What Barcodesinc does

Barcodes, Inc. is a Chicago-headquartered, privately-held value-added reseller and distributor founded in 1994 that specializes in automatic identification and data capture (AIDC) equipment for business customers. The company markets and distributes barcode scanners, mobile computers, industrial and desktop label printers, RFID readers, point-of-sale systems, touchscreens, and tablets from leading manufacturers including Zebra, Honeywell, Datalogic, SATO, TSC, Epson, Elo, rf IDEAS, AirTrack, Proglove, Ingenico, Cisco, Apple, and Dell, organized across a catalog of more than 6,300 barcode printers and 5,700+ barcode scanners. Beyond hardware resale, Barcodes Inc offers complementary services including TrueSupport (managed helpdesk, RMA repair facilitation, and OEM service contract administration billed per device), TrueView (asset management software for tracking deployed mobile devices), custom and preprinted barcode labels, and free customer-acquisition tools such as an online barcode generator, barcode font, and Easy Label Finder.

The company's business model combines transactional hardware sales through its e-commerce platform (barcodesinc.com) with quote-based enterprise and mid-market direct sales via phone (1-833-299-1662, 1-877-563-7448) and dedicated account management. Unit pricing spans roughly $39 entry-level scanners to over $10,000 industrial equipment, with quote-based enterprise pricing, a price match guarantee, free shipping on qualifying orders over $99, and same-day shipping on in-stock items serving as competitive differentiators. Recurring service revenue is generated through TrueSupport per-device annual contracts and TrueView subscription-style software.

Barcodes Inc serves vertical markets including warehouse and distribution, retail, healthcare, government (including GSA schedule holders), transportation and logistics, and manufacturing, with named enterprise customers spanning Google, Amazon, American Airlines, HP, Boeing, Merck, and Nestle. The company operates as a multi-OEM authorized channel partner, has completed two acquisitions (Plasco in 2019 and MSA Systems, Inc. in November 2022 to extend into supply chain software), and maintains a workforce of 251-500 employees under CEO Dan Nettesheim, with executive coverage spanning finance (CFO Andrew Learned), digital (CDO Todd Muscato), information (CIO Mark Ricard), and corporate development (VP Patrick Cascarano).

Name

Barcodesinc

Legal name

Barcodes, Inc.

Website

https://barcodesinc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Barcodes, Inc. is a Chicago-headquartered, multi-OEM authorized value-added reseller of barcode scanners, mobile computers, label printers, RFID, and POS equipment, serving enterprise and mid-market customers across warehouse, retail, healthcare, government, logistics, and manufacturing verticals with hardware sales plus managed TrueSupport and TrueView services.

Ownership category

akta.pro rank

Product category

Automatic Identification and Data Capture (AIDC) Equipment Resale

NAICS

Custom Computer Programming Services (541511)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers) (HDACAKAC)

akta.pro secondary industry

Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)

Keywords

• Barcode scanners
• Barcode printers
• Mobile computing devices
• RFID solutions
• Point of sale equipment

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Barcodes Inc generates revenue primarily through the sale of hardware products including barcode scanners, printers, mobile computers, RFID readers, tablets, and related accessories from manufacturers such as Zebra, Honeywell, Datalogic, and others. Products are sold at various price points from entry-level to enterprise-grade equipment.
2. Support and Service Contracts: The company offers TrueSupport service contracts providing ongoing support, repair facilitation, and device management for an annual fee per device, creating recurring service revenue.
3. Custom Label Sales: Sale of custom printed labels and preprinted barcode labels for various applications including shipping, inventory, retail, and healthcare.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Barcodes Inc is a value-added reseller (VAR) and online distributor of automatic identification and data capture (AIDC) technology solutions, including barcode scanners, barcode printers, mobile computers, RFID readers, and point-of-sale equipment from manufacturers such as Zebra, Honeywell, and Datalogic. The company complements hardware sales with TrueSupport managed services, TrueView asset management software, and free online tools (barcode generator, label finder) used by enterprise and mid-market customers for warehouse, retail, healthcare, manufacturing, and logistics operations.

