Numotion
Numotion is North America's largest provider of Complex Rehab Technology, supplying custom power and manual wheelchairs, AAC devices, catheters, and adaptive equipment to individuals with mobility and communication disabilities, reimbursed through Medicare, Medicaid, and major insurers.
- Company typePrivate
- Founded2001
- HeadquartersHazelwood, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Numotion does
Numotion (legal entity: United Seating and Mobility, LLC, headquartered in Brentwood, Tennessee, founded 2001) is North America's largest provider of Complex Rehab Technology (CRT) and mobility products for individuals with disabilities. The company designs, configures, and supplies custom power and manual wheelchairs (including standing-function models), Augmentative and Alternative Communication (AAC) devices, pediatric mobility equipment, catheters and medical supplies, and wheelchair-accessible vehicle solutions. Sub-brands SpinLife and SpinKids (acquired 2021) operate direct-to-consumer e-commerce for lifestyle mobility products, while CorLife extends into workers' compensation benefits coordination. The technical core is custom-configurable hardware paired with clinical fitting services delivered by ATP-certified specialists, supported by the myNumotion mobile app and the LMN Navigator documentation tool.
Revenue is generated predominantly through insurance reimbursement (Medicare, Medicaid, and major medical carriers) for CRT equipment, with supplemental direct-to-consumer sales via SpinLife and out-of-pocket financing through CareCredit. The go-to-market is sales-led: customers enter through physician/therapist referrals, ATP evaluations, and prior-authorization pathways managed by a dedicated medical documentation team, with multi-year equipment replacement cycles (Medicare typically covers one wheelchair per 5-year period) creating long-duration customer relationships. Numotion operates a nationwide U.S. branch network plus, since the September 2025 Motion transaction, 150+ Canadian locations — making it a North American distribution platform with 1,001-5,000 employees and a portfolio of acquired brands under a unified corporate structure.
Numotion firmographics
Firmographics- Name
- Numotion
- Legal name
- United Seating and Mobility, LLC
- Website
- https://numotion.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Numotion is North America's largest provider of Complex Rehab Technology, supplying custom power and manual wheelchairs, AAC devices, catheters, and adaptive equipment to individuals with mobility and communication disabilities, reimbursed through Medicare, Medicaid, and major insurers.
- Ownership category
- akta.pro rank
Numotion industry classification
Industry- Product category
- Complex Rehab Technology (CRT) and Mobility Solutions
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Services for the Elderly and Persons with Disabilities (624120), Home Health Equipment Rental (532283)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
- akta.pro secondary industries
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)
Keywords
Where Numotion is headquartered
LocationHeadquarters
- HQ city
- Hazelwood
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Numotion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Complex Rehab Technology (CRT) Equipment Sales: Sale and provision of custom power wheelchairs, manual wheelchairs, standing wheelchairs, and adaptive equipment reimbursed through Medicare, Medicaid, and major medical insurance carriers. Revenue is generated through the insurance reimbursement cycle, with a documentation-heavy prior-authorization process.
- Durable Medical Equipment (DME) Sales: Sale of catheters, medical supplies, and related DME products. Some products billed directly to insurance, with an online payment system for previously invoiced services.
- Online Retail (SpinLife, SpinKids): Direct-to-consumer online retail of lifestyle mobility products including strollers, bath safety, manual wheelchairs, car seats, walking aids, and standers. Features white-glove delivery and nationwide service. Operates as distinct consumer brands.
- Speech Solutions / AAC Devices: Provision of Augmentative and Alternative Communication devices and support services, providing customizable AAC solutions for individuals with communication challenges.
- Service & Repair: In-shop, in-home, and remote repair and service for mobility equipment, supporting ongoing customer relationships and recurring revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Insurance-Covered Equipment |
| Hybrid | Monthly | CareCredit Financing |
| One time/ perpetual license | Pay-as-you-go | Retail / Direct Purchase (SpinLife) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Numotion product offering
Product offeringCore offering
Numotion provides Complex Rehab Technology (CRT) and mobility solutions for individuals with mobility limitations, selling and servicing custom power and manual wheelchairs, standing wheelchairs, Augmentative and Alternative Communication (AAC) devices, catheters, and related durable medical equipment. Sales are predominantly funded through Medicare, Medicaid, and major medical insurance reimbursement, with a dedicated medical documentation team managing prior authorizations. The company supplements its clinical mobility business with direct-to-consumer retail brands (SpinLife, SpinKids) and a workers' compensation services brand (CorLife).
