Healthline

What Healthline does

Healthline is a Texas-based durable medical equipment (DME) provider that has operated in the state for over 30 years, specializing in four therapy verticals: complex rehab technology (custom-fitted wheelchairs and mobility devices fitted by RESNA-certified Assistive Technology Professionals), oxygen and respiratory therapy (home oxygen concentrators, nebulizers, cough assist, and airway clearance devices for COPD, pulmonary fibrosis, and similar conditions), sleep therapy (CPAP/BiPAP equipment with a custom mobile app, device cloud connectivity for usage monitoring, and one-on-one Sleep Coaches), and ventilation therapy (invasive and non-invasive ventilation care for pediatric-to-adult patients, staffed by 15+ full-time Respiratory Therapists providing 24/7/365 on-call support). The company reports over 150 staff and over 100 years of combined clinical knowledge.

Healthline operates a direct-to-consumer and physician-referral go-to-market model. Patients are acquired via healthcare provider referrals, insurance network participation (Medicare, Medicaid, and commercial payers), an educational resource center with content on medical conditions and Medicare guides, and direct outreach (online forms, phone, in-home visits). Distribution is regional within Texas through office locations, home visit services for mobility-limited patients, and online/phone intake including a dedicated supply refill line.

Revenue is generated primarily through Medicare Part B, Medicaid, and commercial insurance reimbursement. Streams include capped equipment rentals (e.g., 13 months for wheelchairs, 36 months for oxygen before ownership transfer) that function as recurring revenue, direct equipment sales after rental periods or for items outside capped rental rules, ongoing supply and accessory sales (CPAP masks, tubing, batteries), and professional billing services where Healthline handles primary and secondary payer claims on behalf of patients. Pricing is not publicly disclosed; patients may also pay privately for upgraded equipment. The company maintains a distribution relationship with Philips Respironics for CPAP, BiPAP, and ventilator devices.

Name

Healthline

Legal name

Healthline

Website

https://healthlinedme.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Healthline is a Texas-based durable medical equipment provider serving patients statewide for over 30 years with complex rehab technology, oxygen and respiratory therapy, sleep (CPAP) therapy, and ventilation care, reimbursed through Medicare, Medicaid, and commercial insurance.

Ownership category

akta.pro rank

Product category

Home Medical Equipment (Durable Medical Equipment)

NAICS

Home Health Care Services (621610), Home Health Equipment Rental (532283), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF)

akta.pro secondary industries

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Home Ventilation, Oxygen Therapy & Respiratory DME Clinical Management (HLAKANAM), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Durable medical equipment
• Home medical equipment
• Respiratory therapy services
• Sleep apnea treatment
• Complex rehab technology

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Rental: Medicare Part B and insurance-covered rental of durable medical equipment including CPAP devices, wheelchairs, hospital beds, and oxygen equipment. Capped rental arrangements where Medicare makes monthly payments (e.g., 13 months for wheelchairs, 36 months for oxygen) until ownership transfers.
2. Equipment Sales: Direct purchase of medical equipment after rental periods or for items not subject to capped rental arrangements. Patients may also pay privately for upgraded equipment options.
3. Supply and Accessory Sales: Ongoing sales of replacement supplies, accessories, and consumables for rented equipment including CPAP masks, tubing, batteries, and medication.
4. Insurance and Medicare Billing: Billing Medicare Part B, Medicaid, and commercial insurance plans directly. Handles primary and secondary payer billing on behalf of patients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Healthline is a Texas-based Durable Medical Equipment (DME) provider that supplies, rents, and services home medical equipment across four therapy lines: Complex Rehab Technology (custom wheelchairs and mobility devices), Oxygen & Respiratory Therapy (home oxygen, nebulizers, cough assist), Sleep Therapy (CPAP/BiPAP equipment with mobile app and cloud connectivity), and Ventilation Therapy (invasive and non-invasive ventilation with full-time Respiratory Therapists). The company combines equipment delivery with clinical support, insurance/Medicare billing, and home evaluations for patients across Texas.

