What 10K Humans does

10K Humans is a privately held, Los Angeles-based professional services firm founded in 2017 by Kerry Hecht. According to its firmographic profile, the company offers traditional, non-traditional, and ad-hoc services across both qualitative and quantitative market research, operating under a web identity at echo-mr.com. Headcount is reported at 11-50 employees, consistent with a small, specialized boutique.

Separately, the firm's positioning content describes a focus on helping mid-market companies achieve enterprise AI adoption through organizational transformation, process redesign, and change management. The stated differentiator is emphasis on the human and organizational dimensions of AI adoption — avoiding shallow tool deployment, disconnected training programs, and reactive process redesign — rather than the technical buildout of AI systems themselves. The company publishes LinkedIn thought-leadership aimed at mid-market buyers struggling with these adoption failure modes.

The combination of signals suggests either a market research firm that has expanded into AI adoption advisory, or a consultancy whose research heritage (echo-mr.com) underpins its current AI advisory offering. No funding rounds, revenue figures, named customers, partnerships, or product launches are disclosed in the input data, which limits further triangulation of business model specifics beyond a likely project-based, services-revenue structure.

Name

10K Humans

Website

https://echo-mr.com

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research & Advisory Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research services
• Qualitative research
• Quantitative research
• Enterprise AI adoption
• Change management consulting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Marketing channels1 record

Core offering

10K Humans delivers traditional, non-traditional, and ad-hoc market research services spanning both qualitative and quantitative methodologies. The firm focuses on the human and organizational dimensions of enterprise technology adoption, particularly AI, supporting clients through process redesign and change management to translate AI investments into sustained productivity gains.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Market Research Standard qualitative and quantitative market research services for client organizations.
• Non-Traditional Market Research Non-traditional qualitative and quantitative market research engagements tailored to client needs.
• Ad-Hoc Market Research Custom, on-demand qualitative and quantitative market research support for specific client questions or initiatives.
• Enterprise AI Adoption Advisory Advisory services focused on the human and organizational side of enterprise AI adoption, including process redesign and change management for mid-market companies.

Quantifiable outcome

• Companies using AI to grow rather than cut costs will win long-term

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Schlesinger Group: Schlesinger Group is a global qualitative and quantitative market research services firm with ad-hoc and traditional methodologies — directly comparable to 10K Humans' described service mix. They overlap on qualitative recruiting, focus groups, and ad-hoc project work for mid-market and enterprise clients.
• Toluna: Toluna provides qualitative and quantitative market research services to enterprises, matching 10K Humans' stated offering of hybrid qual/quant MR. It is a scaled, technology-enabled research provider that competes for the same mid-market research budgets.
• Suzy: Suzy is a tech-enabled consumer insights and market research platform serving mid-market and enterprise buyers of ad-hoc and ongoing research. Like 10K Humans, it pursues a hybrid qualitative/quantitative model and pursues clients needing fast-turn research for decision-making.
• Slalom: Slalom is a mid-market-focused management and technology consultancy that competes for AI adoption and transformation mandates against consultancies and boutique advisory firms. 10K Humans' value proposition around AI adoption change management maps directly to Slalom's stated strategy consulting practice.
• Dynata: Dynata is a large-scale data and research services company providing first-party data, sample, and ad-hoc research, comparable in service breadth to 10K Humans' traditional research offerings. They overlap in quantitative research services for enterprise buyers.
• West Monroe: West Monroe is a mid-market-focused management and technology consultancy that combines business advisory with technology delivery, similar in scale and segment to 10K Humans. They compete for similar mid-market transformation mandates including AI-enabled process redesign.
• Cint: Cint operates a technology-enabled consumer research exchange used for both ad-hoc and ongoing quantitative research engagements. Mid-market and enterprise buyers sourcing hybrid qual/quant research services overlap with 10K Humans' target buyer profile.

Broad incumbents

• QuantumBlack (McKinsey): QuantumBlack is McKinsey's AI and analytics consulting arm helping enterprises operationalize AI across business processes. They are a scaled incumbent in the AI adoption space that 10K Humans competes against for mid-market transformation mandates.
• BCG GAMMA: BCG GAMMA is Boston Consulting Group's data science and AI consulting practice advising enterprises on AI strategy, deployment, and adoption. Comparable to 10K Humans' AI adoption value proposition, with broader portfolio and scaled global delivery.
• Kantar: Kantar is a global market research and consumer insights firm operating at far greater scale than 10K Humans across the same qualitative and quantitative research services. They are the incumbent whose mid-market tail 10K Humans can compete for.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Echo4MR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10K Humans