Product overview
Numotion is a leading provider of Complex Rehab Technology (CRT) and mobility solutions in the United States. The company offers a comprehensive portfolio of products and services organized around five core areas: Adult Mobility Solutions (custom power and manual wheelchairs with advanced features like standing capability), Pediatric Mobility Solutions (custom wheelchairs, walkers, and gait trainers for children), Speech Solutions (AAC devices and communication apps), Catheters and Medical Supplies, and Wheelchair Accessible Vehicles. The company operates as a unified platform with additional sub-brands including SpinLife (acquired online retail DME), SpinKids (pediatric retail products), and CorLife (workers' compensation services). Supporting infrastructure includes the myNumotion mobile app for customer management and LMN Navigator for clinical documentation. Service delivery is available through nationwide branch locations, remote support, and in-home repair options.
Differentiator
Problem solved
Functional benefit
Brands
- SpinLife: Online retail sales of high-quality lifestyle mobility products featuring white glove delivery and nationwide service.
- SpinKids
- Numotion Speech Solutions
- CorLife
Products and services
- Adult Mobility Solutions (Custom Power and Manual Wheelchairs)
- Pediatric Mobility Solutions Custom pediatric wheelchairs, gait trainers, walkers, and standers sized and configured for children with mobility limitations such as cerebral palsy and developmental disabilities, with clinical evaluation, insurance authorization, and family-inclusive selection.
- Speech Solutions (Augmentative and Alternative Communication Devices) Customizable AAC hardware and software (e.g., Proslate devices with LAMP app) for non-verbal or limited-speech individuals with autism, ALS, cerebral palsy, and other communication disorders, including nationwide support from specialists.
- Catheters and Medical Supplies (Numotion Catheters) Recurring catheter and medical supply products with insurance billing and online payment for previously invoiced services, providing consistent supply of clinically recommended DME products.
- Wheelchair Accessible Vehicles Wheelchair-accessible vehicle products, referrals, and coordination services that address transportation accessibility for customers with mobility limitations.
- SpinLife Online Retail Store Direct-to-consumer e-commerce store for lifestyle mobility products including strollers, bath safety, manual wheelchairs, car seats, walking aids, and standers, with white-glove delivery and nationwide service.
- SpinKids Online Retail Store Direct-to-consumer e-commerce store for pediatric mobility products such as strollers, bath safety, manual wheelchairs, car seats, walking aids, standers, and beds.
- CorLife Workers' Compensation Services Specialized healthcare services and benefits coordination for injured workers, providing mobility and rehabilitation solutions through workers' compensation carriers, case managers, and self-insured employers.
- In-Shop Equipment Repair Service Branch-based equipment repair service offering same-day appointments, broader parts availability, and efficient turnaround for customer mobility equipment.
- In-Home Equipment Repair Service On-site technician visit for maintenance and repair of customer mobility equipment at the customer's location.
- Remote Equipment Repair Service Phone-guided self-repair support from certified technicians, providing complete resolution for some issues without an in-person visit.
Quantifiable outcome
- Expanded to 150+ Canadian locations through Motion partnership
- +1 more outcomes
Companies that use Numotion
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Numotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Numotion partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and regional.
- MotioncoreMotion, a Canadian mobility and home accessibility solutions provider, completed a previously announced ownership transaction to join forces with Numotion in September 2025. The partnership creates new growth opportunities in Canada and extends Numotion's reach into the Canadian market through Motion's established network of more than 150 locations. Both companies' CEOs expressed optimism about the growth potential and the natural extension of their existing 10-year relationship. This is a significant strategic expansion making Numotion North America's largest provider of mobility products and services.
- BlueDot Medical (CRT Division)regionalNumotion acquired the CRT (Complex Rehab Technology) division of BlueDot Medical in Charlotte, North Carolina in August 2021. The acquisition expanded Numotion's capacity and service reach in the Carolinas, including the integration of BlueDot Medical's 11 employees. Existing BlueDot customers continued to receive services with access to Numotion's broader product line.
- CVC Home Medical (Rehab Division)regionalNumotion acquired the rehab division of CVC Home Medical in Wilmington, North Carolina in August 2021. The acquisition expanded Numotion's services in eastern North Carolina, including integration of CVC's rehab employees and products into Numotion's Wilmington location.
- SpinLifecoreNumotion acquired online retail DME company SpinLife on July 1, 2021. SpinLife is a market leader in products for aging populations and disabled individuals. The acquisition aimed to expand Numotion's capabilities, with SpinLife continuing as a distinct brand and adding to Numotion's retail and service network. SpinLife operates spinlife.com as a direct-to-consumer online retail channel.