Product overview

Barcodesinc is a specialized value-added reseller (VAR) and online retailer of automatic identification and data capture (AIDC) equipment, including barcode scanners, mobile computers, label printers, RFID readers, and point-of-sale systems. The company offers a portfolio of products from major manufacturers including Zebra, Honeywell, Datalogic, SATO, TSC, Samsung, and others. Beyond hardware sales, the company provides complementary services including TrueSupport (technical support and device management), TrueView asset management software, and free tools such as a barcode generator and barcode fonts. The product lineup is organized across categories including barcode scanners (handheld, cordless, presentation, industrial), mobile computers/handheld data terminals, barcode printers (desktop, industrial, mobile, wristband), tablet computers, receipt printers, RFID readers, and barcode labels (custom and preprinted). The company serves industries such as warehousing, retail, healthcare, manufacturing, and transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Honeywell CK67 Mobile Computer Ultra-rugged 5G mobile device designed for demanding warehouse and distribution center environments, with advanced scanning, operational intelligence software, and comprehensive wireless connectivity.
• AirTrack PBT9501-RBK10-CC35 Barcode Scanner Handheld barcode scanner for 1D and 2D barcode scanning applications in retail, warehouse, and industrial settings.
• Zebra TC58A1 Mobile Computer Enterprise mobile computer for retail, warehousing, and field service applications.
• Zebra MC9401 Mobile Computer Rugged mobile computer for warehouse and distribution center operations.
• Epson C31CD84011 Color Label Printer Color label printer for desktop label printing applications.
• Proglove M003-US Barcode Scanner Wearable barcode scanner for hands-free scanning in warehouse and retail environments.
• Zebra SP7201 Barcode Scanner Fixed mount barcode scanner for industrial scanning applications.
• rf IDEAS RDR-6082AKU Access Control Reader RFID access control reader for secure entry and asset tracking.
• Elo E967730 Touchscreen Display Touchscreen display for point-of-sale and interactive kiosk applications.
• TrueSupport Services Managed support services including hardware helpdesk support, RMA repair facilitation, OEM service contract management, and premium phone and email support for mobile computing devices.
• TrueView Asset Management Software platform for tracking and managing mobile devices and equipment purchased from Barcodes Inc.
• Custom Barcode Labels Custom printed barcode labels designed to customer specifications for shipping, inventory, retail, and healthcare applications.
• Preprinted Barcode Labels Pre-printed barcode labels for common applications including shipping, inventory, and retail.

Quantifiable outcome

• Same day shipping on in-stock items
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MSA Systems, Inc.minorStrategic or Co-development Partner · 9 November 2022Barcodes Group announced its acquisition of MSA Systems, Inc., an AIDC (Automatic Identification and Data Capture) solutions provider based in California, on November 9, 2022. The acquisition aimed to enhance Barcodes Group's warehouse management capabilities and expand supply chain solutions with MSA's software and hardware expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ScanSource: Public value-added distributor of AIDC, barcode, POS, and communications technology from Zebra, Honeywell, and similar OEMs. ScanSource is the closest publicly traded analog to Barcodes Inc, with overlapping product portfolio, supplier relationships, and enterprise customer base.
• BlueStar: Specialized AIDC, barcode, mobility, and RFID value-added distributor serving resellers and enterprise end-users. Comparable in product mix (Zebra, Honeywell, Epson) and vertical focus on retail, healthcare, and warehousing.

Broad incumbents

• CDW: Large multi-billion-dollar IT VAR selling hardware, software, and services to enterprise and mid-market customers. Overlaps with Barcodes Inc on AIDC and mobile computing SKUs but competes across a far broader technology portfolio.
• Insight Enterprises: Global IT solutions and distribution provider offering hardware, software, and services. Competes with Barcodes Inc on enterprise hardware procurement including AIDC, mobile computing, and POS.
• SHI International: Large privately held IT reseller serving enterprise, public sector, and healthcare customers. Overlaps on barcode, mobile computing, and POS hardware categories but is much broader in software and services.
• Connection (now ArrowSphere): Enterprise IT solutions provider offering hardware, software, and cloud services. Comparable in selling enterprise mobility, AIDC, and POS equipment to corporate and public sector customers.
• Zones Inc. IT solutions and services company supplying enterprise hardware, software, and AIDC technology. Comparable mid-market enterprise customer overlap, particularly in mobility and barcode categories.
• Ingram Micro: Global IT distributor and supply chain services provider offering AIDC, POS, and mobile computing solutions. Competes with Barcodes Inc on volume distribution of the same OEM brands but operates at vastly greater scale and geography.
• Honeywell AIDC (now part of Honeywell Productivity Solutions): OEM manufacturer of barcode scanners, mobile computers, and printers that Barcodes Inc resells. Comparable because Honeywell increasingly sells direct to enterprise, making it both supplier and competitor.
• Zebra Technologies: Primary OEM supplier of barcode scanners, mobile computers, label printers, and RFID readers. Comparable as both the company's largest supplier and the most direct manufacturer threat to the reseller model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/barcodesinc
• YouTubeyoutube.com/channel/UCjLjiHPPgvkG1yOJlZRgdbA
• Facebookfacebook.com/199355343462045
• LinkedInlinkedin.com/company/barcodesinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barcodesinc