Product overview

Healthline is a durable medical equipment (DME) provider serving Texas for over 30 years, offering four core product/service lines: Complex Rehab Technology (custom mobility equipment with ATP-certified professionals), Oxygen & Respiratory Therapy (home oxygen, nebulizers, cough assist), Sleep Therapy/CPAP (equipment, mobile app, cloud connectivity, sleep coaches), and Ventilation Therapy (invasive and non-invasive ventilation with 24/7 respiratory therapist support). The company employs over 150 staff including Respiratory Therapists, Sleep Coaches, Billing Specialists, and Assistive Technology Professionals. Services include equipment repair, home delivery, and insurance/billing assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Complex Rehab Technology Complex rehabilitation technology services including custom-fitted wheelchairs and mobility equipment, provided by RESNA-certified Assistive Technology Professionals (ATPs) to help patients maintain independence and active lifestyles.
• Oxygen & Respiratory Therapy Respiratory equipment and oxygen therapy including home oxygen concentrators, nebulizers, cough assist devices, and airway clearance therapy devices for patients with COPD, pulmonary fibrosis, and other respiratory conditions.
• Sleep Therapy (CPAP) Sleep apnea treatment including CPAP/BiPAP equipment, masks, supplies, and accessories with a Custom Mobile Sleep App, device cloud connectivity for compliance monitoring, and one-on-one Sleep Coaches for ongoing support; positioned as the premier Sleep Apnea CPAP provider in Texas.
• Ventilation Therapy Non-invasive and invasive ventilation care for pediatric to adult patients, with 15+ full-time Respiratory Therapists providing 24/7/365 on-call support, home evaluations, and customized care plans developed in collaboration with physicians.

Quantifiable outcome

• 24/7/365 on-call Respiratory Therapist support for ventilation patients
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Philips RespironicsminorOthersHealthline supplies Philips Respironics CPAP and BiPAP devices for sleep apnea treatment. Note: Philips Respironics announced a voluntary recall for certain ventilators and CPAP/BiPAP devices due to PE-PUR sound abatement foam issues. Healthline serves as a distributor/dealer of Philips products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lincare Holdings: Major US home respiratory and DME provider specializing in oxygen therapy, nebulizers, sleep apnea treatment, and ventilation. Closely overlaps Healthline's respiratory and sleep therapy service lines with similar payer mix.
• Numotion: Leading US provider of complex rehab technology (CRT), custom wheelchairs, and mobility equipment with ATP-certified staff. Closely comparable to Healthline's Complex Rehab Technology service line.
• AdaptHealth: Public national DME and home medical equipment provider covering sleep therapy, oxygen, ventilation, and complex rehab. Comparable core categories with broader geographic reach and similar insurance-based revenue model.
• American HomePatient: National home respiratory and DME provider serving COPD, sleep, and ventilator patients. Overlaps with Healthline's respiratory, sleep, and ventilation focus areas with similar Medicare/insurance payer mix.
• Rotech Healthcare: National DME provider focused on home respiratory equipment, sleep therapy, and home medical equipment with strong presence in smaller markets. Closely comparable service offering and patient population.
• AeroCare Holdings: Multi-state DME provider offering oxygen, CPAP/BiPAP, nebulizers, ventilation, and home medical equipment. Directly comparable in core product categories and direct-to-patient service model.
• Viemed Healthcare: Home respiratory therapy specialist focused on non-invasive ventilation, oxygen, and sleep. Directly comparable to Healthline's ventilation and respiratory therapy business with overlapping clinical and equipment models.
• Apria Healthcare (Owens & Minor): National DME provider offering home oxygen, CPAP, ventilation, and respiratory therapy. Direct competitor with a much larger multi-state footprint; comparable clinical service model and Medicare/insurance billing infrastructure.

Broad incumbents

• ResMed: Global manufacturer of CPAP, BiPAP, and ventilation devices and a connected health platform. Competes upstream as the equipment supplier Healthline distributes; relevant as the device brand competing with Philips in Healthline's installed base.
• Philips Respironics: Major global manufacturer of CPAP, BiPAP, and ventilation devices and a Healthline supplier. Relevant peer as the dominant device OEM whose equipment Healthline prescribes and supports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HealthlineDME

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthline