Dragon Herbs

What Dragon Herbs does

Dragon Herbs, operating as Ron Teeguarden Enterprises, Inc., is a privately held, founder-owned direct-to-consumer retailer of Traditional Chinese Medicine (TCM)-based tonic herbs, superfoods, tinctures, teas, and teaware, headquartered in Los Angeles, California, and selling primarily through its own e-commerce storefront (dragonherbs.com) and a single physical Herbal Emporium and Elixir Bar in Beverly Hills/West Los Angeles. The company was incorporated in 2000 by Master Herbalist Ron Teeguarden, who has practiced tonic herbalism since 1974, together with co-founder Yanlin Teeguarden; the corporate entity is bootstrapped with no disclosed venture, private equity, or institutional capital. The product catalog spans single-herb tinctures and capsules, complex proprietary blends such as the flagship Tonic Alchemy (a 91-ingredient superfood), the modular My Cup of Tee® tea system, and teaware hardware, supported by proprietary processing methods — Dragon Drops hydro-ethanolic extraction (8:1 concentration), eeTee instant tea granules, and FITT freeze-fracture impulse thermal transfer — and a trademarked "Di Tao" sourcing methodology for authentic provenance.

The business model is unit-pricing DTC commerce with no subscription contracts, no wholesale distribution disclosed, and no enterprise customers; revenue is generated entirely through consumer transactions on the e-commerce site and the Beverly Hills showroom. Customer engagement is driven by free personalized herbal consultations with Licensed Senior Herbalists (in-store, phone, and live chat), a Dragon Rewards loyalty program, gift-with-purchase thresholds ($50 free gift), and seasonal promotions (Buy 5 Mini Get 1 Free, Buy More Save More). Distribution is domestic (USA) via UPS/USPS and international via USPS First Class International, USPS Priority International (Canada), and DHL on request, with documented shipping restrictions in Spain, France, Mexico, and most of Latin America due to customs issues.

The company is small (11–50 employees), privately held, and operates without external investors; it is led hands-on by its founders with no senior executive bench disclosed beyond the two co-founders. There are no public revenue figures, no funding rounds, no M&A activity, and no disclosed AI/ML capabilities — all material facts for any prospective investor or acquirer.

Name

Dragon Herbs

Legal name

Ron Teeguarden Enterprises, Inc.

Website

https://dragonherbs.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Dragon Herbs is a privately held, founder-owned Los Angeles-based DTC retailer of Traditional Chinese Medicine tonic herbs, superfoods, tinctures, teas, and teaware, selling through its own e-commerce site and a single Beverly Hills Herbal Emporium to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Spice and Extract Manufacturing (311942)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAHAE

Tea (Leaf, Bagged, Instant, Concentrates)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYAFAFAFAF

Botanical/Herbal & Adaptogen Functional Beverage Production

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

SECONDARYAFAFADAH

Instant Tea, Tea Extracts & Concentrates Manufacturing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYTHAFAKAD

Specialty Tea Shops (Loose-Leaf, Tea Bars)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Beverage Shops (Juice, Smoothie, Tea, Non-Alcoholic Specialty)

Keywords

• Tonic herbal supplements
• Functional mushroom products
• Traditional chinese medicine
• Adaptogenic herbs
• Superfood blends

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Direct-to-consumer sales of tonic herbal formulations including capsules, tinctures (Dragon Drops), teas, superfoods, and teaware. Products range from single-herb offerings to complex formulations like Tonic Alchemy (91 ingredients). Revenue is generated through e-commerce and retail sales with per-transaction pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dragon Herbs manufactures and sells a portfolio of tonic herbal supplements, functional mushroom products, herbal teas, superfoods, tinctures, capsules, and teaware formulated under Traditional Chinese Medicine principles. The company distributes products directly to consumers through its own e-commerce storefront and a Beverly Hills/West Los Angeles retail Herbal Emporium, offering personalized free herbal consultations by Licensed Senior Herbalists. Production incorporates proprietary methods including Dragon Drops extraction, eeTee instant tea granules, and FITT processing for bioavailability.

Product overview

Dragon Herbs is an elite American purveyor of functional mushroom products and traditional Chinese tonic herbs. Founded by Master Herbalist Ron Teeguarden and his wife Yanlin Teeguarden in 1974, the company offers a diverse portfolio of herbal supplements, superfoods, teas, and tinctures. The product line includes flagship items like Tonic Alchemy (a 91-ingredient superfood blend), Spring Dragon Longevity Tea, various mushroom products (Reishi, Cordyceps, Lion's Mane, Chaga), adaptogenic supplements (Super Adaptogen, Adaptogen Energizer), beauty supplements (Pearl Powder), immune support (Supreme Protector), and an extensive range of tinctures and capsules. The company also offers My Cup of Tee tea brewing systems and various teaware accessories. Products are formulated using Di Tao (authentic source) herbs and include offerings like Dendrobium, Cistanche, Polyrhachis Ant, and other major tonic herbs used in Traditional Chinese Medicine.

Differentiator

Problem solved

Functional benefit

Brands

• Tonic Alchemy: The Ultimate SuperTonic Superfood Blend with 91 ingredients, marketed as a comprehensive superfood powder.
• My Cup of Tee
• Dragon Drops

Products and services

• Tonic Alchemy The Ultimate SuperTonic Superfood Blend with 91 ingredients in a single superfood powder, formulated to nourish the whole body and increase balanced energy and vitality for health-conscious consumers.
• Spring Dragon Longevity Tea A dual-direction adaptogenic herbal tea in 20-bag (60-serving) format designed to regulate multiple bodily functions and support longevity for health-conscious consumers.
• He Shou Wu Single-herb supplement positioned as the king of Yin Jing tonic herbs, supporting Jing restoration and maintenance for consumers pursuing longevity and tonic wellness.
• Heaven Mountain Goji Berries Premium Di Tao-sourced goji berries from Heaven Mountain marketed for fighting stress, gaining strength, and preserving youth in health-conscious consumers.
• Duanwood Reishi Premium Reishi mushroom supplement supporting immune function in consumers seeking Traditional Chinese Medicine-based wellness products.
• Pearl Powder Internal beauty supplement designed to support skin beauty from the inside out, described as the premiere beauty-enhancing natural supplement of China.
• Supreme Protector Immune-support supplement formulated to bolster immune function and innate capacity to handle stress.
• Tao in a Bottle All-in-one stress management supplement designed to convert stress into positive performance for stressed adult consumers.
• Super Adaptogen Adaptogenic formula supporting physical and mental vitality and a healthy stress response in adult consumers.
• Lion's Mane Drops Mushroom tincture using Dragon Drops hydro-ethanolic extraction for brain support, marketed to consumers seeking cognitive and brain-function supplements.
• Goji and Schizandra Drops Combination tincture featuring goji berries and schizandra berries in the Dragon Drops extraction format for general tonic support.
• My Cup of Tee Modular tea brewing and serving system offering loose leaves, flowers, fruits, stems, peels, seeds, mushrooms, blossom teas, and roots for tea enthusiasts building daily tonic rituals.
• Dendrobium Orchid-based tonic ingredient used to moisten the stomach and lungs, replenish Yin Jing, and generate fluids for consumers following TCM wellness regimens.
• Desert Cistanche Drops Tincture made with large wild Cistanche from the desert of Western Mongolia in Dragon Drops format, supporting kidney tonic function and male sexual health.
• Super Ant Premium Mountain Ant supplement combining 50% ground whole Polyrhachis Ant from Changbai Mountain with 50% concentrated Polyrhachis Mountain Ant extract for strength, vitality, and endurance.
• Adaptogen Energizer 100-capsule adaptogenic formula for energy and stamina, combining Changbai Mountain Ants, Tibetan Rhodiola, Gynostemma, Eleuthero, Schizandra, Astragalus, Duanwood Reishi, Chinese Ginseng, and Goji berries.
• Liver Tonic Capsule supplement supporting liver function, healthy aging, and immune function using Mountain Ant, Schizandra, Reishi, Goji berry, Chinese Mountain Yam, and Gynostemma leaf.
• Dragon Herbs Personalized Herbal Consultation Complimentary personalized herbal consultation service provided by Licensed Senior Herbalists via phone (1-888-558-6642) and live chat to guide customers in selecting and using Dragon Herbs products.

Quantifiable outcome

• Tonic Alchemy contains 91 ingredients in one superfood powder
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaia Herbs: Gaia Herbs is a leading U.S. herbal supplements brand selling liquid phyto-caps, tinctures, and single-herb formulations direct to consumers. Like Dragon Herbs, Gaia specializes in premium botanical extracts with an emphasis on sourcing transparency, making it the closest comparable on product, channel, and positioning.
• Herb Pharm: Herb Pharm is a U.S. liquid herbal extract (tincture) manufacturer and DTC brand focused on certified-organic and responsibly wildcrafted herbs. Closely comparable to Dragon Herbs on extraction methodology, herbal certifications, and direct-to-consumer model.
• Traditional Medicinals: Traditional Medicinals is a large U.S. herbal tea company selling bagged therapeutic teas through grocery, natural retail, and DTC. Directly comparable to Dragon Herbs' Spring Dragon Longevity Tea and My Cup of Tee lines, competing in the herbal tea category.
• Four Sigmatic: Four Sigmatic is a functional mushroom and adaptogenic beverage brand selling coffee alternatives, elixirs, and supplements DTC. Same functional mushroom category (Reishi, Lion's Mane, Cordyceps) and premium wellness positioning as Dragon Herbs.
• Host Defense (Paul Stamets): Host Defense is a mycology-focused supplements company built around Paul Stamets that sells Reishi, Lion's Mane, Cordyceps, and Turkey Tail mushroom extracts DTC. Comparable on the functional mushroom subset of Dragon Herbs' catalog with similar premium positioning.
• Mountain Rose Herbs: Mountain Rose Herbs is an Oregon-based online retailer of bulk organic herbs, essential oils, and tea accessories. Comparable DTC channel, herbal sourcing emphasis (organic/certified), and product breadth (herbs, teas, accessories) overlapping with Dragon Herbs.
• Sun Potion: Sun Potion is a California-based adaptogenic superfoods brand selling tonic herbs, mushroom powders, and herbal blends DTC. Comparable on adaptogen and tonic herbalism positioning, premium price points, and Southern California origin.

Broad incumbents

• Nature's Way: Nature's Way is one of the largest U.S. dietary supplement brands with mass-market distribution across grocery, drug, and natural retail. Broader than Dragon Herbs in scope (vitamins, probiotics, herbs) but overlaps in botanical single-herb products at lower price tiers.
• Planetary Herbals: Planetary Herbals is a Source Naturals-affiliated herbal supplement brand offering standardized botanical extracts in tablet, liquid, and capsule form. Comparable on herbal formulation and tonic-style blends, though distributed more broadly than Dragon Herbs.

Regional players

• Yogi Tea: Yogi Tea is a manufacturer of functional and wellness teas with strong retail distribution (grocery, natural, foodservice). Comparable on herbal tea bags and adaptogenic blends, though has scaled mass-market distribution that Dragon Herbs lacks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RonTeeguarden
• Facebookfacebook.com/dragonherbs
• Instagraminstagram.com/dragonherbs
• Pinterestpinterest.com/dragonherbs
• Xx.com/DragonHerbs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Herbs