- CorLiferegionalCorLife is a full-spectrum healthcare services provider and benefits coordinator serving injured workers, workers' compensation carriers, nurse case managers, third party administrators, and self-insured employers. It operates as a brand under Numotion's portfolio, providing specialized services complementary to core mobility offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Numotion competitors and assessment
Company assessmentDirect peers
- National Seating & Mobility: The closest direct competitor to Numotion in the U.S. CRT market, providing custom power and manual wheelchairs, seating, and related mobility solutions through a national branch network and ATP-led clinical model. Most analogous in product, customer, and go-to-market.
- Hoveround: Direct-to-consumer provider of power wheelchairs and scooters focused on Medicare-reimbursed mobility equipment. Competes with Numotion for the same insurance-funded end customers via a different go-to-market (DTC + telehealth).
Broad incumbents
- Permobil: Global manufacturer of complex power wheelchairs and seating systems that competes upstream of Numotion. Comparable because Numotion is a major distributor/customizer of Permobil products and both serve the same complex rehab patient population.
- Sunrise Medical: Global DME and complex wheelchair manufacturer (Quickie, Zippie, JAY) supplying products that Numotion fits and services. Operates broadly across mobility and seating while overlapping heavily with Numotion's core CRT offering.
- Invacare Corporation: Long-standing manufacturer and distributor of wheelchairs and durable medical equipment with broad homecare and institutional reach. Overlaps with Numotion on power/manual wheelchairs, hospital beds, and DME distribution channels.
- Pride Mobility / Quantum Rehab: Manufacturer of power wheelchairs (Quantum Rehab line), scooters, and lift chairs serving complex rehab patients. Comparable as an OEM whose products are distributed through CRT providers like Numotion and as a competitor for ATP referrals.
- Drive DeVilbiss Healthcare: Broad-line DME manufacturer and distributor (wheelchairs, beds, respiratory, bath safety) overlapping with Numotion's DME, catheter, and retail product portfolio, particularly via SpinLife/SpinKids consumer channels.
Emerging players
- BraunAbility: Manufacturer of wheelchair-accessible vehicles and mobility solutions, directly comparable to Numotion's Wheelchair Accessible Vehicles line. Overlaps on adaptive transportation products and shares the disabled-mobility customer base.
- Harmar Mobility: Provider of stair lifts, vehicle lifts, and residential accessibility equipment serving similar elderly/disabled end customers as Numotion. Comparable as a complementary mobility/accessibility solutions provider with channel overlap.
- Tobii Dynavox: Leading manufacturer of Augmentative and Alternative Communication (AAC) devices and speech-generating hardware/software. Directly comparable to Numotion Speech Solutions; competes for the same autism, ALS, and cerebral palsy communication-disorder customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Numotion social profiles
Digital presenceNumotion compliance and trust
Trust signalCompliance5 records
Numotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Numotion leadership team
Management profileNumber of profiles
Profiles1 record
Numotion subsidiaries and ownership
Company hierarchySubsidiaries7 records
Numotion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Numotion M&A and investment
M&A and investmentM&A19 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Numotion
What does Numotion do?
Numotion provides Complex Rehab Technology (CRT) and mobility solutions for individuals with mobility limitations, selling and servicing custom power and manual wheelchairs, standing wheelchairs, Augmentative and Alternative Communication (AAC) devices, catheters, and related durable medical equipment. Sales are predominantly funded through Medicare, Medicaid, and major medical insurance reimbursement, with a dedicated medical documentation team managing prior authorizations. The company supplements its clinical mobility business with direct-to-consumer retail brands (SpinLife, SpinKids) and a workers' compensation services brand (CorLife).
Is Numotion a public or private company?
Numotion is a private company. It is classified as private equity controlled and is currently operating.
When was Numotion founded?
Numotion was founded in 2001. It employs 1,001 to 5,000 people.
Where is Numotion based?
Numotion is headquartered in Hazelwood, United States, in the North America region.
How does Numotion make money?
Five revenue lines are on record. Complex Rehab Technology (CRT) Equipment Sales are the primary driver. The others are durable Medical Equipment (DME) Sales, online Retail (SpinLife, SpinKids), speech Solutions / AAC Devices and service & Repair.
Who are Numotion's main competitors?
Direct peers on record are National Seating & Mobility and Hoveround. Broad incumbents are Permobil, Sunrise Medical, Invacare Corporation, Pride Mobility / Quantum Rehab and Drive DeVilbiss Healthcare. Emerging players are BraunAbility, Harmar Mobility and Tobii Dynavox.
Does Numotion have an API?
No public API is recorded for Numotion.
What industry is Numotion in?
Numotion's product category is Complex Rehab Technology (CRT) and Mobility Solutions. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices). Its NAICS code is 423450 and its SIC code is 3842.