Vistage International
Vistage International is the world's largest CEO coaching and peer advisory organization, founded in 1957 in San Diego, serving 45,000+ members across 40 countries through 1,200+ certified Chairs who facilitate confidential peer groups and one-to-one executive coaching.
- Company typePrivate
- Founded1957
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Vistage International firmographics
Firmographics- Name
- Vistage International
- Legal name
- Vistage Worldwide, Inc.
- Website
- https://vistage.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vistage International is the world's largest CEO coaching and peer advisory organization, founded in 1957 in San Diego, serving 45,000+ members across 40 countries through 1,200+ certified Chairs who facilitate confidential peer groups and one-to-one executive coaching.
- Ownership category
- akta.pro rank
Vistage International industry classification
Industry- Product category
- Executive Coaching & Leadership Development
- NAICS
- Professional Organizations (81392), Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Private Memberships & Invitation-Only Experiences (HSACAMAL)
- akta.pro secondary industries
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG)
Keywords
Where Vistage International is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vistage International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Subscriptions: Recurring membership fees from CEOs and business leaders who join peer advisory groups. Membership is the primary revenue stream, with subscription-based pricing tiers based on company revenue size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership pricing tiers based on company annual revenue |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Vistage International product offering
Product offeringCore offering
Vistage International operates peer advisory groups and provides executive coaching for CEOs, business owners, and key executives. The company connects members in small, confidential peer group settings (approximately 23 members per group) facilitated by trained Vistage Chairs, and supplements these meetings with one-on-one executive coaching sessions, expert speakers, workshops, and proprietary leadership development programs. Membership spans more than 45,000 members across 40 countries served by a network of 1,200+ Vistage Chairs.
Product overview
Vistage International operates as the world's largest CEO coaching and peer advisory organization, offering a platform of multiple peer advisory programs. The core offerings include Chief Executive, Small Business, Key Executive, Trusted Advisor, Advancing Leader, Emerging Leader, and Vistage Inside Programs—each serving different leadership levels and needs. These programs are facilitated by trained Vistage Chairs through monthly peer group meetings and one-to-one coaching. Supplementary products include Vistage Chair Academy (training for Chairs), the Vistage CEO Confidence Index (research in partnership with Wall Street Journal), CEO Climb Events, Webinars, Perspectives Magazine, and the CEO's Journey Podcast. Recent acquisitions include TEC Canada (May 2026, Canadian peer advisory), EGN Group (December 2022, European expansion), and Smart Business Network (October 2025, business publications and events for CEOs navigating transactions).
Differentiator
Problem solved
Functional benefit
Products and services
- Chief Executive Program Peer advisory group and one-on-one executive coaching program for sitting CEOs, providing confidential peer input on strategic and operational decisions.
- Small Business Program Peer advisory and coaching program designed for CEOs and owners of small businesses, structured to address the issues faced by smaller-company leaders.
- Key Executive Program Peer advisory and coaching program for senior leaders and key executives (C-suite and direct reports to the CEO), designed to develop leadership capacity and decision-making.
- Trusted Advisor Program Peer advisory program for trusted advisors such as CPAs, attorneys, financial advisors, and consultants, focused on practice growth and client impact.
- Advancing Leader Program Peer advisory and coaching program for established managers and high-potential leaders moving into higher leadership roles.
- Emerging Leader Program Peer advisory and leadership development program for first-time and emerging leaders building foundational management skills.
- Vistage Inside Program In-company version of the Vistage peer advisory model, bringing the group coaching and executive development experience inside a single client organization.
- Vistage Chair Academy Training and certification program that prepares and certifies individuals to serve as Vistage Chairs running peer advisory groups.
- CEO Climb Events Premium live event experiences for CEOs and senior executives featuring speakers, peer networking, and leadership content.
Quantifiable outcome
- Member companies average 21+ years of success vs. 5-year failure rate for most U.S. businesses
- +3 more outcomes
Companies that use Vistage International
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
Vistage International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vistage International partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TEC CanadacoreVistage acquired TEC Canada, its longtime Canadian licensee, to expand CEO peer advisory operations. TEC Canada, founded in 1985 by Dr. W. Lynn Tanner, operates a network of over 1,600 members and 75 Chairs serving CEOs and business leaders across Canada.
- Smart Business Network (SBN)minorVistage acquired Smart Business Network, a Cleveland-based company providing business publications and events including the Smart Business Dealmakers Conference. The acquisition aims to enhance support for CEOs navigating transactions such as mergers, acquisitions, and financing.
- EGN GroupcoreVistage acquired EGN Group for 100% in December 2022, enabling expansion of European operations. EGN Group operated peer groups and executive coaching in Europe, strengthening Vistage's position as a leading provider serving nearly 45,000 members in 35 countries.
- The Wall Street JournalcorePartnership with The Wall Street Journal for the monthly WSJ/Vistage Small Business CEO Confidence Index survey, measuring sentiment of U.S. small business leaders about the economy, prospects, and expansion plans. This generates significant PR and credibility for the brand.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Vistage International competitors and assessment
Company assessmentDirect peers
- YPO (Young Presidents' Organization): YPO is a global peer-to-peer membership organization for chief executives with $9M+ in annual revenue, operating peer forums, workshops, and executive education. It is the most direct head-to-head competitor to Vistage in CEO peer advisory, with comparable forum structure, global chapters, and exclusive membership model.
- EO (Entrepreneurs' Organization): EO runs peer learning forums, accelerators, and executive education for founders of companies generating $1M+ in annual revenue. It serves a near-identical buyer (SMB/mid-market CEOs) via monthly peer groups and member-led learning, overlapping meaningfully with Vistage's Chief Executive and Small Business Programs.
- Strategic Coach: Strategic Coach is a private coaching subscription program for entrepreneurs and business owners, founded by Dan Sullivan. It targets the same high-revenue SMB founder persona as Vistage through quarterly workshops and structured one-to-one coaching, functioning as a direct alternative rather than a peer-group community.
- Tiger 21: Tiger 21 is a peer advisory membership organization for high-net-worth individuals and business owners ($10M+ in investable assets). It runs monthly group meetings led by a Chair - a near-identical operating model to Vistage - serving an even higher net-worth buyer of CEO/founder peer advisory.
- The Alternative Board (TAB): TAB is a peer advisory board franchise that organizes monthly peer advisory groups facilitated by certified facilitators for SMB owners. It directly competes with Vistage's Small Business Program on price, geographic footprint, and facilitated peer-group methodology.
- EGN Group: EGN is the European peer advisory network that Vistage acquired in December 2022. Pre-acquisition it was a direct competitor to Vistage in Europe with its own CEO peer groups and Chairs, and now functions as Vistage's European operating brand under unified ownership.
- TEC Canada: TEC Canada (The Executive Committee) was a longstanding Canadian peer advisory franchise licensee acquired by Vistage in May 2026. Pre-acquisition it operated as a parallel direct competitor to Vistage, serving 1,600+ Canadian CEOs and 75 Chairs via peer forums and executive coaching.
- Renaissance Executive Forums: Renaissance Executive Forums operates facilitated peer advisory boards for SMB CEOs, led by experienced executives/operators. It mirrors Vistage's forum-as-product model for founder/CEOs of $5M+ revenue companies.
- C12 Group: C12 Group operates peer advisory and executive coaching groups for Christian business owners but is structurally very similar to Vistage - monthly facilitated peer board meetings, executive coaching, and a selective member model.
Broad incumbents
- FranklinCovey: FranklinCovey is a large incumbent provider of leadership development, executive coaching, and training content. While not a peer-group membership operator, it overlaps with Vistage in the executive leadership development and coaching services category for SMBs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key highlights8 records
Customer concentration
Vistage International social profiles
Digital presenceVistage International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vistage International leadership team
Management profileNumber of profiles
Profiles2 records
Vistage International subsidiaries and ownership
Company hierarchySubsidiaries3 records
Vistage International funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vistage International M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vistage International
What does Vistage International do?
Vistage International operates peer advisory groups and provides executive coaching for CEOs, business owners, and key executives. The company connects members in small, confidential peer group settings (approximately 23 members per group) facilitated by trained Vistage Chairs, and supplements these meetings with one-on-one executive coaching sessions, expert speakers, workshops, and proprietary leadership development programs. Membership spans more than 45,000 members across 40 countries served by a network of 1,200+ Vistage Chairs.
Is Vistage International a public or private company?
Vistage International is a private company. It is classified as private equity controlled and is currently operating.
When was Vistage International founded?
Vistage International was founded in 1957. It employs 1 to 10 people.
Where is Vistage International based?
Vistage International is headquartered in San Diego, United States, in the North America region.
How does Vistage International make money?
One revenue line is on record: membership Subscriptions.
Who are Vistage International's main competitors?
Direct peers on record are YPO (Young Presidents' Organization), EO (Entrepreneurs' Organization), Strategic Coach, Tiger 21, The Alternative Board (TAB), EGN Group, TEC Canada, Renaissance Executive Forums and C12 Group. FranklinCovey is listed as a broad incumbent.
Does Vistage International have an API?
No public API is recorded for Vistage International.
What industry is Vistage International in?
Vistage International's product category is Executive Coaching & Leadership Development. Its primary akta.pro industry code is HSACAMAL, Private Memberships & Invitation-Only Experiences, with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 81392 and its SIC code is 8600.