hospitals, clinics, and specialty care centers, providing life science brands access to a national network of premium screens across the United States.
• Point-of-Care (POC) Engagement Channel for delivering personalized, clinically-relevant messages within EHR workflows. The largest direct point-of-care engagement platform in the United States, powered by 150+ direct EHR integrations including Epic and Oracle Cerner.
• Premium Programmatic Channel for maximizing HCP engagement on specialist medical platforms with contextual targeting, healthcare-specific compliance, and impact across display, native, video, audio, rich media, and content formats.
• ABM (Account-Based Marketing) Engages key decision-makers at high-value accounts with intent-led messages, built exclusively for healthcare, enabling personalized communications that resonate with specific accounts.
• NEXT Doceree's NEXT program powers multi-enterprise point-of-care commitments, reinforcing directly integrated point-of-care as a strategic channel and building on the Layers of Context framework.
• Email and SMS Channels Native Email and SMS channels within Doceree's operating system for HCP messaging, designed to snap in as modules on the same spine as programmatic and POC, enabling prescriber and patient journey synchronization across every channel.
• DataIQ Unified HCP data intelligence platform that consolidates HCP data from disparate sources into actionable insights, unlocking real outcomes in healthcare marketing.
• Publisher AI Suite Suite within AdManager integrating a private on-domain AI assistant for healthcare publishers, premium AI-powered advertising inventory, and a Licensed Content Marketplace enabling publishers to monetize content licensing to AI developers and pharmaceutical companies with tokenized contracts and bot detection.
• Creative Analytics First-of-its-kind capability launched in Q4 2025 that quantifies creative effectiveness across HCP campaigns, turning subjective judgment into Creative Precision.

Quantifiable outcome

• +25% TRx lift, +15% NRx lift, +12% new prescribers (NBRx +10%) in a Doceree Perform oncology (DLBCL) display campaign script-lift study
• +11 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability16 records

Feature8 records

Partnerships

18 partnerships are on record, tiered flagship pharma co-builder, flagship agency co-builder and beta partner, core agency partner, core data partner, core strategic hire / acquired capability, flagship ai infrastructure partner, flagship ehr integration and flagship regional partner.

• Sanofiflagship pharma co-builderStrategic or Co-development Partner · 1 May 2026Senior pharma brand and commercial leaders from Sanofi co-built Daily Command over a single quarter ahead of its May 7, 2026 launch; participating leaders collectively manage over $40B in annual brand spend.
• Merckflagship pharma co-builderStrategic or Co-development Partner · 1 May 2026Senior leaders from Merck (including Lori Holland-Hancock, Director Multi-Channel Integration, Oncology) co-built Daily Command and have been featured as Doceree Dialogue guests.
• Bristol Myers Squibbflagship pharma co-builderStrategic or Co-development Partner · 1 May 2026BMS senior brand/commercial leaders co-built Daily Command alongside 75 other pharma and agency operators ahead of its May 7, 2026 launch.
• Eli Lillyflagship pharma co-builderStrategic or Co-development Partner · 1 May 2026Eli Lilly senior operators co-built Daily Command over the quarter preceding the May 7, 2026 launch and are among the 75 senior pharma and agency participants managing more than $40B in annual brand spend.
• Avalere Healthflagship agency co-builder and beta partnerStrategic or Co-development Partner · 1 May 2026Avalere Health was among the first five flagship partners to beta test Daily Command in June 2026 and is publicly named in co-building the platform with 75 senior operators.
• Deerfield Groupflagship agency co-builder and beta partnerStrategic or Co-development Partner · 1 May 2026Deerfield Group was among the first five flagship partners to beta test Daily Command in June 2026 and is publicly named as a co-builder of the platform.
• Havas Mediacore agency partnerGTM or Marketing Partner · 1 May 2026One of 18 senior agency leaders whose firms (including Havas Media) co-built Daily Command ahead of its May 7, 2026 launch and the Day One Daily Command Marketplace for agency partnership integrations.
• Omnicom Health Groupcore agency partnerGTM or Marketing Partner · 1 May 2026One of 18 senior agency leaders from firms including Omnicom Health Group co-built Daily Command and are positioned as launch partners for the Daily Command Marketplace.
• Real Chemistrycore agency partnerGTM or Marketing Partner · 1 May 2026One of the named agency partners that co-built Daily Command and is publicly highlighted as part of the 75 senior pharma and agency operators driving the Daily Command Marketplace launch.
• EVERSANAcore agency partnerGTM or Marketing Partner · 1 May 2026Named agency partner in the 75 senior pharma/agency co-builders of Daily Command, with 18 senior agency leaders from EVERSANA-class firms driving the Daily Command Marketplace launch July 14, 2026.
• Klick Healthcore agency partnerGTM or Marketing Partner · 1 May 2026Named agency partner co-building Daily Command as part of the 75 senior pharma and agency operators; positioned for the Daily Command Marketplace launch in July 2026.
• Ogilvy Healthcore agency partnerGTM or Marketing Partner · 1 May 2026Named agency partner co-building Daily Command as part of the 75 senior pharma and agency operators ahead of its full industry release July 14, 2026.
• Kythera Labscore data partnerStrategic or Co-development Partner · 1 March 2026Partnership announced March 19, 2026 to improve data-driven HCP engagement by integrating Kythera's healthcare data with Doceree's AI platform, enhancing data quality and engagement precision.
• Varun Hasija (acquired AI venture)core strategic hire / acquired capabilityStrategic or Co-development Partner · 1 January 2026Doceree acquired an AI venture founded by Varun Hasija in early 2026 and brought him on to lead overall AI strategy, strengthening the doceree.ai platform and global AI talent pool.
• OpenAIflagship ai infrastructure partnerTechnology or Integration · 1 October 2025Recognized by OpenAI in October 2025 for crossing 10 billion tokens, reinforcing Doceree's leadership in AI-driven healthcare marketing; Doceree is a heavy enterprise user of OpenAI's APIs as the foundation for its conversational AI, MLR-ready content generation and Daily Command agentic workflows.
• Oracle Health (Oracle Cerner)flagship ehr integrationTechnology or Integration · 1 October 2025In October 2025 Doceree expanded its Spark integration to Oracle Health (Oracle Cerner), deepening AI-driven HCP engagement across leading EHR systems; part of Doceree's 150+ direct EHR and health-system integration footprint.
• Epic (Epic Systems)flagship ehr integrationTechnology or Integration · 1 June 2025Doceree's Spark went live on Epic in June 2025, delivering AI-powered contextual nudges (Co-Pay Spark, Trial Spark, Drug Spark, Rep Spark, Sample Spark) inside Epic's EHR workflow for HCPs.
• The Ward Marketing Groupflagship regional partnerChannel Partner/ Reseller/ Distributor · 1 October 2024Strategic partnership announced October 2024 to strengthen Doceree's global footprint by expanding into the Australian market, leveraging The Ward Marketing Group's regional pharma-marketing expertise.

Scale indicators19 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Veeva Systems: Veeva is the dominant pharma commercial cloud (CRM, data, content, MLR). Doceree explicitly positions Daily Command as a unified system of work for pharma brand teams, directly competing with Veeva's commercial offerings while differentiating on real-time clinical intent data.
• DeepIntent: DeepIntent is a healthcare-focused DSP and HCP programmatic platform with outcomes measurement to script lift. It is a direct competitor to Doceree's Marketplace and Premium Programmatic channels, competing for the same pharma manufacturer ad budgets.
• Swoop / Swoop IPM: Swoop is a healthcare-only identity, data, and programmatic platform that builds HCP and patient audiences for pharma marketers. It is directly comparable to Doceree's ESPYIAN identity graph, Clinical Intent Signals, and Marketplace offering.
• PatientPoint: PatientPoint operates a large point-of-care digital screen and engagement network in U.S. physician offices and is a direct competitor to Doceree's Trigger DOOH, Spark for DOOH, and POC channel offerings.
• Outcome Health: Outcome Health runs a point-of-care health media network in exam rooms and physician offices, competing with Doceree's Spark for DOOH, Trigger DOOH, and broader point-of-care channel for pharma POC ad spend.
• Crossix (Veeva Crossix): Crossix (now part of Veeva) provides healthcare data and audience analytics linking media exposure to script outcomes, directly comparable to Doceree's Clinical Intent Signals framework and closed-loop script-lift measurement.
• PulsePoint: PulsePoint operates a programmatic ad platform with healthcare-specific data and HCP targeting capabilities. It is a direct competitor to Doceree's Marketplace and programmatic HCP activation products for pharma brand spend.

Broad incumbents

• IQVIA: IQVIA is a global healthcare data, analytics, and commercial services giant with deep pharma manufacturer relationships. It competes broadly with Doceree's data licensing, HCP/patient targeting, and commercial pharma offerings as part of a much larger portfolio.
• Definitive Healthcare: Definitive Healthcare is a healthcare commercial intelligence and data provider with HCP, hospital, and prescription data sets. It is a broader incumbent competing in HCP data intelligence where Doceree's DataIQ and Clinical Intent Signals also play.

Emerging players

• Health Union: Health Union operates condition-specific health communities and a programmatic/endemic health publisher network, comparable to the publisher side of Doceree's 2,000+ medical publisher network and its AdManager/Publisher AI Suite.

Market position

Strengths5 records

Competitive moat7 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@doceree838
• Xx.com/doceree
• Facebookfacebook.com/doceree
• LinkedInlinkedin.com/company/doceree

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doceree